News
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19 June 2019
Carvaan, the radio product, found initial success by filling a gap in India’s music market for the over-50s, and is now building on that by targeting youth – but as purchasers rather than as users.
Rankings
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WARC Media 100, 2019
Bluradio, a Colombian radio station, used clips from other matches to create a memorial to a Brazilian football team lost in a place crash.
News
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21 December 2018
Chris Evans, the British celebrity radio DJ, will present his final show for BBC Radio 2 on Christmas Eve before moving to Virgin Radio, where a pioneering deal with Sky means the commercial station will broadcast his new show completely free of ...
Article
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Stephen Whiteside, Event Reports, IAB 2018 PodcastUpfront, September 2018
National Public Radio (NPR), the media organization, has enjoyed success in the podcasting space by extending and adapting its expertise from traditional radio broadcasting.
Research Paper
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Raphaëlle Lambert-Pandraud, Gilles Laurent and Bernard Gourvennec, International Journal of Market Research, Vol. 60, No. 3, 2018, pp. 304-315
We define Brand Verbal Fluency as the ability of a consumer, when cued with a product category, to name the brands he or she knows in that category.
Article
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Sam Peña-Taylor, WARC Exclusive, May 2018
Digital audio is an investment in a growing medium, whose personal voice and strong listener attachment creates a space for advertisers to effectively engage an educated and often affluent audience.
Case Study
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AME Awards, Finalist, 2018
Mediacorp, a group of commercial media companies, launched the Letter To My Son campaign in Singapore to raise awareness of dads' familial roles and encourage active fatherhood.
Case Study
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Joe Smith, WARC Awards, Bronze, Effective Innovation, 2018
BBC, the British broadcaster, refreshed the identity of its Asian Network radio station in the UK to revive its relevance among the 18- to 34-year-old audience.
News
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16 February 2018
LONDON: The UK’s decision to leave the European Union could jeopardise up to £1bn of annual investment from international broadcasters, a new report has warned.
Research Paper
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MRS Awards, Winner, Virginia Valentine Award for Cultural Insights, 2017
BBC Radio 4, a British radio station, used qualitative research and semiotic analysis to identity problems with its output, which led to key changes.
Research Paper
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MRS Awards, Finalist, International Research, 2017
BBC World Service English (WSE) gained insights into using podcasting to connect with younger digital audiences in various markets by using a multi-stage global methodology.
News
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22 November 2017
LONDON: 77% of Brits see radio as a trusted source of national news, with additional strengths in local news, at a time of declining trust in news media and diminishing resources for local journalism.
Case Study
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Jigisha Chawla, Geetika Jatta, Ashish Batra and Sarabpreet Bedi, WARC Prize for Asian Strategy, Entrant, 2017
HT Media used a multichannel strategy to launch a new FM station, Radio Nasha, in Delhi.
Case Study
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Clare Hutchinson, Account Planning Group - (UK), Silver, 2017
BBC Asian Network, a UK digital radio station, successfully increased its audience by re-positioning itself as a true representative of its evolving community.
Case Study
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MMA Smarties, Gold, India and Finalist, APAC, 2017
Liva, a fashion brand, used its partnership with a Bollywood celebrity's new podcast show to increase sales and establish itself within the Indian fashion industry.
News
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29 September 2017
NEW YORK: Brands seeking to generate “long clicks” with their digital-audio advertising should consider factors such as storytelling, solo voiceovers and using music, according to research from Pandora, the streaming platform.
Article
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Stephen Whiteside, Event Reports, 4A's Strategy Festival, September 2017
Pandora, the digital-audio streaming service, noticed a widespread failing among advertisers when it came to reaching users of its platform, and so conducted several studies aimed at establishing some best practices.
News
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18 August 2017
LONDON: Radio may be an audio medium but Global is successfully using video to increase both reach and revenue opportunities.
News
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15 March 2017
MELBOURNE: As debate about diversity in the media and advertising continues in Australia, new research by Mumbrella has revealed that 73.9% of breakfast radio personalities across Australia's five biggest cities are male.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2016
This case study describes how the Dutch-speaking Belgian radio station Studio Brussels capitalised on Dave Grohl's broken leg, an injury sustained in Gothenburg, cancelling the rest of the Foo Fighters' upcoming tour dates, including Rock Werchter, Belgium's biggest rock festival.
Case Study
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Aneez Haiyoom, WARC Prize for Innovation, Entrant, 2016
This case study describes how Suno FM, one of seven Hindi radio stations in UAE, partnered with Twitter to stand out from its competition and increase its listenership.
Case Study
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Integrated Marketing Communications Council Europe, Gold, 2015
This case study explores how Spin 1038, a local radio station in Dublin, created a campaign that embraced the station's changing demographic and engaged media buyers in a creative way.
Case Study
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Patrick Collins, MRS Awards, Winner, December 2015
This case study demonstrates how BBC 1Xtra, a digital radio station for 15-24-year olds, particularly from ethnic minorities, has found an audience-led strategy to maximise the potential of existing assets on air, online and with ongoing outreach.
Article
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Darika Ahrens, Admap, October 2015, pp. 15-15
This article discusses advertising in podcasts, where the lines between ad and programme content is sometimes blurred.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015
This case study describes how Turkey's Acik Radio (Open Radio), increased its audience and funding in an atmosphere of escalating restriction.
