LONDON: Time spent viewing broadcast television fell again in 2017, while the first quarter of 2018 saw the number of subscriptions to OTT services overtake those to pay-TV services, according to a new Ofcom report.
Brooke Hemphill, Event Reports, Mumbrella360, June 2018
Some audiences – especially young people – are migrating to video-on-demand services from their tradtional TV broadcasters, and this offers challenges (consistent measurement) and opportunities (VOD-specific commissioning) for media owners.
NEW YORK: American TV viewers who have abandoned traditional, bulky cable TV packages in favour of cheaper, “skinny” digital content bundles are finding that prices are creeping up and they could end up spending more than before.
SINGAPORE: The likes of Netflix and Amazon are investing billions of dollars in content but getting consumers in Asia to pay for OTT TV services is a major challenge, according to a new report which also notes they have a limited tolerance for ads ...
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Euskal Irrati Telebista (EITB) released an app that allowed Spanish users to use their phones to listen in on keywords from current audio news broadcasts and provided them with millions of related news articles from six differing angles.
NEW ORLEANS: CNN, the news provider, believes the concept of brand safety should be expanded in a way that more clearly demarcates trustworthy content sources from purveyors of fake and misleading material.
Remie Abdo, WARC Awards, Entrant, Effective Use of Brand Purpose, 2018
Lebanese TV station Murr Television, known as 'The People’s Channel', used TV, radio and social media to address the problem of potholes on the country’s roads and try to shame the government into doing something about them.
Colors Marketing, WARC Awards, Entrant, Effective Use of Brand Purpose, 2018
Leading Indian TV channel Colors used a campaign across multiple touchpoints to change people's fearful perceptions about an Indian god-to-be, the key character for a new TV show in the popular mythology genre.
DETROIT: American consumers are far more satisfied with streaming services, such as Netflix and Amazon Prime Video, than they are with traditional cable and satellite TV providers, a new survey has revealed.
Jack McLaren, Dan Radford, WARC Media Awards, Gold, Best Use of Data, 2017
Disney launched Rogue One, its second film in the Lucasfilms Star Wars franchise, using a data and technology infrastructure that enabled a personalised video and content experience across multiple platforms.
Ed Cracknell, WARC Awards, Gold, Effective Social Strategy, 2017
This case study shows how BT Sports, a sports broadcaster, successfully kicked off its summer programming in the UK with a campaign that recreated famous football moments and asked fans to submit their own.
Hristos Varouhas, Jamie Mackay and Kent Pearson, Account Planning Group Australia, Grand Prix, Creative Planning Awards, 2006
Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time.