Dana Alkutoubi, Rabie Hassoun, WARC Prize for MENA Strategy, Bronze and Brand Rebel Award, 2019
Bookstore brand Jarir reframed the back-to-school narrative with an outdoor, online and social media campaign to reassert its market-leading position in the category and boost sales of bags in Saudi Arabia.
European Association of Communications Agencies, Bronze, 2017
Smyths Toys Superstores, a toy retailer, sustained the growth rate of its company in the UK and Ireland with its ‘If I Were A Toy’ Christmas campaign which featured an adaptation of Beyoncé’s ‘If I Were A Boy’.
This case study explores how Kasperle, a prominent toy store in Guatemala, decided to address the pressing issue of missing children from a new perspective, making the abandoned toys, left behind by the abducted children, the stars in a peaceful march to raise awareness of this brutal reality.
This Company Profile from Euromonitor provides key details and analysis of Apple Inc. Included is a strategic evaluation with key facts about the American company, competitive positioning against comparative brands, and assessment of its position in the electronic retail market.
Sarah Sternberg and David Edwards, Account Planning Group - (UK), Bronze, Creative Strategy Awards 2015
This case study shows how Currys PC World, a UK electronics retailer, successfully differentiated itself from its competitors by creating a service-driven campaign, growing both sales and customer trust.
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
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