Global set out its plan to combine its outdoor assets with its radio and audio portfolio last week; speaking exclusively to WARC, Ollie Deane, Global’s director of commercial digital, argues that both channels dovetail in their ability to engage ...
PHD Montreal, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Public broadcaster, Radio-Canada developed a multiplatform strategy to fight fake news to increase the number of users on its digital platforms and become the leading destination for credible and verified media coverage during elections in Quebec, Canada.
Chris Evans, the British celebrity radio DJ, will present his final show for BBC Radio 2 on Christmas Eve before moving to Virgin Radio, where a pioneering deal with Sky means the commercial station will broadcast his new show completely free of ...
NEW YORK: Brands seeking to generate “long clicks” with their digital-audio advertising should consider factors such as storytelling, solo voiceovers and using music, according to research from Pandora, the streaming platform.
Stephen Whiteside, Event Reports, 4A's Strategy Festival, September 2017
Pandora, the digital-audio streaming service, noticed a widespread failing among advertisers when it came to reaching users of its platform, and so conducted several studies aimed at establishing some best practices.
MELBOURNE: As debate about diversity in the media and advertising continues in Australia, new research by Mumbrella has revealed that 73.9% of breakfast radio personalities across Australia's five biggest cities are male.
Integrated Marketing Communications Council Europe, Silver, 2016
This case study describes how the Dutch-speaking Belgian radio station Studio Brussels capitalised on Dave Grohl's broken leg, an injury sustained in Gothenburg, cancelling the rest of the Foo Fighters' upcoming tour dates, including Rock Werchter, Belgium's biggest rock festival.
Looks at what marketers can expect from Spotify in the coming months, through an interview with Marco Bertozzi, the company’s Vice President of EMEA Sales and Multi-Market Global Sales, who shares three key pieces of advice for advertisers developing audio advertising strategies.