Case Study
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SABRE Awards, EMEA, Professional Service Firms, Gold, 2019
LinkedIn, the online business and employment-oriented service, turned itself into a platform for women to increase sign-ups and change brand perception in Saudi Arabia.
Case Study
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SABRE Awards, EMEA, Technology: Software & Services, Gold, 2019
Online employment and careers site LinkedIn used a real-time, real-life film of a job interviewee to boost awareness of its role in building a supportive community for its members.
Case Study
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SABRE Awards, In2 EMEA, Best in Crowdsourcing & Co-Creating, Gold
Photobox, the European online photo printing company, associated itself with social media platform Instagram by creating a photography competition.
News
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21 May 2019
Brands around the world are starting to seriously evaluate the potential of TikTok as an advertising channel, although measurement and brand safety issues may be stumbling blocks, according to a new WARC report.
Article
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Stephen Whiteside, Event Reports, ARF AUDIENCEXSCIENCE, April 2019
23andMe, a company that provides genetic and ancestry tests, partnered with iHeartMedia, the audio-media firm, on a custom podcast entitled “Spit”.
Case Study
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SABRE Awards, Africa, Financial & Professional Services, Gold, 2019
Zing Group, a financial services company, introduced a new product in a cluttered market in South Africa by adopting a ‘show, don’t tell’ approach, which resulted in 100,000 people signing up.
Article
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Alex Brownsell, WARC Trends, May 2019
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
Opinion
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Ben Barokas, May 2019
As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the pros and cons.
News
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13 May 2019
Spotify, the Swedish audio-streaming platform and the largest paid music service in the world, is exploring ways to put podcast broadcasts on an equal footing with its longstanding music offer.
News
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10 May 2019
From food delivery apps like Zomato to neighbourhood WhatsApp groups, digital platforms have transformed the eating habits of many parts of urban India as they meet the needs of time-poor, convenience-seeking consumers.
News
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08 May 2019
TikTok, the Chinese short-form video-sharing app, is stepping up its efforts to woo users and advertisers in India even as the threat of further legal action hangs over it.
News
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06 May 2019
Spotify, the Swedish music-streaming platform, has begun testing voice-enabled audio ads for one of its own podcasts as well as a branded playlist from Unilever, the consumer goods giant.
Opinion
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Dax the Duck, May 2019
The May issue of Admap looks at data ethics. DuckDuckGo, an internet search engine, uses keyword-based advertising as its primary business model.
News
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02 May 2019
BBC Good Food, the Immediate Media publishing brand, has moved from seeing voice as a risk to be mitigated to an opportunity to be exploited.
News
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01 May 2019
Facebook, the social network, has outlined the goal of putting privacy at the heart of its products and corporate strategy, a move forming part of a considered approach that looks well beyond its one-time manifesto to "move fast and break things".
Case Study
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Isobel Dela Torre, Indra Permadi, WARC Awards, Shortlisted, Effective Content Strategy, 2019
YouTube, the video streaming service, used TV ads to overcome fears about data usage and increase numbers of users in rural Indonesia.
News
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30 April 2019
Google has reportedly begun removing apps from its Play store following substantial allegations of ad fraud against a Chinese Android developer, DO Global.
Article
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Alex Brownsell, Event Reports, Digital Innovators’ Summit, March 2019
BBC Good Food, the Immediate Media publishing brand, partnered with Amazon to launch an Alexa skill enabling users to access its archive of 12,000 recipes.
News
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11 April 2019
In an age of consumer-centricity, Indonesia’s super app GO-JEK has achieved its current position of dominance by focusing equally on service providers, according to a top executive at the company.
News
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09 April 2019
The camera app Snapchat has fallen victim to copycat efforts from far larger competitors, for more than two years.
News
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08 April 2019
Facebook’s ad targeting algorithms automatically skew the delivery of ads based on race, gender and other characteristics, even when advertisers specify they want to reach a broad and neutral audience, a new academic study has found.
News
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08 April 2019
Individual executives at social media companies could be held personally liable for harmful content distributed on their platforms, according to plans drawn up by the British government.
News
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08 April 2019
Spotify, the audio-streaming service, believes that podcasts will play a central role in obtaining its ambitious long-term brand goals.
News
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05 April 2019
Facebook, which has been the focus of negative headlines for years, is seeking to improve its image in the UK by paying The Daily Telegraph to publish positive stories about itself.
News
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04 April 2019
Refinery29, the female-focused digital media company, has applied a similar approach to television scheduling to maximise the impact of its content on Instagram, the photo- and video-sharing platform owned by Facebook.
