Soft drinks

Case Study • SABRE Awards, EMEA, United Kingdom and Ireland (Small Budget), Gold, 2019

Mineral water brand Evian created a social media campaign – based on its above-the-line Babies execution – that gave users their own ‘baby double’ image, to drive awareness of its sponsorship of the Wimbledon Tennis Championships.

The rise of micro-influencers and why they are important

Article • Chelsea Carter and Will Rix, Admap, February 2019

Explains what a micro-influencer is, why they work and how other brands have already engaged withthem.

The rise of hydration beverages in Southeast Asia

Article • Euromonitor Strategy Briefings, January 2019

Looks at the performance of hydration beverages in the Southeast Asia market, including drivers behind the demand, various hydration consumer groups and potential challenges and opportunities.

The six big trends shaping the F&B consumer landscape in Asia

News • 17 January 2019

Research agency Mintel says there are six trends that will fashion Chinese and North Asian consumer markets this year and beyond, several of which have big implications for food and beverage brands.

bubly: Giphy launch partnership

Case Study • Ricky Weina, Maria Zavala, Andrew La Fond, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

New sparkling water brand bubly used GIFs to bring to life its brand personality and grow awareness and purchase intent in the US.

LIFEWTR: #BringArtBackToSchools

Case Study • Ricky Weina, Tyler Moore, Andrew La Fond, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

LIFEWTR, a bottled water brand, used a film about art in schools to connect with audiences and improve brand metrics and sales in the US.

SPVB: A perfect look is yours - Aquafina

Case Study • MMA Smarties, Finalist, Vietnam, 2018

Aquafina, a brand of bottled water, repurposed long-form video content into short-form social ads for its Tet campaign in Vietnam.

Reimagine Innovation

Article • Dieter Deceuninck, ESOMAR, Congress, 2018

Danone, a food-products corporation, focused on two main contributions coming from strategy & insights (S&I) to make its global portfolio for Danone waters futureproof.

Nestlé SA (Soft drinks)

Article • Euromonitor Profiles, August 2018

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

Groupe Danone (Drink and beverages, non-alcoholic)

Article • Euromonitor Profiles, August 2018

This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.

A GIF is worth a thousand words: How PepsiCo, KFC, Hotels.com, and others are using GIFs to slip into consumers’ conversations

Article • Anne Field, ANA Magazine, May 2018

Explains the increasing value of marketing through GIFs and provides marketers with advice on how to use them effectively.

Hépar: #InMyFamilyWeSay

Case Study • Michel Kowalski, WARC Awards, Gold, Effective Social Strategy, 2018

French mineral water brand Hépar increased sales by building a campaign around the phrases French families use to describe going to the toilet.

Busy Europeans opt for healthy snacks

News • 05 April 2018

LONDON: Growing demand for healthy snacking products has been identified across six major European markets in a new study that suggests the profile of the typical European consumer is changing.

Soft drinks global industry overview

Article • Euromonitor Strategy Briefings, March 2018

Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.

Raw water plunges new depths

News • 12 January 2018

SAN FRANCISCO, CA: California’s latest health fad, ‘raw water’, is experiencing price increases following the publication of a New York Times article that has propelled the trend into prominence.

How Coca-Cola’s Vio capitalised on blurring categories

Article • Sam Peña-Taylor, Event Reports, Omnishopper International Conference, November 2017

Coca-Cola launched Vio, a water brand, in Germany 10 years ago; in its rise, the brand learned to capitalise on the blurring in the water category from a necessary product to one that consumers should enjoy.

Buxton Water: Every Sip of the Way

Case Study • Direct Marketing Association - UK, Bronze, 2017

Buxton Water, a natural mineral water, used live social media and user-generated content to reconnect its brand with London Marathon runners and supporters in the UK.

AQUA: #AdaAQUA GifMojis

Case Study • Astrid Utari Kemala Wulan, WARC Media Awards, Shortlisted, Effective Use of Tech, 2017

Water brand AQUA promoted the sales of its out-of-home product utilising Twitter's auto-response mechanism.

AQUA: #AdaAQUA campaign with #PathDaily

Case Study • Wahyono Wibowo, WARC Media Awards, Bronze, Effective Use of Tech, 2017

Water brand AQUA kept its number one position in Indonesia with the efficient use of an innovative platform.

Leveraging category entry points to drive brand influence in China

Article • Chris Maier, Research on WARC, Publicis Media China, November 2017

This article draws on exclusive research by Publicis Media China and the Ehrenberg-Bass Institute to determine how CEPs drive brand influence in the Chinese ready-to-drink category.

Aquafina: Perfect look for "pure-self"

Case Study • MMA Smarties, Finalist, 2017

Aquafina, a global water brand, launched a campaign in Vietnam to become a larger inspirational lifestyle brand and introduce its new design by building brand awareness.

The Gatorade Company: Propel on Pandora

Case Study • MMA Smarties, Finalist, North America, 2017

Propel, a fitness water, partnered with Pandora, a music-streaming brand, to drive product awareness and purchase intent in the US, using rich media units.

Aquafina: Smart cap watered reminder

Case Study • MMA Smarties, Finalist, 2017

This case study details how Aquafina, a bottled water brand, targeted millennials in Vietnam by using smart technology and 360-degree video to show them the health benefits of drinking water.

Harrogate Spring Water

Case Study • Design Business Association, Gold, 2017

This case study describes how Harrogate Spring Water, a UK mineral water brand, achieved cut through in the tough British water market with a redesigned bottle and a new brand positioning.

Hindustan Unilever: Swachh Aadat Swachh Bharat

Case Study • Nikshit Shetty and Aunkita Dey, WARC Media Awards, Entrant, Effective Channel Integration, 2016

This case study describes how Hindustan Unilever used three of its brands, Lifebuoy, Domex and Pureit, to help people in India adopt three cleaner habits - washing hands with soap, using clean toilets and drinking purified water - using online video and mobile technology.