Media & publishing

National Geographic prepares for the 5G-powered content future

Article • Stephen Whiteside, Event Reports, CES 2019, January 2019

National Geographic, the media organization, believes that the introduction of 5G connectivity could have a powerful impact on its storytelling efforts.

Australia's competition watchdog puts duopoly in the crosshairs

News • 11 December 2018

Australia’s Competition and Consumer Commission has unveiled proposals that aim to force two of online advertising’s most significant companies – Google and Facebook – to cede the dominant position they have developed.

Otro: The Messi and Neymar-backed app signalling football's shifts

News • 04 December 2018

Footballers are more powerful than they have ever been, not only in financial terms but in the power of their individual brands, a trend exemplified by a new app, Otro.

Arcos Dorados Comércio de Alimentos Ltda: The Tasty Drive

Case Study • MMA Smarties, Bronze, LATAM, 2018

McDonald's, a fast food company, partnered with automobile manufacturer Renault to create a unique experience for Renault test drivers.

Arcos Dorados Comércio de Alimentos Ltda: McBot

Case Study • MMA Smarties, Silver, LATAM, 2018

Fast-food restaurant McDonald's revived its once-popular tray liners in Brazil by making them the means to interact with an engaging Messenger bot.

Vivo Ads: The Vivo Ads Challenge

Case Study • MMA Smarties, Gold, LATAM, 2018

Vivo Ads, a mobile media platform, attracted advertisers to its platform by launching ‘The Vivo Ads Challenge’ in Brazil.

Auto Trader Group: The Car Buyers Report – not new, not used but next

Research Paper • MRS Awards, Finalist, MRS Award for Applications of Research

Auto Trader, a digital automotive marketplace, was able to shed its reputation among UK consumer as a place for ‘cheap second hand cars’ and delivered a twelvefold ROI.

Reclame Aqui: Corruption Detector

Case Study • MMA Smarties, Gold, LATAM, 2018

Reclame Aqui, a Brazilian complaints website, exposed corrupt politicians during elections in Brazil by launching a mobile app that used political data to highlight corrupt politicians when a phone was pointed at them.

Méliuz: Engaging app's users through a location-based strategy

Case Study • MMA Smarties, Finalist, LATAM, 2018

Méliuz, a cashback platform, created push notifications for mobile users in its affiliate supermarkets, offering them the best cashback deals to encourage engagements with its mobile app in Brazil.

Buscape Company: Consumer Day Brazil Experience

Case Study • MMA Smarties, Silver, LATAM, 2018

Buscapé, a comparison shopping service, increased awareness and sales in Brazil by launching an influencer campaign to celebrate Consumer's Day.

Chinese news app offers money to combat 'rumours'

News • 30 November 2018

Jinri Toutiao, one of China’s most popular news aggregator sites with around 120 million active daily users, is offering cash incentives for articles written to debunk fake news and rumours.

VPNs come under scrutiny amid privacy fears

News • 26 November 2018

VPNs, or virtual private networks, are among the most searched-for apps in the world because they provide users with an encrypted internet connection, but their integrity has come into question following new research into their links with China.

Amazon demands bigger slice of ad sales

News • 21 November 2018

Amazon is demanding a 30% cut of ad sales on Fire TV by requiring networks and publishers whose apps feature there to hand over ad space for it to sell.

Waze captures customers on the move

Article • Reed Karaim, Event Reports, DMA &Then, October 2018

Waze, the navigation app, is building out various capabilities that offer an increasingly rich view of user behavior.

Lessons from Spotify's personalisation strategy

News • 05 November 2018

Spotify’s popular Discovery Weekly feature exemplifies the personalisation that is the “beating heart” of the music streaming site’s growth strategy and is something other brand marketers can learn from, according to a ...

What can brand marketers learn from Spotify's approach to personalisation?

Article • Alex Underwood, Admap, November 2018

Shares some insights on how Spotify personalises every touchpoint towards individuals in specific contexts and what marketers might learn from this approach.

Pitchers: The Pitchers app

Case Study • Prutha Loniker, Suraj Iyer, WARC Prize for Asian Strategy, Entrant, 2018

Alcoholic beverage brand Kingfisher launched a nightlife planning app to target young consumers in India and increase footfall at its partner outlets.

YouTube Go: #PawangKuota – Control Your Data

Case Study • Shailesh Waingankar, Dody Siregar, Ihsana Rizanthy, WARC Prize for Asian Strategy, Entrant, 2018

Google, the technology company, launched YouTube Go with an activation campaign to drive app downloads in Indonesia.

Google Search: Football answers made easy

Case Study • MMA Smarties, Silver, Vietnam, 2018

Google Search, a web search engine, used the momentum of the World Cup to drive daily active users of the site in Vietnam.

Vietnammm.com: More Mobile Munchies

Case Study • MMA Smarties, Silver, Vietnam, 2018

Vietnammm.com, the online food delivery service, generated in-app purchases and app installs to grow its user base and business in Vietnam.

VLIVE - TRUE POWER TO THE FANS

Case Study • MMA Smarties, Finalist, Vietnam, 2018

VLive, a live video-streaming service, increased its users in Vietnam by giving fans closer access to their music idols and incentivising action on the app.

VLIVE: V HEARTBEAT - GATEWAY TO ASIA

Case Study • MMA Smarties, Finalist, Vietnam, 2018

VLIVE, an entertainment platform, empowered music fans in Vietnam to support their favourite artists on the V App.

How your phone shares all it knows about you with companies around the world

News • 25 October 2018

The apps on your Android smartphone not only track your movements and habits, they share what they know with over 20 companies apiece, a new study reveals.

Look Who’s Talking: How consumer insight is transforming development culture at Babbel

Research Paper • Serena Li and Christoph Welter, ESOMAR, Congress, 2018

Babbel, the language learning app, conducted research in Germany to create a spark that propelled the company forward to engage internal stakeholders in novel ways, and achieve impact as well as a culture change.

Facebook recalibrates publisher relationships

News • 23 October 2018

Facebook’s 1.47 billion active daily users are the top priority of the business but publishers still play an important role on the platform, according to a senior executive for the social network in Australia.