Opinion
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Juliana M. Chan Ph.D. and Dan Paris, January 2020
Juliana Chan and Dan Paris take a look at the healthcare sector’s digital future, and the technologies that will help us access it.
Case Study
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MRS Awards, Winner, MRS Award for Public Policy/Social Research, 2019
Public Health England (PHE), the government agency, was able to uncover fresh insights in the UK that can be applied to any cancer charity or organisation.
Research Paper
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Eunjin (Anna) Kim and Sidharth Muralidharan, Journal of Advertising Research, Digital First, November 2019
This research explores the understudied relationship between two crucial variables—empathy elicited by narratives and the degree of efficacy possessed by bystanders—by using narratives in public service announcements.
Research Paper
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Emma Munroe-Faure and Lucas Galan, ESOMAR, Fusion, 2019
Public Health England, a UK government agency, promoted the benefits of an early cancer diagnosis by using linguistic modelling and semiotic analysis to explore “public” and “personal” discourses of cancer.
Case Study
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Account Planning Group - (UK), Gold, 2019
Change4Life, a public health programme, helped tackle childhood obesity in the UK as a result of the humorous and non-judgemental way it framed the health conversation.
Case Study
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Account Planning Group - (UK), Entrant, 2019
NHS England, the publicly funded National Health Service, recruited the next generation of nurses, and encouraged ex-nurses to reconsider the NHS, by restoring national pride in the UK's most-loved public institution and its people.
Case Study
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Shehan Samarasinha, WARC Prize for Asian Strategy, Entrant, 2019
Colombo Municipal Council used the chanting power of monks to educate slum-dwellers who were unwittingly breeding dengue mosquitos near their homes on how to prevent it, in Sri Lanka.
Case Study
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MIXX Awards, Bronze, Branded Content, 2019
Kind en Gezin (The Child and Family Agency), an agency of the Flemish government, brought breastfeeding in public to the public's attention by creating a social and PR campaign to include them in the background of TV shows in Belgium.
News
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12 June 2019
One potential casualty of the escalating US-China trade war is a nascent digital health market as start-ups from the US and elsewhere explore how they can develop a viable commercial model to tap a vast and tech-savvy market.
Case Study
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Marketing Society UK, The Brave Awards, Winner, Not for Profit, 2019
The Scottish Government and NHS Health Scotland, government bodies in the UK, convinced 19% of 25 to 34-year-olds to have a smear test in Scotland as a result of its digital campaign.
Case Study
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SABRE Awards, EMEA, Marketing to Youth, Gold, 2019
RFSU, the Swedish Association for Sexuality Education, created a short film backed by digital content to boost condom use among young Scandinavians, aged 18 to 25.
Case Study
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SABRE Awards, EMEA, Not-For-Profit Organizations, Gold, 2019
Vidchui, an organisation that helps aurally impaired people, created a live opera stunt backed by social media to persuade young people in Ukraine to get their hearing checked.
Case Study
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SABRE Awards, In2 EMEA, Best Persuasive Content, Gold
Trygg Trafikk, the Norwegian Council for Road Safety, encouraged parents to secure their infant children facing the rear of the car through a video dramatizing the small battles parents fight with children every day.
Case Study
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AME Awards, Silver, 2019
The Centre for Addiction and Mental Health (CAMH), a Canadian psychiatric teaching hospital, challenged people’s dismissive attitude toward mental health with provocative OOH.
Rankings
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WARC Effective 100, 2019
Sport England, a UK government agency, shrank the exercising gender gap by getting rid of the fear of judgment and making women feel more confident in the process.
Rankings
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WARC Creative 100, 2019
The Parisian Road Safety Authority, a road safety organisation in Paris, France, placed digital billboards at busy intersections that used the sound of a car braking to shock pedestrians when they tried to cross with the red man showing.
News
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03 January 2019
Public Health England has highlighted children’s excess sugar consumption levels and suggested that “fiscal measures” – the so-called pudding tax – may be needed to ensure that the food industry meets a target to cut ...
Case Study
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Data and Marketing Association, Gold, 2018
Public Health England (PHE), an executive agency of the Department of Health and Social Care in the UK, encouraged safer sex among young people by launching an open and honest video about STIs from young people that had experienced them.
News
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26 November 2018
A ban on junk food advertising will be imposed across the entire transport network of London early next year, despite strong objections from the advertising industry.
Case Study
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Jay Chiat Strategic Excellence Awards, Gold, Product/Service, 2018
Afghanistan's Ministry of Health created a bracelet for children to wear showing their immunisation history in the absence of paper records.
Case Study
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Vicki Holgate, Laura Pirkis and Matthew Scott, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Sport England, a UK government agency, increased the number of women exercising due to its campaign which helped women feel more confident exercising.
Case Study
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Institute of Advertising Practitioners in Ireland, Gold, ADFX Awards, 2018
Irish Blood Transfusion Service (IBTS), a statutory body that is responsible for Ireland's blood supply, leveraged the power of the individual to make a disproportionate impact and crafted a campaign that returned the IBTS to consistent supply.
News
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16 August 2018
NEW YORK: In the same week that the partners in a global tobacco industry watchdog group were announced, studies have highlighted how smoking and media depictions of smoking continue to be common in countries as diverse as Indonesia and the UK.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
The Indian Association for Palliative Care (IAPC), an information and support association, increased the number of requests for this sort of care in India by launching a stand-up comedy show performed by terminally ill patients.
Case Study
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Marketing Society UK, Excellence Awards, Winner, Not-for-profit marketing, 2018
The Scottish Government took a calculated risk with its 2016/17 organ donation campaign, which deliberately avoided tugged-heartstrings in favour of positivity, humour, naked bodies and transplant scars on proud display.
