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Toppen: Stay close even when you're apart with #TipTokRaya2020

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Toppen, a shopping centre in Malaysia, analysed its Malay audience's social media habits and cultural insights to help bring families together during Raya.

Toppen: Ikano Centre presents #KitaDLL

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Toppen, a shopping centre in Malaysia, explored multiculturalism as part of its campaign to appeal to customers after the relaxation of lockdown restrictions.

Toppen: The first TikTokable mall in Southeast Asia!

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Toppen, a shopping mall, launched a campaign in Malaysia to engage with young people during the COVID-19 pandemic.

Toppen: Don't be #Jealous! See you at Toppen!

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Toppen, a shopping centre in Johor Bahru, Malaysia, leveraged regional pride to promote its brand.

Chengdu International Finance Square: CDIFS “Fun in the AiR” AR Exhibition – digital campaign to boost recovery economy

Case Study • SABRE Awards, APAC, Digital Campaign, Gold, 2020

Chengdu IFS (CDIFS), a top-ten shopping centre in China, launched its digital campaign Fun is in the AiR to boost the post-lockdown economy.

Toppen Shopping Centre: Jangan #JelesEk! Jumpa di Toppen!

Case Study • Natasha Aziz, Galen Lau, Ramesh Weston, WARC Awards for Asian Strategy, Entrant, 2020

Toppen, the shopping mall, achieved a successful launch in a crowded market with a hyper-localised campaign in Malaysia.

US, Shopping centres, malls Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points (Curated), May 2020

An overview of advertising as a percentage of sales in the shopping centres, malls sector in the United States since 2007.

Two in five Americans will only feel comfortable outside in over six months

Data • Rob Clapp, WARC Data Points (Curated), April 2020

An overview of when consumers in the United States expect to feel comfortable doing out-of-home activities in the face of the novel coronavirus (COVID-19) outbreak.

Building brand affinity at scale: Establishing the powerful interplay between broadcast content and OOH advertising

Article • Emma Jeffers, WARC Exclusive, October 2019

Reveals insights and findings from Ocean Outdoor and Unibail-Rodamco-Westfield’s research into the impact of digital out-of-home (DOOH) as a broadcast channel and how live broadcasts and pre-scheduled content drives brand affinity and engagement.

Chengdu International Finance Square (CDIFS): Chengdu IFS Parcours Art Festival- Art Fuels Commerce in Beautiful Fashion

Case Study • SABRE Awards, Asia-Pacific, Retailers, Gold, 2019

Chengdu IFS (CDIFS), a shopping mall, made itself the centre of art in the city by collaborating with the Chengdu Government and Paris' Saint-Germain-des-Pres Committee, which led to sales growth of 124%.

IPC Shopping Centre: The Mood Menu

Case Study • Sabrina Jamaludin, Daniel Olivan, Taryn Mook, WARC Awards for Asian Strategy, Entrant, 2019

IPC Shopping Centre developed an app based around music and eating habits to refresh its brand identity and drive visitor numbers in Malaysia.

Inorbit Mall: Pink Power

Case Study • Toru Jhaveri, Sanchari Chakrabarty, WARC Awards for Asian Strategy, Shortlisted, 2019

Inorbit Mall, a chain of malls in India, ran a social campaign in support of female entrepreneurs and their businesses.

US malls tell a complex tale

News • 22 July 2019

Retail in the US is undergoing another profound convulsion, as the original disrupters, malls, are feeling the bite of e-commerce’s growing dominance.

China's craze for arcade games signals future of retail

News • 18 June 2019

Gamification is a well-accepted essential of marketing to Chinese millennials, but this is no longer restricted to the online environment, as a visit to the gaming arcades in the nation’s malls will attest.

How Westfield shifted its customer focus

News • 26 May 2019

Renaming its 41 shopping centres across Australia and New Zealand “living centres” is part of a radical rethink by Westfield, which has shifted its customer focus to include shoppers as well as tenants.

How mall giant Westfield flipped on customer centricity

Article • Brooke Hemphill, Event Reports, Mumbrella Retail Marketing Summit, March 2019

Previously shopping mall giants Westfield focused only on its retail tenants, but by re-orienting around local communities and shoppers, the company has been able to create better customer experiences.

Inorbit Mall: Pink Power

Case Study • Toru Jhaveri, Sanchari Chakrabarty, WARC Awards, Bronze, Effective Use of Brand Purpose, 2019

Inorbit Mall, a chain of malls in India, ran a social campaign in support of female entrepreneurs and their businesses.

Little Christmas cheer for UK retailers

News • 11 December 2018

A long-term decline in footfall in the UK high street shows no signs of reversing during the run-up to Christmas – more bad news for brick-and-mortar retailers who failed to make gains during last month’s Black Friday sales.

SM Supermalls: SM Moments

Case Study • Dragons of Asia, Best Campaign in the Philippines, Best use of Public Relations, Bronze, 2018

Supermalls, a chain of shopping malls in the Philippines, increased sales and footfall in the Philippines by launching an online video series featuring fictional stories based on real-life moments from its shoppers.

IKANO Corporation: IPC Raises Hope

Case Study • Dragons of Asia, Best Mobile Marketing Campaign, Gold, Dragons of Malaysia, 2018

IPC Shopping Centre, a shopping mall, increased footfall by targeting its philanthropic consumers in Malaysia with Facebook ads.

IKANO Corporation: Let Your Mood Feed You

Article • Dragons of Asia, Best Mobile Marketing Campaign, Gold, Dragons of Malaysia, 2018

IPC Shopping Centre, a shopping mall, launched an app to connect with its consumers in Malaysia and increase brand awareness.

Demise of Sears could be big gain for rivals and malls

News • 14 October 2018

The news that Sears, the venerable US retailer, has filed for bankruptcy provides a salutary lesson for retailers everywhere.

Uniqlo plans huge physical store expansion in APAC

News • 23 August 2018

TOKYO: Fast Retailing, the Japanese owner of casual clothing brand Uniqlo, has plans to more than double the number of Uniqlo stores in Southeast Asia and Oceania by 2022.

How to revive the shopping mall

News • 09 August 2018

NEW YORK: Shopping malls need to emphasize their role as fashion hubs, promote shopper socialization and reinvent food courts to help “draw crowds”, a study in the Journal of Advertising Research (JAR) has argued.

Interesting times for India's malls

News • 15 July 2018

NEW DELHI: Vacancy levels at leading Indian malls are falling as more global brands seek bricks-and-mortar retail space, while, ahead of its annual Prime Day event, Amazon has experimented with VR kiosks in some of the country’s most popular ma

What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
From running shops to serving customers: The Tesco turnaround story

Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020

Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.