Soft drinks

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Reimagine Innovation

Article • Dieter Deceuninck, ESOMAR, Congress, 2018

Danone, a food-products corporation, focused on two main contributions coming from strategy & insights (S&I) to make its global portfolio for Danone waters futureproof.

Nestlé SA (Soft drinks)

Article • Euromonitor Profiles, August 2018

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

Groupe Danone (Drink and beverages, non-alcoholic)

Article • Euromonitor Profiles, August 2018

This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.

A GIF is worth a thousand words: How PepsiCo, KFC, Hotels.com, and others are using GIFs to slip into consumers’ conversations

Article • Anne Field, ANA Magazine, May 2018

Explains the increasing value of marketing through GIFs and provides marketers with advice on how to use them effectively.

Hépar: #InMyFamilyWeSay

Case Study • Michel Kowalski, WARC Awards, Gold, Effective Social Strategy, 2018

French mineral water brand Hépar increased sales by building a campaign around the phrases French families use to describe going to the toilet.

Busy Europeans opt for healthy snacks

News • 05 April 2018

LONDON: Growing demand for healthy snacking products has been identified across six major European markets in a new study that suggests the profile of the typical European consumer is changing.

Soft drinks global industry overview

Article • Euromonitor Strategy Briefings, March 2018

Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.

Raw water plunges new depths

News • 12 January 2018

SAN FRANCISCO, CA: California’s latest health fad, ‘raw water’, is experiencing price increases following the publication of a New York Times article that has propelled the trend into prominence.

How Coca-Cola’s Vio capitalised on blurring categories

Article • Sam Peña-Taylor, Event Reports, Omnishopper International Conference, November 2017

Coca-Cola launched Vio, a water brand, in Germany 10 years ago; in its rise, the brand learned to capitalise on the blurring in the water category from a necessary product to one that consumers should enjoy.

Buxton Water: Every Sip of the Way

Case Study • Direct Marketing Association - UK, Bronze, 2017

Buxton Water, a natural mineral water, used live social media and user-generated content to reconnect its brand with London Marathon runners and supporters in the UK.

AQUA: #AdaAQUA GifMojis

Case Study • Astrid Utari Kemala Wulan, WARC Media Awards, Shortlisted, Effective Use of Tech, 2017

Water brand AQUA promoted the sales of its out-of-home product utilising Twitter's auto-response mechanism.

AQUA: #AdaAQUA campaign with #PathDaily

Case Study • Wahyono Wibowo, WARC Media Awards, Bronze, Effective Use of Tech, 2017

Water brand AQUA kept its number one position in Indonesia with the efficient use of an innovative platform.

Leveraging category entry points to drive brand influence in China

Article • Chris Maier, Research on WARC, Publicis Media China, November 2017

This article draws on exclusive research by Publicis Media China and the Ehrenberg-Bass Institute to determine how CEPs drive brand influence in the Chinese ready-to-drink category.

Aquafina: Perfect look for "pure-self"

Case Study • MMA Smarties, Finalist, 2017

Aquafina, a global water brand, launched a campaign in Vietnam to become a larger inspirational lifestyle brand and introduce its new design by building brand awareness.

The Gatorade Company: Propel on Pandora

Case Study • MMA Smarties, Finalist, North America, 2017

Propel, a fitness water, partnered with Pandora, a music-streaming brand, to drive product awareness and purchase intent in the US, using rich media units.

Aquafina: Smart cap watered reminder

Case Study • MMA Smarties, Finalist, 2017

This case study details how Aquafina, a bottled water brand, targeted millennials in Vietnam by using smart technology and 360-degree video to show them the health benefits of drinking water.

Harrogate Spring Water

Case Study • Design Business Association, Gold, 2017

This case study describes how Harrogate Spring Water, a UK mineral water brand, achieved cut through in the tough British water market with a redesigned bottle and a new brand positioning.

Hindustan Unilever: Swachh Aadat Swachh Bharat

Case Study • Nikshit Shetty and Aunkita Dey, WARC Media Awards, Entrant, Effective Channel Integration, 2016

This case study describes how Hindustan Unilever used three of its brands, Lifebuoy, Domex and Pureit, to help people in India adopt three cleaner habits - washing hands with soap, using clean toilets and drinking purified water - using online video and mobile technology.

PepsiCo: UEFA Champions League

Case Study • Joseph Cook, Stephen Hutchison and Katie Baillie, WARC Media Awards, Effective use of partnerships and sponsorships, 2016

This campaign study shows how PepsiCo, a food and drinks brand, sponsored a large scale sports event in order to build brand equity and increase sales in the UK.

Talking Rain's Sparkling Ice: Flavor Face Off

Case Study • Direct Marketing Association - US, Certificate, DMA International ECHO Awards, 2016

This case study describes how Sparkling Ice, one of the fastest-growing non-alcoholic beverage brands in the US, reached its core demographic and beyond by turning away from traditional advertising to digital and social.

How Advertising & Brand Building kept Deep RiverRock Hydrated Over 10 Years

Case Study • Institute of Advertising Practitioners in Ireland, Bronze, ADFX Awards, 2016

This case study demonstrates how Deep RiverRock, the Irish water brand, managed to become the bottled water of choice for 18-35-year-olds in Ireland.

Nestlé SA (Drink and beverages, non-alcoholic)

Article • Euromonitor Profiles, March 2016

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, the owner of brands such as Nestlé Pure Life and Nestea Ice Tea.

Evian Water: Film - 'Baby Bay' (France)

Gunn Report • Gunn Creative, 2016

Contains the film creative 'Baby Bay' for Evian Water by the agency BETC in France.

How O2 and Evian leverage their sports sponsorships

Article • Brian Carruthers, Event Reports, ad:tech London, October 2015

This event report looks at how two different brands, O2 and Evian, leveraged their sports sponsorships during 2015.

Donat Mg: Global Facebook page Preggy Mg

Case Study • Tjaša Novak, WARC Prize for Social Strategy, Entrant, 2015

This case study describes how Donat Mg, a mineral water brand, created a global Facebook page targeting pregnant women to raise awareness of the brand and its health benefits.

Coca-Cola: Hijacking the African Cup

Case Study • Naila Fattouh, WARC Awards, Grand Prix, Effective Content Strategy, and Multiplatform Special Award, 2018

Beverage brand Coca-Cola used an imaginative integrated campaign to start a conversation around football and increase awareness during the African Cup of Nations in Egypt.
Soft drinks global industry overview

Article • Euromonitor Strategy Briefings, March 2018

Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.
Fanta Relaunch

Case Study • David Toussaint, WARC Media Awards, Silver, Effective Channel Integration, 2017

Beverage brand Fanta revitalised its brand awareness in Australia through engaging its customers in the campaign itself.
Lion - Dare Iced Coffee: How not thinking straight led to long-term growth

Case Study • Pieter-Paul von Weiler and Heleen Hidskes, The Communications Council, Grand Effie, 2017

This case study explains how Dare, an Australian iced coffee brand, outperformed its competitors by creating a new consumption occasion: becoming the habitual choice for whenever people are not thinking straight.
Coca-Cola: Uniting through music

Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017

This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.
Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".