Direct Marketing Association - UK, Gold, 2018
TV Licensing, a licensing authority for television in the UK, reinforced the consequences of not paying for a license by sending out personalised letters detailing a visit from a local enforcement officer.
MRS Awards, Finalist, MRS Award for Public Policy/Social Research, 2018
The Centre for the Protection for the National Infrastructure (CPNI), the lead government authority for protective security advice, embarked on a four-year research programme to support the government’s counter-terrorism (CT) strategy in protecting the transport network from terrorism in the UK.
MRS Awards, Finalist, MRS Award for Financial Services Research, 2018
Money Advice Service (MAS), a free and impartial financial advisor in the UK, launched a survey to discover gaps in children’s financial knowledge so it could better prepare them for future financial decisions.
SABRE Awards, Diamond, LATAM, Superior Achievement in Research and Planning, 2018
Mexico successfully promoted The Dual Year Germany-Mexico 2016-2017, an event to promote unity between the two nations, through a year-long campaign that involved branding and corporate image, public relations and social networks strategies.
Chris Toumazis, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2018
The National Citizen Service (NCS), a voluntary personal and social development programme in the UK, encouraged more year 11s than ever to sign up by launching a campaign with YouTube influencers and NCS participants.
SABRE Awards, Gold, APAC, Issues Management, 2018
Brieana Rose, a privacy campaigner, turned a personal experience of having pictures of her genitalia distributed by a nurse without her consent into a campaign for protecting privacy rights in Australia.
SABRE Awards, Gold, APAC, Corporate Media Relations, 2018
Ministry of Food Processing Industries (MoFPI), a ministry of the Government of India, organised World Food India (WFI), India's first-ever global investor summit in the food processing sector to re-energise India's food processing sector.
SABRE Awards, Gold, LATAM, Social Media Campaign, 2018
Departamento Estadual de Trânsito de São Paulo (Detran.SP), the Spanish government department of traffic, was able to reach two million people and made them aware of safe driving by using celebrities to reach traditional media with no designated budget.
LONDON: Smartphones began to take off in the UK in 2008 and, a decade on, a new official study has revealed the extent to which British consumers now depend on their mobile devices and access to the internet.
NEW DELHI: Starbucks may have grabbed headlines by banning plastic straws but one Indian state is taking further-reaching action by banning the use of all single use plastics and introducing buy-back schemes.
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
The Parisian Road Safety Authority, a road safety organisation in Paris, France, placed digital billboards at busy intersections that used the sound of a car braking to shock pedestrians when they tried to cross with the red man showing.
Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018
The Transport Accident Commission (TAC), a for-profit social insurer for the State of Victoria, launched the Meet Graham campaign, which showed people in Australia how the human body would have to evolve to survive a crash.
YouTube Works for Brands, Best Use of YouTube for Good, 2018
The National Citizen Service (NCS), a government-funded summer youth programme in the UK, launched a film on YouTube and pre-roll with influential YouTube stars to encourage year 11 students to sign up.
Cannes Creative Lions, Silver, Creative Effectiveness Lions, 2018
SickKids Foundation, a children's health research organisation, launched a campaign that successfully increased donations and Canadian male-audience engagement by repositioning its brand as a fighting ally against disease.