SINGAPORE: Spotify, the Swedish music-streaming service, has joined forces with Dentsu Aegis Network’s media investment arm, Amplifi, to launch a new audio planning tool that will be rolled out across Asia-Pacific.
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Stephen Whiteside, Event Reports, IAB 2018 PodcastUpfront, September 2018
HowStuffWorks, the education-focused media company, saw great success with a true-crime podcast entitled “Atlanta Monster”, and hopes to repeat this impact with the second season in the “Monster” franchise.
NetApp, a hybrid cloud data services company, optimized the digital footprint of its sales workforce in APAC to drive positive sales impact and greater online conversations.
SYDNEY: Online content properties in Australia will be subject to the same rules on gambling advertising as traditional broadcasters from the end of September 2018, under new regulation.
SAN FRANCISCO: Social media is showing a trend towards smaller walled gardens, especially among young people, who appear to be seeking smaller platforms specific to their colleges, turning Facebook’s original strategy to find new advantages.
SAN FRANCISCO: Google has been found to record users’ location history even when it has been explicitly instructed not to, an investigation by the Associated Press finds.
SAN FRANCISCO: Marketers who use AdMob, Google’s mobile ad platform, can now advertise directly on games developed by Unity Technologies after the two companies entered a strategic partnership.
GLOBAL: Reuters, the international news agency, has launched a new app that aims to provide business professionals with personalised content, in a move that marks a shift away from general news provision.
SAN FRANCISCO: WhatsApp, the messaging service owned by Facebook that has taken an ad-free approach since its launch in 2009, is now being monetised with plans to show ads in its Status feature.
BEIJING/SAN FRANCISCO: Google has launched an artificial intelligence game in the form of a mini-app that will sit within Tencent’s WeChat platform, a sign not only of the company’s ambition to re-enter China’s consumer market but ...
NEW YORK: Goop, the $250 million lifestyle and wellness brand, begun by Gwyneth Paltrow, emerged from a newsletter to create a business built on the value of finding beautiful things.
MUMBAI: Small businesses and start-ups have as good a chance at finding the right audience on Instagram as big brands do – as long as they have a good story to tell.
SYDNEY: Most Australians don’t know how smartphone apps collect or use their personal data, according to a new survey by Roy Morgan Research, despite them claiming to be concerned about data consent issues.
SINGAPORE/JAKARTA: Ride-hailing app Grab is expanding its services in Singapore and Indonesia as it aims to become an “everyday superapp” where customers can do everything from ordering groceries to accessing news.
NEW YORK: Vimeo, the online video platform, is carving out a distinct position for its brand in a crowded category by focusing on the needs of content creators.
NEW DELHI: Facebook-owned WhatsApp has taken out full page advertisements in India’s newspapers as it attempts to stem a flood of fake news that has been responsible for a number of deaths recently.
NEW YORK: Pandora’s acquisition earlier this year of digital audio exchange AdsWizz is set to transform the audio advertising market, bringing in new buyers and shifting budgets, according to the latter’s CEO.
CHICAGO: Brands seeking to engage millennials may benefit from tapping the trend towards “adulting” displayed by this audience, according to a study by BuzzFeed, the media company, and Publicis Media, the agency.
SYDNEY: Millennials aren’t hitting traditional life milestones at the usual ages, and this means marketers need to rethink the concept of life-stage marketing, according to BuzzFeed and Publicis research.
SAN FRANCISCO: Instagram, the video-sharing platform owned by Facebook, has quietly launched a stripped-down version of the app that may prove popular in emerging markets.
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Mary Connors, Event Reports, TMRE in focus, May 2018
Research by BuzzFeed, the online media company, and Publicis Media, the agency, has found that many young consumers are struggling with the transition to adulthood.
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Rebecca Burchnall and Andrew McLean, Admap Magazine, June 2018, pp. 25-27
Looks at ways to use data more wisely in order to predict the context in which marketing messages will be received, allowing for a more targeted approach.
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Jack McLaren, Dan Radford, WARC Media Awards, Gold, Best Use of Data, 2017
Disney launched Rogue One, its second film in the Lucasfilms Star Wars franchise, using a data and technology infrastructure that enabled a personalised video and content experience across multiple platforms.
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Stephen Whiteside, Event Reports, 4A's Strategy Festival, September 2017
Netflix’s unique blend of content savvy and technological expertise have helped the streaming platform rapidly build its subscriber base and content portfolio.
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Hristos Varouhas, Jamie Mackay and Kent Pearson, Account Planning Group Australia, Grand Prix, Creative Planning Awards, 2006
Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time.
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