News
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22 October 2019
Social video sharing platform TikTok believes advertisers can significantly increase ad recall, brand awareness and favourability in Japan by adopting three new marketing drivers which it abbreviates to WTF.
Case Study
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SABRE Awards, LATAM, Practice Area, Gold, 2019
Happn, a dating app, increased use of its app in Brazil by launching 12 unique activations that differentiated it from the competition, including involvement with International Women's Day and a partnership with Nike.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Gumtree, an online classified advertisement and community website, launched a TVC and DOOH campaign in the UK to encourage people to be more neighbourly.
Case Study
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Account Planning Group - (UK), Gold, 2019
Which?, an impartial product reviews website, went after fake reviews in the UK to generate a 13% year-on-year uplift in sign-ups.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Audible, the audiobook platform, increased the time its UK audience spent on its app by calling out other apps as mindless digital distractions.
Article
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Low Lai Chow, Event Reports, Spikes Asia, September 2019
At Spikes Asia, TikTok Japan shared three factors to boost the chances of any brand looking to attract young consumers via a hashtag challenge.
News
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08 October 2019
Social video app TikTok has publicly stated that it will not allow paid ads that promote a political agenda on its platform, reiterating the terms set out in an existing policy.
News
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04 October 2019
Facebook’s reputation as the go-to, most important mobile app has witnessed a marked decline in the US, the UK and five north European markets over the past couple of years, according to new research.
News
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03 October 2019
Facebook is known for its strategy of spotting a competitor and copying the best parts; with Lasso, it has cloned the popular ByteDance app TikTok and, following some leaked audio, there are now a few hints as to what it involves.
News
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02 October 2019
Brands have jumped on the bandwagon of YouTube influencers and vloggers, sometimes with mixed results, but perhaps it’s time to look beyond the visual because “now is the time of the audio influencer,” according to Spotify’s Marco Bertozzi.
Article
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Brian Carruthers, Event Reports, DMEXCO, September 2019
Spotify’s research into its Gen Z listeners identified three particular groups which it defined as: Band of Others; All the Feels; Surround Sound.
News
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30 September 2019
Facebook has secured a four-year deal with the International Cricket Council (ICC), the sport’s global governing body, to become the exclusive digital content rights partner for ICC global events in the Indian sub-continent until 2023.
Case Study
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ARF Ogilvy Awards, Gold, 2019
Twitter, a social media platform, launched an innovation automation tool to create contextually relevant ads on a global scale, minutes after news has broken.
Case Study
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ARF Ogilvy Awards, Silver, 2019
Twitter, a social media platform, launched a reactive out-of-home campaign at Piccadilly Lights, showcasing the biggest cultural moments in the UK.
News
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25 September 2019
In the world of app marketing, Facebook is the top media source, with TikTok growing fast, but Google leads in terms of the total number of attributed installs, new research shows.
News
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23 September 2019
Brands need to find a balance between performance marketing and brand building; after years of focusing on performance media, eBay has renewed the emphasis on brand with welcome results.
Article
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Alex Brownsell, WARC Exclusive, September 2019
Looks at what marketers can expect from Spotify in the coming months, through an interview with Marco Bertozzi, the company’s Vice President of EMEA Sales and Multi-Market Global Sales, who shares three key pieces of advice for advertisers developing audio advertising strategies.
News
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20 September 2019
Charitable givers around the world have used Facebook’s fundraising tool to donate more than $2bn over the past four years to support the causes and people they care about, the company has announced.
News
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19 September 2019
Facebook has announced an extension of its Portal video-calling hardware with Portal TV, which provides both chatting and video streaming features, though privacy questions loom.
Article
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Alex Brownsell, Event Reports, Kantar Talks, September 2019
Brands need to find a balance between performance marketing and brand building; afters years of focusing on performance media, eBay has renewed the emphasis on brand.
News
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16 September 2019
YouTube has found itself in hot water again after a BBC investigation found that some household-name brands, including Kraft Heinz and Samsung, have unwittingly run ads alongside videos promoting fake or misleading cancer cures.
News
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12 September 2019
The Swedish audio streaming company Spotify is investing heavily in creating and acquiring new podcast content as it aims to gain an edge over rivals by creating ‘content so good that you switch over,’ according to its chief content ...
Case Study
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SABRE Awards, Asia-Pacific, Technology: Software & Services, Gold, 2019
Google, the tech giant, increased positive sentiments around the brand in Singapore among parents by holding online safety workshops for young children.
Case Study
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SABRE Awards, Asia-Pacific, Superior Achievement in Research and Planning, Diamond, 2019
Yahoo!, the search engine, raised awareness of the many challenges facing people in post natural-disaster shelters to help people in Japan to be better prepared.
Article
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Alex Brownsell, WARC Exclusive, September 2019
Vice’s chief digital officer and chief revenue officer for EMEA, Luke Barnes, explains how a “period of introspection” resulted in a fresh approach to its operations from a content standpoint, as well as in its interactions with advertisers.
