Through a humorous campaign centred around its iconic Allen key, homeware retailer IKEA proved to consumers the true versatility of its living room furniture.
This report pulls together the findings of a study into the short- and long-term effects of advertising, and breaks them down for three specific sectors: FMCG, Retail and Financial Services.
Case Study•
Johan Bello, Rebecka Hoffmann, WARC Awards, Entrant, Effective Use of Brand Purpose, 2018
Home furnishing brand IKEA produced a reactive campaign, specifically for social media, to sell its wireless charging furniture in Europe, Asia Pacific and North America.
MADRID: For the US homeware giant, Williams Sonoma, the entrepreneurial spirit is baked in, according to CEO Laura Alber, with the list of the company’s innovations a testament to this.
Article•
Sam Peña-Taylor, Event Reports, World Retail Congress, April 2018
Williams Sonoma, the US homeware brand, prizes its culture of entrepreneurialism, which stems from the company's historic ability to pursue successful new ideas.
Research Paper•
MRS Awards, Winner, Social Media Research, 2017
Arper, a furniture brand, used AI to mine data as part of a five-year strategy to strengthen its brand and discover how to sharpen its digital communications.
Case Study•
European Association of Communications Agencies, Gold, 2017
Bolia.com, a Scandinavian furniture retailer, transformed its furniture brand by thinking like a fashion brand which both attracted new audiences and retargeted its existing customers.
Case Study•
European Association of Communications Agencies, Gold, 2017
Bolia.com, a Scandinavian furniture retailer, transformed its sales decline into growth by thinking like a fashion brand which both attracted new audiences and retargeted its existing customers.
Article•
Phil Barden, Admap Magazine, June 2018, pp. 10-13
Takes an in-depth look at the science of emotion and why some emotional ads sell, while others do not, examining what drives choice and what the role of emotions in decision-making really is.
Article•
Euromonitor Strategy Briefings, March 2017
This report discusses the luxury goods industry in a global context, including changes in key markets, consumer attitudes and technology’s influence on luxury goods.
This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.
Case Study•
Les Binet, Institute of Practitioners in Advertising, Grand Prix and Gold, IPA Effectiveness Awards, 2016
This case study shows how John Lewis, a UK retailer, successfully launched four Christmas campaigns that consolidated its advertising's status as an iconic Christmas event.
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
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