Retail | WARC

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

What’s working in home improvement retail

Article • WARC Category Intelligence, August 2018

Global strategies, campaign updates and trends in the home improvement retail category.

What's working in supermarkets and grocery

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the supermarkets and grocery category.

What's working in department stores

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the department stores sector.

Walmart’s results point to the costs of major changes

News • 19 February 2020

US retailer Walmart posted some softness in sales growth following a difficult holiday quarter, but record sales growth in e-commerce indicates how the company’s attempt to compete with Amazon is paying off.

Singapore announces US$2.87bn for coronavirus-hit sectors

News • 19 February 2020

The Singapore government will allocate S$4 billion (US$2.87bn) to help stabilise Singapore's economy and help workers and businesses tide over a looming slowdown, Deputy Prime Minister and Finance Minister Heng Swee Keat announced on Tuesday (Feb ...

Singapore's flexitarian future and the opportunity for QSR brands

Opinion • Ervin Ha, February 2020

With the Vegan movement growing steadily in the West, YouGov's Ervin Ha looks at whether it is time for brands in Singapore to start paying attention to plant-based options.

How data – not agencies – drives Wayfair’s $1-billion marketing program

Article • Geoffrey Precourt, Event Reports, Industry Preview, January 2020

Wayfair, the online retailer, has rapidly grown into a significant marketer, both in terms of its budgets and in its approach to innovation.

MADE.com’s five tips for better influencer marketing

Article • Anna Hamill, Event Reports, The Future of Brands, February 2020

Brands need to prioritise building brand advocates rather than short term partnerships, according to MADE.com’s Head of Brand Advocacy.

Yandex, Getir look to on-demand grocery delivery

News • 05 February 2020

A new wave of online shopping options promises ever quicker delivery, with 10 to 15 minutes the benchmark for services like Russia’s Yandex Lavka and Turkish app Getir which offer a range of basic items held in a network of small warehouses.

India’s online food market to reach $8bn by 2022

News • 03 February 2020

India’s online food tech industry is forecast to double in value over the next two years, from about $4bn in 2019 to $8bn in 2022, as consumers grow in confidence ordering online and smartphone penetration continues apace.

H&M/Billie Eilish venture is not just about the youth market, but the sustainability market

Opinion • Cathy Taylor, January 2020

As environmental sustainability becomes more of a consumer concern, brands are taking major steps to build sustainable practices into their organizations – from recycling to packaging, Catharine P.

Oh Henry!, Pizza Pizza and Wingstop: making money from the munchies

Opinion • Chiara Manco, January 2020

As cannabis is made legal in more countries, WARC’s Chiara Manco highlights three food brands that have targeted users effectively.

Alibaba-Pinduoduo battle intensifies

News • 15 January 2020

Some China merchants are collateral damage in the war between e-commerce rivals Alibaba and Pinduoduo, as a growing number claim to be victims of ‘forced exclusivity’.

Alibaba takes on Amazon in Europe

News • 10 January 2020

AliExpress, Alibaba’s European platform, is reported to be looking to attract major fashion brands like Mango and Benetton to sell on the site, but with limited success so far.

How consumer insights are helping Walmart disrupt the healthcare industry

Article • Stephen Whiteside, Event Reports, CES, January 2020

Walmart, the retail giant, is drawing on deep consumer insights as it seeks to disrupt the healthcare industry in a meaningful way.

'KFC Delivery By The God Of Rain': Celebrity namesake is a herald for inclement-weather discounts

Case Study • Jenny Chan, Case Studies on WARC, ROI Festival, October 2019

Rainy days are made fun by KFC China offering automatic discounts triggered by the weather and directing bookings towards its own app instead of third-party platforms.

Restaurants embrace ‘multichannel’ concept

News • 07 January 2020

Pizza Express sells more pizzas through supermarkets than through its own restaurants and is, according to an industry analyst, an exemplar of a trend towards diversification among chain restaurants.

Walmart Media Group goes self-service

News • 07 January 2020

Walmart, the US mega-retailer, has announced the launch of a self-serve portal through which users can buy on-site search and sponsored product ads as well as an API that makes its inventory available across several partners.

Footfall and the Primark effect

News • 06 January 2020

Discount retailers are more likely to be effective anchor stores in the UK’s high streets and shopping centres than traditional department stores, according to a new analysis that quantifies the effect of opening a Primark store.

China’s evolving luxury market

News • 03 January 2020

Online channels may be essential to driving future growth in China’s luxury market, especially outside the major cities, but a physical presence in these is still seen as important for overseas brands.

Under Armour Inc (Clothing & Accessories)

Article • Euromonitor Profiles, December 2019

This Company Profile from Euromonitor provides key details and analysis of Under Armour.

Decathlon taps Hong Kong location data

News • 24 December 2019

When Decathlon opened Hong Kong’s largest sports store in June its marketing plans made particular use of location data to successfully drive footfall.

H&M’s strategy change appears to be working

News • 17 December 2019

Investments in customer data analytics have allowed the Swedish multinational Hennes & Mauritz to slim down its physical store inventory and compete more effectively online – and the company’s quarterly sales indicate those investments are ...

Topshop owner rethinks its marketing approach

News • 13 December 2019

Arcadia, owner of high street fashion brands like Topshop, is re-evaluating its marketing approach, after it found its focus on short-term performance ads was not as successful as it had thought.