Darden Restaurants, the owner of out-of-home dining chains including Olive Garden and LongHorn Steakhouse, is looking to enhance its delivery capabilities in response to COVID-19 – and will focus its ads on this area, too.
Article•
Stephen Whiteside, WARC Exclusive, March 2020
Darden Restaurants, the owner of chains like Olive Garden and LongHorn Steakhouse, is seeking to adapt to the significant challenge to its business that are posed by COVID-19.
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Chipotle, a restaurant brand, increased interactions and coupon redemptions with its fans during the men’s basketball finals by giving them the chance to win free food every time a commentator mentioned the word free.
KFC, the fast food restaurant, opened an annual Christmas Fried Chicken Shop, integrated online and offline, to increase sales in China, resulting in a sales increase 900% over target.
Burger King, a fast food restaurant chain, released a series of print ads that mocked McDonald’s clown mascot by playing on children’s fear of clowns to encourage parents to book clown-free birthday parties at its restaurants.
Burger King, a fast food restaurant-chain, showed that there is no replacement for human creativity by letting American people believe it let AI market the brand.
Fast food chain KFC promoted its Hot & Spicy fried chicken recipe through a print campaign in Hong Kong that likened the taste of its chicken to real-life fireballs.
Burger King, a fast-food restaurant chain, increased sales in Brazil by launching an AR feature for its mobile app that burned every McDonald’s ad, turning them into Burger King ads that offered a coupon for a free whopper.
Food delivery service Uber Eats involved itself in Australian culture by creating an identical broadcast of the Australian Open where the brand could advertise.
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
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Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
Carrefour, the supermarket chain, proved its commitment to food quality and improved brand love through a direct campaign centred on a brand-owned experience in France.
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