Advertising agencies have welcomed reports that TikTok, the Chinese viral video app, may introduce a curated content feed to allay brand safety fears – a move that would also enable it to charge higher advertising rates.
Facebook has made an initial commitment of $130m to cover the operational costs of a new and independent oversight board, which will decide whether individual pieces of content should be posted on the social platform.
TikTok, the Chinese viral video app that is hugely popular among teenagers, has been operating in the US for two years and now plans to ramp up its challenge to the Google-Facebook “duopoly” with an ambitious advertising strategy of its own.
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Alex Brownsell, WARC Exclusive, December 2019
WeChat offers the best entry point for international brands into the Chinese market thanks to its “open and integrated ecosystem”, according to Kenx Gao, a specialist in cross-border e-commerce.
Instagram, the Facebook-owned photo and video-sharing platform, will require all new users to provide their date of birth in a move that the company says will help to keep young people safer.
As the social network looks for ways to remain relevant to people’s digital lives now and in the future, a new report indicates that the company is looking to growing industries in both the consumer and business spaces to thrive.
Tencent has ramped up promotion of its suite of digital advertising tools to reach mainland Chinese consumers, as it eyes a larger slice of Australian and New Zealand marketing budgets.
Case Study•
MRS Awards, Finalist, MRS Award for Media Research, 2019
Twitter, the social media app, found that co-ordinating media campaigns across Twitter and TV in the UK drives double digit lifts across a range of brand metrics.
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Euromonitor Strategy Briefings, November 2019
Looks at how companies need to prepare for the super app era in commerce by examining how WeChat birthed the revolution and how super apps have spread across Asia.
ByteDance, the Chinese firm behind the wildly popular TikTok is preparing to launch a competitor to Spotify and Apple Music in the streaming space, according to a new report.
A savvy manoeuvre designed to pile pressure on Facebook, the detail of Twitter’s restriction on political advertising is taking shape – and its complexity may cause headaches for the microblogging site.
To connect with consumers in China, there’s no escaping WeChat – but to only have an account is as bland as just having a website and brands will not get the engagement they seek.
Plans for WhatsApp to launch its payments business in India are now on hold after the Reserve Bank of India (RBI) told the Supreme Court that the messaging platform is non-compliant with data localisation norms.
TikTok’s global users download figures may have hit a bump, but, in the couple of years the short-form video app has been available in the US, younger teens have picked up on it to the point where they’re now as likely to use it as Facebook or ...
Case Study•
MMA Smarties, Bronze, X (Global), 2019
Yaani, an internet search engine, increased brand awareness and daily search volume in Turkey by developing a campaign that promised to plant a tree for every 100 searches conducted on its platform.
Case Study•
MMA Smarties, Bronze, X (Global), 2019
Internet services brand Google successfully increased its user activity in Vietnam by 7%, by launching a geo-targeting-led campaign that positioned the brand as a source of information for everyday types of situations.
Case Study•
MMA Smarties, Finalist, North America, 2019
Digital product developer Radiant successfully launched a new safe social app, Say, for families in the US, using a combination of search ads, Facebook, and targeted media buys.
Splitting friends from professional publishers has been good to Snapchat, according to a new interview with founder and CEO Evan Spiegel, as the widely-criticised move is now bearing some fruit; the company has reflected on the pressures of the ...
Twitter is banning all paid-for political advertising from its platform, the company’s CEO announced this week, in a move that coincides with a new survey revealing strong support in the UK for tougher regulation of political ads on social media.
Twitter’s announcement that it will stop running political ads places the spotlight squarely on its rival, but what, if anything, does it solve? “We believe political message reach should be earned, not bought,” its CEO, Jack Dorsey said last night .
Google and Facebook remain strong, according to WPP’s media agency network GroupM, but some cracks are appearing in their dominance as events in the broader industry shape it in a number of ways.
With its much-criticised algorithm, YouTube has been accused of radicalising its users through an ever-escalating autoplay videos; however, new research shows how its far more likely that the video streaming platform is, in fact, giving already ...
GroupM looks at the media landscape through the prism of the expenditure of large advertisers and examines some of the key protagonists that affect media supply.
Looks at what marketers can expect from Spotify in the coming months, through an interview with Marco Bertozzi, the company’s Vice President of EMEA Sales and Multi-Market Global Sales, who shares three key pieces of advice for advertisers developing audio advertising strategies.
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers.
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