Retail | WARC

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

What’s working in home improvement retail

Article • WARC Category Intelligence, August 2018

Global strategies, campaign updates and trends in the home improvement retail category.

What's working in supermarkets and grocery

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the supermarkets and grocery category.

What's working in department stores

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the department stores sector.

Supermarkets can build on their COVID-19 legacy

Article • Brian Carruthers, Event Reports, MRS FMCG Research Conference , July 2020

This article considers how the role of supermarkets is changing as the UK moves towards a new relationship with the EU and the wider world.

How to prepare for the next generation of commerce

Article • Stephen Whiteside, Event Reports, World Retail Congress, September 2020

The coming “fifth generation” of retail will require members of this category, and the brands that rely on them, to make significant changes to their strategies.

McDonald's: Put the 'BIG' back in 'BIG MAC'

Case Study • Sarthak Ranka, Kunal Roy, WARC Prize for Asian Strategy, Shortlisted, 2020

McDonald's Malaysia targeted Gen Z with a social media campaign to reverse the Big Mac's long-term decline by increasing brand love and sales.

An introduction to Shopify for marketers

Article • Nate Shurilla, WARC Exclusive, September 2020

What advertisers need to know about hosted e-commerce platform builder Shopify.

Zomato: How Zomato won the game before the game

Case Study • Tushar Handa, WARC Prize for Asian Strategy, Shortlisted, 2020

Food delivery app Zomato ran a gamified, multi-channel campaign targeting young male cricket fans in India to drive sales, user acquisition, engagement and regional penetration.

McDonald's: The Surprise Chicken Expert

Case Study • Garron Chiu, Peter Rodenbeck, WARC Prize for Asian Strategy, Shortlisted, 2020

Quick service restaurant brand McDonald's coupled the element of surprise with a smart multimedia strategy to drive mass awareness and trial in Hong Kong.

UCash & Shwapno: Project AgroBanking

Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Shortlisted, 2020

Banking brand United Commercial Bank used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.

Grab: Personalised Social Impact Reports

Case Study • Krshna Prashant, Sulin Lau, WARC Prize for Asian Strategy, Shortlisted, 2020

Mobile technology brand Grab used customer data in a new way to reframe and personalise its social impact activity in Southeast Asia.

What Amazon’s reported bid for mall space means for the evolution of retail

Article • Kate Richling, WARC Exclusive, September 2020

Examines how buy online, pick up in store behavior will change the nature of retail.

H&M Hennes & Mauritz AB (Apparel and Footwear)

Article • Euromonitor Profiles, September 2020

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Aldi Group (Retail)

Article • Euromonitor Profiles, September 2020

This Company Profile from Euromonitor provides key details and analysis of Aldi Group.

‘Purchase with purpose’: What purpose means for grocery brands in the age of COVID-19

Article • Callum Saunders, WARC Exclusive, September 2020

As grocery brands battle for market share, a focus on brand purpose through connecting with local communities and supporting the less privileged will drive brand trust.

Four Food-Shopper Mindsets that Should Shape Brand Planning in 2021

Article • Callum Saunders, WARC Exclusive, September 2020

Grocery shopping mindsets are changing as a result of the pandemic and it will be vital for brands to embrace new behaviours to capitalise on throughout 2021.

Santa to come early to US stores – or maybe not at all

News • 09/09/2020

US retailers, facing the prospect of a Christmas like no other, are already making plans for a marketing strategy shakeup forced on them by the COVID-19 pandemic.

Piloting deletion: Naked Juicebar’s reverse nudge

Article • Brian Carruthers, Event Reports, Nudgestock, June 2020

Naked Juicebar lost sales when it removed a product line that appeared not to sell well – the reasons why were complex and important.

KFC leads in Vietnam but fast food growth slows

News • 02/09/2020

KFC is by far the most frequently visited fast food restaurant chain in Vietnam, with 45% of respondents visiting its stores often, according to the survey by Ho Chi Minh City-based market research firm Q&Me. In second place is South ...

Understanding consumer perceptions of luxury brands

Article • Jenni Romaniuk and Ava Huang, International Journal of Market Research, Vol. 63, No. 5, 2020, pp. 546-560

Continuing the stream of luxury brand research that seeks to identify how luxury brands differ from non-luxury brands, we test whether the brand usage and attribute prototypicality influences on consumers' perceptual responses about non-luxury brands extend to luxury brands.

What we know about e-commerce and social commerce

Article • WARC Best Practice, August 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

IKEA’s Gianluca Toccafondi: “investing for growth has never been more important”

Opinion • Chiara Manco, August 2020

Gianluca Toccafondi, Global Integrated Media Manager at IKEA Retail (Ingka Group), will be judging the Effective Channel Integration category of the 2020 WARC Media Awards.

CVS Pharmacy joins fleet of retailers offering media services

News • 27/08/2020

With a raft of customer data, and its large (and essential) physical footprint, CVS is turning its internal capabilities into a product accessible to CPG brands.

Harnessing Amazon’s awareness potential

Article • Joel Davis, WARC Exclusive, August 2020

Three ways that brands can use Amazon’s advertising tools to deliver marketing outcomes.