Location shoots and large budgets may be on pause as a result of COVID-19 and the oncoming recession, but Vox Media has shown how, with careful planning and a creative use of animation, it is still possible for publishers to create high-quality ...
Food delivery is a huge market in China but most of that is focused on individual consumers; logistics business SF Holdings has come at this from a different angle, launching FengShi, a WeChat Mini Program which aims to deliver meals to corporate ...
Facebook is facing a boycott from major advertisers including Levi’s, Unilever, Diageo, Verizon and Coca-Cola pulling spend in protest at the platform’s lax attitude to misinformation and hate speech – will it change Facebook? As with most stories ...
TikTok, the Chinese short-form video-sharing platform, has launched a new portal that brings together its marketing solutions for brands under one roof.
Google has developed a licensing initiative that will see the internet giant pay participating publishers for high quality news content, while helping them build stronger relationships with readers.
Twitch is primarily known for video game streaming, but with the return of the English Premier League, the Amazon-owned service is opening up possibilities for shared viewing and the creation of community in new spaces.
The number of podcasts produced has rocketed 129,000% in the last ten years, while episode lengths are shortening, according to a new report from podcast app Stitcher.
Case Study•
SABRE Awards, Gold, North America, 2020
Ancestry, an online family history resource, promoted its brand in the US by creating a red carpet publicity stunt at the New York premiere for the film A Beautiful Day in the Neighborhood.
Case Study•
SABRE Awards, Gold, North America, 2020
eBay, an e-commerce company, promoted itself during Amazon Prime Day by introducing The Crash Sale, which gave greater offers on sought-after products every time the Amazon site crashed.
Article•
Sam Peña-Taylor, WARC COVID-19 Series, DLD Sync, May 2020
The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.
It’s likely that while you read this, Spotify is streaming a song or a podcast; as this sentence is written, the Sweden-headquartered service is playing music to soothe and focus – as a result, lockdown has delivered a strong end to Spotify’s first ...
Article•
Fabernovel, WARC Best Practice, April 2020
Sina Weibo played a central role during the COVID-19 crisis, during which Chinese consumers flocked to express themselves, seek reliable information and debate over hot topics that were viewed over 12.4 billion times.
Article•
Biprorshee Das, Event Reports, Pitch CMO Summit, February 2020
Ahteram Uddin, Director – Sales Operations, ByteDance India at the Pitch CMO Summit 2020 in Mumbai, India throws light on how TikTok, is making creation of content simple and accessible to all.
What began as a voluntary reduction of physical contact with other people has, in recent days, become an order for around a fifth of the planet as lockdown leaves video calling the only hope for social interaction – riding this wave is a ...
TikTok, the video-sharing app popular among young users, has teamed up with adtech platform The Trade Desk to offer its premium inventory to advertisers across Asia-Pacific, with PepsiCo’s Lays brand an early user.
TikTok, the Chinese video-sharing platform, barely existed in Africa as recently as 2018, but now it is growing rapidly after adopting a strategy of encouraging local content creators and giving them the tools to express themselves.
Twitch, the livestreaming platform for gamers, believes that a sense of “community” is fundamental to its appeal to users, and thus also to marketers hoping to reach this valuable audience.
Twitch, the livestreaming platform owned by Amazon, is seeking to foster a powerful sense of community as part of its growth strategy and core proposition for marketers.
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
GroupM looks at the media landscape through the prism of the expenditure of large advertisers and examines some of the key protagonists that affect media supply.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
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