Case Study
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MIXX Awards, Bronze, Branded Content, 2019
Kind en Gezin (The Child and Family Agency), an agency of the Flemish government, brought breastfeeding in public to the public's attention by creating a social and PR campaign to include them in the background of TV shows in Belgium.
Case Study
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Marketing Society UK, The Brave Awards, Winner, Not for Profit, 2019
The Scottish Government and NHS Health Scotland, government bodies in the UK, convinced 19% of 25 to 34-year-olds to have a smear test in Scotland as a result of its digital campaign.
News
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12 June 2019
One potential casualty of the escalating US-China trade war is a nascent digital health market as start-ups from the US and elsewhere explore how they can develop a viable commercial model to tap a vast and tech-savvy market.
Case Study
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SABRE Awards, EMEA, Marketing to Youth, Gold, 2019
RFSU, the Swedish Association for Sexuality Education, created a short film backed by digital content to boost condom use among young Scandinavians, aged 18 to 25.
Case Study
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SABRE Awards, EMEA, Not-For-Profit Organizations, Gold, 2019
Vidchui, an organisation that helps aurally impaired people, created a live opera stunt backed by social media to persuade young people in Ukraine to get their hearing checked.
Case Study
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SABRE Awards, In2 EMEA, Best Persuasive Content, Gold
Trygg Trafikk, the Norwegian Council for Road Safety, encouraged parents to secure their infant children facing the rear of the car through a video dramatizing the small battles parents fight with children every day.
Case Study
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AME Awards, AME Awards, Silver, 2019
The Centre for Addiction and Mental Health (CAMH), a Canadian psychiatric teaching hospital, challenged people’s dismissive attitude toward mental health with provocative OOH.
Rankings
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WARC Effective 100, 2019
Sport England, a UK government agency, shrank the exercising gender gap by getting rid of the fear of judgment and making women feel more confident in the process.
Rankings
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WARC Creative 100, 2019
The Parisian Road Safety Authority, a road safety organisation in Paris, France, placed digital billboards at busy intersections that used the sound of a car braking to shock pedestrians when they tried to cross with the red man showing.
News
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03 January 2019
Public Health England has highlighted children’s excess sugar consumption levels and suggested that “fiscal measures” – the so-called pudding tax – may be needed to ensure that the food industry meets a target to cut ...
Case Study
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Data and Marketing Association, Gold, 2018
Public Health England (PHE), an executive agency of the Department of Health and Social Care in the UK, encouraged safer sex among young people by launching an open and honest video about STIs from young people that had experienced them.
News
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26 November 2018
A ban on junk food advertising will be imposed across the entire transport network of London early next year, despite strong objections from the advertising industry.
Case Study
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Jay Chiat Strategic Excellence Awards, Gold, Product/Service, 2018
Afghanistan's Ministry of Health created a bracelet for children to wear showing their immunisation history in the absence of paper records.
Case Study
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Vicki Holgate, Laura Pirkis and Matthew Scott, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Sport England, a UK government agency, increased the number of women exercising due to its campaign which helped women feel more confident exercising.
Case Study
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Institute of Advertising Practitioners in Ireland, Gold, ADFX Awards, 2018
Irish Blood Transfusion Service (IBTS), a statutory body that is responsible for Ireland's blood supply, leveraged the power of the individual to make a disproportionate impact and crafted a campaign that returned the IBTS to consistent supply.
News
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16 August 2018
NEW YORK: In the same week that the partners in a global tobacco industry watchdog group were announced, studies have highlighted how smoking and media depictions of smoking continue to be common in countries as diverse as Indonesia and the UK.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
The Indian Association for Palliative Care (IAPC), an information and support association, increased the number of requests for this sort of care in India by launching a stand-up comedy show performed by terminally ill patients.
Case Study
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Marketing Society UK, Excellence Awards, Winner, Not-for-profit marketing, 2018
The Scottish Government took a calculated risk with its 2016/17 organ donation campaign, which deliberately avoided tugged-heartstrings in favour of positivity, humour, naked bodies and transplant scars on proud display.
Case Study
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Effie Worldwide, Silver, North American Effies, 2018
Ontario Ministry of Health & Long Term Care, the healthcare section of the Government of Ontario ministry, launched a video campaign that encouraged people to attempt to quit smoking by showing them that failure is okay.
Case Study
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AME Awards, Finalist, 2018
Saudi Ministry of Health, the governmental ministry responsible for the health of Saudi citizens, launched the Diabetes Monster campaign in Saudi Arabia to raise awareness about diabetes.
Case Study
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SABRE Awards, Gold Sabre Award For Mediterranean, EMEA, 2018
Italia Longeva, a national research organisation on aging, worked with the Ministry of Health in Italy to launch Chat Yourself, a campaign to improve the quality of life of Alzheimer's patients.
Case Study
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SABRE Awards, Gold Sabre Award For Consumer Health, EMEA, 2018
The National Association of Pensioners, a charitable organisation, launched They Would Stay Alive in Hungary, a health awareness campaign to communicate prevention of bacterial pneumonia in the elderly with vaccination.
Case Study
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AME Awards, Finalist, 2018
Traffic Safety Research Centre, an organisation supporting traffic safety in Japan, launched a campaign to increase awareness of the risks of visually impaired people on trains and its tile invention.
Case Study
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SABRE Awards, Gold Sabre Award For Dach, EMEA, 2018
Gilead Sciences Europe Ltd., a research-based biopharmaceutical company, launched the Are You Chris? campaign to raise awareness of hepatitis C (HCV) in Germany.
Case Study
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SABRE Awards, North America, Healthcare Providers, 2018
BlueCross BlueShield, a health benefit plan company in Tennessee, used PR to launch its Count It! Lock It! Drop It! (CLD) campaign to raise awareness about the importance of preventing opioid abuse.
