Joan M. Phillips, Int. Journal of Market Research, Vol. 63. No. 6, 2021, pp. 738-753
Self-administered questionnaires often use examples or lists of examples to aid respondent recall. We report on the results of a field experiment examining how such examples in survey questions affect the episodic recall of events.
MRS Awards Papers, Finalist, Healthcare Research, 2021
The Clean Air Fund (CAF), a philanthropic initiative, launched a multi-method research programme across the UK, India, Bangladesh, Mexico and Ethiopia to uncover strategies that would spur the healthcare community to act on air pollution.
Amie C. O’Donoghue, Kevin R. Betts, Sarah Parvanta, Mihaela Johnson, Bridget Kelly, and Nicole Mack, Journal of Advertising Research, Vol. 61, No. 4, 2021, pp. 397-413
This study experimentally tested the effects of animation versus rotoscoping versus live action in direct-to-consumer television advertising on outcomes, including risk and benefit perceptions and attitudes toward the drug.
Alastair Colin-Jones and Yassine El Ouarzazi, WARC Exclusive, November 2021
Economics of Mutuality Solutions’ Alastair Colin-Jones and Yassine El Ouarzazi examine three examples of businesses that have put purpose into practice effectively with their meaningful challenge purpose, ecosystem focus and holistic performance.