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Structural factors have greatest influence on ROI

Data • Rob Clapp, WARC Data Points, March 2021

An overview of the significance of long-term and short-term factors in driving return on investment across 11 categories.

Retail media trends to watch out for in 2021

Opinion • Patrick Miller, March 2021

This article is part of a series of articles from the WARC Guide to shoppable media.

Reach and ad quality are key short-term drivers of ROI

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the significance of different short-term factors in driving return on investment across 11 categories.

Spot volume down by a tenth as coronavirus hit

Data • Rob Clapp, WARC Data Points, February 2021

An overview of TV advertising spot volumes by category in Australia between September 2019 and December 2020.

Harnessing the hybrid shopping opportunity

Article • Joel Davis, WARC Exclusive, February 2021

Predicts how technology will augment the shopping experience after the pandemic.

Reactivating luxury consumers in China with new value propositions

Article • Jenny Chan, WARC Exclusive, February 2021

It is essential to remember that Tmall is not just an e-commerce marketplace, but the biggest shopping ‘mall’ in the world and in that context, a luxury brand’s e-commerce content cannot be solely focused on selling and needs to significantly double down on storytelling and showcases.

How national chains can significantly improve ad performance through hyperlocal campaign optimizations

Article • Jay Friedman, WARC Best Practice, February, 2021

Examines how hyperlocal campaign optimizations, with fine-tuned attention to potential buyers that move away from assumptions, can result in campaign effectiveness and efficiency.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points, January 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Power of Connection: an omnichannel touchpoint approach for retail

Opinion • Nicola Niesl, December 2020

In a final instalment of category-specific touchpoint investigations, Kantar’s Nicola Niesl looks at touchpoint effectiveness for retail brands.

How augmented reality is set to transform retail

Opinion • Faisal Galaria, December 2020

AR has been around for a while but, apart from the brief Pokémon Go craze, has never quite caught on with the public. The current shift to online shopping is about to change all that, says Blippar CEO Faisal Galaria.

‘Wild Wednesday’ kicks off amid concern for retail ‘house of cards’

News • 02 December 2020

The shopping surge anticipated in England today, as the second national lockdown ends and 24-hour opening is permitted, may come too late to save many retailers.

The fates of Debenhams and Arcadia show the need for flexibility

Opinion • Jane Bloomfield, December 2020

Non-essential shops are open again in England today, but the outlook is grim for some big names. Kantar’s Jane Bloomfield says it’s time for a fundamental rethink of business strategies.

Automotive, retail and travel account for half of 2020 adspend decline

Data • James McDonald, WARC Data Points, December 2020

An overview of forecast global advertising investment by product category in 2020 and 2021.

New Zealand, Retail adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the retail sector in New Zealand since 2013.

Norway, Retail adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the retail sector in Norway since 2013.

Playtime isn't over: The future of leisure

Article • Research on WARC, November 2020

Leisure has had to take a back seat during COVID-19, but even in the midst of a deadly pandemic consumers returned to leisure and hospitality in the summer – albeit cautiously.

Retailers cut back on choice to combat 'decision paralysis'

News • 25 November 2020

For years the mantra in retail, online and off, has been “the more consumer choice, the better”, but the aim of trying to please everyone and adding endless variety can have unintended consequences that negatively impact the brand.

What brands can learn from those that fail in Japan

News • 18 November 2020

After 18 years of trying to succeed in the Japanese market, Walmart has become the latest big foreign brand to tacitly signal that this is a market it could not crack.

Monetizing the new path to purchase

Article • Chris Emery, ANA, Forward, November 2020

Amid the uncertainty of the COVID-19 pandemic, consumers are not only looking for brands that understand them, but that are quick to solve their problems.

Singapore Retailers Association: GSS - Experience Singapore

Case Study • SABRE Awards, APAC, Retailers, Gold, 2020

The Great Singapore Sale (GSS), Singapore's longest running sale, launched a rebranding to encourage more shoppers to visit its event through pre-launch events and tailored publication pitches.

Global, Retail advertising spend by medium