Gunn Report•
Rohit Ohri, Gunn Insights, August 2018
The Times of India, an English-language daily newspaper in India, launched a purpose-driven campaign that challenged a 400-year-old tradition in India.
The New York Times (NYT), a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.
LOS ANGELES: The Los Angeles Times’ new owner made his fortune in medical and health-tech innovation, where he pioneered new cancer treatments and number-crunching methods.
NEW YORK: The symbiotic relationship between social media and news publishers has taken another turn as Snapchat partners with four news discovery platforms to give journalists access to pictures and video at times of breaking news.
LONDON: An independent review into the state of high-quality journalism in the UK has released evidence that overall press industry revenues have declined by more than half over the past decade.
GLOBAL: News publishers, hard hit by the switch to digital and a loss of print advertising revenue, are exploring new business models as they seek to counter a global loss of £28bn in revenue over the past five years, according to a new WARC ...
TOKYO: Branded content is an opportunity for media owners when the reputation of the publication itself and content quality are top of mind for readers, according to research by the Financial Times.
Case Study•
Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018
The New York Times (NYT), a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.
CANNES: The New York Times, the news provider, is tapping the combined power of purpose, principle and process as it seeks to further strengthen its brand.
Case Study•
Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2018
Libération, a French newspaper, increased sales by launching a campaign that spoke about the European Migration crisis by putting one of the paper's issues in the hands of refugees.
Article•
Low Lai Chow, Event Reports, Advertising Week Asia, May 2018
Branded content is an opportunity for media owners, with platform specific content and quality top of mind for consumers according to new research by Financial Times.
SYDNEY: Print news readership in Australia is continuing to grow even as print advertising spend declines, with online readership via websites and apps driving growth, according to new industry data.
NEW YORK: Nearly 200,000 female students have become new subscribers to The Wall Street Journal after the business publication made a conscious decision to close the gender gap in its reader base and following a successful ad campaign.
SYDNEY: The Sydney Morning Herald has seen a decline in the number of unique users of its website over the past year but it remains ahead of its digital news rivals in terms of ‘stickiness’, according to the latest Nielsen Digital ...
NEW YORK: The New York Times has announced the establishment of a specialist team, which focuses on data and the development of artificial intelligence tools to help brands and advertisers better understand its readers.
In the face of less and less valuable online ads that struggle to deliver value to both brands and publishers, is it time to rethink the church-state divide? Asks Jonathan Carter of Acxiom.
PARIS: Ditching a number of ad tech vendors has helped leading French news brands Le Figaro and Le Monde significantly increase their video ad revenue.
Article•
Mary Connors, Event Reports, TMRE in focus, May 2018
Research by BuzzFeed, the online media company, and Publicis Media, the agency, has found that many young consumers are struggling with the transition to adulthood.
Article•
Rebecca Burchnall and Andrew McLean, Admap Magazine, June 2018, pp. 25-27
Looks at ways to use data more wisely in order to predict the context in which marketing messages will be received, allowing for a more targeted approach.
Case Study•
Jack McLaren, Dan Radford, WARC Media Awards, Gold, Best Use of Data, 2017
Disney launched Rogue One, its second film in the Lucasfilms Star Wars franchise, using a data and technology infrastructure that enabled a personalised video and content experience across multiple platforms.
Article•
Stephen Whiteside, Event Reports, 4A's Strategy Festival, September 2017
Netflix’s unique blend of content savvy and technological expertise have helped the streaming platform rapidly build its subscriber base and content portfolio.
Case Study•
Hristos Varouhas, Jamie Mackay and Kent Pearson, Account Planning Group Australia, Grand Prix, Creative Planning Awards, 2006
Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time.
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