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Boots: Decoding the drivers of store choice

Case Study • MRS Awards Papers, Finalist, Applications of Research, 2021

Boxclever, a business management consultant, and Walgreen Boots Alliance, a pharmaceutical brand, launched a campaign in the UK to drive consumer value perceptions and retailer choice.

Specsavers: COVID Booking Engine

Rankings • WARC Media 100, 2021

Specsavers, an optician brand, improved customer experience and delivered demonstrable and sustainable value back to the business via a data-driven approach in the UK.

Vivo Optics: A clear view of the way ahead

Opinion • Sarah Jia, November 2021

Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022, launching soon. Click here to register your interest .

How search insight led Specsavers’ response to the COVID-19 pandemic

Case Study • WARC Cases, November 2021

Specsavers, an optical retail chain, launched an online information hub to help people in the UK access accurate health information during the COVID-19 pandemic.

Mannings: #StrongBeauty

Case Study • Adrian Tso, WARC Awards for Asian Strategy, 2021

Health and beauty retail brand Mannings capitalised on the power of influencers in a video-based campaign to recover brand equity and reconnect with consumers in Hong Kong.

Johnson & Johnson Vision: Putting eye care on the health agenda

Case Study • SABRE Awards, APAC, Gold, 2021

ACUVUE, a brand of contact lenses, redefined how people perceived eye care in Singapore with its influencer strategy.

Boots: A New Prescription for Covid Times

Case Study • APG (UK), Entrant, 2021

Boots, a health and beauty retailer and pharmacy, launched a campaign in the UK to be the authority figure that the public needed by providing expert advice.

The future of SEO in fashion and beauty

Article • Tasha Amponsah-Antwi, WARC Best Practice, September 2021

E-commerce is causing fashion and beauty brands to adapt their SEO strategies.

The role of shopping mission in retail customer segmentation

Research Paper • Ondřej Sokol and Vladimír Holý, Int. Journal of Market Research, Vol. 63, No. 4, 2021, pp. 454-470

In retailing, it is important to understand customer behavior and determine customer value. A useful tool to achieve such goals is the cluster analysis of transaction data.

Ulta Beauty: The possibilities are beautiful

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Ulta Beauty, a beauty store chain, launched a campaign in the USA to elevate its brand beyond its products and emphasise how beauty helps everyone achieve their full potential.

Specsavers: Digital gold

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Opticians, Specsavers, tapped its data reserves to unlock a new way to drive eye test appointments in the UK.

OCO Opticians: Urban eye test

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

OCO, the opticians, turned its fortunes around with an interactive outdoor campaign in England.

What’s working in retail

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in retail.

Walgreens: myWalgreens customer engagement platform launch

Case Study • SABRE Awards, Gold, North America, 2021

Walgreens, a US pharmacy store chain, reinvented its customer loyalty programme by launching its app, myWalgreens, in November 2020.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Apotek Hjärtat: A Hard Pill To Swallow

Rankings • WARC Creative 100, 2021

Apotek Hjärtat, Sweden's largest private pharmacy chain, shed light on water pollution from pharmaceutical manufacturing by creating a fictional pill based solely on the chemicals found in the water.

Apollo: Zoom-Level-Targeting

Rankings • WARC Media 100, 2021

Optician Apollo increased brand awareness and encouraged eye tests by targeting Germans who enlarged their browser by more than 150%.

How Boots develops strategy based on cultural analysis

Article • Sam Peña-Taylor, Event Reports, MRS Impact Conference, March 2021

Boots, the UK-headquartered health and beauty retailer, used a form of cultural analysis to understand emerging ideas of health to refine its brand.

Where consumers shop for consumer health

Article • Euromonitor Strategy Briefings, January 2021

An industry snapshot of consumer health, including the impact of Coronavirus, channel shifts and future development.

It’s time to talk: The role of a virtual assistant and AI in retail healthcare

Research Paper • Litthya Burgin, Jeff Haselum, ESOMAR Conference papers, Insights Festival, 2020

Multinational pharmaceutical company GlaxoSmithKline (GSK) played with different research techniques to explore the concept of an interactive AI Self-Care Coach in a retail healthcare environment.

Specsavers: COVID Booking Engine

Case Study • Emily Gan, WARC Media Awards, Grand Prix and Data-Driven Insight Award, Best Use of Data, 2020

British optician and audiologist Specsavers took a data-driven approach to improve customer experience and deliver demonstrable and sustainable value back to the business in the UK.

Why marketplaces are e-commerce’s next frontier: insights from Douglas

Article • Sam Peña-Taylor, Event Reports, DMEXCO @home, September 2020

German beauty retailer Douglas is two years into a significant shift to e-commerce, with its platform position setting it up to capture growth.

CVS Pharmacy joins fleet of retailers offering media services

News • 26 August 2020

With a raft of customer data, and its large (and essential) physical footprint, CVS is turning its internal capabilities into a product accessible to CPG brands.

Singapore grocery foot traffic returns to normal but retail down 27% in July

Data • Rob Clapp, WARC Data Points (Curated), August 2020

An overview of changes in foot traffic among key sectors in Singapore between February and August 2020.

Retail foot traffic in Brazil down by 37% in July

Data • Rob Clapp, WARC Data Points (Curated), August 2020

An overview of changes in foot traffic among key sectors in Brazil between February and August 2020.

Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2021

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in retail

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in retail.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
Where and how consumers shop in fashion and luxury goods

Article • Euromonitor Strategy Briefings, December 2020

Looks at the state of play in fashion and luxury, including the impact of COVID-19, crisis-driven changes and survival strategies.