Article
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Joe Root, WARC Exclusive, March 2019
A guide for digital media publishers on how to implement a data-driven advertising sales model, using first-party audience data.
News
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26 March 2019
Apple TV+, the new Apple streaming service announced yesterday, pitches the device manufacturer into a crowded market as it shifts its business strategy towards original content and digital services.
News
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20 March 2019
A relentless focus on short-term advertising is acting to the detriment of long-term brand building, according to the CEO of the Guardian Media Group.
Article
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Alex Brownsell, Event Reports, ISBA Conference, March 2019
The Guardian, the newspaper brand, is prioritising the development of reader-generated revenues amid concerns about the state of the advertising market.
News
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12 March 2019
The New York Times is exploring multiple new ways of engaging with readers as part of its ongoing efforts to recruit and retain new subscribers, including joining the dots between its journalism and how that affects the wider world.
Article
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Stephen Whiteside, Event Reports, SXSW Interactive, March 2019
Deep fakes, the name for deceptive videos that have been created or altered using deep learning and artificial intelligence, could soon pose a meaningful threat for publishers and brands alike.
Article
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Stephen Whiteside, Event Reports, SXSW Interactive, March 2019
The New York Times, the news provider, is seeking to balance advertising and other sources of revenue in building its brand and business alike.
Rankings
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WARC Effective 100, 2019
The New York Times, a news publication, increased subscriptions in the US by launching a campaign that highlighted its commitment to truthful reporting.
Rankings
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WARC Creative 100, 2019
The New York Times, a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.
Rankings
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WARC Creative 100, 2019
Kobe Shimbun, a newspaper based in Japan, created a two-page newspaper spread to help the public prepare for the occurrence of an earthquake.
Rankings
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WARC Creative 100, 2019
The Times, a British daily newspaper, used data insights to recreate President Kennedy’s speech he was scheduled to present on the day of his assassination.
Rankings
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WARC Creative 100, 2019
The Times of India, an English-language daily newspaper in India, launched a purpose-driven campaign that challenged a 400-year-old tradition in India.
News
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20 February 2019
The West Australian is making a play to enter the national market, taking on a paywall model, while remaining hyper local in focus.
News
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30 January 2019
The New York Times, the American news organisation at the forefront of storytelling innovation, is exploring the opportunities that will come with the onset of 5G, the cellular technology that is set to be transformational for a host of content ...
Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
The New York Times, the news brand, is preparing for the next-generation journalism opportunities that will be provided by 5G connectivity.
Case Study
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Jay Potash, WARC Media Awards, Gold and Effective Native Special Award, Effective Use of Partnerships and Sponsorships, 2018
American newspaper The New York Times drew attention to the need for a functioning free press in the US through a multichannel strategy around World Press Freedom Day.
Case Study
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Direct Marketing Association - UK, Gold, 2018
The Guardian, a British daily newspaper, encouraged its readers to opt in to its emails post-GDPR by rebuilding its preference centre and creating humorous communications.
Case Study
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Direct Marketing Association - UK, Silver, 2018
Guardian Soulmates, an online dating service, successfully differentiated Soulmates from the competition, and persuaded people in the UK that a liberal love, based on shared values, was something worth paying to find.
Case Study
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Direct Marketing Association - UK, Gold, 2018
The Sun, a British newspaper, increased sign ups and spend in the UK by launching an online community that allowed people to share tips in getting the best value for money.
Case Study
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Direct Marketing Association - UK, Gold, 2018
The Times and The Sunday Times, a British national newspaper, increased its print and digital subscribers in the UK by launching a humorous ad about all the possible twists the year of news has to come.
News
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09 November 2018
News Corp, the media and information services company, reported strong paid digital subscriber growth at its flagship titles during the past quarter, as its CEO reaffirmed a commitment to quality, and repeated calls for tech giants to pay a ...
Article
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Alex Brownsell, WARC Trends, October 2018
Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers.
News
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09 October 2018
Reach, publisher of the Daily Mirror, Daily Star and Daily Express, has reported a 20% drop in print advertising revenue across the group, a decline that coincides with a fall of 4% in circulation in the third quarter.
Case Study
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Direct Marketing Association - US, Silver, 2018
Dainik Jagran, a Hindi language daily newspaper, increased readership among young readers in India by launching a page of moral values that spoke on current topics in a positive way.
Case Study
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Direct Marketing Association - US, Bronze, 2018
Dainik Jagran, an Indian Hindi language daily newspaper, went beyond the margins of its pages, and used the power of community to demonstrate how the water crisis can be mitigated by people in India.
