Pharmaceutical companies will be required to include the list price of certain prescription drugs in television advertisements, in a move that the Trump administration believes will help drive down prices.
Pavi Gupta, Mick Hedberg, Vittorio Raimondi and David Exelby, ESOMAR, Congress, 2018
Johnson & Johnson Vision, an optical arm of the pharmaceutical company, leveraged data and intuition by applying control systems, engineering techniques and deep qualitative insights in its global Vision Care franchise.
NEW YORK: With Canada in the process of legalizing recreational cannabis use and the medical cannabis market in the US projected to be worth almost $20bn by 2024, the growing number of brands in this category need to consider their marketing ...
Effie Worldwide, Silver, North America Effies, 2017
This case study explains how Ulta Beauty, a cosmetics and salon brand with a longstanding partnership with the Breast Cancer Research Foundation (BCRF), created the 'First Haircut' campaign in the US to help survivors of breast cancer achieve self-reclamation and raise awareness for the cause.
SABRE Awards, Gold, EMEA, UK Mid Budget, 2017
Boots Opticians used a story book, promoted via PR, digital ads and in-store communications, to help parents identify when their children needed a sight test, and increased children’s sight tests by 11% in the UK.
Integrated Marketing Communications Council Europe, Silver, 2016
This case study details how the Czech pharmacy Dr Max introduced a loyalty program that brings together prior medical information so that customers can receive personalised treatment and a smoother process.
Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.