Mobile streaming platform Quibi has already sold out 12 months of ad inventory before its April launch and PepsiCo is among those companies anticipating that appearing on the new platform can help its brands augment their cultural cachet – and ...
Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
Pepsi created a highly-customised video campaign at scale during Chinese New Year in 2019 called 'Exclusive Imprint', in which each consumer received a different compilation reflecting their life in moving pictures.
Merve Yigit Yontar, Ilker Sermen, Ezgi Akpınar Uysal and Serkan Ceran, ESOMAR, Fusion, 2019
Coca-Cola, the soft drinks manufacturer, details its multi-method study which developed a tool that maps consumers' motivations about Coca-Cola's brands, as well as its competitors, and measures impact.
Soft drink giant Coca-Cola grew brand love with an augmented reality experience integrated into its cans to drive awareness and sales of a limited edition to show support for the Vietnam national football team in the Suzuki Cup.
Soft drink giant Coca-Cola created an integrated promotion led by mobile gamification based on codes on special edition cans to connect the brand to local culture and celebrate the 25th anniversary of Coke in Vietnam.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.
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