Article•
Stephen Whiteside, WARC Exclusive, April 2020
Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
This report looks at consumer purchasing data from across the world as the COVID-19 crisis has unfolded, through to what consumer behavior may look like after it has passed.
Governments from India to the US have struggled with their messaging around COVID-19, and brands can learn from that, says a Mumbai-based consumer strategy and foresights expert.
Evaluates the potential of livestream commerce, already popular in China, to achieve mainstream adoption in Western markets during the COVID-19 crisis.
Amid reductions in both spend as well as placing around the topic of COVID-19, digital advertising is being hit hard, with knock-on impact on news sites and the broader ecosystem.
TV viewing in India jumped 6% thanks to the 21-day nation-wide lockdown that came into effect on 25 March, as the government attempts to stem the spread of the COVID-19 virus across its population of 1.3 billion.
Hugging, kissing and holding hands are all a no-no in the physical world now, as people keep their distance to prevent further spread of the coronavirus, habits that appear to be spilling over into digital advertising imagery.
What began as a voluntary reduction of physical contact with other people has, in recent days, become an order for around a fifth of the planet as lockdown leaves video calling the only hope for social interaction – riding this wave is a ...
Early indications suggest the UK public is boosting demand for radio as millions adjust to working from home, but music streaming hasn’t yet seen a similar benefit.
Coronavirus is set to drive a significant evolution in consumer beliefs and attitudes, accelerating a number of strategic shifts and creating a new spending landscape.
Consumer research is of heightened importance to brands responding to COVID-19, and new technologies can potentially help marketers glean deep insights about their audiences in a rapidly changing environment.
Research Paper•
GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 13-16th in the US and UK, dedicated to the travel andtransportation industries in the coronavirus outbreak.
Research Paper•
GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 5-12 in the US and UK regarding the coronavirus outbreak, which is causing fluid and unpredictable changes to our day-to-day lives, and businesses everywhere are understandably worried about the impact it will have on them.
The golden rule of advertising is to be where the eyeballs are, but it seems that at a time when many respected publishers are seeing a surge in news-hungry visitors to their sites, they find themselves unable to monetize the traffic.
Australia’s fast-moving consumer goods (FMCG) producers have a role to play in reassuring consumers during the country’s latest period of crisis, and in giving them something to look forward to, a new report says.
Major telecommunications firms in Italy, Austria, and Germany are sharing data with health authorities to help monitor whether people are abiding by limitations on movement while claiming to respect privacy laws.
Darden Restaurants, the owner of out-of-home dining chains including Olive Garden and LongHorn Steakhouse, is looking to enhance its delivery capabilities in response to COVID-19 – and will focus its ads on this area, too.
During the Coronavirus crisis, empty shelves have become a common sight around the world – Kantar’s Chris Morely explores whether the problem of stockpiling is all it seems or whether something else is at play.
Article•
Stephen Whiteside, WARC Exclusive, March 2020
Darden Restaurants, the owner of chains like Olive Garden and LongHorn Steakhouse, is seeking to adapt to the significant challenge to its business that are posed by COVID-19.
Brands may need to shift their positioning in response to the COVID-19 pandemic, as consumer attitudes and preferences evolve in line with the changing situation.
Digital transactions in India grew by about 10% on the Razorpay online payments platform over the past month, as Indian consumers became increasingly housebound and keen to limit their social contact.
Delta Air Lines, the air carrier, is in a category that has been profoundly impacted by COVID-19, and thus offers valuable advice for other brands as it seeks to respond to the pandemic.
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty.
The novel coronavirus outbreak is causing one of the most widespread behaviour shifts in recent times – Illuminera Institute’s Ashok Sethi highlights what marketers can draw from behavioural science theories and how it can be applied to marketing strategies as new behaviours unlock new triggers.
Crises often have the potential to hurt a brand’s reputation, it is critical that marketers step up to the plate and drive the company’s response and recovery plan – Control Risks' Amit Narayan outlines some key action points for a strategy that builds resilience and achieves sustainable growth.
Analyses the key themes and summarises the winning case studies from the 2019 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.
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