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bubly sparkling water (PepsiCo): Bublé vs. bubly

Case Study • ARF Ogilvy Awards (US), Gold, 2020

bubly Sparkling Water, a carbonated water brand, expanded its presence within a fast-growing category and unleashed bubly's playful personality on the country's biggest stage with its Bublé vs. bubly campaign.

How the pandemic is changing the effect of touchpoints

News • 20 October 2020

New research, published exclusively by WARC, charts the shifting impact of touchpoints as a result of the pandemic: a sign of evolving consumer behaviours.

Changing touchpoint influence and relevance as a result of the pandemic

Article • Eric Dherte, WARC Exclusive, October 2020

This research looks at 36 touchpoints for 18 non-alcoholic drinks brands through a methodology that evaluates the relative influence of each touchpoint.

Deep RiverRock: The Recycled Logo

Case Study • SABRE Awards, In2 EMEA, Best in Identity Branding, Gold, 2020

Deep RiverRock, a brand of water, removed its logo from its bottle and replaced it with 100% Recycled Bottle to promote its commitment to sustainability in a bold way in Ireland.

US, Bottled water Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, May 2020

An overview of advertising as a percentage of sales in the bottled water sector in the United States since 2007.

Nongfu Spring's 'Forbidden City Bottles' sells history in bottles of water

Case Study • Jenny Chan, WARC Cases, ROI Festival, October 2019

Famed Chinese water brand Nongfu Spring released new bottle designs that are covered with drawings of emperors, concubines and empress dowagers, alongside humorous monologues that left good impressions on consumers.

Nestlé SA (Soft drinks)

Article • Euromonitor Advertiser Profiles, January 2020

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

Plastic packaging: Global evolution of pet bottles in a sustainability-focused world

Article • Euromonitor Strategy Briefings, December 2019

Discusses the trends and influencers for PET bottles in the global retail consumer goods marketplace.

How Twinings infused a new kids’ drink with real-life needs and parents’ expertise: New consumer insights delivering commercial success and health benefits for kids

Research Paper • MRS Awards Papers, Finalist, MRS Award for New Consumer Insights, 2019

Twinings, a tea brand, created an agile and innovative research project that delivered one of the most successful new drinks concepts ever tested – while ultimately aiming to make children healthier in the UK.

Aquafina: Aquafina Vietnam International Fashion Week

Case Study • Anh Vu, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Bottled water brand Aquafina elevated brand awareness in Vietnam through sponsorship of a leading Vietnamese fashion platform.

Good Mood: Taste Wow, Feel Good

Case Study • Ngan Le, WARC Media Awards, Entrant, Effective Channel Integration, 2019

New water brand Good Mood majored on mobile in Vietnam to disrupt the market and build towards becoming leader in its category.

bubly launch campaign

Case Study • MMA Smarties, Gold, X (Global), 2019

Bubly, the sparkling water brand, successfully broke into the sparkling water category by partnering with a set of celebrities and social media content platforms to drive a mobile led campaign that engaged US consumers.

YouGov Ad of the Month – Indonesia: Aqua

Opinion • BrandIndex, October 2019

This month, mineral water Aqua is the brand which has achieved the highest uplift in its Ad Awareness over the past month in Indonesia.

Nestlé Waters uses video recognition to track sponsorship ROI

News • 22 September 2019

Nestlé Waters, the bottled water unit of food and beverage giant Nestlé, has found that using video recognition tools on social media can help quantify a valuable element of the return on investment (ROI) from its sponsorship expenditure.

How Nestlé Waters uses social listening for engagement, problem-solving and sponsorship measurement

Article • Stephen Whiteside, Event Reports, Digital Marketing World Forum North America, September 2019

Nestlé Waters, a unit of the food and beverage company focused on bottled water, has yielded numerous benefits from social listening on platforms like Twitter and Instagram.

Coca-Cola bets on drinks bought by text

News • 08 September 2019

Coca-Cola led a funding round for Iris Nova, a company famous for its Dirty Lemon brand that sells six packs of the beverage by SMS.

Aquafina: From essential to quintessential

Case Study • Lam Ung, WARC Prize for Asian Strategy, Entrant, 2019

Bottled water brand Aquafina used digital and social media to amplify its strategic partnership with Fashion Week and elevate the brand in Vietnam.

Groupe Danone (Drink and beverages, non-alcoholic)

Article • Euromonitor Advertiser Profiles, August 2019

This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.

More Americans mark July 4th with a seltzer

News • 04 July 2019

Burgers, hotdogs and beer remain classic American staples during Fourth of July celebrations, yet there is growing evidence that many US consumers are opting for plant-based food, low alcohol drinks and other alternatives.

Thirsty Planet/Harrogate Spring Water: Water of life

Case Study • Design Effectiveness Awards, Silver, 2019

Thirsty Planet, the ethical water brand, changed its packaging to better help it spread its brand purpose to UK.

evian : #Babydoubles

Case Study • SABRE Awards, EMEA, United Kingdom and Ireland (Small Budget), Gold, 2019

Mineral water brand Evian created a social media campaign – based on its above-the-line Babies execution – that gave users their own ‘baby double’ image, to drive awareness of its sponsorship of the Wimbledon Tennis Championships.

Share: Share Your Buy

Case Study • AME Awards, Gold, 2019

Share, the German social enterprise brand, successfully launched a new social FMCG product to help people reduce overconsumption without making personal sacrifices.

The rise of micro-influencers and why they are important

Article • Chelsea Carter and Will Rix, Admap, February 2019

Explains what a micro-influencer is, why they work and how other brands have already engaged with them.

The rise of hydration beverages in Southeast Asia

Article • Euromonitor Strategy Briefings, January 2019

Looks at the performance of hydration beverages in the Southeast Asia market, including drivers behind the demand, various hydration consumer groups and potential challenges and opportunities.

bubly: Giphy launch partnership

Case Study • Ricky Weina, Maria Zavala, Andrew La Fond, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

New sparkling water brand bubly used GIFs to bring to life its brand personality and grow awareness and purchase intent in the US.

Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".
What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.
Keeping it fresh: Being on trend in food and drink

Article • Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019

Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
How to make effective food advertising in the COVID-19 era: insights from Ipsos

Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020

Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands.
Coca-Cola’s three-stage model for responding to COVID-19

Article • Stephen Whiteside, WARC Exclusive, May 2020

Coca-Cola, the soft drinks manufacturer, has mapped out a three-phase strategy as it responds to the COVID-19 crisis.