Media owners must find a sweet spot in the balance between reader and advertiser revenue to be able to absorb market shocks and Bloomberg Media believes it is getting closer to that optimal business model.
News that ByteDance, the owner of TikTok, has reached a “technical partnership” with US tech firm Oracle for TikTok’s US operations opens the way for advertisers to continue spending on the platform.
Twitch, the service known for game-streaming, though capable of broadcasting much more, is now selling inventory on Amazon’s Advertising platform, in an attempt to smooth brands’ access to an important new audience.
Apple and Facebook have clashed over the need for app developers to secure permission to collect user data, and the dispute is likely to have major ramifications for brands and publishers.
Consumers across Southeast Asia experimented with new apps as a way of staying connected during lockdown – and that has created opportunities for brands willing to take a risk, says PHD’s Scindya Datt.
The launch of Facebook Shops is another sign that the West is following the example of Asia – and China in particular – when it comes to social commerce and this is likely to redefine how brands use social channels to meet advertising goals.
Five things you might have missed from last week, including TikTok, Vivo, Beyond Meat and Uber. Trump’s TikTok ultimatum The US President has issued executive orders that would ban TikTok and WeChat from operating in the US in 45 days if they are ...
Video-streaming platform iQiyi is increasingly venturing into the offline retail space, leveraging the power of its shows to get involved with brands and KOLs in a new way.
Spotify, the streaming music site, has seen significant shifts in device usage and in the type of audio that users across Southeast Asia are listening to during lockdowns, which has potentially important ramifications for marketers.
While Microsoft seems at first sight an unlikely candidate to acquire a big chunk of the English-speaking operations of TikTok, there are several reasons why the enterprise software and services business is having another go at the consumer market.
Luxury fashion brand Burberry has partnered with Tencent’s WeChat to combine the physical and social media worlds in a new way; a ‘social retail’ store in Shenzhen is the result.
Under pressure, the young and controversial social media app TikTok has laid down a challenge to its competitors: match us on our radical transparency and show the world your code – but does it actually signal a significant change for the app? On ...
India is a colossal market with similarly sized opportunities to offer banking products to millions of people coming online for the first time – with WhatsApp, Facebook is planning to make a play for finance among its largest user base, a move ...
Amazon-owned streaming service Twitch is growing its presence in traditional as well as e-sports with a new deal struck to feature exclusive content from four elite European clubs: Real Madrid, Paris Saint-Germain, Juventus, and Arsenal.
The Australian government is reportedly scrutinising TikTok for any risks it may pose to users from around potential foreign interference and data privacy issues.
Entertainment giant Disney has cut its spending on Facebook ads radically, as the company quietly agrees that the social network must do more to clean up the speech on its platform amid the #StopHateforProfit boycotts.
Case Study•
SABRE Awards, In2 EMEA, Best Use of Social Networks, Gold, 2020
Twitter, a social media platform, encouraged women in the UK to have their smear tests by starting an open conversation on its platform in collaboration with Jo's Cervical Cancer Trust.
Google is investing in Reliance Jio Platforms, the telecoms and digital subsidiary of Reliance Industries, India’s most valuable company, further indicating the attractiveness of the booming Indian market to US tech brands.
Food delivery giant Meituan Dianping and video streaming platform Bilibili are reported to have joined ride-hailing startup Didi Chuxing in exploring the possible use of a digital currency developed by the People’s Bank of China.
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
GroupM looks at the media landscape through the prism of the expenditure of large advertisers and examines some of the key protagonists that affect media supply.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
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