News
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12 July 2019
Music streaming service Spotify has launched a simplified version of its main app in 36 markets across Asia, Latin America, the Middle East and Africa.
Opinion
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James McDonald, July 2019
Social media ad growth halved over the year to end-March 2019, according to WARC’s latest Global Ad Trends .
News
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26 June 2019
Media companies in Australia have reacted furiously after a New South Wales Supreme Court judge ruled they are responsible for ensuring defamatory comments aren’t made on their Facebook pages.
News
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24 June 2019
Jeffrey Katzenberg believes Quibi, the short-form mobile video subscription service he’s launching next year, scores with both consumers and brands in terms of the advertising experience on offer.
Article
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Alex Brownsell, WARC Exclusive, June 2019
Jeffrey Katzenberg talks consumers paying for premium mobile content, his reasons for not viewing Netflix and Disney as rivals, and how Quibi will ensure a superior quality of branded content.
News
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17 June 2019
Facebook is reportedly planning to launch a cryptocurrency with backing from a diverse range of firms, signalling a strategy that could see the social network become even more fundamental to the internet economy.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Apple, a technology brand, created a short film on YouTube that showed Siri organisation Dwayne "The Rock" Johnson's busy schedule to encourage users across China, Japan, Germany, the UK and the US to re-engage with Siri.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Recruit Lifestyle, a human resources company, launched the Seem device to raise awareness of men’s fertility issues in Japan.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Reclame Aqui, a consumer protection company, launched an app to expose corrupt politicians during election time in Brazil.
News
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13 June 2019
Following the release of the wildly popular gender-swap and baby filters, Snapchat, the photo sharing company saw weekly app downloads double, a sign that its user growth strategy through product innovation is working.
News
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12 June 2019
India’s media owners have benefited from the recent election spending spree and news channels (and their digital platforms) got another boost as viewership and engagement surged on counting day and brands took advantage.
News
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10 June 2019
Barack and Michelle Obama’s production company, Higher Ground, has formed a partnership with Spotify to produce exclusive podcasts for the Swedish audio-streaming platform’s global user base of hundreds of millions.
News
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06 June 2019
23andMe, the genetic and ancestry testing firm, has enjoyed considerable success with a podcast series it created in partnership with iHeartMedia, the media company.
Article
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Reed Karaim, Event Reports, KNect365 MADS Conference, April 2019
BuzzFeed, the digital media company, is tapping the power of analytics and artificial intelligence to make smarter choices about content distribution.
Research Paper
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Radhika Venkatarayan and Prasunika Priyadarshini, ESOMAR, Asia Pacific, 2019
Swiggy, a food delivery app, looked at how to better understand what kinds of humour work with audiences, by combining consumer interrogation with a deeper semiotic and cultural decoding.
Case Study
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SABRE Awards, EMEA, Professional Service Firms, Gold, 2019
LinkedIn, the online business and employment-oriented service, turned itself into a platform for women to increase sign-ups and change brand perception in Saudi Arabia.
Case Study
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SABRE Awards, EMEA, Technology: Software & Services, Gold, 2019
Online employment and careers site LinkedIn used a real-time, real-life film of a job interviewee to boost awareness of its role in building a supportive community for its members.
Case Study
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SABRE Awards, In2 EMEA, Best in Crowdsourcing & Co-Creating, Gold
Photobox, the European online photo printing company, associated itself with social media platform Instagram by creating a photography competition.
News
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21 May 2019
Brands around the world are starting to seriously evaluate the potential of TikTok as an advertising channel, although measurement and brand safety issues may be stumbling blocks, according to a new WARC report.
Article
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Stephen Whiteside, Event Reports, ARF AUDIENCEXSCIENCE, April 2019
23andMe, a company that provides genetic and ancestry tests, partnered with iHeartMedia, the audio-media firm, on a custom podcast entitled “Spit”.
Article
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Alex Brownsell, WARC Trends, May 2019
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
Case Study
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SABRE Awards, Africa, Financial & Professional Services, Gold, 2019
Zing Group, a financial services company, introduced a new product in a cluttered market in South Africa by adopting a ‘show, don’t tell’ approach, which resulted in 100,000 people signing up.
News
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16 May 2019
New ad formats coupled with ads running on its Discover feature mark a significant extension of Google’s advertising real estate and highlights the ongoing confluence of advertising and retail with search and social.
Opinion
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Ben Barokas, May 2019
As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the pros and cons.
News
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13 May 2019
Spotify, the Swedish audio-streaming platform and the largest paid music service in the world, is exploring ways to put podcast broadcasts on an equal footing with its longstanding music offer.
