Case Study
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Gurpreet Kour, Case Studies on WARC, 2018
Cold-pressed juice brand RAW Pressery successfully launched on the Indian market with a campaign that put its natural ingredients front and centre.
Article
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Euromonitor Strategy Briefings, January 2019
Looks at the performance of hydration beverages in the Southeast Asia market, including drivers behind the demand, various hydration consumer groups and potential challenges and opportunities.
Case Study
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Ekta Relan, Srishti Jain Khandelwal, WARC Prize for Asian Strategy, Entrant, 2018
Dabur Real, India's market leader in juices and nectars, found a new occasion for consumption, growing sales of its own brand and the category as a whole.
Case Study
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Dhiren Amin, Rahul Chawra, Dilip Garga, WARC Prize for Asian Strategy, Entrant, 2018
Better-for-you beverage brand ABC Mungbean used an online campaign in Indonesia to turn around three semesters of decline with minimal marketing investment.
Case Study
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MMA Smarties, Finalist, Vietnam, 2018
Tropicana Twister, a brand of fruit drink, instigated sales growth due to a change in communication in Vietnam.
Case Study
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MMA Smarties, Gold, Turkey, 2018
Dimes, a restaurant chain, promoted its sponsorship of a famous street in Turkey by launching a crowd level map that showed customers when queues were long at popular breakfast clubs.
Case Study
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MMA Smarties, Gold, Turkey, 2018
DIMES, a health food brand, carried out a successful digital campaign using navigation app Yandex Navigation to reach Turkish consumers stuck in traffic.
Case Study
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MMA Smarties, Bronze, Indonesia, 2018
Buavita, a juice brand in Indonesia, used a mobile game to promote the health benefits of its juices to its target audience.
Case Study
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MMA Smarties, Bronze, Indonesia, 2018
Buavita, a juice brand, advertised on games to reach Muslim mums in Indonesia during Ramadan, which led to a 13% growth in sales.
Case Study
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MMA Smarties, Finalist, Global, 2018
Buavita, a juice brand in Indonesia, used a mobile game to promote the health benefits of its juices with its target audience.
Case Study
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MMA Smarties, Silver, India, 2018
Patanjali, an Indian consumer goods company, increased awareness of its mango juice among kids in India by placing its product as a power booster in mobile gaming apps.
Article
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Euromonitor Strategy Briefings, March 2018
Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.
News
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30 January 2018
BERKELEY, CA: In a $65 million investment round, Goldman Sachs, the US investment bank has placed a significant bet on a little-known company, Ripple Foods, a young beverage startup that specialises in pea milk, in a move that suggests changing ...
Article
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Euromonitor Profiles, December 2017
This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co.
Case Study
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Fizzah Shahid, Khadija Amin, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2017
Powdered drink brand Tang used a multimedia campaign to extend its usage to innovative food and beverage recipes in order to increase consumption throughout the year in Pakistan.
Article
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Euromonitor Profiles, November 2017
This Company Profile from Euromonitor provides key details and analysis of Ocean Spray Cranberries.
Case Study
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Account Planning Group - (UK), Silver, 2017
Tropicana, a UK juice brand, grew sales using a multiplatform strategy that encouraged people to consume less of the product per serving.
Case Study
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MAA Worldwide GLOBES, Gold, 2016
This case study explains how J7 Tonus, a Russian drinks brand owned by PepsiCo, used a receipt promotion to increase sales.
News
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21 April 2017
MUMBAI: ITC, the Indian conglomerate, intends to expand its presence in packaged food and beverages – with edible oil, health foods, and value-added dairy products earmarked as possible categories – in a move that will see it ...
Article
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Anvar Alikhan, Admap, March 2017, pp. 50-50
This article looks at an exciting new entrant into the growing Indian soft drinks market - Paper Boat, a brand launched in 2013, which originally intended to market an energy drink named Tzinga, but instead recreated some of the traditional fruit drinks of the subcontinent as packaged drinks.
Case Study
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PJ de Jesus and Jan Lorraine Cui, WARC Media Awards, Entrant, Effective Channel Integration, 2016
This case study describes how B'lue, a new water-based drink, launched in the Philippines by building a strong association between a new movement and the product.
Case Study
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Jan Lorraine Cui and PJ de Jesus, WARC Media Awards, Effective use of partnerships and sponsorships, 2016
This case study shows how B'lue, a drink brand, increased sales and brand awareness in the Philippines by using Batman vs Superman branded content As sales in the soft drinks and juices market were declining, B'lue wanted to become millennial's alternative drink of choice.
Case Study
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Annalisa Del Carro, WARC Prize for Innovation, Entrant, 2016
This case study describes how Appy Kids Drinks, a healthier kids' drink brand in the UK, increased its sales by developing a brand presence with interactive packaging.
Case Study
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SABRE Awards, Most innovative brand/agency collaboration, In2, 2016
Ocean Spray, the world's leading producer of good for you cranberry juices, launched an international campaign to raise brand awareness and educate consumers about cranberries.
Case Study
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Design Business Association, Gold, Design Effectiveness Awards, 2016
This case study explores how JuiceBurst was transformed over three years from being largely unknown to one of the UK's fastest growing beverage brands.
