Retail | WARC

News • 10 May 2019

Pharmaceutical companies will be required to include the list price of certain prescription drugs in television advertisements, in a move that the Trump administration believes will help drive down prices.

Boots is a brand in a hurry

News • 08 April 2019

Big changes are coming at Boots, the venerable UK pharmacy and beauty chain, where new CEO Sebastian James is shaking things up in a business he feels has been held back by its heritage.

Boots: a legacy brand in a hurry

Article • Brian Carruthers, Event Reports, Retail Week Live, March 2019

As pharmacy and beauty chain Boots undergoes a revamp in 2019, its CEO explains why brands need to both embrace their heritage and look beyond it.

Social selling is making a comeback: The Body Shop's Sam Thomson on the direction of retail

Opinion • Sam Thomson, December 2018

Sam Thomson of The Body Shop discusses CX, the role of the store, and a return to brand-building, as part of a series of interviews with CMOs for WARC’S Toolkit 2019 report.

Dis-Chem – Winter Care Guide

Case Study • MMA Smarties, Silver, South Africa, 2018

Dis-Chem, a pharmacists, used digital ads to promote its Winter Care Survival Guide in South Africa to ensure good health throughout the winter months.

Watsons Get Active

Case Study • Dragons of Asia, Best Marketing Discipline, Gold, Dragons of Malaysia, 2018

Watsons, a health and beauty chain, communicated that being healthy is fun and easy to its consumers in Malaysia.

Reconciling contradicting facts by instituting a “hierarchy of truth” to bust myths

Research Paper • Pavi Gupta, Mick Hedberg, Vittorio Raimondi and David Exelby, ESOMAR, Congress, 2018

Johnson & Johnson Vision, an optical arm of the pharmaceutical company, leveraged data and intuition by applying control systems, engineering techniques and deep qualitative insights in its global Vision Care franchise.

Pearle Vision embraces premium positioning

News • 10 October 2018

Pearle Vision, the eyeglasses retailer, has embraced a more premium positioning as it seeks to engage with consumers in new and compelling ways.

CVS focuses on three local points of connection

Article • Reed Karaim, Event Reports, Shop.org, September 2018

CVS, the healthcare and pharmacy retailer, is putting its local connections to communities at the heart of its physical and online retail strategies.

How CVS stays ahead of its customers with purpose-driven innovation

Article • Reed Karaim, Event Reports, Shop.org, September 2018

CVS Health, the healthcare and pharmacy company, is adapting to meet evolving customer needs in line with its core brand purpose.

Pearle Vision’s creative insight: Emotional decisions support rational purchase choices

Article • Geoffrey Precourt, Event Reports, ANA Data and Measurement conference, September 2018

Pearle Vision, the eyewear retailer, is blending data with emotional understanding as a means of reaching consumers in more impactful ways.

How Pearle Vision moved from low-cost to high-touch consumer engagement

Article • Geoffrey Precourt, Event Reports, ANA Data and Measurement conference, September 2018

Pearle Vision, the eyewear retailer, successfully achieved a brand transformation that moved it into more premium territory.

Mountain Dew, Visioncare and Nickelodeon meet millennials in the ’90s

Article • Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, April 2018

Nickelodeon, the kids-focused media brand, has successfully connected with millennials through appealing to their sense of nostalgia.

Walgreens Boots Alliance (Retail)

Article • Euromonitor Profiles, June 2018

This Company Profile from Euromonitor provides key details and analysis of Walgreens Boots Alliance.

YouGov Ad of the month Australia: Chemist Warehouse

Opinion • BrandIndex, June 2018

This month, Chemist Warehouse is the brand which has achieved the biggest uplift in its Ad Awareness in Australia, according to YouGov’s BrandIndex Ad Awareness score.

Matsumoto Kiyoshi Holdings: End Embarrassment

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Matsumoto Kiyoshi Holdings, a drugstore chain in Japan, increased its share in the toilet paper category by redesigning its brand packaging to eliminate shame.

Cannabis branding needs work

News • 30 May 2018

NEW YORK: With Canada in the process of legalizing recreational cannabis use and the medical cannabis market in the US projected to be worth almost $20bn by 2024, the growing number of brands in this category need to consider their marketing ...

Walgreens builds love and loyalty

News • 17 April 2018

CHICAGO: Walgreens, the drugstore chain, is seeking to become the “most-loved” player in its category, with an emphasis on enhancing its business and driving customer loyalty.

Beyond numbers: How Colgate-Palmolive used CRM to help identify key in-store touchpoints

Research Paper • Christian Abramson, ESOMAR, Latin America, 2018

Colgate-Palmolive Company, a consumer products company, used customer relationship management (CRM) to identify strategic in-store touchpoints in Brazil.

Walgreens’ brand reinvention helps drive business transformation

Article • Mary Connors, Event Reports, P2P Summit, March 2018

Walgreens, the health and beauty retailer, is putting its brand at the heart of efforts to transform its wider business.

Great Clips Campaign 2017

Case Study • Direct Marketing Association - US, Silver, Retail and Direct Sales, 2017

Great Clips, a hair salon franchise, implemented the 'Journey 121' program customer strategy in the US to improve customers' frequency of visits to its salons.

CVS Health: Last Pack

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017

This case study shows how CVS Health, a retail pharmacy brand, increased brand equity in the US by developing a campaign that helped people quit smoking.

Ulta Beauty: First Haircut

Case Study • Effie Worldwide, Silver, North America Effies, 2017

This case study explains how Ulta Beauty, a cosmetics and salon brand with a longstanding partnership with the Breast Cancer Research Foundation (BCRF), created the 'First Haircut' campaign in the US to help survivors of breast cancer achieve self-reclamation and raise awareness for the cause.

Pearle Vision: Can Thinking Small Win Big?

Case Study • Effie Worldwide, Bronze, North America Effies, 2017

This case study describes how Pearle Vision, an eye care store chain, improved its perception in the US and Canada by providing eye care on a local level.

Boots Opticians: Zookeeper Zoe eye check storybook

Case Study • SABRE Awards, Gold, EMEA, UK Mid Budget, 2017

Boots Opticians used a story book, promoted via PR, digital ads and in-store communications, to help parents identify when their children needed a sight test, and increased children’s sight tests by 11% in the UK.