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BeatCovidNE: Killing Covid with Kindness

Case Study • APG (UK), Entrant, 2021

BeatCovidNE, an advice and guidance organisation, launched a campaign in the Northeast region of the UK to win the public's trust and inspire them to change their behaviours by recognising their efforts during COVID-19.

What the UK’s HFSS ad ban will demand of brands

Article • Sam Peña-Taylor, Event Reports, Kantar Talks, September 2021

A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new regulations and what to do about it.

The US bread-baking fad is over, but other COVID-induced consumer behaviors remain

Opinion • Cathy Taylor, September 2021

Cathy Taylor, WARC’s US Commissioning Editor, introduces the latest installment in WARC’s Spotlight US series, which offers insight into US consumer behavior during an uncertain year shaped by COVID-19 and economic challenges.

California Department of Public Health: Let's get to immunity

Case Study • Jay Chiat Awards, Honourable Mention, Healthcare Strategy, 2021

The California Department of Public Health, a state department responsible for public health, convinced members of priority populations of the COVID-19 vaccine's safety, efficacy and importance.

Communication is the key to sustainability in healthcare

Article • Lisa Lishman, WARC Exclusive, August 2021

What can be done by marketing teams to lessen the environmental impact of healthcare?

HFSS and the future of grocery retail: Unpacking the new rules

Article • WARC Exclusive, August 2021

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.

Sales, service and social impact: Mitigating COVID’s effect on rural India

Article • Sriharsh Grandhe , WARC Exclusive, Spotlight India, August 2021

LinEngage’s Sriharsh Grandhe looks at the many ways that Indian businesses have been helping rural consumers get through the COVID-19 pandemic.

What we know about pharma and healthcare marketing in the US

Article • WARC Best Practice, July 2021

OMD: Navigating the pandemic signals H1 2021

Article • OMD, Research on WARC, June 2021

OMD is continuing its Signals series, focusing on the key external influences on consumers throughout 2021 so far.

COVID-19 prompted the rise of the citizen shopper, here’s how marketers can engage them

Article • Heleana Blackwell, WARC Best Practice, June 2021

The pandemic has brought about a collective awareness of ‘shadow pandemics’, which has given rise to a new cohort - the citizen shopper.

GSK’s Jim DeLash on B2B marketing of vaccines, and reaching the other 90%

Opinion • Cathy Taylor, May 2021

2021 is the year of the vaccine – and the year of vaccine branding. Never before has there been such high consumer awareness of vaccine brands.

Consumer perceptions of the COVID-19 vaccine, vaccine hesitancy, and the implications for marketers

Article • Michael Hurwitz, WARC Exclusive, Spotlight US, May 2021

Looks at the issue of COVID vaccine hesitancy in the US and how to convince hesitant people to get vaccinated.

New Jersey Department of Health: For Each Other For Us All

Case Study • SABRE Awards, Gold, North America, 2021

The New Jersey Department of Health (NJDOH), a governmental agency, increased testing and contact tracing in the state to reduce the spread of COVID-19 by launching a multichannel targeting campaign.

Gwinnett County Government: Listen To Gwinnett Moms

Case Study • SABRE Awards, Gold, North America, 2021

Gwinnett County Government, a government district in the state of Georgia, encouraged its residents to take preventative measures to reduce the spread of COVID-19 through a campaign that used real Gwinnett mothers to spread the message.

Washington State Department of Health: COVID-19 Campaign

Case Study • SABRE Awards, Gold, North America, 2021

The Washington State Department of Health, a state agency of Washington, launched a multilingual campaign in the US to encourage people to follow all the safety measures in place to prevent the spread of COVID-19.

How data impoverishment continues to deepen the digital divide

Opinion • Richard Neish, April 2021

The past year has seen an increase in streaming and a surge in e-commerce. Behind those headlines, however, the reality is very different for many people, says Richard Neish.

FDA: One Leaves

Rankings • WARC Media 100, 2021

The FDA, a US government body, engaged with teenagers by using a gaming to show them the dangers of smoking.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Lessons from China's recovery post-Covid-19: Consumer goods and service sector analysis

Article • Euromonitor Strategy Briefings, March 2021

Looks at China'a recovery post-Covid-19 across a range of sectors, including travel, consumer health, beauty and personal care and retailing.

CODAC: A One-Man Basketball Team Machine translated

Case Study • WARC Cases, WARC Prize for Chinese Strategy, Gold for Category Disruptor Award, 2020

The China Organ Donation Administrative Center witnessed progress in organ donation rates after advocates from Tencent and Loong tracked five recipients down to execute an unusual basketball-themed stunt.

Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.

Cheil Worldwide’s Hansang Cho: Rethinking now is marketing for the post-COVID future

Opinion • Hansang Cho, February 2021

Covid-19 has effected seismic changes in consumer behaviour. Hansang Cho, head of Beta Institute, Cheil Worldwide, says marketers must place strategy that demands social discussion and interaction in the centre of this year’s marketing strategy.

Consumer sentiment on COVID-19 in 2021: Five actions for brands

Opinion • Mobbie Nazir, February 2021

A second ‘Roaring Twenties’ complete with ‘sexual licentiousness’ and ‘reverse religiosity’ is likely after the pandemic crisis passes following month after month of suspended social interaction, social epidemiologist Dr Nicholas Christakis, a Professor at Yale, colourfully predicts .

Is poor communication undermining the chances of success for COVID-19 vaccines?

Opinion • Kirstie Turner, February 2021

Vaccines against the coronavirus have been widely welcomed, but there are still plenty of doubters out there. Kirstie Turner, of health communications agency Page & Page and Partners, ponders how to address a wave of misinformation and falsehoods.

The now and the next: Advice for pharma marketers in the new normal

Opinion • John Kenny, February 2021

Processes, communication, the standard system of providing healthcare, and especially relationships … it’s all been disrupted by the COVID-19 pandemic. We continue to live and work in a state of evolution and uncertainty. What hasn’t changed, though, is the importance of connections, relationships, and the flow of information between the pharmaceutical industry, healthcare professionals (HCPs), and patients.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The impact of coronavirus on millennials and Generation Z

Article • Euromonitor Strategy Briefings, May 2020

Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
Top Trends in Media and Society for 2021

Article • Dan Calladine, WARC Webinars, January 2021

Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.