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Obie: A problem too big to ignore, an opportunity too big to resist

Case Study • APG (UK), Entrant, 2021

Obie, a reproductive health brand, launched a new holistic reproductive health platform in the US, rooted in science and personalised in real time, to help women and their partners proactively affect their fertility.

Bumrungrad International Hospital: Local hero

Case Study • YouTube Works for Brands, Thailand, Small Budget, Big Result, 2021

Bumrungrad International Hospital, a hospital in Bangkok, launched a YouTube video that highlighted how it is treating patients from overseas safely amidst the Covid-19 pandemic.

ChiroCare: Chiro fit campaign

Case Study • YouTube Works for Brands, Korea, Best little giant campaign, 2020

Chiro Care, a chiropractic brand, increased sales in Korea by leveraging YouTube to appeal to general users.

What’s working in health and wellness 2021

Article • WARC Category Intelligence, September 2021

Global strategies, campaign updates and trends in health and wellness.

Roche: FutureProofing Healthcare – The Personalised Health Index

Case Study • SABRE Awards, IN2, EMEA, 2021

Roche, a pharmaceutical company, launched an initiative throughout Europe to cultivate an informed dialogue about the future of healthcare and ensure equal access to healthcare for all.

Blue Light Card: 'Here for you' campaign

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Blue Light Card, a discount service for emergency and key workers, increased its membership in the UK with an OOH and TV campaign.

G42 Healthcare: #4Humanity – Launching the World’s First Phase III Clinical Trial for an Inactivated COVID-19 Vaccine

Case Study • SABRE Awards, EMEA, Gold, 2021

G42 Healthcare, a health-tech company, launched its #4Humanity campaign to drive volunteers for the world's first phrase three clinical trial for an inactivated COVID-19 vaccine in the Middle East.

What we know about pharma and healthcare marketing in the US

Article • WARC Best Practice, July 2021

Echosens ‘2.0’: Brand as the platform for innovative B2B change management

Article • Sue Mizera and James Risch, WARC Exclusive, July 2021

This in-depth case study explores the creation of a vision, mission and core values for a pharmaceutical technology company to develop a clear B2B brand strategy that underpinned a new strategic focus for the organisation for the long term.

Bupa: Is it normal?

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Bupa, international health insurance company, launched a mental health campaign in the UK and normalised the presence of mental health in everyday life.

Hospital das Clínicas of Sao Paulo: #HCCOMVIDA

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Hospital de las Clínicas (HC), a public hospital in Brazil, used a crowdfunding campaign to raise funds for the hospital.

Cigna: S.A.F.E.

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

A campaign by Cigna, an insurance company, in the USA, increased the number of inquiry calls and customer’s trust by addressing health disparities between different ethnic groups during the pandemic.

DigiBete: Digital Platform

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2021

DigiBete, a free online service to support children and young people with Type 1 diabetes (T1D), designed and launched an online platform and mobile app in the UK that provided personalised care plans to children and young people with T1D.

KMSZ (Bone Marrow Donation Center): Life Lolli

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2021

KMSZ, a bone marrow donation centre, encouraged younger people to become donors in Germany with the Life Lolli.

Healthcare Consortium: #StopMedicalDistancing

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

Healthcare Consortium – an alliance of healthcare providers – encouraged people to keep up with their preventative healthcare visits during COVID-19 in the USA.

Adventhealth: Feel whole challenge

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

AdventHealth, a healthcare brand, launched a programme in the United States to increase brand awareness.

The Lighthouse Centre For Wellbeing: Unspoken, uae

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

The Lighthouse Centre for Wellbeing, a leading community mental health and wellness clinic, wanted to address the subject of mental health within UAE businesses.

One in five consumers now trusts the healthcare industry more

Data • Cinzia Petio, WARC Data Points (Curated), June 2021

An overview of consumers' trust in different industries across 15 countries.

GoodRx aims to close the affordability – and empathy – gap in the US healthcare system

Article • Stephen Whiteside, Event Reports, MM+M Transform, May 2021

GoodRx, a digital-first healthcare company which helps US consumers find lower prices for prescription drugs, is tackling an affordability and empathy gap in the industry.

CareDx: Honor the Gift

Case Study • SABRE Awards, Gold, North America, 2021

CareDx, a transplant diagnostics and patient management provider, encouraged a change in law to provide full coverage for transplant patients in the US by launching an advocacy website that provided people with pre-generated content to send to their local legislators.

Quest Diagnostics: Protecting Reputation and Keeping Employees Safe During COVID

Case Study • SABRE Awards, Diamond, North America, 2021

Quest Diagnostics (Quest), a clinical laboratory, protected the company's reputation in the US and increased revenue by launching a COVID-19 information hub and prioritising transparency.

Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.

Exploring the market to establish an advanced surgical community eye hospital

Research Paper • Ishaana Sood, Shalinder Sabherwal, Shantanu DasGupta, Naval Chauhan, Anand Chinnakaran, Sathish Nagappan, Suresh Chandra, Madhur Mishra, Mukesh Kumar, Umang Mathur, Ashish Saksena and Arun K. Arora, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 106-120

Developing countries often cite shortage of human resource, limited accessibility, low affordability, and asymmetric availability of health care resources as the provider end barriers to health care service utilization.

Lighthouse Centre for Wellbeing: Unspoken, uae

Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Channel Integration, 2020

UAE-based community mental health and wellness clinic the Lighthouse Centre for Wellbeing devised a creative platform that encouraged people struggling with mental health issues to speak up.

Becton Dickinson: Change Enablers - Organizational Fitness Program - Employee Engagement

Case Study • SABRE Awards, APAC, Medical Technology, Gold, 2020

Becton Dickinson (BD), a US-based medical tech company, aimed to spark behavioural changes among employees by encouraging them to internalise positive character traits and put them into action.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in health and wellness 2021

Article • WARC Category Intelligence, September 2021

Global strategies, campaign updates and trends in health and wellness.
Using technology to drive behavioural change in healthcare

Article • D'Arcy King, WARC Best Practice, February 2018

Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
Where consumers shop for consumer health

Article • Euromonitor Strategy Briefings, January 2021

An industry snapshot of consumer health, including the impact of Coronavirus, channel shifts and future development.
Digital strategy in healthcare marketing: Admap summary deck

Article • Admap Magazine, January 2020

A summary of new thinking and best practice on digital strategy in healthcare marketing from Admap.