Case Study
•
MRS Awards Papers, Finalist, Media Research, 2021
RTE Radio 1, an Irish radio station, launched a campaign in Ireland to provide a detailed understanding of the current and future needs and behaviour of radio listeners and provide evidence of the effectiveness and value of advertising on the station.
Case Study
•
Shannon Toumey, Vanessa Wheeler, Victoria Shobe, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
US conglomerate Red Apple Group used a digital and print sponsorship partnership with the New York Post, supporting the city's reopening efforts after lockdown, to promote its key New York brands, WABC Radio and Red Apple Group Real Estate, around the 4 July holiday.
Article
•
Tammy Greenbern, ANA, Forward, December 2020
A brand's contribution to society is, for many US consumers, the company's distinguishing characteristic and in 2021, radio will provide a trusted media environment to reach consumers with the power of the brands' actions and communicate the brand's purpose.
Case Study
•
Charis Coleman, WARC Media Awards, Entrant, Best Use of Data, 2020
Commercial radio stations Jacaranda and East Coast Radio harnessed the power of qualitative data to better understand their audiences and position radio at the forefront of information sharing in South Africa while also boosting ad revenue.
The turbulence of 2020 has created a connection deficit among Australians and many have turned to talk radio as an antidote, according to new research by Nine and The Lab.
National Public Radio (NPR), the media organisation, is tapping the power of podcasting to meet the dual needs of serving consumers where they are and representing the voices of diverse communities.
Article
•
Stephen Whiteside, Event Reports, IAB Podcast Upfront, September 2020
National Public Radio (NPR), the media organization, is using podcasts as a means to keep up with major trends which are taking root among its audience.
Case Study
•
Nour Reda, Chris Jabre, WARC Prize for MENA Strategy, Entrant, 2020
Music-streaming platform Anghami ran a social media campaign based on coping with coronavirus lockdown to increase brand love by presenting itself as a supportive face to subscribers across the Middle East.
Rock FM, a radio station in Romania, encouraged Romanians to donate blood by releasing a new rock cover of classic songs whenever a blood donation bag was filled.
Saregama, an Indian music company, reaped the rewards of targeting over 50s by launching a new radio product that rediscovered treasured hits and increased revenue from its back catalogue of music.
When radio company SiriusXM bought streaming service Pandora, it was assumed the two would simply merge, but a year later SiriusXM is now focused on building on the respective strengths of the two brands.
Global set out its plan to combine its outdoor assets with its radio and audio portfolio last week; speaking exclusively to WARC, Ollie Deane, Global’s director of commercial digital, argues that both channels dovetail in their ability to engage acti
Research Paper
•
MRS Awards Papers, Finalist, MRS Award for International Research, 2019
BBC World Service, an international broadcaster, uncovered how many people watch its content globally to help reach underserved audiences through its Global Audience Measure.
Case Study
•
PHD Montreal, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Public broadcaster, Radio-Canada developed a multiplatform strategy to fight fake news to increase the number of users on its digital platforms and become the leading destination for credible and verified media coverage during elections in Quebec, Canada.
Lucy Barrett explains the motivations behind Radiocentre’s latest ad campaign, calling for advertisers to see radio differently by imagining it as a new technology.
Carvaan, the radio product, found initial success by filling a gap in India’s music market for the over-50s, and is now building on that by targeting youth – but as purchasers rather than as users.
Chris Evans, the British celebrity radio DJ, will present his final show for BBC Radio 2 on Christmas Eve before moving to Virgin Radio, where a pioneering deal with Sky means the commercial station will broadcast his new show completely free of ads.
Article
•
Stephen Whiteside, Event Reports, IAB 2018 PodcastUpfront, September 2018
National Public Radio (NPR), the media organization, has enjoyed success in the podcasting space by extending and adapting its expertise from traditional radio broadcasting.
Article
•
Sam Peña-Taylor, WARC Exclusive, May 2018
Digital audio is an investment in a growing medium, whose personal voice and strong listener attachment creates a space for advertisers to effectively engage an educated and often affluent audience.
Data
•
James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Article
•
Frances Sinclair, WARC Best Practice, February 2020
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
Article
•
Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
Welcome back to WARC!
We’ve made some exciting changes since your last visit, bringing you:
Latest category insights straight to your homepage
