Three-quarters (74%) of British consumers believe that food prices will rise after Brexit, with one in four expecting food prices to increase a lot, a recent survey has revealed.
Quick-service restaurant brand KFC collaborated with a ghost-hunting game to appeal to a young audience and increase restaurant traffic and sales in China.
Quick-service restaurant brand KFC collaborated with a ghost-hunting game to appeal to a young audience and increase restaurant traffic and sales in China.
Burger King, the fast-food restaurant chain, accessed the homes of those who had Google Home devices by activating the machine’s definition of a Whopper from Wikipedia.
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Amy Shea and Emily Higgins, WARC Webinars, February 2019
Amy Shea, director of brand experience at Ameritest, and Emily Higgins, vice president of client services at Ameritest, discuss how marketers can build emotion and drive choice in their categories.
Fast food chain KFC promoted its Hot & Spicy fried chicken recipe through a print campaign in Hong Kong that likened the taste of its chicken to real-life fireballs.
McDonald’s, the fast food chain, celebrated women and the women’s empowerment movement through a simple outdoor stunt that flipped the iconic McDonald’s logo upside-down in the US.
Fast food restaurant Burger King used Halloween to engage with customers across the globe in a campaign that trolled its competitor’s mascot, Ronald the clown.
McDonald’s, the quick-service restaurant chain, led drivers to its nearest restaurant by transforming its own golden arches into a series of way-finder billboards in Canada.
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SABRE Awards, Best New Product Launch, In2, 2019
IHOP, a pancake house restaurant chain, bucked its soft sales trend in the US by rising to the occasion and flipping the script on an age-old breakfast-only story.
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
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J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
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Phil Barden, Admap Magazine, June 2018, pp. 10-13
Takes an in-depth look at the science of emotion and why some emotional ads sell, while others do not, examining what drives choice and what the role of emotions in decision-making really is.
