Case Study•
Ali Khalil, WARC Prize for MENA Strategy, Shortlisted, 2020
QSR brand Burger King targeted young Saudis with a social media 'trolling' campaign featuring football icon Sami Al-Jaber to drive sales of its new spicy menu across Saudi Arabia.
Case Study•
Maxime Menant, Remie Abdo, WARC Prize for MENA Strategy, Shortlisted, 2020
QSR brand KFC used a TV, social media and outdoor campaign to publicise its use of fresh Saudi chicken in order to appeal to national pride and boost sales in Saudi Arabia.
Case Study•
Ali Khalil, WARC Prize for MENA Strategy, Shortlisted, 2020
QSR brand Burger King created a social media, outdoor and in-restaurant campaign based on the Arabic pronunciation of 'burger' to increase Whopper sales and reignite interest in the brand in Saudi Arabia.
Article•
Sam Peña-Taylor, WARC Exclusive, June 2020
The hospitality sector has been hard hit by coronavirus-driven lockdowns; research by Zagat offers some pointers for restaurants re-opening in a socially distanced world.
From its humble beginnings as a single restaurant, McDonald’s has become one of the world's leading food service brands with more than 36,000 restaurants in over 100 countries.
Article•
Geoffrey Precourt, Event Reports, June 2020
Fernando Machado, global chief marketing officer at Burger King, believes that brands must “walk the walk” on diversity and inclusion and not rely on advertising to show their values.
Case Study•
SABRE Awards, Gold, North America, 2020
Chipotle, a restaurant chain, promoted its free delivery during the Men's Professional Basketball Championship in the US, despite not being a sponsor, by Tweeting whenever announcers said the word free.
Case Study•
SABRE Awards, Gold, North America, 2020
Chipotle, a restaurant chain, established new brand values and changed its strategic vision to increase brand visibility and positive sentiment in the US.
Case Study•
SABRE Awards, Gold, North America, 2020
Buffalo Wild Wings, a restaurant company, promoted itself as an authentic sports bar by designing custom barstools for vasectomy patients to recover in during the March Madness basketball event in the US.
Case Study•
SABRE Awards, Gold, North America, 2020
Subway, a restaurant chain, launched its Beyond Meatball sub in Canada and targeted a female, millennial audience with a video campaign highlighting the care that goes into producing the plant-based product.
Chipotle, the quick-service restaurant chain, has leveraged insights from its team of social media “culture hunters” in rapidly adapting to the challenges of COVID-19.
Article•
Biswapriya Bhattacharjee, WARC COVID-19 Series, May 2020
Kantar’s Biswapriya Bhattacharjee outlines how brands can better engage Micro, Small & Medium Businesses in India as COVID-19 continues to disrupt operations.
The Retail and Food & Beverage categories were particularly hard-hit by actions taken to contain the coronavirus, but as China emerges from lockdown R3’s Greg Paull notes that some companies fared better than others – and it’s not all about ...
Domino’s, the restaurant chain, is “not pulling back one bit on advertising” during the COVID-19 crisis, as it sees the value in its voice being heard, as well as clear advantages from other brands cutting back.
Case Study•
Jimmy George, Annabelle Butler, WARC Awards, Silver, Effective Social Strategy, 2020
Quick-Service Restaurant chain Burger King created a content engine to become loved and talked-about online in order to grow visitation among iGen and young millennials in the US.
Case Study•
Jimmy George, Annabelle Butler, WARC Awards, Gold, Effective Social Strategy, 2020
Quick-Service Restaurant chain Burger King created an online campaign based on 'creeping' on social media influencers' pages to launch a new dessert product to young millennials in the US.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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