Case Study
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Elisa Chua, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Fast-food giant McDonald's created a data-led, personalised messaging approach to celebrate 50 years of the Big Mac in Singapore.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2019
KFC, a fast food restaurant brand, launched online pocket stores over Christmas on WeChat to encourage sales across China.
News
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14 November 2019
Dunkin’, the quick-service restaurant chain, has made innovations in areas such as its menu selection, and even its coupon strategy, thanks to a focus on customer listening.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
Dunkin’, the quick-service restaurant chain, successfully revitalized its brand through focusing on optimism.
News
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13 November 2019
News that Greggs has lifted its profits forecast for the fourth time this year highlights the success of the transformation of the Newcastle-headquartered bakery chain that has been taking place over the past five years.
Article
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Brian Carruthers, Event Reports, Festival of Marketing, October 2019
Looks at how UK bakery chain Greggs has reinvented itself as major player in the food-on-the-go sector.
Case Study
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MMA Smarties, Gold, X (Global), 2019
KFC, a fast-food brand, developed an AI-prediction algorithm that allowed Chinese gamers to get live information on their League of Legends games through the brand's app, while increasing its sales.
Case Study
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MMA Smarties, Gold, X (Global), 2019
McDonald's, the fast food chain, increased sales across Latin America by launching a campaign in partnership with Spotify, which enabled consumers to unlock special playlists using their fries.
Case Study
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Entrant, X (Global), 2019, MMA Smarties
Chiptole, a restaurant brand, created a connection with its audience in the US during the NBA finals by launching a campaign on Twitter offering a promotion every time a fan texted in unique words the brand had tweeted.
Case Study
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MMA Smarties, Best in show, North America, 2019
Quick service restaurant chain Pizza Pizza unlocked data from Google Trends to target cannabis smokers with a special promotion and drive late-night sales in Canada.
Case Study
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MMA Smarties, Bronze, North America, 2019
Fast casual restaurant chain Firehouse Subs used a mobile data-driven campaign to target on-the-go audiences and increase footfall and sales in the US.
Case Study
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MMA Smarties, Gold, North America, 2019
Fast casual restaurant chain Chipotle integrated a mobile-first approach into its social channels to optimise multi-screening to raise brand awareness and engagement among consumers in the US.
Case Study
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MMA Smarties, Silver, North America, 2019
Fast-food brand McDonald’s created an in-app promotion, based on scannable QR codes, to drive sales and engagement by leveraging Halloween in the US.
Opinion
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BrandIndex, November 2019
Restaurant chain IHOP is the brand that has most successfully boosted awareness during October. IHOP saw a sharp uptick in advertising awareness this past month after it launched a campaign that featured Addams Family-themed menu adaptations.
News
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23 October 2019
QSR titan KFC has created impressive work across much of the world’s most populous continent, carving out a significant position in the market; at Spikes Asia, Annabel Fribence, CMO of KFC Asia Central described the process.
Article
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Low Lai Chow, Event Reports, Spikes Asia, September 2019
At Spikes Asia 2019 Annabel Fribence, CMO of KFC Asia Central, talks about embracing the pace of change within marketing and how the brand approaches the quest for cultural resonance in each market in the region.
News
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21 October 2019
Chipotle, the quick-service restaurant chain, enhanced its media spend and cut back on promotions as its successfully reasserted its brand values following an extended crisis.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
Chipotle, the restaurant chain, faced a major challenge as a series of damaging events hurt its brand.
News
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17 October 2019
Panda Express, the quick-service restaurant chain, is tapping into the power of its origins story as a means of engaging and educating consumers, while simultaneously building its brand.
Case Study
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Account Planning Group - (UK), Entrant, 2019
McDonald's, a fast food restaurant chain, increased consumption of its McCafe coffee in the UK by poking fun at the exclusivity and judgement in the coffee category.
Case Study
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Account Planning Group - (UK), Gold, 2019
KFC, a fast food restaurant chain, promoted its new chunky, skin-on fries in the UK by actively promoting Tweets from its haters that complained about its old fries.
Case Study
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Account Planning Group - (UK), Bronze, 2019
KFC, the fast food brand, remedied its sales loss in the UK with an integrated campaign that brought back its iconic figurehead and used the reason for its chicken shortage as the anchoring message.
Case Study
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Account Planning Group - (UK), Entrant, 2019
KFC, a fast food restaurant chain, created the most successful launch of Double Down in any market, by promoting it as something exclusive with the "if you can't beat it, double it" messaging in the UK.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Burger King, a fast food chain, used its weakness and turned it into a strength by giving chicken fans an opportunity to review its newest chicken offering in the UK.
Article
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Stephen Whiteside, Event Reports, Advertising Week New York, September 2019
Panda Express, the chain of quick-service restaurants, is using its marketing to champion the traditions, values and flavors that make up the core elements of its brand.
