Article
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Stephen Whiteside, Event Reports, Digital Marketing World Forum North America, September 2019
Nestlé Waters, a unit of the food and beverage company focused on bottled water, has yielded numerous benefits from social listening on platforms like Twitter and Instagram.
News
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09 September 2019
Coca-Cola led a funding round for Iris Nova, a company famous for its Dirty Lemon brand that sells six packs of the beverage by SMS.
Article
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Euromonitor Profiles, August 2019
This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.
News
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05 July 2019
Burgers, hotdogs and beer remain classic American staples during Fourth of July celebrations, yet there is growing evidence that many US consumers are opting for plant-based food, low alcohol drinks and other alternatives.
Case Study
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Design Business Association, Silver, 2019
Thirsty Planet, the ethical water brand, changed its packaging to better help it spread its brand purpose to UK.
Case Study
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SABRE Awards, EMEA, United Kingdom and Ireland (Small Budget), Gold, 2019
Mineral water brand Evian created a social media campaign – based on its above-the-line Babies execution – that gave users their own ‘baby double’ image, to drive awareness of its sponsorship of the Wimbledon Tennis Championships.
Case Study
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AME Awards, AME Awards, Gold, 2019
Share, the German social enterprise brand, successfully launched a new social FMCG product to help people reduce overconsumption without making personal sacrifices.
Article
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Chelsea Carter and Will Rix, Admap, February 2019
Explains what a micro-influencer is, why they work and how other brands have already engaged withthem.
Article
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Euromonitor Strategy Briefings, January 2019
Looks at the performance of hydration beverages in the Southeast Asia market, including drivers behind the demand, various hydration consumer groups and potential challenges and opportunities.
News
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17 January 2019
Research agency Mintel says there are six trends that will fashion Chinese and North Asian consumer markets this year and beyond, several of which have big implications for food and beverage brands.
Case Study
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Ricky Weina, Maria Zavala, Andrew La Fond, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
New sparkling water brand bubly used GIFs to bring to life its brand personality and grow awareness and purchase intent in the US.
Case Study
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Ricky Weina, Tyler Moore, Andrew La Fond, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
LIFEWTR, a bottled water brand, used a film about art in schools to connect with audiences and improve brand metrics and sales in the US.
Case Study
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MMA Smarties, Finalist, Vietnam, 2018
Aquafina, a brand of bottled water, repurposed long-form video content into short-form social ads for its Tet campaign in Vietnam.
Case Study
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Dragons of Asia, Best in China, Best Integrated Marketing Campaign, 2018
Watson's Water, a producer and distributor of bottled water, increased brand loyalty in China with a customer relationship management (CRM) programme, which used QR codes on bottles to encourage the collection of reward points and repeat purchase.
Article
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Dieter Deceuninck, ESOMAR, Congress, 2018
Danone, a food-products corporation, focused on two main contributions coming from strategy & insights (S&I) to make its global portfolio for Danone waters futureproof.
Article
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Euromonitor Profiles, August 2018
This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.
Article
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Anne Field, ANA Magazine, May 2018
Explains the increasing value of marketing through GIFs and provides marketers with advice on how to use them effectively.
Case Study
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Michel Kowalski, WARC Awards, Gold, Effective Social Strategy, 2018
French mineral water brand Hépar increased sales by building a campaign around the phrases French families use to describe going to the toilet.
News
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05 April 2018
LONDON: Growing demand for healthy snacking products has been identified across six major European markets in a new study that suggests the profile of the typical European consumer is changing.
Article
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Euromonitor Strategy Briefings, March 2018
Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.
Article
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Euromonitor Profiles, January 2018
This Company Profile from Euromonitor provides key details and analysis of PepsiCo.
Article
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Euromonitor Profiles, January 2018
This Company Profile from Euromonitor provides key details and analysis of Suntory Holdings.
News
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12 January 2018
SAN FRANCISCO, CA: California’s latest health fad, ‘raw water’, is experiencing price increases following the publication of a New York Times article that has propelled the trend into prominence.
Article
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Sam Peña-Taylor, Event Reports, Omnishopper International Conference, November 2017
Coca-Cola launched Vio, a water brand, in Germany 10 years ago; in its rise, the brand learned to capitalise on the blurring in the water category from a necessary product to one that consumers should enjoy.
Article
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Euromonitor Profiles, December 2017
This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co.
