Online luxury sales are forecast to grow significantly in Australia, a market where brands have up to now been focused on building a physical presence, thanks in part to the emergence of a younger buyer demographic.
Dolce & Gabbana, the Italian luxury brand, has found itself at the centre of an angry consumer and official backlash in China, a market it considers to be crucial, following a marketing campaign that went disastrously wrong.
More than half of luxury consumers in China use their mobile devices to research high-end products, with more than half of them (58%) aged 18 to 30, according to new research from social media giant Tencent and Boston Consulting Group.
LONDON: Threads Styling is an e-commerce service without a website and without an app. The fact that is has raised $20 million in funding for its innovative, messenger-based personal stylist service, points to the future of luxury retail online.
BEIJING/MILAN: Global sales of personal luxury goods, such as handbags and clothing, is expected to increase by 6-8 percent at constant currency rates this year to reach between €276bn and €281bn, according to new estimates from Bain ...
Ellie Gogan-Tilstone, Mihir Warty, Jane Dorsett, WARC Awards, Entrant, Effective Use of Brand Purpose, 2018
In a declining market, Shinola, a US lifestyle brand specialising in watches and luxury goods, used a variety of media to inspire positivity and proactivity in the public, and thereby reinvigorate the brand.
NEW YORK: Lord & Taylor, once a leading apparel retailer, is joining forces with Walmart to create an online store on Walmart.com that will offer over 100 fashion brands, in a sign of the strategies retailers will need to consider in the new ...
SHANGHAI: Sales in China’s luxury goods sector surged ahead in 2017, growing six times faster than in 2016, driven in large part by the spending habits of millennials, according to a new report from Bain.
NEW ORLEANS: Shinola, the lifestyle brand, has built loyalty through “The Foundry”, a members only group enjoying benefits such as seeing and buying products before official launch, exclusive offers, and private online shopping events.
Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
Welcome back to WARC!
We’ve made some exciting changes since your last visit, bringing you:
Latest category insights straight to your homepage