Soft drinks

How Twinings infused a new kids’ drink with real-life needs and parents’ expertise: New consumer insights delivering commercial success and health benefits for kids

Case Study • MRS Awards, Finalist, MRS Award for New Consumer Insights, 2019

Twinings, a tea brand, created an agile and innovative research project that delivered one of the most successful new drinks concepts ever tested – while ultimately aiming to make children healthier in the UK.

bubly launch campaign

Case Study • MMA Smarties, Gold, X (Global), 2019

Bubly, the sparkling water brand, successfully broke into the sparkling water category by partnering with a set of celebrities and social media content platforms to drive a mobile led campaign that engaged US consumers.

YouGov Ad of the Month – Indonesia: Aqua

Opinion • BrandIndex, October 2019

This month, mineral water Aqua is the brand which has achieved the highest uplift in its Ad Awareness over the past month in Indonesia.

Nestlé Waters uses video recognition to track sponsorship ROI

News • 23 September 2019

Nestlé Waters, the bottled water unit of food and beverage giant Nestlé, has found that using video recognition tools on social media can help quantify a valuable element of the return on investment (ROI) from its sponsorship expenditure.

How Nestlé Waters uses social listening for engagement, problem-solving and sponsorship measurement

Article • Stephen Whiteside, Event Reports, Digital Marketing World Forum North America, September 2019

Nestlé Waters, a unit of the food and beverage company focused on bottled water, has yielded numerous benefits from social listening on platforms like Twitter and Instagram.

Absolute Distilled Drinking Water: Pure Love Campaign

Case Study • Toni Tiu, Jessa Bartolabac, Bubbly Encarnacion, WARC Prize for Asian Strategy, Entrant, 2019

Distilled water brand Absolute ran a campaign that targeted young mothers in the Philippines.

Coca-Cola bets on drinks bought by text

News • 09 September 2019

Coca-Cola led a funding round for Iris Nova, a company famous for its Dirty Lemon brand that sells six packs of the beverage by SMS.

Aquafina: From essential to quintessential

Case Study • Lam Ung, WARC Prize for Asian Strategy, Entrant, 2019

Bottled water brand Aquafina used digital and social media to amplify its strategic partnership with Fashion Week and elevate the brand in Vietnam.

Groupe Danone (Drink and beverages, non-alcoholic)

Article • Euromonitor Profiles, August 2019

This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.

More Americans mark July 4th with a seltzer

News • 05 July 2019

Burgers, hotdogs and beer remain classic American staples during Fourth of July celebrations, yet there is growing evidence that many US consumers are opting for plant-based food, low alcohol drinks and other alternatives.

Thirsty Planet/Harrogate Spring Water: Water of life

Case Study • Design Business Association, Silver, 2019

Thirsty Planet, the ethical water brand, changed its packaging to better help it spread its brand purpose to UK.

evian : #Babydoubles

Case Study • SABRE Awards, EMEA, United Kingdom and Ireland (Small Budget), Gold, 2019

Mineral water brand Evian created a social media campaign – based on its above-the-line Babies execution – that gave users their own ‘baby double’ image, to drive awareness of its sponsorship of the Wimbledon Tennis Championships.

Share: Share Your Buy

Case Study • AME Awards, Gold, 2019

Share, the German social enterprise brand, successfully launched a new social FMCG product to help people reduce overconsumption without making personal sacrifices.

The rise of micro-influencers and why they are important

Article • Chelsea Carter and Will Rix, Admap, February 2019

Explains what a micro-influencer is, why they work and how other brands have already engaged withthem.

The rise of hydration beverages in Southeast Asia

Article • Euromonitor Strategy Briefings, January 2019

Looks at the performance of hydration beverages in the Southeast Asia market, including drivers behind the demand, various hydration consumer groups and potential challenges and opportunities.

LIFEWTR: #BringArtBackToSchools

Case Study • Ricky Weina, Tyler Moore, Andrew La Fond, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

LIFEWTR, a bottled water brand, used a film about art in schools to connect with audiences and improve brand metrics and sales in the US.

bubly: Giphy launch partnership

Case Study • Ricky Weina, Maria Zavala, Andrew La Fond, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

New sparkling water brand bubly used GIFs to bring to life its brand personality and grow awareness and purchase intent in the US.

SPVB: A perfect look is yours - Aquafina

Case Study • MMA Smarties, Finalist, Vietnam, 2018

Aquafina, a brand of bottled water, repurposed long-form video content into short-form social ads for its Tet campaign in Vietnam.

Watson's China: Watson's Thirst For Loyalty

Case Study • Dragons of Asia, Best in China, Best Integrated Marketing Campaign, 2018

Watson's Water, a producer and distributor of bottled water, increased brand loyalty in China with a customer relationship management (CRM) programme, which used QR codes on bottles to encourage the collection of reward points and repeat purchase.

Reimagine Innovation

Article • Dieter Deceuninck, ESOMAR, Congress, 2018

Danone, a food-products corporation, focused on two main contributions coming from strategy & insights (S&I) to make its global portfolio for Danone waters futureproof.

Aquaguard: We helped India drink healthy water - Pincode by Pincode!

Case Study • Emvies, Best Media Strategy, Consumer Durables, 2018

Aquaguard, a leader in water purifiers, increased its penetration in India following a water quality study at pincode level.

Nestlé SA (Soft drinks)

Article • Euromonitor Profiles, August 2018

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

A GIF is worth a thousand words: How PepsiCo, KFC, Hotels.com, and others are using GIFs to slip into consumers’ conversations

Article • Anne Field, ANA Magazine, May 2018

Explains the increasing value of marketing through GIFs and provides marketers with advice on how to use them effectively.

Hépar: #InMyFamilyWeSay

Case Study • Michel Kowalski, WARC Awards, Gold, Effective Social Strategy, 2018

French mineral water brand Hépar increased sales by building a campaign around the phrases French families use to describe going to the toilet.

Busy Europeans opt for healthy snacks

News • 05 April 2018

LONDON: Growing demand for healthy snacking products has been identified across six major European markets in a new study that suggests the profile of the typical European consumer is changing.