Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the energy drinks category.
Case Study
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Account Planning Group - (UK), Shortlisted, 2019
Lucozade Sport, an energy drink brand, reversed sales decline in the UK by launching its Made to Move campaign which showed anyone can move through partnership with boxer Anthony Joshua, OOH and the introduction of Lucozade FitWater.
Article
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Stephen Whiteside, Event Reports, Advertising Week New York, September 2019
KeVita, the drinks line owned by PepsiCo, is using sweepstakes as a tool to build excitement and engagement around its brand.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Sting, an energy drink brand, partnered with Amir Khan to become the leader in the energy drink category in Pakistan.
Opinion
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BrandIndex, June 2019
During May, Red Bull earned the biggest rise in its advertising awareness in the United States among brands tracked by YouGov.
Article
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Euromonitor Profiles, May 2019
This Company Profile from Euromonitor provides key details and analysis of Red Bull GmbH.
Case Study
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SABRE Awards, EMEA, Marketing to Women, Gold, 2019
Energy drink brand Carabao created a media relations campaign based around Google image searches to showcase the brand’s ethos as one that resonated with young women in the UK.
News
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01 April 2019
Coca-Cola will launch its first energy drink in the UK under the Coca-Cola brand in a move that will put it in direct competition with market leaders Red Bull and Lucozade, as well as Monster, in which Coca-Cola has a minority stake.
Case Study
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Case Studies on WARC, 2018
Energy drink brand Carabao increased trial and rate of sale in the UK with a promotional campaign that allowed consumers to win a share of a total £1m cash prize fund.
News
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17 January 2019
The international energy drink brand Red Bull, is deploying an intensification strategy in the United States and will help its retail partners by deploying findings from an in-depth behavioural study.
Article
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Sam Peña-Taylor, Event Reports, Shopper Insights & Retail Activation Conference, October 2018
Red Bull, the global drinks brand, undertook a behavioural study to uncover a need-state based segmentation of its audience in order to aid retail partners.
Case Study
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Finola Austin, WARC Media Awards, Entrant, Best Use of Data, 2018
Sports-themed food-and-drink brand Gatorade joined forces with digital media and entertainment company Refinery29 to target teen female athletes in the US with a digital and social media campaign.
Case Study
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MMA Smarties, Gold, South Africa, 2018
Lucozade, the beverage brand, created a digital first campaign to promote its completion in South Africa.
Case Study
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MMA Smarties, Finalist, Vietnam, 2018
Sting, a carbonated energy drink, leveraged the Asiad 2018 games to promote the brand across digital and social engagements with the Vietnam teams and athletes.
Research Paper
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Leigh Caldwell, ESOMAR, Congress, 2018
The research team for an energy drink company addressed the concepts around the nonconscious drivers of consumption by creating a model of the UK consumer’s mind and how the different parts of it collaborate to achieve the consumer’s goals.
Opinion
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BrandIndex, September 2018
This month, energy drinks brand Carabao is the brand which has achieved the highest uplift in its Ad Awareness in the UK.
Article
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Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, April 2018
Nickelodeon, the kids-focused media brand, has successfully connected with millennials through appealing to their sense of nostalgia.
Case Study
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AME Awards, Finalist, 2018
Gatorade, a manufacturer of sports-themed beverage and food products, launched the Jimmie Johnson Gatorade Dunk campaign in the US.
Case Study
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AME Awards, Silver, 2018
Citrix, an American multinational software company, increased site traffic and share of voice by creating an entire digital ecosystem to reach business and IT decision makers.
Rankings
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Rankings Articles, May 2018
Looks into which drinks campaigns, along with the agencies that have worked on drinks campaigns, have performed best over the past year.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards 2018
Boost, a malted drink popular with children in India, successfully reached its target audience with long-form video content delivered via parents’ phones.
Article
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Euromonitor Strategy Briefings, March 2018
Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.
Article
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Euromonitor Profiles, January 2018
This Company Profile from Euromonitor provides key details and analysis of Suntory Holdings.
Article
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Euromonitor Profiles, January 2018
This Company Profile from Euromonitor provides key details and analysis of PepsiCo.
Article
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Chris Maier, Research on WARC, Publicis Media China, November 2017
This article draws on exclusive research by Publicis Media China and the Ehrenberg-Bass Institute to determine how CEPs drive brand influence in the Chinese ready-to-drink category.
