Home Topics Categories Non-profit, public sector & education

Non-profit, public sector & education

Latest
Most Read

Filter by

Charities & voluntary organisations (2,071)

Public health (775)

Government, social policy (716)

Educational, universities (201)

Military & emergency services (153)

Search in

Case studies (109)

Articles (3)

Research papers (7)

News (7)

Opinion (1)

Data (0)

Rankings (26)

Show only

Recommended

(1)

Videos

(51)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Categories

Brands

Location

Source

153 results found

Reset Filters

Search in

Case studies (109)

Articles (3)

Research papers (7)

News (7)

Opinion (1)

Data (0)

Rankings (26)

Show only

Recommended

(1)

Videos

(51)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Industry Sector

template

Brand

template

Location

template

Source

template

153 results found

Sort by

National Health Service England: We Are Nurses. We Are The NHS.

Case Study • DMA (UK), Gold, 2020

NHS England, a healthcare service, encouraged more people to consider a career in nursing by using real nurses and patients in its campaign.

How identifying pain points along the Australian Defence Force's recruitment process led to breakthrough innovations

Case Study • APG (AUS), Creative Strategy Awards, Bronze, 2020

The Australian Defence Force (ADF), a military organisation, addressed three pain points in its recruitment process, which led to innovative breakthroughs.

NHS England: We are Nurses. We are the NHS.

Case Study • Fran Griffin, Sabina Usher, Jane Dorsett, WARC Media Awards, Silver and Cross-Channel Measurement Award, Effective Channel Integration, 2020

The UK's NHS, the world's biggest free-to-residents healthcare system, used a multichannel campaign to inspire the next generation of nurses to apply to study.

NHS England: We are the NHS

Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020

The National Health Service (NHS), a healthcare service, launched its nursing recruitment campaign We Are the NHS to boost the number of NHS nurses in the UK.

Building a brand fit for the biggest decision of your life: Made in the Royal Navy

Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020

The Royal Navy, the United Kingdom's naval warfare force, increased recruitment and reaffirmed support amongst those already serving with a five-year recruitment campaign.

Nigerian Air Force NAF: NAF Women of War

Case Study • SABRE Awards, Gold, Africa, 2020

Nigerian Air Force, the air branch of the Nigerian Armed Forces, carried out a campaign tagged Women of War to prove that what a man can do a woman can do better.

US army enlists video games to win new recruits

News • 18 May 2020

US army recruiters, prevented from face-to-face contact with prospective soldiers because of the COVID-19 pandemic, have deployed a new specialist squad to take the recruitment process online – by fighting in Call Of Duty (COD) tournaments.

YouGov Ad of the Month – UAE: Dubai Police

Opinion • BrandIndex, May 2020

During April, Dubai Police saw the highest uplift in Ad Awareness of any brand in the UAE.

City of Fremont: Fremont Police Department turns to microsite to reach job candidates

Case Study • SABRE Awards, IN2, North America, Best SEO/Content Distribution Program (Paid + Organic), 2020

The Fremont Police Department overhauled its recruitment process with the launch of a mobile-friendly, SEO-driven microsite in the US.

Westminster City Council: Armistice Day

Case Study • DMA (UK), Gold, 2019

Westminster City Council, a London local authority, brought the stories of the British and Commonwealth soldiers who died in World War One to people in London at the centenary of Armistice day.

Police Now: Take:90 – A Lesson in Anger Management

Case Study • APG (UK), Entrant, 2019

Police Now, an initiative to get young people into policing, helped tackle violent crime in the UK by launching TAKE:90, an initiative that encouraged anger management by taking 90 seconds to calm down.

Metropolitan Police: Driving moped crime off the road, one nudge at a time

Case Study • APG (UK), Entrant, 2019

The Metropolitan Police, a British police force, decreased moped crime and snatch-theft in the UK by launching a set of communications that primed moped riders to the risk of theft and prompted action.

Capita for the British Army: Who dares wins – An unexpected approach to army recruitment

Case Study • APG (UK), Silver, 2019

The British Army, a land warfare force, connected with youth in Britain to drive up applications by reframing opinions of the "snowflake generation".

RAF: The ultimate weapon against advertising stereotypes

Case Study • APG (UK), Entrant, 2019

The Royal Airforce, the UK�s aerial warfare force, increased its budget by addressing gender stereotypes in advertising through a film launched in the UK that highlighted clich�s against real RAF women.

We are the NHS: Recruiting nurses for the next generation

Case Study • APG (UK), Entrant, 2019

NHS England, the publicly funded National Health Service, recruited the next generation of nurses, and encouraged ex-nurses to reconsider the NHS, by restoring national pride in the UK's most-loved public institution and its people.

New Zealand Police: The World's Most Entertaining Recruitment Video

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

New Zealand Police, the national police force of New Zealand, increased applications in New Zealand by releasing a recruitment video that featured a huge police chase with 70 real police officers.

Busan Metropolitan Police Agency: Stop Downloadkill

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Busan Metropolitan Police Agency, a police department in South Korea, created fake voyeur videos that used scare tactics to decrease circulation of such videos across the country.

British Army: Helping a new generation find where they belong in the British Army

Rankings • WARC Effective 100, 2019

The British Army, a British land warfare force, increased the number of applications it received after launching a compelling story-based campaign to reach a broader group of young people.

US Army: White Hats Wanted

Rankings • WARC Effective 100, 2019

The US Army, the land warfare service branch of the United States Armed Forces, enticed hackers who wanted to use their skills for good, through a TV spot that showed a series of hidden challenges.

The British Army: This is belonging

Case Study • DMA (UK), Gold, 2018

The British Army, the principal land warfare force of the UK, increased applications by creating a video campaign that told the stories of real soldiers.

British Army: Junior Entry Review for the UK Army

Research Paper • MRS Awards Papers, Finalist, MRS Award for Public Policy/Social Research, 2018

The British Army, a land warfare force, developed a research programme that supported a detailed understanding of its UK audience and robust quantitative data to enable evidence-based decision making.

Helping a new generation find where they belong in the British Army

Case Study • Matthew Waksman and Rob Fullerton-Batten, IPA (UK), Gold, IPA Effectiveness Awards, 2018

The British Army, a British land warfare force, increased the number of applications it received after launching a compelling story-based campaign to reach a broader group of young people.

Defence Force Recruiting, Aldi win at Aussie Effies

News • 30 August 2018

SYDNEY: A recruitment campaign for the Australian Defence Force has won the Grand Effie in the 2018 Effie Awards Australia, while the award for the year’s most effective advertiser went to the supermarket Aldi.

Defence Force Recruitment: How transforming the Defence Force's approach to recruitment delivered record returns

Case Study • Effies (Australia), Grand Effie, Australian Effie Awards, 2018

Defence Force Recruitment, a recruiter for the Australian Defence Force, positioned itself as a 21st Century employer by driving operational change that delivered record recruitment rates.

US Army cuts its marketing spend following review

News • 12 July 2018

NEW YORK: The US Army will implement “more stringent oversight” of its marketing spend after an internal audit concluded that tens of millions of dollars had been wasted on marketing initiatives in the fiscal year 2016.

Which new behaviors will stick after the COVID-19 crisis ends?

Article • Stephen Whiteside, WARC Exclusive, April 2020

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
The long-term impact of COVID-19 on consumer behaviour

Article • William Hanmer-Lloyd and Stephanie Watson, WARC Exclusive, April 2020

COVID-19 has the potential to disrupt consumer purchase behaviour, and to drive the uptake of new brands across all categories over the long-term.
Applying behavioural science to the coronavirus outbreak: Four key implications for brands

Article • Ashok Sethi, WARC Exclusive, February 2020

The novel coronavirus outbreak is causing one of the most widespread behaviour shifts in recent times – Illuminera Institute’s Ashok Sethi highlights what marketers can draw from behavioural science theories and how it can be applied to marketing strategies as new behaviours unlock new triggers.
The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
Bouncing back from COVID-19: Five data-driven strategies for SEA marketers

Article • Stephanie Caunter and Simon Samuel, WARC Exclusive, March 2020

Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty.