Soft drinks

More Americans mark July 4th with a seltzer

News • 05 July 2019

Burgers, hotdogs and beer remain classic American staples during Fourth of July celebrations, yet there is growing evidence that many US consumers are opting for plant-based food, low alcohol drinks and other alternatives.

Thirsty Planet/Harrogate Spring Water: Water of life

Case Study • Design Business Association, Silver, 2019

Thirsty Planet, the ethical water brand, changed its packaging to better help it spread its brand purpose to UK.

evian : #Babydoubles

Case Study • SABRE Awards, EMEA, United Kingdom and Ireland (Small Budget), Gold, 2019

Mineral water brand Evian created a social media campaign – based on its above-the-line Babies execution – that gave users their own ‘baby double’ image, to drive awareness of its sponsorship of the Wimbledon Tennis Championships.

Share: Share Your Buy

Case Study • AME Awards, AME Awards, Gold, 2019

Share, the German social enterprise brand, successfully launched a new social FMCG product to help people reduce overconsumption without making personal sacrifices.

The rise of micro-influencers and why they are important

Article • Chelsea Carter and Will Rix, Admap, February 2019

Explains what a micro-influencer is, why they work and how other brands have already engaged withthem.

The rise of hydration beverages in Southeast Asia

Article • Euromonitor Strategy Briefings, January 2019

Looks at the performance of hydration beverages in the Southeast Asia market, including drivers behind the demand, various hydration consumer groups and potential challenges and opportunities.

The six big trends shaping the F&B consumer landscape in Asia

News • 17 January 2019

Research agency Mintel says there are six trends that will fashion Chinese and North Asian consumer markets this year and beyond, several of which have big implications for food and beverage brands.

bubly: Giphy launch partnership

Case Study • Ricky Weina, Maria Zavala, Andrew La Fond, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

New sparkling water brand bubly used GIFs to bring to life its brand personality and grow awareness and purchase intent in the US.

LIFEWTR: #BringArtBackToSchools

Case Study • Ricky Weina, Tyler Moore, Andrew La Fond, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

LIFEWTR, a bottled water brand, used a film about art in schools to connect with audiences and improve brand metrics and sales in the US.

SPVB: A perfect look is yours - Aquafina

Case Study • MMA Smarties, Finalist, Vietnam, 2018

Aquafina, a brand of bottled water, repurposed long-form video content into short-form social ads for its Tet campaign in Vietnam.

Watson's China: Watson's Thirst For Loyalty

Case Study • Dragons of Asia, Best in China, Best Integrated Marketing Campaign, 2018

Watson's Water, a producer and distributor of bottled water, increased brand loyalty in China with a customer relationship management (CRM) programme, which used QR codes on bottles to encourage the collection of reward points and repeat purchase.

Reimagine Innovation

Article • Dieter Deceuninck, ESOMAR, Congress, 2018

Danone, a food-products corporation, focused on two main contributions coming from strategy & insights (S&I) to make its global portfolio for Danone waters futureproof.

Nestlé SA (Soft drinks)

Article • Euromonitor Profiles, August 2018

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

Groupe Danone (Drink and beverages, non-alcoholic)

Article • Euromonitor Profiles, August 2018

This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.

A GIF is worth a thousand words: How PepsiCo, KFC, Hotels.com, and others are using GIFs to slip into consumers’ conversations

Article • Anne Field, ANA Magazine, May 2018

Explains the increasing value of marketing through GIFs and provides marketers with advice on how to use them effectively.

Hépar: #InMyFamilyWeSay

Case Study • Michel Kowalski, WARC Awards, Gold, Effective Social Strategy, 2018

French mineral water brand Hépar increased sales by building a campaign around the phrases French families use to describe going to the toilet.

Busy Europeans opt for healthy snacks

News • 05 April 2018

LONDON: Growing demand for healthy snacking products has been identified across six major European markets in a new study that suggests the profile of the typical European consumer is changing.

Soft drinks global industry overview

Article • Euromonitor Strategy Briefings, March 2018

Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.

PepsiCo Inc (Health and wellness)

Article • Euromonitor Profiles, January 2018

This Company Profile from Euromonitor provides key details and analysis of PepsiCo.

Suntory Holdings Ltd (Health and wellness)

Article • Euromonitor Profiles, January 2018

This Company Profile from Euromonitor provides key details and analysis of Suntory Holdings.

Raw water plunges new depths

News • 12 January 2018

SAN FRANCISCO, CA: California’s latest health fad, ‘raw water’, is experiencing price increases following the publication of a New York Times article that has propelled the trend into prominence.

How Coca-Cola’s Vio capitalised on blurring categories

Article • Sam Peña-Taylor, Event Reports, Omnishopper International Conference, November 2017

Coca-Cola launched Vio, a water brand, in Germany 10 years ago; in its rise, the brand learned to capitalise on the blurring in the water category from a necessary product to one that consumers should enjoy.

The Coca-Cola Co (Health and wellness)

Article • Euromonitor Profiles, December 2017

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co.

Buxton Water: Every Sip of the Way

Case Study • Data and Marketing Association, Bronze, 2017

Buxton Water, a natural mineral water, used live social media and user-generated content to reconnect its brand with London Marathon runners and supporters in the UK.

AQUA: #AdaAQUA GifMojis

Case Study • Astrid Utari Kemala Wulan, WARC Media Awards, Shortlisted, Effective Use of Tech, 2017

Water brand AQUA promoted the sales of its out-of-home product utilising Twitter's auto-response mechanism.