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What’s working in non-alcoholic drinks

Article • WARC Category Intelligence, February 2021

Global strategies, campaign updates and trends in the non-alcoholic drinks category.

Suntory Ltd (Drink and beverages, non-alcoholic)

Article • Euromonitor Advertiser Profiles, January 2021

This Company Profile from Euromonitor provides key details and analysis of Suntory Ltd.

Revive: Stay Fit @Home – The New Norm in Social Distancing

Case Study • MMA Smarties, Bronze, Vietnam, 2020

Revive, a sports drink brand, encouraged consumers in Vietnam to exercise at home during the COVID-19 lockdown.

Revive: Your Everyday Life Is A Sport

Case Study • MMA Smarties, Bronze, Vietnam, 2020

Revive, a sports drink brand, highlighted to consumers in Vietnam how their everyday activities can be just as physically exerting as sport and increased sales in a declining category.

Warrior Energy Drink: Get your head back into the game

Case Study • MMA Smarties, Gold, APAC, 2020

Warrior, an energy drink brand, launched its campaign Get Your Head Back in the Game to appeal to gamers in Vietnam.

Gatorade: A Dream Shot

Case Study • Cassie Li, Nicholas Short, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

A nationwide social competition saw sports drink brand Gatorade reach out to China's 300 million-plus basketball players in order to drive sales and expand its fan base.

Coca-Cola: Coke Energy - This energy is for you

Case Study • MMA Smarties, Gold, X (Global), 2020

Coca-Cola, a carbonated drinks brand, launched its energy drink Coca-Cola Energy in Turkey by using a customised media strategy to target key energy need moments for consumers.

Tenzing: how a small brand is thinking big

Article • Brian Carruthers, Event Reports, MAD//Anywhere, November 2020

Tenzing Natural Energy is an energy drink with a different proposition from the big players in the market.

Gatorade Zero: Keep Moving

Case Study • ARF Ogilvy Awards (US), Silver, 2020

Gatorade, a sports-themed food and beverage brand, launched its Keep Moving campaign in the USA to promote its Gatorade Zero product launch to athletes over the age of 25.

How the pandemic is changing the effect of touchpoints

News • 20 October 2020

New research, published exclusively by WARC, charts the shifting impact of touchpoints as a result of the pandemic: a sign of evolving consumer behaviours.

Changing touchpoint influence and relevance as a result of the pandemic

Article • Eric Dherte, WARC Exclusive, October 2020

This research looks at 36 touchpoints for 18 non-alcoholic drinks brands through a methodology that evaluates the relative influence of each touchpoint.

Gatorade: A Dream Shot

Case Study • Nicholas Short, Cassie Li, WARC Prize for Asian Strategy, Entrant, 2020

A nationwide social competition saw sports drink brand Gatorade reach out to China's 300 million-plus basketball players in order to drive sales and expand its fan base.

Revive: Beat The Heat

Case Study • Yen Pham, WARC Prize for Asian Strategy, Entrant, 2020

Vietnamese isotonic drink Revive Salted Lemon ran a targeted digital and OOH campaign to recruit new users, increase market share and expand use occasions.

100Plus: Activate Your Potential – AME 2019

Case Study • Su Ling Chan, Danesh Asokkumar, Nichelle Ng, WARC Prize for Asian Strategy, Entrant, 2020

Isotonic drinks brand 100Plus increased sales and reach among millenials in Malaysia through a collaboration with an upcoming band.

TrueStart: Wild for Life

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020

TrueStart, a coffee brand, expanded its distribution from sports-focused retailers to on-trade and its own café bar by creating the Wild for Life brand strategy and packaging design in the UK.

100Plus: Aktifkan Potensimu (Activate Your Potential) – AME 2019

Case Study • Su Ling Chan, Danesh Asokkumar, Nichelle Ng, WARC Awards, Entrant, Effective Content Strategy, 2020

Isotonic drinks brand 100Plus increased sales and reach among millenials in Malaysia through a collaboration with an upcoming band.

Mountain Dew: Green Means Go

Case Study • Larah Lee, WARC Awards, Entrant, Effective Content Strategy, 2020

In the Philippines, soft drink brand Mountain Dew bridged the gap to Generation Z's virtual thrill-seekers by creating AR-enhanced content and organising gaming events.

Red Bull GmbH (Drink and beverages, non-alcoholic)

Article • Euromonitor Advertiser Profiles, February 2020

This Company Profile from Euromonitor provides key details and analysis of Red Bull GmbH.

Sting: Espresso Stopover

Case Study • Anh Vu, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2019

Energy drink brand Sting partnered with motorcycle ride taxi service GrabBike and convenience store 7-Eleven to launch its Sting Cafe Espresso drink to professional bikers in Vietnam.

Revive: Salted Lemon – Beat the Heat

Case Study • Yen Pham, Khiem Nguyen Danh, WARC Media Awards, Entrant, Best Use of Data, 2019

Sports drink Revive employed a targeted campaign based on weather patterns on mobile, TV and social media, to persuade young consumers in Vietnam to try its Salted Lemon flavour and spur market growth in Vietnam.

Revive: Beat the Heat

Case Study • MMA Smarties, Finalist, APAC, 2019

Sports drink Revive employed a gamification campaign based on stripping off clothes on mobile, social media and on-ground interactive activations to persuade young consumers in Vietnam to try its Salted Lemon flavour and ignite volume growth.

Lucozade Sport: Made to Move

Case Study • APG (UK), Shortlisted, 2019

Lucozade Sport, an energy drink brand, reversed sales decline in the UK by launching its Made to Move campaign which showed anyone can move through partnership with boxer Anthony Joshua, OOH and the introduction of Lucozade FitWater.

How KeVita’s sweepstakes help build its brand

News • 15 October 2019

KeVita, the beverage brand owned by PepsiCo, has used digital sweepstakes as a powerful tool for building consumer engagement.

KeVita leverages power of sweepstakes to drive online and offline connection

Article • Stephen Whiteside, Event Reports, Advertising Week New York, September 2019

KeVita, the drinks line owned by PepsiCo, is using sweepstakes as a tool to build excitement and engagement around its brand.

Sting: Remake The Boxer

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Sting, an energy drink brand, partnered with Amir Khan to become the leader in the energy drink category in Pakistan.

What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.
Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".
Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
How to make effective food advertising in the COVID-19 era: insights from Ipsos

Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020

Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands.
Coca-Cola’s three-stage model for responding to COVID-19

Article • Stephen Whiteside, WARC Exclusive, May 2020

Coca-Cola, the soft drinks manufacturer, has mapped out a three-phase strategy as it responds to the COVID-19 crisis.
What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.