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Alex Brownsell, WARC Exclusive, September 2019
Looks at what marketers can expect from Spotify in the coming months, through an interview with Marco Bertozzi, the company’s Vice President of EMEA Sales and Multi-Market Global Sales, who shares three key pieces of advice for advertisers developing audio advertising strategies.
Charitable givers around the world have used Facebook’s fundraising tool to donate more than $2bn over the past four years to support the causes and people they care about, the company has announced.
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Alex Brownsell, Event Reports, Kantar Talks, September 2019
Brands need to find a balance between performance marketing and brand building; afters years of focusing on performance media, eBay has renewed the emphasis on brand.
The Swedish audio streaming company Spotify is investing heavily in creating and acquiring new podcast content as it aims to gain an edge over rivals by creating ‘content so good that you switch over,’ according to its chief content ...
Google, the tech giant, increased positive sentiments around the brand in Singapore among parents by holding online safety workshops for young children.
Case Study•
SABRE Awards, Asia-Pacific, Superior Achievement in Research and Planning, Diamond, 2019
Yahoo!, the search engine, raised awareness of the many challenges facing people in post natural-disaster shelters to help people in Japan to be better prepared.
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Alex Brownsell, WARC Exclusive, September 2019
Vice’s chief digital officer and chief revenue officer for EMEA, Luke Barnes, explains how a “period of introspection” resulted in a fresh approach to its operations from a content standpoint, as well as in its interactions with advertisers.
Google is using secret web pages that feed personal user data to advertisers in breach of GDPR, new evidence presented to the Irish data regulator suggests.
Amid ongoing criticism of its data practices, Facebook has introduced a feature that helps users see and control the data provided by other websites, and which the company uses to target advertising.
A new way to buy video ads on Twitter has effectively ‘solved’ the viewability problem that advertisers have long struggled with on digital media, while users of TikTok can now shop within the app for products associated with its ...
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Alex Brownsell, WARC Exclusive, August 2019
Jon Steinback, Facebook’s Director of Product Marketing for EMEA and Global Channels, spoke exclusively to WARC to provide more detail about the company’s attempts to create a safer environment for brands.
Last week saw two important developments at Facebook – reports that the company is in talks to pay news outlets up to $3m a year to licence content, as well as the news that it will test an ad-free, subscription-based, video-streaming ...
The Athletic has launched in the UK. Originating in the US, the in-depth sport journalism site has gone on an intense hiring spree for its ad-free platform, which aims to bring in ‘over six figures’ of subscribers.
Reddit co-founder and chief executive Steve Huffman has finally come round to accepting the idea of advertising on the platform, in part because of how he has seen brands like L’Oréal using it.
Facebook is moving to a Masterbrand strategy with a WhatsApp and Instagram rebrand. WARC’s Gabey Goh explores how the social network will navigate this new territory.
Popular Chinese social commerce platform Xiaohongshu is reported to have been removed from a range of Android app stores in the country, with fake reviews aimed at boosting product sales being a possible cause.
Websites that embed Facebook’s ‘Like’ button are now jointly liable for the initial processing of user data and must get consent from European Union visitors before transferring it to the social network, or be able to ...
The world's largest audio streaming service by users, Spotify, is the leader in the space with a host of new features, but a new book sheds light on one of its unsuccessful features, and the ways in which the secretive company works.
Australia is likely to open the world’s first office dedicated to policing Facebook and Google following recommendations from the country’s consumer watchdog, which spent the past 18 months examining the dominance of leading digital ...
Alibaba has opened access to its B2B marketplace to small- and medium-sized businesses (SMBs) in North America, alongside new features to support the onboarding and marketing efforts of new suppliers, or sellers, on the site.
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
Shares some insights on how Spotify personalises every touchpoint towards individuals in specific contexts and what marketers might learn from this approach.
Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers.
