bubly Sparkling Water, a carbonated water brand, expanded its presence within a fast-growing category and unleashed bubly's playful personality on the country's biggest stage with its Bublé vs. bubly campaign.
Jenny Chan, WARC Cases, ROI Festival, October 2019
Famed Chinese water brand Nongfu Spring released new bottle designs that are covered with drawings of emperors, concubines and empress dowagers, alongside humorous monologues that left good impressions on consumers.
MRS Awards Papers, Finalist, MRS Award for New Consumer Insights, 2019
Twinings, a tea brand, created an agile and innovative research project that delivered one of the most successful new drinks concepts ever tested – while ultimately aiming to make children healthier in the UK.
Bubly, the sparkling water brand, successfully broke into the sparkling water category by partnering with a set of celebrities and social media content platforms to drive a mobile led campaign that engaged US consumers.
Nestlé Waters, the bottled water unit of food and beverage giant Nestlé, has found that using video recognition tools on social media can help quantify a valuable element of the return on investment (ROI) from its sponsorship expenditure.
Burgers, hotdogs and beer remain classic American staples during Fourth of July celebrations, yet there is growing evidence that many US consumers are opting for plant-based food, low alcohol drinks and other alternatives.