News Corp, the media and information services company, reported strong paid digital subscriber growth at its flagship titles during the past quarter, as its CEO reaffirmed a commitment to quality, and repeated calls for tech giants to pay a ...
Article•
Alex Brownsell, WARC Trends, October 2018
Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers.
Reach, publisher of the Daily Mirror, Daily Star and Daily Express, has reported a 20% drop in print advertising revenue across the group, a decline that coincides with a fall of 4% in circulation in the third quarter.
Case Study•
Direct Marketing Association - US, Bronze, 2018
Dainik Jagran, an Indian Hindi language daily newspaper, went beyond the margins of its pages, and used the power of community to demonstrate how the water crisis can be mitigated by people in India.
Case Study•
Direct Marketing Association - US, Silver, 2018
Dainik Jagran, an Indian Hindi language daily newspaper, leveraged its position as India's most read newspaper to lend a first-person voice on the gender issue and stir the conscience of Indians.
Case Study•
Direct Marketing Association - US, Gold, 2018
The Wall Street Journal (WSJ), a daily newspaper, personalised the otherwise uniform paywall to deliver the right message to the right user and increase subscriptions in the US.
Case Study•
Direct Marketing Association - US, Silver, 2018
Dainik Jagran, a Hindi language daily newspaper, increased readership among young readers in India by launching a page of moral values that spoke on current topics in a positive way.
News publishers looking to keep readers on their sites for longer can generate big gains with just a few small changes in the way they present links, research from the US shows.
Case Study•
Institute of Advertising Practitioners in Ireland, Silver, ADFX Awards, 2018
The Irish Times, an Irish daily broadsheet newspaper, turned their newly launched digital subscription service into a future-proofed and viable revenue generator and halted the decline of a newspaper to deliver a ROMI of €4.26.
The Sun has the greatest reach of any UK newsbrand but it is also the one least trusted by its readers, according to new research from the Published Audience Measurement Company (Pamco).
Gunn Report•
Rohit Ohri, Gunn Insights, August 2018
The Times of India, an English-language daily newspaper in India, launched a purpose-driven campaign that challenged a 400-year-old tradition in India.
The New York Times (NYT), a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.
LOS ANGELES: The Los Angeles Times’ new owner made his fortune in medical and health-tech innovation, where he pioneered new cancer treatments and number-crunching methods.
NEW YORK: The symbiotic relationship between social media and news publishers has taken another turn as Snapchat partners with four news discovery platforms to give journalists access to pictures and video at times of breaking news.
LONDON: An independent review into the state of high-quality journalism in the UK has released evidence that overall press industry revenues have declined by more than half over the past decade.
GLOBAL: News publishers, hard hit by the switch to digital and a loss of print advertising revenue, are exploring new business models as they seek to counter a global loss of £28bn in revenue over the past five years, according to a new WARC ...
TOKYO: Branded content is an opportunity for media owners when the reputation of the publication itself and content quality are top of mind for readers, according to research by the Financial Times.
Case Study•
Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2018
Libération, a French newspaper, increased sales by launching a campaign that spoke about the European Migration crisis by putting one of the paper's issues in the hands of refugees.
CANNES: The New York Times, the news provider, is tapping the combined power of purpose, principle and process as it seeks to further strengthen its brand.
Case Study•
Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018
The New York Times (NYT), a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.
Article•
Low Lai Chow, Event Reports, Advertising Week Asia, May 2018
Branded content is an opportunity for media owners, with platform specific content and quality top of mind for consumers according to new research by Financial Times.
SYDNEY: Print news readership in Australia is continuing to grow even as print advertising spend declines, with online readership via websites and apps driving growth, according to new industry data.
Article•
Alex Underwood, Admap Magazine, November 2018
Shares some insights on how Spotify personalises every touchpoint towards individuals in specific contexts and what marketers might learn from this approach.
Article•
Rebecca Burchnall and Andrew McLean, Admap Magazine, June 2018, pp. 25-27
Looks at ways to use data more wisely in order to predict the context in which marketing messages will be received, allowing for a more targeted approach.
Case Study•
Jack McLaren, Dan Radford, WARC Media Awards, Gold, Best Use of Data, 2017
Disney launched Rogue One, its second film in the Lucasfilms Star Wars franchise, using a data and technology infrastructure that enabled a personalised video and content experience across multiple platforms.
Case Study•
Chamari Kariyakaranage, David Phillips, Adrian Mills, WARC Awards, Silver, Effective Content Strategy, 2017
This case study describes how the Melbourne Film Festival used previous festival-goers to create content to bring new visitors to the Australian event.
