Soft drinks

Case Study • MMA Smarties, Bronze, X (Global), 2019

DIMES, a squeezed juice brand, partnered with a recipe website to launch a voice-controlled breakfast-recipe reader, which increased brand awareness and market share in Turkey.

Tang: Value Campaign 2018

Case Study • Josh Bagatsing, Toni Tiu, WARC Prize for Asian Strategy, Entrant, 2019

Powdered beverage brand Tang retained its market leadership in the Philippines by taking on the soft drinks category through a TV led-campaign.

Honest Tea's masterbrand strategy

News • 26 August 2019

Honest Tea, the beverage manufacturer, is seeking to build its masterbrand as its portfolio extends well beyond the drink that is embedded in its name.

Honest Tea builds a masterbrand that extends across categories

Article • Stephen Whiteside, Event Reports, Owning Your Narrative: The Future of Media, June 2019

Honest Tea, the beverage manufacturer, is seeking to build its masterbrand as it extends into new categories and targets different consumer groups.

RAW Pressery: All Good, No Bad

Case Study • Gurpreet Kour, Case Studies on WARC, 2018

Cold-pressed juice brand RAW Pressery successfully launched on the Indian market with a campaign that put its natural ingredients front and centre.

The rise of hydration beverages in Southeast Asia

Article • Euromonitor Strategy Briefings, January 2019

Looks at the performance of hydration beverages in the Southeast Asia market, including drivers behind the demand, various hydration consumer groups and potential challenges and opportunities.

ABC Kacang Hijau: Six-second stories that helped reverse six quarters of decline

Case Study • Dhiren Amin, Rahul Chawra, Dilip Garga, WARC Prize for Asian Strategy, Entrant, 2018

Better-for-you beverage brand ABC Mungbean used an online campaign in Indonesia to turn around three semesters of decline with minimal marketing investment.

Dabur Real: Getting India to drink more juice, one small pack at a time

Case Study • Ekta Relan, Srishti Jain Khandelwal, WARC Prize for Asian Strategy, Entrant, 2018

Dabur Real, India's market leader in juices and nectars, found a new occasion for consumption, growing sales of its own brand and the category as a whole.

Tropicana Twister: Why try to be X when you are Y

Case Study • MMA Smarties, Finalist, Vietnam, 2018

Tropicana Twister, a brand of fruit drink, instigated sales growth due to a change in communication in Vietnam.

Dimes Breakfast Street Foursquare Campaign

Case Study • MMA Smarties, Gold, Turkey, 2018

Dimes, a restaurant chain, promoted its sponsorship of a famous street in Turkey by launching a crowd level map that showed customers when queues were long at popular breakfast clubs.

Dimes Breakfast Street Foursquare Campaign

Case Study • MMA Smarties, Gold, Turkey, 2018

DIMES, a health food brand, carried out a successful digital campaign using navigation app Yandex Navigation to reach Turkish consumers stuck in traffic.

Unilever: Buavita "Real Time" Shield

Case Study • MMA Smarties, Bronze, Indonesia, 2018

Buavita, a juice brand in Indonesia, used a mobile game to promote the health benefits of its juices to its target audience.

Unilever: Buavita - Shake the Mango in Ramadan

Case Study • MMA Smarties, Bronze, Indonesia, 2018

Buavita, a juice brand, advertised on games to reach Muslim mums in Indonesia during Ramadan, which led to a 13% growth in sales.

Buavita: 'Real time' shield

Case Study • MMA Smarties, Finalist, Global, 2018

Buavita, a juice brand in Indonesia, used a mobile game to promote the health benefits of its juices with its target audience.

Patanjali Mango Juice: Patanjali- Motu Patlu

Case Study • MMA Smarties, Silver, India, 2018

Patanjali, an Indian consumer goods company, increased awareness of its mango juice among kids in India by placing its product as a power booster in mobile gaming apps.

Soft drinks global industry overview

Article • Euromonitor Strategy Briefings, March 2018

Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.

Goldman taps American thirst for plant milks

News • 30 January 2018

BERKELEY, CA: In a $65 million investment round, Goldman Sachs, the US investment bank has placed a significant bet on a little-known company, Ripple Foods, a young beverage startup that specialises in pea milk, in a move that suggests changing ...

The Coca-Cola Co (Health and wellness)

Article • Euromonitor Profiles, December 2017

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co.

Tang: Touch of magic

Case Study • Fizzah Shahid, Khadija Amin, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2017

Powdered drink brand Tang used a multimedia campaign to extend its usage to innovative food and beverage recipes in order to increase consumption throughout the year in Pakistan.

Ocean Spray Cranberries Inc (Health and wellness)

Article • Euromonitor Profiles, November 2017

This Company Profile from Euromonitor provides key details and analysis of Ocean Spray Cranberries.

Tropicana: Creating a lot of growth from a little glass

Case Study • Account Planning Group - (UK), Silver, 2017

Tropicana, a UK juice brand, grew sales using a multiplatform strategy that encouraged people to consume less of the product per serving.

Pepsico: J7 Tonus. 24 hours left

Case Study • MAA Worldwide GLOBES, Gold, 2016

This case study explains how J7 Tonus, a Russian drinks brand owned by PepsiCo, used a receipt promotion to increase sales.

ITC eyes new F&B expansion

News • 21 April 2017

MUMBAI: ITC, the Indian conglomerate, intends to expand its presence in packaged food and beverages – with edible oil, health foods, and value-added dairy products earmarked as possible categories – in a move that will see it ...

Point of view: A taste of Indian nostalgia

Article • Anvar Alikhan, Admap, March 2017, pp. 50-50

This article looks at an exciting new entrant into the growing Indian soft drinks market - Paper Boat, a brand launched in 2013, which originally intended to market an energy drink named Tzinga, but instead recreated some of the traditional fruit drinks of the subcontinent as packaged drinks.

B'lue: Live to Feel

Case Study • PJ de Jesus and Jan Lorraine Cui, WARC Media Awards, Entrant, Effective Channel Integration, 2016

This case study describes how B'lue, a new water-based drink, launched in the Philippines by building a strong association between a new movement and the product.