Rankings
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WARC Effective 100, 2020
The Times of India, an English-language daily newspaper in India, launched a purpose-driven campaign that challenged a 400-year-old tradition in India.
Rankings
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WARC Effective 100, 2020
The Chicago Sun-Times newspaper grew its number of subscribers by showing what Chicago would look like without the paper.
Rankings
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WARC Creative 100, 2020
The New York Times, a US news publication, increased appreciation in paid journalism by showing its unwavering commitment to the truth.
Rankings
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WARC Creative 100, 2020
An-Nahar, an Arabic language daily newspaper, launched a blank edition of its newspaper to protest Lebanese politicians who had failed to form a government for over 6 months and rally support from the public.
Research Paper
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Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, and Jesper Clement, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 71-86
Marketers can choose among various media to convey advertising, ranging from printed advertising on paper to websites through the Internet and mobile through smartphones and tablets.
Case Study
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Case Studies on WARC, 2018
Newspaper The Chicago Sun-Times acquired new subscribers through an unconventional appeal to its younger audience.
Article
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Alex Brownsell, Event Reports, IAB Research Breakfast, February 2020
An overview of UK news brand The Telegraph’s strategy to increase reader attention quality.
Article
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Alex Brownsell, Event Reports, INMA’s European News Media Conference, September 2019
Looks at how The San Francisco Chronicle is tackling the issues of declining print revenues and local engagement.
News
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06 December 2019
Consumer responses to advertising in news content varies significantly depending on the medium used, according to a study published by the Journal of Advertising Research (JAR).
Case Study
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Data and Marketing Association, Gold, 2019
The Times, a newspaper brand, increased engagement with its digital readers in the UK by launching an AI-driven butler called James to deliver tailored content.
Case Study
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Data and Marketing Association, Gold, 2019
The Guardian, a newspaper brand, increased its print subscriptions in the UK by creating a series of out-of-home posters and tube panels that made a nod to digital detoxing.
Case Study
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Data and Marketing Association, Bronze, 2019
The Guardian, a UK newspaper brand, launched innuendo-fuelled headlines on its dating section, Soulmates, to encourage sign-ups for like-minded people.
Case Study
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Lesley Myers-Lamptey, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019
The Times and The Sunday Times increased brand awareness and paid-for subscriptions by focusing on the 'madness' of UK politics in the face of an increasingly competitive category.
News
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15 October 2019
The Financial Times’ digital ads strategy following the introduction of the General Data Protection Regulation appears to have been a formula for success, bringing about a healthy spike in programmatic ad revenue.
News
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01 October 2019
When Amazon CEO Jeff Bezos bought the Washington Post in 2013, it was assumed that changes to the newspaper would soon be made, but few saw the licensing of its technology as an obvious step.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Congresso em Foco, a political news website, launched a platform that used machine learning algorithms to identify social media bots and raise awareness of fake content ahead of Brazil's presidential elections.
Case Study
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Case Studies on WARC, Creative Effectiveness Winner, 2019 Spikes Asia
The Times of India, an English-language daily newspaper in India, launched a purpose-driven campaign that challenged a 400-year-old tradition in India.
News
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20 September 2019
Local newspaper groups have been struggling for years in the digital age, but now Google has promised to help at least one British publisher find new ways of trying to make local digital news commercially viable.
Opinion
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Alex Brownsell, September 2019
Audience expectations around brand purpose are impacting the ways in which publishers work with advertisers, according to The Economist Group’s Mina Seetharaman.
Case Study
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SABRE Awards, Asia-Pacific, Capital Markets Communications, Gold, 2019
Singapore Press Holdings, a press publications company, shaped the perceptions of sell-side research analysts in Singapore by building relationships with them through face-to-face meetings.
Case Study
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Varchas Sinha, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Entrant, 2019
Daily newspaper Dainik Bhaskar ran a print-only campaign in India to encourage people to value truth over social media popularity and boost earned media in the process.
Case Study
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Nikhil Pillai, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Entrant, 2019
Hindi language newspaper, Dainik Bhaskar, grew subscribers by covering content that their readers wanted, in the Indian state of Bihar.
Case Study
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Nikhil Pillai, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Entrant, 2019
Hindi language newspaper, Dainik Bhaskar, used print and email to prove readership figures in order to boost advertising rates and volumes in the Indian state of Bihar.
News
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05 September 2019
For the first time the US Capital’s paper of record will include its vice president of product on the masthead, reflecting the essential role that engineers play in building a successful publisher and the Post’s ability to attract them.
Opinion
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Alex Brownsell, September 2019
David Buttle, the FT’s Global Marketing Director, Commercial, explains how brands and media owners can return marketing to a healthier balance between short- and long-term ad investment.
