Opinion
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Augustine Fou, January 2021
Virtually all advertisers are acutely aware of brand safety issues these days – from their ads showing up next to terrorist videos on YouTube or ads showing up on fake news, hate speech, or disinformation sites. So, they’ve been increasingly paying for ‘brand safety’ technologies that are supposed to help keep their ads away from these situations. But do those technologies do what they claim to do? No, and it’s even worse than that.
News
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15 January 2021
Google has taken the extraordinary step of trialling the suppression of search results that link to commercial news outlets, part of a campaign against the proposed News Media Bargaining Code, as the search giant claims the draft law will undermine t
News
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14 January 2021
WhatsApp has sought to reassure its users over privacy fears after a planned update to its terms caused a surge in downloads of rival messaging services Telegram and Signal.
News
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11 January 2021
The UK’s Competition and Markets Authority will investigate whether Google’s plan to disable third-party cookies on its Chrome browser would cause ad spend in the country to become even more concentrated in the advertising giant’s hands.
News
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08 January 2021
WhatsApp, the Facebook-owned messenger service, has updated its privacy policy in which users must agree to share their personal data with the social network or lose access.
News
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07 January 2021
Once vilified and legally challenged by media giants for sharing small chunks of their content without permission, YouTube has forged a new relationship with Hollywood – one that offers a win-win for both, says YouTube’s vice president of content par
News
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23 December 2020
With close to a third of the world’s population on WhatsApp, brands can’t ignore the messaging platform as a potential channel and the company is actively seeking a closer relationship with businesses.
News
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15 December 2020
Direct-to-consumer (DTC) advertisers are increasingly looking to diversify away from Facebook, reports Digiday.
Case Study
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Ben Nilsen, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Facebook, the social media platform, fast-tracked a comedian's rise to fame to demonstrate the capabilities of its Stories feature to the advertising industry in the US.
Article
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Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020
WhatsApp’s Eshan Ponnadurai shares how the messaging app has adapted its product strategy to meet changing user needs.
Research Paper
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MRS Awards Papers, Finalist, MRS Award for Inclusive Research, 2020
Twitter, a social media network, used a blend of data analytics, semiotics and traditional research techniques to explore the implications for brands on how to authentically connect with the LGBTQ+ community.
News
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02 December 2020
Indian social media apps have been quick to take advantage of their government’s ban on scores of Chinese apps and, having accumulated users, are now looking to monetise them.
News
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02 December 2020
Facebook will pay certain UK publishers to feature stories in a new Facebook News tab beginning in January 2021, but critics fear even more power in the hands of a few.
Case Study
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Annabelle Wilkinson, Penelope Brown, WARC Media Awards, Bronze, Effective Use of Tech, 2020
New Zealand e-commerce brand Trade Me developed a revolutionary technology that empowered it to update its multiple advertising messages in real time, using its own live data without using a creative agency.
News
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27 November 2020
Facebook has promised to compensate select advertisers with one-time “credits” after admitting to a technical glitch in its Conversion Lift tool that went unnoticed for more than a year.
Opinion
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Hugh Munro, November 2020
More than ever, advertisers are recognising brand safety must play an important role in their campaigns – and their strategies need to be always-on, says Hugh Munro .
Article
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Low Lai Chow, Event Reports, Digital Media Asia conference, October 2020
At the Digital Media Asia conference, publishers in APAC share lessons learnt in the ongoing mission to engage and convert readers.
News
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19 November 2020
Search giant Baidu has agreed to buy Joyy Inc’s livestreaming and video social media platform for China, YY Live, in what will be the search engine’s biggest push into the rapidly expanding sector.
News
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13 November 2020
Spotify spends more money, iHeartMedia inks a boutique partnership, and Patreon brings paywall tech to independent producers – it’s been a busy week in podcasting.
News
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09 November 2020
Ads on Facebook, the social network, typically skew towards “left-brain” creative techniques that are associated with lower long-term effectiveness, according to a study by research firm System1.
Case Study
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SABRE Awards, APAC, Healthcare Providers, Gold, 2020
Sir John Kirwan, a mental health advocate and All Black world champion, and Adam Clark, a tech entrepreneur, developed and launched Mentemia, a mental wellbeing app in New Zealand.
Case Study
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SABRE Awards, APAC, Regional, Gold, 2020
TikTok, a video-sharing social networking service, increased downloads and penetration in Singapore by creating a programme that showcased the growing appeal of TikTok.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2020
LinkedIn, a business social networking service, increased awareness in Brazil by launching research and a press event that revealed the true gender gap in leadership and management in the workplace in Mexico.
News
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30 October 2020
YouTube recently announced that it now has over 325 million 18+ unique viewers month on month in India, citing Comscore data from May 2020.
News
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29 October 2020
Shopify, the Canadian e-commerce platform, has signed a deal with TikTok to allow its merchants to create and show shoppable content on the video-sharing site.
