MELBOURNE: The University of Melbourne’s interactive research exhibition using re-purposed outdoor media sites across the city’s central business district positively impacted brand perception and drove donations, according to those who ...
Brooke Hemphill, WARC Exclusive, July 2018
University of Melbourne and agency McCann revealed the insights behind their Grand Effie winning out-of-home campaign that raised awareness of the university’s research and boosted positive brand perception.
Michael McDonald-Beraskow, Bryan Dowkes, Chris Campeau, WARC Awards, Gold, Effective Social Strategy, 2018
The Geological Survey of Canada History Committee, a group of retired geologists working with government agency Geological Survey of Canada (GSC), used Instagram to raise awareness of geology and the GSC's 175th anniversary.
Design Business Association, Bronze, 2018
Imperial College Business School, part of Imperial College London, the UK university, improved engagement and its reputation by focusing on intelligence as well as the fusion of business and technology.
SABRE Awards, Most Innovative Project - University/College Level, In2, 2018
#PRDiversity2020, a student-organised working group initiative in New York, was formed from the research paper #PRDiversity: The Struggle is Real launched by The Holmes Report, to raise awareness of the cultural inclusion rates within the industry.
Direct Marketing Association - UK, Gold, 2017
The Open University, an academic institution in the UK, targeted commuters across the UK and showed them the opportunities available in part-time study by creating digital billboards and copy-led posters with a call to action.
Jared Young, Michael McDonald-Beraskow, Bryan Dowkes et al., WARC Media Awards, Shortlisted, Effective Use of Tech, 2017
The Geological Survey of Canada (GSC) celebrated its 175th anniversary and increased interest in geology among young Canadians with zero media budget by telling stories on social media, focussing on Instagram.
NEW YORK: Heritage brands face a constant question about whether to put their legacy at the heart of advertising messages, and new research in the Journal of Advertising Research (JAR) offers useful tips on this subject.
Amelia Wood and Kate Waters, Account Planning Group - (UK), Gold, 2017
This case study shows how Wellcome, a scientific research charity, used a commercial approach to launching its new science education platform and successfully gathered interest from teachers in the UK.
Direct Marketing Association - US, Silver, Best Use of Virtual Reality/Augmented Reality, 2017
Unitec, a leading ITP (Institute of Technology/Polytechnics) in New Zealand, increased brand consideration and applications by implementing a 3 year strategy that used virtual reality headsets and 360 video.
NEW YORK: Talent recruitment and management practices in the advertising and marketing industries are “either broken or breaking”, Bob Liodice, President/CEO of the Association of National Advertisers, has warned.
Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2017
This case study explains how Sport England, a government body which promotes sport in England, inspired women to get active by making them feel more confident with a campaign that ran across TV, social media, outdoor and PR.