Case Study•
Siddhartha Dutt, WARC Prize for Asian Strategy, Shortlisted, 2019
Swedish furniture retailer IKEA successfully ran a local campaign that drove footfall to its new Hyderabad store, capitalising on the expanding furniture market in India.
Case Study•
The Communications Council, Bronze, Australian Effie Awards, 2019
Officeworks, a chain of office supplies stores, engaged business owners in Australia by inventing a new word – EOFYTHING – to demonstrate its tax-deductible opportunities.
A business focused on the wrong narrative and metrics, with marketing teams operating in silos, left little option but to “blow the whole thing up [and] start over”, according to the CMO of New Zealand retailer The Warehouse Group.
Case Study•
Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
IKEA, a furniture retail company, hacked 13 of its popular products and used 3D printing to create special add-ons for people with disabilities in Israel.
Crate&Barrel, the homewares retailer, enjoyed podcast advertising success for its wedding registry service through a campaign that was carefully aligned with its target audience.
IKEA will launch a new app that connects the preview and catalogue capabilities in its extant apps with the ability for the customer to buy straight through in a signal of where the Swedish home retailer is placing its bets on the future of retail.
Case Study•
SABRE Awards, North America, Home & Furniture, Gold, 2019
Beautyrest, a mattress company, increased brand awareness in the US by partnering with composer Max Richter, who played his original 8-hour concert while people enjoyed a good night’s sleep on a Beautyrest mattress.
Swedish furniture retailer IKEA successfully ran a local campaign that drove footfall to its new Hyderabad store, capitalising on the expanding furniture market in India.
Parachute Home, a direct-to-consumer brand in the bedding and bathroom space, has aimed to build consumer connections that are based on deep relationships.
IKEA, the furniture retail brand, had a girl memorise its catalogue content in Singapore to generate buzz and create a PR vehicle for the IKEA catalogue launch.
Ikea, the world’s largest furniture retailer, is finalising details on its first test of selling on third-party e-commerce sites, such as Amazon or China’s Alibaba, as part of a wider transformation plan.
IKEA is to trial leasing products instead of just selling them – a concept the company hopes will lead to the leasing of everything from office desks to kitchen units for the home.
Article•
Reed Karaim, Event Reports, TMRE, October 2018
Wayfair, the online retailer focused on home goods, is using a “scrappy” approach to research as it seeks to understand consumers and generate valuable insights.
Research Paper•
MRS Awards, Finalist, Jeremy Bullmore Award for Creative Development Research, 2018
Officeworks, a chain of office supply stores, used innovative monthly campaign tracking – often cast as an ogre, crushing creativity – to underpin a process of continuous refinement and improvement in ad-effectiveness in Australia.
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
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