SABRE Awards, IN2, North America, Best in Measurement, Post-Campaign Analysis, 2020
Hologic, a medical technology company focused on women's health, used a core analytics offering by Edelman Intelligence in the US to create smarter investments in its campaign to prevent cervical cancer.
At first sight, retail giant Walmart appears an unlikely candidate to disrupt US healthcare, but the opening last September of its first health center, in Dallas, Georgia, signals a possible new direction for the business.
SABRE Awards, Asia-Pacific, Medical Technology, Gold, 2019
Royal Philips, a leading health technology company in the Netherlands, devised a campaign to raise awareness of sleep disorders among people in Singapore, leading to 21,900 online engagements and an editorial reach of 8.9 million.
SABRE Awards, Asia-Pacific, Integrated Marketing, Platinum, 2019
Roche, a pharmaceutical company, launched a campaign that saw one in sixteen cupcakes having a secret lump inside, to represent the one in 16 Hong Kong women diagnosed with breast cancer in their lifetime.
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
The Prince of Wales Hospital, a hospital in Australia, created a hospital bedside assistant, Lucy, which used machine learning to prioritise patient's requests for nurses in Australia to improve response times.
SABRE Awards, EMEA, Healthcare Providers, Gold, 2019
Great Ormond Street Hospital (GOSH), the UK children’s hospital, launched an integrated campaign, based on patients as superheroes, to raise awareness of its work and drive patient referrals from Gulf Co-operation Council (GCC) states.
SABRE Awards, EMEA, Medical Technology , Gold, 2019
CMR Surgical (CMRS), a British start-up building the next-generation surgical robot, employed a two-pronged media relations programme to raise brand awareness among surgeons and the medical devices industry in the UK.
Effie Worldwide, Silver, North American Effies, 2019
MedExpress, an urgent care centre, encouraged US millennials to stop visiting the emergency room for injuries that could be better treated at MedExpress by turning fail videos into educational material.
SABRE Awards, North America, Pharmaceutical: Rx, Gold, 2019
Pacira Pharmaceuticals, a pharmaceutical company, showed US women the dangers of opioids after surgery by launching national research and revealing the data findings via an advocacy event and microsite.
SABRE Awards, North America, PR Agency Marketing, Silver, 2019
HealthyWomen, a non-profit women’s health organisation, encouraged American women to look after their health by conducting a nationwide health survey and promoting the results through social and its website.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.