Case Study•
Tushar Handa, WARC Prize for Asian Strategy, Shortlisted, 2020
Food delivery app Zomato ran a gamified, multi-channel campaign targeting young male cricket fans in India to drive sales, user acquisition, engagement and regional penetration.
Case Study•
Garron Chiu, Peter Rodenbeck, WARC Prize for Asian Strategy, Shortlisted, 2020
Quick service restaurant brand McDonald's coupled the element of surprise with a smart multimedia strategy to drive mass awareness and trial in Hong Kong.
If a product line is underperforming then it makes sense to remove it. Or maybe not, if the law of unintended consequences kicks in, as Sweden’s Naked Juicebar discovered.
KFC is by far the most frequently visited fast food restaurant chain in Vietnam, with 45% of respondents visiting its stores often, according to the survey by Ho Chi Minh City-based market research firm Q&Me. In second place is South ...
To boost GrabFood services in Thailand, the company is investing what it said is the largest amount of marketing budget this year in a new campaign, Free Your Hunger.
Article•
Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
McDonald’s, the restaurant chain, has demonstrated its support for the fight against racial injustice, with advertising that focuses on experiences and stories from the Black community and which is not overly branded.
Article•
Geoffrey Precourt, Event Reports, ANAAgile Marketing in the New Normal, July 2020
McDonald’s, the quick-service restaurant chain, became a high-profile supporter of the Black Lives Matter movement with a series of commercials that spread authentic, powerful messages.
Starbucks, the coffee-house chain, is using the disruption of the COVID-19 pandemic to “move aggressively and further differentiate” its brand from competitors.
The fifth research wave provides an updated view on many of the themes covered previously, as well as examining new topics such as worries over a second wave, and reactions to initiatives such as track-and-trace.
Chipotle, the fast-casual restaurant chain, is seeking to be a “leader in culture” with its marketing, a strategy that demands the ability to move at high speed.
After a 70% reduction in US adspend activities in the COVID-19 shadow, McDonald’s has accrued a “sizable marketing war chest” it intends to invest in the back half of 2020, according to Chris Kempczinski, the QSR’s president and CEO.
Article•
Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020
Chipotle, the fast-casual restaurant chain, has relied on a dynamic marketing culture as it adapts to the challenges of COVID-19 and broader societal shifts in the US.
Online food delivery in India has only recovered to half its pre-lockdown peak, according to Swiggy, which this week announced it is having to lay off more staff despite its sophisticated customer engagement strategy.
Case Study•
SABRE Awards, In2 EMEA, Best Meme/Viral Campaign, Gold, 2020
Burger King, a fast food restaurant chain, put milkshakes on the national agenda by creating a debate to take down its biggest rival, McDonalds, in the UK.
Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
Lockdown has forced businesses to fast-track their social commerce strategies. Mango Communications’ Zoe Virtue, who judged the Effective Social Strategy category at the 2020 WARC Awards offers inspiration in s-commerce from this year’s winners.
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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