Dominic Carter and Shelley Bishton, WARC Exclusive, September 2021
The Sun, part of News UK, is becoming a more diverse and inclusive newsbrand, as the media organisation drives to become more representative of the UK’s population, ensuring it is relevant to today’s advertisers and consumers.
Robin Berjon, VP Data Governance at The New York Times, explains why user identity is only ever meaningful – and meaningfully actionable – in a specific context, and shares the Times’s vision for the future of contextual targeting.
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
The New York Times, a newspaper brand, and UNESCO, a specialised agency of the United Nations, encouraged audiences to read news from a variety of platforms by getting news organisations to promote each other on World Press Freedom Day (WPFD).
Low Lai Chow, WARC Exclusive, April 2021
Brands have misconceptions about the value and effectiveness of news as a media platform for advertising, says ThinkNewsBrands’ Vanessa Lyons, who busted five myths about the perceived limitations of news.
Low Lai Chow, Event Reports, CMO Australia webinar: Reframing Perceptions of Old School Advertising in the New Consumer Normal
A study commissioned by Australian media alliance ThinkNewsBrands examines the impact of news platforms on consumers’ path to purchase by focusing on memory effects, brand attitudes and purchase propensity.