Case Study
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Shannon Toumey, Vanessa Wheeler, Victoria Shobe, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
US conglomerate Red Apple Group used a digital and print sponsorship partnership with the New York Post, supporting the city's reopening efforts after lockdown, to promote its key New York brands, WABC Radio and Red Apple Group Real Estate, around the 4 July holiday.
Article
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Tammy Greenbern, ANA, Forward, December 2020
A brand's contribution to society is, for many US consumers, the company's distinguishing characteristic and in 2021, radio will provide a trusted media environment to reach consumers with the power of the brands' actions and communicate the brand's purpose.
Case Study
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Charis Coleman, WARC Media Awards, Entrant, Best Use of Data, 2020
Commercial radio stations Jacaranda and East Coast Radio harnessed the power of qualitative data to better understand their audiences and position radio at the forefront of information sharing in South Africa while also boosting ad revenue.
News
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29 October 2020
The turbulence of 2020 has created a connection deficit among Australians and many have turned to talk radio as an antidote, according to new research by Nine and The Lab.
News
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13 September 2020
National Public Radio (NPR), the media organisation, is tapping the power of podcasting to meet the dual needs of serving consumers where they are and representing the voices of diverse communities.
Article
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Stephen Whiteside, Event Reports, IAB Podcast Upfront, September 2020
National Public Radio (NPR), the media organization, is using podcasts as a means to keep up with major trends which are taking root among its audience.
Case Study
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Nour Reda, Chris Jabre, WARC Prize for MENA Strategy, Entrant, 2020
Music-streaming platform Anghami ran a social media campaign based on coping with coronavirus lockdown to increase brand love by presenting itself as a supportive face to subscribers across the Middle East.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Rock FM, a radio station in Romania, encouraged Romanians to donate blood by releasing a new rock cover of classic songs whenever a blood donation bag was filled.
Data
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Cinzia Petio, WARC Data Points (Curated), May 2020
An overview of advertising as a percentage of sales in the radio stations & services sector in the United States since 2007.
Rankings
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WARC Effective 100, 2020
Saregama, an Indian music company, reaped the rewards of targeting over 50s by launching a new radio product that rediscovered treasured hits and increased revenue from its back catalogue of music.
Article
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WARC Exclusive, February 2020
Part of a Q&A interview series looking at media owners across the globe, this media close-up looks at the Australian Radio Network (ARN).
News
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03 February 2020
When radio company SiriusXM bought streaming service Pandora, it was assumed the two would simply merge, but a year later SiriusXM is now focused on building on the respective strengths of the two brands.
Article
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Geoffrey Precourt, Event Reports, CES, January 2020
SiriusXM, the audio-media company, is pursuing a strategy based on constructing a house of brands after buying Pandora, the streaming service.
News
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21 January 2020
Global set out its plan to combine its outdoor assets with its radio and audio portfolio last week; speaking exclusively to WARC, Ollie Deane, Global’s director of commercial digital, argues that both channels dovetail in their ability to engage acti
Research Paper
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MRS Awards Papers, Finalist, MRS Award for International Research, 2019
BBC World Service, an international broadcaster, uncovered how many people watch its content globally to help reach underserved audiences through its Global Audience Measure.
Case Study
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PHD Montreal, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Public broadcaster, Radio-Canada developed a multiplatform strategy to fight fake news to increase the number of users on its digital platforms and become the leading destination for credible and verified media coverage during elections in Quebec, Canada.
Opinion
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Lucy Barrett, November 2019
Lucy Barrett explains the motivations behind Radiocentre’s latest ad campaign, calling for advertisers to see radio differently by imagining it as a new technology.
News
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18 June 2019
Carvaan, the radio product, found initial success by filling a gap in India’s music market for the over-50s, and is now building on that by targeting youth – but as purchasers rather than as users.
Article
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Tammy Greenberg, ANA, Forward, May 2019
Looks at how the power of voice continues to rise with the surge and adoption of AI-based technology and other online tools.
Rankings
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WARC Media 100, 2019
Bluradio, a Colombian radio station, used clips from other matches to create a memorial to a Brazilian football team lost in a place crash.
News
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21 December 2018
Chris Evans, the British celebrity radio DJ, will present his final show for BBC Radio 2 on Christmas Eve before moving to Virgin Radio, where a pioneering deal with Sky means the commercial station will broadcast his new show completely free of ads.
Article
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Stephen Whiteside, Event Reports, IAB 2018 PodcastUpfront, September 2018
National Public Radio (NPR), the media organization, has enjoyed success in the podcasting space by extending and adapting its expertise from traditional radio broadcasting.
Research Paper
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Raphaëlle Lambert-Pandraud, Gilles Laurent and Bernard Gourvennec, Int. Journal of Market Research, Vol. 60, No. 3, 2018, pp. 304-315
We define Brand Verbal Fluency as the ability of a consumer, when cued with a product category, to name the brands he or she knows in that category.
Article
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Sam Peña-Taylor, WARC Exclusive, May 2018
Digital audio is an investment in a growing medium, whose personal voice and strong listener attachment creates a space for advertisers to effectively engage an educated and often affluent audience.
Case Study
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AME Awards, Finalist, 2018
Mediacorp, a group of commercial media companies, launched the Letter To My Son campaign in Singapore to raise awareness of dads' familial roles and encourage active fatherhood.
