Pharma & healthcare

Using technology to drive behavioural change in healthcare

Article • D'Arcy King, WARC Best Practice, February 2018

Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.

Montefiore: Corazón – Give Your Heart

Rankings • WARC Creative 100, 2020

Montefiore, an academic medical centre, created an organ donation film that allowed its viewers to be part of the solution.

Edelman Intelligence for Hologic: Getting tested gets put to the test

Case Study • SABRE Awards, IN2, North America, Best in Measurement, Post-Campaign Analysis, 2020

Hologic, a medical technology company focused on women's health, used a core analytics offering by Edelman Intelligence in the US to create smarter investments in its campaign to prevent cervical cancer.

Endo Pharmaceuticals: Ask about the curve

Case Study • SABRE Awards, IN2, North America, Best Use of Illustrations + Photography, 2020

Pharmaceutical company Endo Pharmaceuticals created a multi-platform campaign to raise awareness of Peyronie's Disease, and its treatment, among men in the US.

Christiana Care Health System: #HitMeWithYourFluShot

Case Study • SABRE Awards, IN2, North America, Employee Engagement, 2020

Christiana Care Health System, a network of private, non-profit hospitals in the US, created an employee-engagement campaign that encouraged workers to get their flu shots.

Walmart makes ecosystem play in healthcare

News • 21 January 2020

At first sight, retail giant Walmart appears an unlikely candidate to disrupt US healthcare, but the opening last September of its first health center, in Dallas, Georgia, signals a possible new direction for the business.

How consumer insights are helping Walmart disrupt the healthcare industry

Article • Stephen Whiteside, Event Reports, CES, January 2020

Walmart, the retail giant, is drawing on deep consumer insights as it seeks to disrupt the healthcare industry in a meaningful way.

hearLIFE Clinic: 'Listen…'

Case Study • Tahaab Rais, WARC Media Awards, Entrant, Effective Use of Tech, 2019

Dubai-based audiology clinic hearLIFE used radio to help listeners diagnose themselves for signs of hearing impairment.

Cincinnati Children's Hospital Medical Center: Adult Congenital Heart Disease campaign

Case Study • Lynde Wilking, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Cincinnati Children's Hospital Medical Center (CCHMC) increased awareness of congenital heart defects (CHD) in adults and positioned itself as the best option for delivering CHD care in the US.

Cairn Oil & Gas, Vedanta Ltd.: GRASSROOTS COMMUNICATION THROUGH FOLK ART

Case Study • SABRE Awards, Asia-Pacific, Energy & Natural Resources, Gold, 2019

Cairn, an oil and gas company, used performance to reach key communities in rural India.

Nova IVI Fertility: The Infertility myth-busters

Case Study • SABRE Awards, Asia-Pacific, Healthcare Providers , Gold, 2019

Nova IVI Fertility, a chain of fertility centres, used doctors to tackle common fertility myths, which led to a 37% increase in footfall to its centres in India.

Royal Philips raises the alarm on sleep disorders and respiratory health

Case Study • SABRE Awards, Asia-Pacific, Medical Technology, Gold, 2019

Royal Philips, a leading health technology company in the Netherlands, devised a campaign to raise awareness of sleep disorders among people in Singapore, leading to 21,900 online engagements and an editorial reach of 8.9 million.

Roche Hong Kong Limited: The cUUpcakes

Case Study • SABRE Awards, Asia-Pacific, Integrated Marketing, Platinum, 2019

Roche, a pharmaceutical company, launched a campaign that saw one in sixteen cupcakes having a secret lump inside, to represent the one in 16 Hong Kong women diagnosed with breast cancer in their lifetime.

Prince Of Wales Hospital: Lucy

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

The Prince of Wales Hospital, a hospital in Australia, created a hospital bedside assistant, Lucy, which used machine learning to prioritise patient's requests for nurses in Australia to improve response times.

Paxman Scalp Cooling System

Case Study • Design Business Association, Silver, 2019

Paxman Coolers, a scalp cooling technology brand, changed its approach to promote the brand across the US by redesigning its website and communications.

Great Ormond Street Hospital: Superhope

Case Study • SABRE Awards, EMEA, Healthcare Providers, Gold, 2019

Great Ormond Street Hospital (GOSH), the UK children’s hospital, launched an integrated campaign, based on patients as superheroes, to raise awareness of its work and drive patient referrals from Gulf Co-operation Council (GCC) states.

MSD Romania: Protect her wings!

Case Study • SABRE Awards, EMEA, Best in Show, Platinum, 2019

Pharmaceutical brand MSD Romania created a multi-platform educational campaign to raise awareness of cervical cancer and boost HPV vaccination rates in the country.

CMR Surgical: Revolutionising Surgery for Good

Case Study • SABRE Awards, EMEA, Medical Technology , Gold, 2019

CMR Surgical (CMRS), a British start-up building the next-generation surgical robot, employed a two-pronged media relations programme to raise brand awareness among surgeons and the medical devices industry in the UK.

Actiegroep Fysiotherapie: Healing the Industry for Physical Therapists

Case Study • SABRE Awards, EMEA, Benelux, Gold, 2019

Dutch physical therapist group, Actiegroep Fysiotherapie, used social media and on-ground activities to protest against health insurers cutting patients' treatments in the Netherlands.

MedExpress: Fail Fearlessly

Case Study • Effie Worldwide, Silver, North American Effies, 2019

MedExpress, an urgent care centre, encouraged US millennials to stop visiting the emergency room for injuries that could be better treated at MedExpress by turning fail videos into educational material.

iCAD Inc: Nothing Artificial About It – A PR Launch for an AI Mammography Solution

Case Study • SABRE Awards, North America, Medical Technology, Gold, 2019

iCAD, a medical device manufacturer, developed a creative, multi-pronged campaign to promote its AI-powered solutions among healthcare and consumer-facing audiences in the US.

Cigna Combines with Express Scripts, Establishing a Blueprint to Transform the Health Care System

Case Study • SABRE Awards, North America, Healthcare Providers , Gold, 2019

Cigna, a health services organisation, created a multi-disciplined communications campaign to show US stakeholders its plan to transform the healthcare system.

Pacira Pharmaceuticals: Choices Matter – An In-Depth Analysis of the Opioid Epidemic and Overprescribing in America

Case Study • SABRE Awards, North America, Pharmaceutical: Rx, Gold, 2019

Pacira Pharmaceuticals, a pharmaceutical company, showed US women the dangers of opioids after surgery by launching national research and revealing the data findings via an advocacy event and microsite.

HealthyWomen: The HealthiHer Movement

Case Study • SABRE Awards, North America, PR Agency Marketing, Silver, 2019

HealthyWomen, a non-profit women’s health organisation, encouraged American women to look after their health by conducting a nationwide health survey and promoting the results through social and its website.

BioMarin Pharmaceuticals: Hemophilia – The Musical

Case Study • SABRE Awards, North America, Special Event, Gold, 2019

BioMarin, a biotechnology company, increased awareness of theatre as therapy for people dealing with a bleeding disorder in the US by producing Hemophilia: The Musical.