What began as a voluntary reduction of physical contact with other people has, in recent days, become an order for around a fifth of the planet as lockdown leaves video calling the only hope for social interaction – riding this wave is a ...
TikTok, the video-sharing app popular among young users, has teamed up with adtech platform The Trade Desk to offer its premium inventory to advertisers across Asia-Pacific, with PepsiCo’s Lays brand an early user.
TikTok, the Chinese video-sharing platform, barely existed in Africa as recently as 2018, but now it is growing rapidly after adopting a strategy of encouraging local content creators and giving them the tools to express themselves.
Twitch, the livestreaming platform for gamers, believes that a sense of “community” is fundamental to its appeal to users, and thus also to marketers hoping to reach this valuable audience.
Twitch, the livestreaming platform owned by Amazon, is seeking to foster a powerful sense of community as part of its growth strategy and core proposition for marketers.
AI-powered voice assistant Google Assistant drove awareness of its technological abilities in Germany by integrating itself into cinema advertisement breaks.
Ancestry, a for-profit genealogy company, increased awareness and consideration across America by tracing the history of The Underground Railroad and unveiling a film that revived the history of the escape of hundreds of thousands of slaves.
Google Translate, a language translation tool created by technology company Google, drove downloads of its app and increased brand awareness in China by launching special restaurant menus.
Twitter, the social messaging platform, is testing a new feature that encourages users to share their “fleeting thoughts” and “momentary opinions” in posts that disappear after 24 hours.
Big brands could learn some valuable insights by understanding how small businesses leverage Facebook to engage with consumers, according to Mark D’Arcy, the social network’s chief creative officer.
Ebiquity’s strategy chief Christian Polman analyses the possible cause and effects of Google’s decision to take Chrome cookie-free - and what brands need to do about it .
China’s coronavirus outbreak has forced millions of people to confine themselves in their homes and this in turn has prompted record downloads of apps and games, according to new data.
Spotify, the Swedish music and audio streaming service, has identified podcasts as key to its growth – and the strategy appears to be working, with new research showing that Spotify is now on a par with Apple for podcast shares in Germany.
Three weeks after the UK formally left the European Union, it has emerged that Google plans to move the accounts of its British users to a US jurisdiction and intends to require them to acknowledge these new terms of service.
That is the question: marketers need to understand how to work around user expectations and learn from the brands that have entered this new and largely unknown space – here’s WARC’s guide.
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Frances Sinclair, WARC Best Practice, February 2020
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
The Facebook CEO has doubled down on calls for clear regulation of the internet, following a change of heart just under a year ago – now the social network is signalling that it is keen to lay down rules, but that process will be slower than ...
Spotify, the Swedish music and audio streaming giant, has extended its reach further into the growing podcast market with its formal acquisition of the Ringer, a US sports and pop culture platform.
Instagram had a larger audience than parent company Facebook among the top 50 brand profiles worldwide in Q4 2019, while total interactions on Instagram were nearly 20 times larger than those on Facebook, new research has revealed.
Cocomelon, the hugely successful kids’ YouTube channel, is moving into new areas, including merchandising, albums and movies, which may be a response to the ad targeting rules that came into force last month.
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
GroupM looks at the media landscape through the prism of the expenditure of large advertisers and examines some of the key protagonists that affect media supply.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
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