Article
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Joe Root, WARC Exclusive, March 2019
A guide for digital media publishers on how to implement a data-driven advertising sales model, using first-party audience data.
News
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21 March 2019
For the first time, the strength of the Google-Facebook duopoly is reducing the pool of ad money available to other online media owners, according to a new WARC report.
Article
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Stephen Whiteside, Event Reports, SXSW Interactive, March 2019
Quartz, the news brand, is using conversational tools such as chatbots to personalize content for its readers in nuanced ways.
Article
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Stephen Whiteside, Event Reports, SXSW Interactive, March 2019
Deep fakes, the name for deceptive videos that have been created or altered using deep learning and artificial intelligence, could soon pose a meaningful threat for publishers and brands alike.
Article
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Stephen Whiteside, Event Reports, SXSW Interactive, March 2019
BuzzFeed, the digital media company, has found new and smarter ways to drive revenue at a challenging time for the industry in which it operates.
Rankings
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WARC Media 100, 2019
Reclame Aquí, a Brazilian complaints website, helped Brazilians uncover the past of political candidates through a facial recognition mobile app.
Rankings
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WARC Media 100, 2019
Spotify, the music streaming service, took over the Broadway-Lafayette New York City subway station to celebrate the life of David Bowie.
Rankings
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WARC Media 100, 2019
Beats, an audio products brand, reinforced its connection with British sporting to create real-time social media content in order to increase brand buzz.
Rankings
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WARC Media 100, 2019
Carsales, the Australian car-selling website, used data and technology to create a unique video ad for every second-hand car posted on its platform.
Rankings
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WARC Media 100, 2019
Spotify, the music-streaming service, created a humorous campaign to show that it understands people and highlight its service in a global campaign.
News
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07 March 2019
Indian news aggregator Dailyhunt says it will attract 325 million monthly active users by the end of this financial year and could have doubled revenue to between $80m and $100m.
Opinion
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Sam Peña-Taylor, March 2019
Mark Zuckerberg wrote an essay about Facebook’s new privacy direction. Here are the bits that should allow you to talk about it in the pub and sound like you’ve read it.
Rankings
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WARC Creative 100, 2019
LADBible, a British social media and entertainment company, teamed up with Plastic Oceans Foundation, a global non-profit organisation specialising in plastic pollution, to urge governments around the world to wake up and address the plastic crisis affecting our oceans.
Rankings
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WARC Creative 100, 2019
Reclame Aquí, a Brazilian complaints website, helped Brazilians uncover the past of political candidates through a facial recognition mobile app.
News
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14 February 2019
Dating app Tinder has tapped into the diversity of its user base to successfully drive differentiation and app downloads – winning a SABRE Award in the process.
Case Study
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SABRE Awards, Best in show #1, In2, 2019
Tinder, a mobile dating app, increased app downloads globally by launching interracial couple emojis to highlight its commitment to diversity and love.
News
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05 February 2019
Spotify, the Sweden-based audio streaming platform is reported to be looking at making a more than $200m move into original podcast production by buying Gimlet Media, indicating not only Spotify’s sense of opportunity, but the trajectory of ...
News
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05 February 2019
Chinese social media apps such as TikTok, which have become huge in India, now face a clampdown by regulators concerned by what they see as “unlawful content”.
News
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17 January 2019
Grab, Southeast Asia’s leading ridesharing brand, is set to offer digital insurance services across the region.
News
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11 December 2018
Australia’s Competition and Consumer Commission has unveiled proposals that aim to force two of online advertising’s most significant companies – Google and Facebook – to cede the dominant position they have developed.
Case Study
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Direct Marketing Association - UK, Gold, 2018
Twitter, a social network, promoted itself as the best place to find news by launching a machine learning tool that creates ads in real-time according to the topic that is searched for.
Case Study
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Finola Austin, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Refinery29, the women-focused media publisher, created 29Rooms 2017 which brought the digital-first brand into real life to connect brands with millennial and Gen Z consumers in a more experiential way in the US.
News
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04 December 2018
Footballers are more powerful than they have ever been, not only in financial terms but in the power of their individual brands, a trend exemplified by a new app, Otro.
Case Study
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MMA Smarties, Bronze, LATAM, 2018
McDonald's, a fast food company, partnered with automobile manufacturer Renault to create a unique experience for Renault test drivers.
Case Study
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MMA Smarties, Silver, LATAM, 2018
Buscapé, a comparison shopping service, increased awareness and sales in Brazil by launching an influencer campaign to celebrate Consumer's Day.
