Retail | WARC

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

What’s working in home improvement retail

Article • WARC Category Intelligence, August 2018

Global strategies, campaign updates and trends in the home improvement retail category.

What's working in supermarkets and grocery

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the supermarkets and grocery category.

What's working in department stores

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the department stores sector.

Customers turn to digital retail during pandemic

Opinion • Patrick Miller, May 2020

Customers have turned to digital retail sites during the pandemic, which has accelerated the US e-commerce penetration rate.

JD.com wins out over rivals during pandemic

News • 27 May 2020

Superior logistics are the likely reason JD.com was able to outperform its rivals during China’s lockdown, say analysts.

Chipotle’s ‘culture hunters’ guide its COVID-19 response

News • 26 May 2020

Chipotle, the quick-service restaurant chain, has leveraged insights from its team of social media “culture hunters” in rapidly adapting to the challenges of COVID-19.

How to build an e-commerce offering during COVID-19

Article • David Lowe, WARC Exclusive, May 2020

Many retail brands impacted by the COVID-19 pandemic are now looking to pivot into e-commerce. Doing this requires a thoughtful strategic approach.

Rakuten Global Market shutters as focus shifts to beefing up local offerings

News • 18 May 2020

Rakuten Global Market will be ceasing operations from 1 June 2020, but the end of the cross-border marketplace site will not affect the local sites that the Japanese e-commerce platform operates around the world.

Galloway: ‘A fifth of media firms won’t make it out of the ICU’

Article • Sam Peña-Taylor, Event Reports, DLD Sync, May 2020

The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.

Retail normality resumes - for grocery at least

News • 14 May 2020

The US may be experiencing a “second mode” in consumer behaviour, as the initial instinct to panic-buy subsides and a degree of retail normality returns, but a new WARC report highlights the difficulties ahead as almost half of consumers expect to ...

How can brands help resilient Indian MSMEs seize opportunity in the COVID-19 crisis?

Article • Biswapriya Bhattacharjee, WARC Exclusive, May 2020

Kantar’s Biswapriya Bhattacharjee outlines how brands can better engage Micro, Small & Medium Businesses in India as COVID-19 continues to disrupt operations.

Sainsbury’s adapts to new shopping trends during COVID-19

Article • Anna Hamill, WARC Exclusive, May 2020

Sainsbury’s, one of the UK’s leading grocery brands, is embracing e-commerce and contactless shopping as new behavioural trends which will define the category post-COVID-19.

Six key lessons for CPG brands and retailers from the last recession

Article • Joan Driggs, WARC Exclusive, May 2020

Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits.

Walgreens effectively fuses empathy and strategy

News • 07 May 2020

Walgreens, the pharmacy retail chain, offers an example of how brands can engage with consumers around potentially sensitive topics in an empathetic, and effective, way with its “Feel More Like You” campaign.

"An unfamiliar prayer": Navigating Ramadan in times of COVID-19

Article • M&CSaatchi, WARC COVID-19 Series, March 2020

Throws light on new consumer behaviour changes during the year's most important marketable festival in Indonesia and how brands can cope with it.

How Walgreens reached out to cancer patients who needed beauty advice

Article • Geoffrey Precourt, WARC COVID-19 Series, TMRE Digital Week webinar, April 2020

Walgreens, the pharmacy retailer, used its “Feel More Like You” campaign to meet the needs of cancer patients who wanted to look their best.

APAC retail will see a US$767bn loss in 2020: Forrester

News • 06 May 2020

The loss of retail sales in Asia Pacific is predicted to reach US$767 billion in 2020, a decline of 10% from 2019, according to a new report from Forrester .

QSR provides lessons in social

Opinion • Lucy Aitken, May 2020

The Effective Social Strategy category in the 2020 WARC Awards was dominated by QSR case studies from around the globe.

Eight strategies to serve grocery shoppers during COVID-19

Article • Callum Saunders, WARC COVID-19 Series, May 2020

As the initial COVID-19 crisis wears on, grocery retailers need to think longer term to service customer’s new needs and behaviours.

Weibo enters China’s rapidly evolving e-commerce space

News • 05 May 2020

China’s social media giant Weibo has launched its first foray into China’s frenetic e-commerce sector with Xiaodian, a tool that allows users to promote products being sold on other platforms.

YouGov Ad of the Month – Thailand: Foodpanda

Opinion • BrandIndex, May 2020

During April, food delivery platform Foodpanda is the brand that has achieved the highest uplift in its Ad Awarenes.

Changing consumer habits as virus crisis continues

News • 05 May 2020

As the COVID-19 outbreak continues to spread in Europe and the US, consumer behaviour is changing rapidly in response, new data shows.

How omnichannel fulfilment helped JD deliver during lockdown

News • 04 May 2020

E-commerce has been a crucial lifeline for consumers confined to their homes during the COVID-19 outbreak, but even China’s well-developed structures found themselves stretched; JD’s omnichannel fulfilment platform helped ease the pressures.

Lessons from the Effective 100

Rankings • Rankings Articles, May 2020

Analyses the world's top effectiveness campaigns, as ranked by the Effective 100, to uncover shared creative, media and measurement strategies.