Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Article
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Brian Carruthers, Event Reports, MRS FMCG Research Conference, July 2020
This article looks at how analysis of unstructured data can help target a hard-to-reach audience.
Case Study
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Saumya Tyagi, Ankit Singh, WARC Prize for Asian Strategy, Shortlisted, 2020
Fortis, the chain of hospitals, launched the first ever organ donor symbol to tackle the cultural taboo against organ donation in India.
Case Study
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SABRE Awards, In2 EMEA, Best Use of Illustrations + Photography, Gold, 2020
MSD, a pharmaceutical brand, became the voice for marginalised, underserved people in Europe by creating a checklist and support service hub that helps health and social services become more accessible.
Case Study
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SABRE Awards, In2 EMEA, Best in Brand Animation, Gold, 2020
Roche, a pharmaceutical company, increased awareness of primary progressive multiple sclerosis in Russia by launching an educational website that featured an informative video.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2020
UAE-based community mental health and wellness clinic the Lighthouse Centre for Wellbeing devised a creative platform that encouraged people struggling with mental health issues to speak up.
Case Study
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SABRE Awards, Gold, EMEA, 2020
The Czech Doctor's Union, a union for doctors in the Czech Republic, highlighted the medical crisis that was ongoing in the country by creating a video that showed a patient dying because he couldn't get the care he needed.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Charité, a university hospital, launched a crowd-funding video supported by celebrities to raise money for better facilities for women fighting cancer in Germany.
Case Study
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SABRE Awards, Gold, EMEA, 2020
REGINA MARIA, a private healthcare network, discouraged Romanians from self-diagnosing on the internet and highlighted the importance of visiting a doctor by using Google to take, and fail, the exam that future doctors were taking.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Bupa, a healthcare company, launched a video and display ad campaign featuring famous rugby star and cancer survivor Matthew Rees during the Rugby World Cup to educate British men on the dangers and symptoms of testicular cancer.
Case Study
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SABRE Awards, Gold, EMEA, 2020
University Hospital Düsseldorf, a hospital in Germany, secured more DNA matches for stem cell donations among young people in Germany by launching a lollipop that could be used as a new DNA test.
News
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29/06/2020
GlaxoSmithKline (GSK), the healthcare company, has categorised its brand portfolio into four groups as part of its strategy to provide the best support to consumers during the COVID-19 pandemic.
Case Study
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SABRE Awards, Gold, Africa, 2020
ARS, a regional health agency, increased awareness around the need for STI screening among young people in Africa by creating TV and social ads during STI screening week.
Case Study
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SABRE Awards, Gold, North America, 2020
Omron Healthcare, a healthcare products brand, promoted its blood pressure smartwatch by launching at CES in the US and creating a PR dinner that provided the press with samples of the product.
Case Study
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SABRE Awards, Gold, North America, 2020
Northwell Health, a non-profit integrated healthcare network, promoted its new publication, The Well, by creating a map of the most in-demand content through hyper-focused outreach in the US.
Article
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Geoffrey Precourt, WARC Exclusive, May 2020
GE Healthcare Partners, a unit of General Electric focused on providing solutions and services to organizations focused on healthcare, is putting client stories at the heart of its marketing.
News
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27/04/2020
Bond Capital’s Mary Meeker drew out a series of the themes emerging from both business and governmental responses to COVID-19 – here are some of the insights.
Case Study
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Kush Anand, Jitender Dabas, WARC Awards, Entrant, Effective Innovation, 2020
End-of-life care provider Healthcare at Home raised awareness about the lack of living wills in India, encouraging people to create their own to ensure dignified death.
Article
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Sam Peña-Taylor, WARC COVID-19 Series, April 2020
A distillation of Mary Meeker’s annual Internet Trends report, with particular reference to the COVID-19 crisis and topics of interest to WARC readers.
Rankings
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WARC Creative 100, 2020
Montefiore, an academic medical centre, created an organ donation film that allowed its viewers to be part of the solution.
Case Study
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SABRE Awards, IN2, North America, Employee Engagement, 2020
Christiana Care Health System, a network of private, non-profit hospitals in the US, created an employee-engagement campaign that encouraged workers to get their flu shots.
Case Study
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SABRE Awards, IN2, North America, Best in Measurement, Post-Campaign Analysis, 2020
Hologic, a medical technology company focused on women's health, used a core analytics offering by Edelman Intelligence in the US to create smarter investments in its campaign to prevent cervical cancer.
Case Study
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SABRE Awards, IN2, North America, Best Use of Illustrations + Photography, 2020
Pharmaceutical company Endo Pharmaceuticals created a multi-platform campaign to raise awareness of Peyronie's Disease, and its treatment, among men in the US.
News
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21/01/2020
At first sight, retail giant Walmart appears an unlikely candidate to disrupt US healthcare, but the opening last September of its first health center, in Dallas, Georgia, signals a possible new direction for the business.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
Walmart, the retail giant, is drawing on deep consumer insights as it seeks to disrupt the healthcare industry in a meaningful way.
