Joan M. Phillips, Int. Journal of Market Research, Vol. 63. No. 6, 2021, pp. 738-753
Self-administered questionnaires often use examples or lists of examples to aid respondent recall. We report on the results of a field experiment examining how such examples in survey questions affect the episodic recall of events.
Pete Markey, Chief Marketing Officer at British health and beauty retailer Boots, speaks to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about integrating physical and digital retail, sustainability as a core value, and new approaches to measurement. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Bayer, a pharmaceutical company, launched an integrated campaign in Saudi Arabia to resonate with young Saudis and underline the value that being part of Bayer offers them personal and professional development, thus driving brand awareness.
In Slovakia, Slovak Psychiatrist Society, a mental health brand, and Janssen, a pharmaceutical company, used digital tools to target young people to emphasise the importance of depression and its effects on peoples' lives.