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Article • Brian Carruthers, Event Reports, DMEXCO, September 2021
Case Study • YouTube Works for Brands, Thailand, Best Storytelling, 2021
Case Study • YouTube Works for Brands, Indonesia, Best Collaboration: Brand & YouTube Creators, 2021
Research Paper • Kelly Vaughan, Armando Maria Corsi, Virginia Beal, and Byron Sharp, Int. Journal of Market Research, Vol. 63, No. 5, 2021, pp. 665-681
Opinion • Jennifer Fischer, September 2021
Case Study • Nicholas Short, Hans Shao, Rita Li, Carey Wang, WARC Awards for Asian Strategy, Shortlisted, 2021
Case Study • Nicholas Short, Liu Yi, Stanley Tao, WARC Awards for Asian Strategy, Shortlisted, 2021
Case Study • Jay Chiat Awards, Bronze, PR Strategy, 2021
Case Study • SABRE Awards, IN2, EMEA, 2021
Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Article • Nicole Miranda, WARC Exclusive, Spotlight Australia, August 2021
Article • Jeremy Sankey, WARC Exclusive, Spotlight Australia, August 2021
Article • WARC Exclusive, August 2021
Case Study • Cannes Creative Lions, Silver, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Gold, Creative Strategy Lion, 2021
Case Study • Mario Morby, Tina Sioufi, WARC Prize for MENA Strategy, Entrant, 2021
Case Study • SABRE Awards, EMEA, Gold, 2021
Article • WARC Best Practice, July 2021
Article • Euromonitor Advertiser Profiles, July 2021
Opinion • BrandIndex, July 2021
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Article • WARC Best Practice, December 2020
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases. -
Data • Rob Clapp, WARC Data, April 2021
This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include: -
Article • Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation. -
Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020
Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging. -
Article • Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base. -
Article • WARC Exclusive, July 2020
Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
