Media & publishing

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News • 17 July 2018

SYDNEY: Most Australians don’t know how smartphone apps collect or use their personal data, according to a new survey by Roy Morgan Research, despite them claiming to be concerned about data consent issues.

Grab aims to be 'everyday superapp'

News • 13 July 2018

SINGAPORE/JAKARTA: Ride-hailing app Grab is expanding its services in Singapore and Indonesia as it aims to become an “everyday superapp” where customers can do everything from ordering groceries to accessing news.

Vimeo's creator-first strategy

News • 12 July 2018

NEW YORK: Vimeo, the online video platform, is carving out a distinct position for its brand in a crowded category by focusing on the needs of content creators.

WhatsApp tackles fake news in India

News • 11 July 2018

NEW DELHI: Facebook-owned WhatsApp has taken out full page advertisements in India’s newspapers as it attempts to stem a flood of fake news that has been responsible for a number of deaths recently.

How brands can tap the 'adulting' trend

News • 05 July 2018

CHICAGO: Brands seeking to engage millennials may benefit from tapping the trend towards “adulting” displayed by this audience, according to a study by BuzzFeed, the media company, and Publicis Media, the agency.

Japan's Line moves into cryptocurrencies

News • 29 June 2018

TOKYO: Japanese messaging service Line plans to launch a cryptocurrency exchange in Singapore next month as it seeks to ramp up its financial services capabilities and reduce its reliance on advertising revenue and other sources of income.

How Vimeo survives in the crowded online video space of larger competitors

Article • Stephen Whiteside, Event Reports, Techonomy, May 2018

Vimeo, the online video platform owned by IAC, faces the challenge of standing out in a category that houses a number of giant competitors.

Instagram Lite is launched for emerging markets

News • 29 June 2018

SAN FRANCISCO: Instagram, the video-sharing platform owned by Facebook, has quietly launched a stripped-down version of the app that may prove popular in emerging markets.

Buzzfeed: Brands need to rethink millennials and life-stage marketing

Article • Brooke Hemphill, Event Reports, Mumbrella360, June 2018

Millennials aren’t hitting traditional life milestones at the usual ages, and this means marketers need to rethink the concept of life-stage marketing, according to Buzzfeed and Publicis research.

LADBible / Plastic Oceans Foundation: Trash Isles by AMV BBDO

Gunn Report • Michael Hughes, Dalatando Almeida, Gunn Insights, June 2018

LADBible, a British social media and entertainment company, teamed up with Plastic Oceans Foundation, a global non-profit organisation specialising in plastic pollution, to urge governments around the world to wake up and address the plastic crisis that is poisoning our oceans.

Meet the AI doctors: the health industry explores a conversational future

Article • Sam Peña-Taylor, Event Reports, healthBOT 2018, May 2018

Chatbots constitute an unparalleled opportunity across the breadth of the health industry, and both for the benefit of consumers and for communications with professionals.

Spotify: Wrapped

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Spotify, a music streaming service, created personalised playlists to summarise its global customers' year on Spotify in order to increase usage and downloads of the app.

enti.ma: Flawlessness

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Enti.ma, a fashion and lifestyle website, increased brand awareness by launching a digital and social media campaign that directly responded to a state-sponsored TV show normalising domestic violence in Morocco.

Instagram launches long-form video app

News • 22 June 2018

SAN FRANCISCO: Instagram, the Facebook-owned photo and video-sharing platform, has launched a new feature that allows users to create content of up to an hour in duration.

Emoticast: TuneMoji

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Emoticast, a UK-based entertainment startup, launched TuneMoji, an app that allows users globally to add music to GIFs, to help bring popular culture into messaging apps.

Spotify: Music for Your World

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Spotify, a music streaming service, increased its reach in Canada by creating personalised playlists for Canada's highest streaming neighbourhoods.

BuzzFeed seeks to identify consumers challenged by “adulting”

Article • Mary Connors, Event Reports, TMRE in focus, May 2018

Research by BuzzFeed, the online media company, and Publicis Media, the agency, has found that many young consumers are struggling with the transition to adulthood.

Go-Jek expands into four new Asian markets

News • 25 May 2018

JAKARTA: Go-Jek, the Indonesian ride-hailing start-up that has Chinese tech giant Tencent as one of its backers, is ramping up its challenge to Singapore-based Grab with plans to expand into four new markets in Southeast Asia.

GO-JEK rewrites the rules for high growth

News • 24 May 2018

BALI: GO-JEK, one of Asia’s hottest homegrown brands, has not been afraid to rewrite the rule book on its path to more than 100 million orders every month, according to the company’s CMO.

Twitch comes out of the gaming shadows

News • 24 May 2018

GLOBAL: With the news that BuzzFeed has been trialling news broadcasting on the Amazon-owned platform Twitch, the gaming focus for which it became famous is giving way to a significant potential in a broader social video space.

Gumtree: The Psychology of Scamming

Case Study • SABRE Awards, Gold Sabre Award For Web-Based Business, EMEA, 2018

Gumtree, an online classifieds and community website, launched the Psychology of Scamming, a campaign in the UK to raise awareness of online scams and engage with consumers.

Sahibinden: Warm Home For All

Case Study • MIXX Awards, Gold, Display Advertising, 2018

Sahibinden.com, an online classifieds and shopping platform, launched its Warm Home For All campaign in Turkey to raise awareness of the pets section on its website.

YouTube Music is about to debut

News • 18 May 2018

SAN FRANCISCO: YouTube, known mostly for being a video platform, has confirmed that it will roll out a new music-streaming service next Tuesday (May 22nd) as it seeks to compete with rivals, such as Spotify and Apple Music.

Facebook India unveils 'zero friction' initiative

News • 18 May 2018

NEW DELHI: India is the second-largest smartphone market in the world and now Facebook has launched an initiative in the country to help brands reduce the number of consumers who drop out from their mobile purchase journeys.

Indonesia’s GO-JEK rewrites the playbook for ‘high growth’

Article • Anna Hamill, Event Reports, Asia Pacific Media Forum, May 2018

GO-JEK, Indonesia’s market leading on-demand services app, has continually re-written its playbook as extraordinary high growth has made the company more agile.

Context is key to improving campaign effectiveness

Article • Rebecca Burchnall and Andrew McLean, Admap Magazine, June 2018, pp. 25-27

Despite technology enabling campaigns to be more tightly targeted than ever, campaign effectiveness is falling and people don’t seem to be as enamoured with advertising as they used to be.
Rogue One: Everything but Rogue with Data

Case Study • Jack McLaren, Dan Radford, WARC Media Awards, Gold, Best Use of Data, 2017

Disney launched Rogue One, its second film in the Lucasfilms Star Wars franchise, using a data and technology infrastructure that enabled a personalised video and content experience across multiple platforms.
Mixing data and creativity at Netflix

Article • Stephen Whiteside, Event Reports, 4A's Strategy Festival, September 2017

Netflix’s unique blend of content savvy and technological expertise have helped the streaming platform rapidly build its subscriber base and content portfolio.
BT Sport: #GoalsRecreated

Case Study • Ed Cracknell, WARC Awards, Gold, Effective Social Strategy, 2017

This case study shows how BT Sports, a sports broadcaster, successfully kicked off its summer programming in the UK with a campaign that recreated famous football moments and asked fans to submit their own.
The Economist: Raising Eyebrows and Subscriptions

Case Study • Darren Burnett, Institute of Practitioners in Advertising, Gold, The Channon Prize for Best New Learning, IPA Effectiveness Awards, 2016

This case study shows how The Economist, an international news publication, used a targeted campaign to increase its reader base and sales.
BigPond - Why emotional differentiation wins

Case Study • Hristos Varouhas, Jamie Mackay and Kent Pearson, Account Planning Group Australia, Grand Prix, Creative Planning Awards, 2006

Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time.