Advertising agencies have welcomed reports that TikTok, the Chinese viral video app, may introduce a curated content feed to allay brand safety fears – a move that would also enable it to charge higher advertising rates.
Facebook has made an initial commitment of $130m to cover the operational costs of a new and independent oversight board, which will decide whether individual pieces of content should be posted on the social platform.
TikTok, the Chinese viral video app that is hugely popular among teenagers, has been operating in the US for two years and now plans to ramp up its challenge to the Google-Facebook “duopoly” with an ambitious advertising strategy of its own.
As the social network looks for ways to remain relevant to people’s digital lives now and in the future, a new report indicates that the company is looking to growing industries in both the consumer and business spaces to thrive.
A savvy manoeuvre designed to pile pressure on Facebook, the detail of Twitter’s restriction on political advertising is taking shape – and its complexity may cause headaches for the microblogging site.
Plans for WhatsApp to launch its payments business in India are now on hold after the Reserve Bank of India (RBI) told the Supreme Court that the messaging platform is non-compliant with data localisation norms.
TikTok’s global users download figures may have hit a bump, but, in the couple of years the short-form video app has been available in the US, younger teens have picked up on it to the point where they’re now as likely to use it as Facebook or ...
MMA Smarties, Bronze, X (Global), 2019
Internet services brand Google successfully increased its user activity in Vietnam by 7%, by launching a geo-targeting-led campaign that positioned the brand as a source of information for everyday types of situations.
Splitting friends from professional publishers has been good to Snapchat, according to a new interview with founder and CEO Evan Spiegel, as the widely-criticised move is now bearing some fruit; the company has reflected on the pressures of the ...
Twitter is banning all paid-for political advertising from its platform, the company’s CEO announced this week, in a move that coincides with a new survey revealing strong support in the UK for tougher regulation of political ads on social media.
Twitter’s announcement that it will stop running political ads places the spotlight squarely on its rival, but what, if anything, does it solve? “We believe political message reach should be earned, not bought,” its CEO, Jack Dorsey said last night .
With its much-criticised algorithm, YouTube has been accused of radicalising its users through an ever-escalating autoplay videos; however, new research shows how its far more likely that the video streaming platform is, in fact, giving already ...
Looks at what marketers can expect from Spotify in the coming months, through an interview with Marco Bertozzi, the company’s Vice President of EMEA Sales and Multi-Market Global Sales, who shares three key pieces of advice for advertisers developing audio advertising strategies.