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Burger King: Burn That Ad

Rankings • WARC Creative 100, 2021

Burger King, a fast-food restaurant chain, increased sales in Brazil by launching an AR feature for its mobile app that burned every McDonald’s ad, turning them into Burger King ads that offered a coupon for a free whopper.

Burger King’s Moldy Whopper: Turning category tropes on their head

Article • Anna Hamill, WARC Exclusive, April 2021

Burger King’s Moldy Whopper set the advertising world alight – the work was the realisation of many years spent improving the brand’s food quality, according to Fernando Machado, Burger King’s Chief Marketing Officer.

Burger King: The Whopper Detour

Rankings • WARC Effective 100, 2021

Burger King, a fast food chain, used its mobile app to lure people away from its biggest rival’s restaurants in the US.

KFC: Michelin Impossible

Rankings • WARC Effective 100, 2021

KFC, a fast food chain, transformed public perceptions of its food quality in Australia with its campaign Michelin Impossible which aimed to win the restaurant a Michelin Star.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

KFC: Viewer Verdict

Rankings • WARC Effective 100, 2021

KFC, a fast-food brand, launched the KFC Viewer Verdict as part of its sponsorship of the National Rugby League (NRL) in Australia to engage fans and increase sales.

Burger King: Moldy Whopper

Rankings • WARC Creative 100, 2021

Burger King, a fast food chain, increased sales and high quality ingredients perception in the US and across the world by creating a counterintuitive campaign that showed its burgers are now made without artificial preservatives.

‘Michelin Impossible’: How KFC’s audacious dream went viral in Australia

Article • Anna Hamill, WARC Exclusive, April 2021

Australia’s fast-food category is crowded, and cut-throat – KFC Australia’s campaign ‘Michelin Impossible’ drove outstanding results on a shoestring budget.

Burger King: Twitter Bait

Rankings • WARC Effective 100, 2021

Burger King, a fast-food chain, created an online campaign based on 'creeping' on social media influencers' pages to launch a new dessert product to young millennials in the US.

KFC: How KFC's #1 fan charmed millions

Rankings • WARC Effective 100, 2021

KFC, a fast-food restaurant chain, used a comedic take on a social influencer to drive affinity with millennials in Malaysia.

Starbucks: I Am

Rankings • WARC Creative 100, 2021

Starbucks, a coffee company and coffeehouse chain, pioneered transgender rights by turning one of its stores in Brazil into a notary office.

Burger King: The Traffic Jam Whopper

Rankings • WARC Creative 100, 2021

Burger King, the fast food brand, launched a campaign that allowed users to order burgers while waiting in traffic to increase brand sales in Mexico.

McDonald's Corp (Food)

Article • Euromonitor Advertiser Profiles, March 2021

Provides key details and analysis of McDonald’s Corp.

KFC’s five-year turnaround: From diagnosis to cure

Article • Sam Peña-Taylor, Event Reports, Festival of Marketing, March 2021

KFC, the global chicken-focused fast food brand, reversed a drop in sales and footfall in the UK thanks to diagnostic insight work that resulted in a five-year turnaround plan.

Pizza Hut: Female gamers' new hero

Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021

Pizza Hut, a restaurant chain, gave female esports gamers a new hero with its campaign in partnership with mobile game King of Glory in China.

Foodpanda: THE AHHH 2.0

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

foodpanda, the mobile food delivery company, increased orders in Hong Kong by launching targeted digital content to reach consumers during the COVID-19 pandemic.

Chipotle Mexican Grill: Chipotle Wins The Super Bowl with TikTok Timeout

Case Study • SABRE Awards, IN2, North America, Best in Digital Marketing/Advertising, 2021

Chipotle, a restaurant chain, increased delivery sales among Gen Z during Super Bowl Sunday by creating videos with popular TikTok stars on the app that dropped delivery slots every time the NFL called a time-out.

Subway: Beyond Meatball

Case Study • SABRE Awards, IN2, North America, Best Content Creation for Media Sites (Paid), 2021

Subway, a restaurant chain, launched its Beyond Meatball sub in Canada and targeted a female, millennial audience with a video campaign highlighting the care that goes into producing the plant-based product.

Spot volume down by a tenth as coronavirus hit

Data • Rob Clapp, WARC Data Points, February 2021

An overview of TV advertising spot volumes by category in Australia between September 2019 and December 2020.

Digital, delivery, drive-thru: McDonald’s’ path to post-COVID growth

Article • Anna Hamill, WARC Exclusive, February, 2021

McDonald’s, one of the world’s biggest fast food brands, is capitalising on booming digital sales to set the foundations for post-pandemic growth.

Just Eat: Using AI to serve up the next meal

Case Study • DMA (UK), Silver, 2020

Just Eat, a food delivery service, encouraged ordering at a time relevant to consumers in the UK and Spain by introducing an AI model that used customer data to better predict when customers were more likely to want food.

Highlands Coffee Vietnam: A branded conversation hi-jacking all youngsters' attention during Tet

Case Study • MMA Smarties, Best in show, Vietnam, 2020

Highlands Coffee Vietnam, a coffeeshop chain, sought to recruit new, young customers with its new Golden Lotus Tea recipe during the festival Tet.

Grab: Magically turn your kids’ doodles into food orders

Case Study • MMA Smarties, Gold, Vietnam, 2020

GrabFood, a food delivery service, launched an AI feature on its app in Vietnam that identified children's drawings of their food cravings and suggested local restaurants where that particular dish was available for immediate delivery.

디지털 고객 여정

Article • Euromonitor Strategy Briefings, December 2020

코로나19로 이머커스 이용이 증가했고, 많은 소비자가 격리 중에 디지털 채널을 시도했고 심지어 의존하게 되기도 했다.

What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Learn from the best: Lessons from the world's most awarded brands

Article • WARC Exclusive, April 2020

Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
What's working in retail

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in retail.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.