LONDON: When it comes to researching their summer holiday destinations, two-thirds (65%) of young Gen Z British consumers prefer to do so on a laptop rather than a smartphone (24%), a new survey has revealed.
Research on WARC, GlobalWebIndex, Q3 2016
This report details the digital behaviours and purchase journeys of vacation buyers, defined as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months.
Napatra Charassuvichakanich, Research on WARC, Think with Google, April 2016
This article provides an overview of Thailand's fast-changing mobile consumer behaviour with regard to the travel market, and offers brands practical tips for engaging them around major holiday events.
Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015
This case study demonstrates how American Express, the financial services provider, proved the link between its Platinum Card product and premium travel experiences by revitalising the airport as a sales channel, and grew applications in Canada as a result.
This presentation by Havas Media, points out that airport retailing is worth $26 billion globally. The global study reveals that 15% of airport purchases are planned, 51% are pre-planned while 34% are impulse buys.
This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.