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Case Study • Shannon Toumey, Vanessa Wheeler, Victoria Shobe, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Charis Coleman, WARC Media Awards, Entrant, Best Use of Data, 2020
News • 29 October 2020
News • 13 September 2020
Article • Stephen Whiteside, Event Reports, IAB Podcast Upfront, September 2020
Case Study • Nour Reda, Chris Jabre, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
Data • Cinzia Petio, WARC Data Points, September 2019
Rankings • WARC Effective 100, 2020
Article • WARC Exclusive, February 2020
News • 03 February 2020
Article • Geoffrey Precourt, Event Reports, CES, January 2020
News • 21 January 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for International Research, 2019
Case Study • PHD Montreal, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Opinion • Lucy Barrett, November 2019
News • 18 June 2019
Article • Tammy Greenberg, ANA, Forward, May 2019
Rankings • WARC Media 100, 2019
News • 21 December 2018
Article • Stephen Whiteside, Event Reports, IAB 2018 PodcastUpfront, September 2018
Research Paper • Raphaëlle Lambert-Pandraud, Gilles Laurent and Bernard Gourvennec, Int. Journal of Market Research, Vol. 60, No. 3, 2018, pp. 304-315
Article • Sam Peña-Taylor, WARC Exclusive, May 2018
Case Study • AME Awards, Finalist, 2018
Case Study • Joe Smith, WARC Awards, Bronze, Effective Innovation, 2018
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Article • Frances Sinclair, WARC Best Practice, February 2020
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance. -
Article • WARC Best Practice, October 2020
Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications. -
Article • Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021. -
Case Study • Hristos Varouhas, Jamie Mackay and Kent Pearson, Account Planning Group Australia, Grand Prix, Creative Planning Awards, 2006, pp. 0-0
Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time. -
Article • WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in the entertainment and media category. -
Article • Anna Miley, John Kenny and Sonia Misak, WARC Webinars, April 2020
Discusses how companies are outperforming their peers by applying behavioural economics to their marketing strategy.