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Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.

Exploring the market to establish an advanced surgical community eye hospital

Research Paper • Ishaana Sood, Shalinder Sabherwal, Shantanu DasGupta, Naval Chauhan, Anand Chinnakaran, Sathish Nagappan, Suresh Chandra, Madhur Mishra, Mukesh Kumar, Umang Mathur, Ashish Saksena and Arun K. Arora, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 106-120

Developing countries often cite shortage of human resource, limited accessibility, low affordability, and asymmetric availability of health care resources as the provider end barriers to health care service utilization.

Lighthouse Centre for Wellbeing: Unspoken, uae

Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Channel Integration, 2020

UAE-based community mental health and wellness clinic the Lighthouse Centre for Wellbeing devised a creative platform that encouraged people struggling with mental health issues to speak up.

Becton Dickinson: Change Enablers - Organizational Fitness Program - Employee Engagement

Case Study • SABRE Awards, APAC, Medical Technology, Gold, 2020

Becton Dickinson (BD), a US-based medical tech company, aimed to spark behavioural changes among employees by encouraging them to internalise positive character traits and put them into action.

Sydney Children's Hospitals Foundation: Curing Homesickness

Case Study • Effies (Australia), Australian Effies, Bronze, 2020

The Sydney Children's Hospitals Foundation (SCHF), a paediatric healthcare institution, developed a fundraising initiative and established a new, long-term, sustainable revenue stream in Australia.

Why GSK probed social to reach dentists

Article • Brian Carruthers, Event Reports, MRS FMCG Research Conference, July 2020

This article looks at how analysis of unstructured data can help target a hard-to-reach audience.

Fortis Hospitals: Honor the Donor

Case Study • Saumya Tyagi, Ankit Singh, WARC Prize for Asian Strategy, Silver, 2020

Fortis, the chain of hospitals, launched the first ever organ donor symbol to tackle the cultural taboo against organ donation in India.

NeuroGen Brain and Spine Institute: One Mindful Mind

Case Study • Subramanian Krishnan, WARC Prize for Asian Strategy, Entrant, 2020

The NeuroGen Brain and Spine Institute in India identified a growing problem of childhood mental health problems, so it designed a conversation-starting toolkit to help parents talk to children and foster psychological well-being.

Shalamar Hospital: The Hot Tea Stain

Case Study • Hira Mohibullah, WARC Prize for Asian Strategy, Entrant, 2020

Medical facility Shalamar Hospital used a multichannel approach to warn households of the dangers of hot tea on skin and halved the number of child burns cases in Pakistan.

Healthcare At Home: Helping people sign up for a dignified death

Case Study • Kush Anand, Jitender Dabas, WARC Prize for Asian Strategy, Entrant, 2020

End-of-life care provider Healthcare at Home raised awareness about the lack of living wills in India, encouraging people to create their own to ensure dignified death.

PharmEasy: PharmEasy Attribution – Pharmacist to an online Pharmacy

Case Study • Saumya Agarwal, Indranil Banerjee, Preeti Mascarenhas, WARC Prize for Asian Strategy, Entrant, 2020

Indian online pharmacy PharmEasy ran a data-driven, multi-channel campaign to optimise marketing spend and gain registrations in a competitive category.

Roche: Standing still for 7 more years – Raising awareness of the forgotten patients

Case Study • SABRE Awards, In2 EMEA, Best in Brand Animation, Gold, 2020

Roche, a pharmaceutical company, increased awareness of primary progressive multiple sclerosis in Russia by launching an educational website that featured an informative video.

MSD: Nobody Left Outside (NLO)

Case Study • SABRE Awards, In2 EMEA, Best Use of Illustrations + Photography, Gold, 2020

MSD, a pharmaceutical brand, became the voice for marginalised, underserved people in Europe by creating a checklist and support service hub that helps health and social services become more accessible.

Lighthouse Centre for Wellbeing: unspoken, uae

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2020

UAE-based community mental health and wellness clinic the Lighthouse Centre for Wellbeing devised a creative platform that encouraged people struggling with mental health issues to speak up.

Bupa: Check Your Tackle