Retail
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Case Study • SABRE Awards, APAC, Digital Campaign, Gold, 2020
Case Study • Natasha Aziz, Galen Lau, Ramesh Weston, WARC Prize for Asian Strategy, Entrant, 2020
Data • Cinzia Petio, WARC Data Points, May 2020
Data • Rob Clapp, WARC Data Points, April 2020
Article • Emma Jeffers, WARC Exclusive, October 2019
Case Study • SABRE Awards, Asia-Pacific, Retailers, Gold, 2019
Case Study • Sabrina Jamaludin, Daniel Olivan, Taryn Mook, WARC Prize for Asian Strategy, Entrant, 2019
Case Study • Toru Jhaveri, Sanchari Chakrabarty, WARC Prize for Asian Strategy, Shortlisted, 2019
News • 22 July 2019
News • 18 June 2019
News • 26 May 2019
Article • Brooke Hemphill, Event Reports, Mumbrella Retail Marketing Summit, March 2019
Case Study • Toru Jhaveri, Sanchari Chakrabarty, WARC Awards, Bronze, Effective Use of Brand Purpose, 2019
News • 11 December 2018
Case Study • Dragons of Asia, Best Campaign in the Philippines, Best use of Public Relations, Bronze, 2018
Case Study • Dragons of Asia, Best Mobile Marketing Campaign, Gold, Dragons of Malaysia, 2018
Article • Dragons of Asia, Best Mobile Marketing Campaign, Gold, Dragons of Malaysia, 2018
News • 14 October 2018
News • 23 August 2018
News • 09 August 2018
News • 15 July 2018
Research Paper • Haiyan Hu and Cynthia R. Jasper, Journal of Advertising Research, Vol. 58, No. 2, 2018, pp. 151-164
Case Study • SABRE Awards, Gold Sabre Award For Iberia, EMEA, 2018
News • 16 April 2018
Article • Mike Anthony, Research on WARC, January 2018
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Article • WARC Exclusive, April 2020
Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows. -
Article • WARC Best Practice, December 2020
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases. -
Article • WARC Exclusive, July 2020
Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards. -
Article • WARC Exclusive, March 2020
The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies. -
Article • Low Lai Chow, Event Reports
From handbags to hand sanitisers, the coronavirus impact on retail is challenging. -
Article • Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.