NEW YORK: The symbiotic relationship between social media and news publishers has taken another turn as Snapchat partners with four news discovery platforms to give journalists access to pictures and video at times of breaking news.
GLOBAL: News publishers, hard hit by the switch to digital and a loss of print advertising revenue, are exploring new business models as they seek to counter a global loss of £28bn in revenue over the past five years, according to a new WARC ...
Case Study•
Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018
The New York Times (NYT), a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.
Article•
Low Lai Chow, Event Reports, Advertising Week Asia, May 2018
Branded content is an opportunity for media owners, with platform specific content and quality top of mind for consumers according to new research by Financial Times.
SYDNEY: Print news readership in Australia is continuing to grow even as print advertising spend declines, with online readership via websites and apps driving growth, according to new industry data.
NEW YORK: Nearly 200,000 female students have become new subscribers to The Wall Street Journal after the business publication made a conscious decision to close the gender gap in its reader base and following a successful ad campaign.
SYDNEY: The Sydney Morning Herald has seen a decline in the number of unique users of its website over the past year but it remains ahead of its digital news rivals in terms of ‘stickiness’, according to the latest Nielsen Digital ...
NEW YORK: The New York Times has announced the establishment of a specialist team, which focuses on data and the development of artificial intelligence tools to help brands and advertisers better understand its readers.
In the face of less and less valuable online ads that struggle to deliver value to both brands and publishers, is it time to rethink the church-state divide? Asks Jonathan Carter of Acxiom.
PARIS: Ditching a number of ad tech vendors has helped leading French news brands Le Figaro and Le Monde significantly increase their video ad revenue.
WASHINGTON, DC: The US capital’s paper of record, the Washington Post, has completed a second consecutive year of profitability, and plans for expansion in 2019, according to an internal memo to staff.
LONDON: At least 20 regional newspapers in the UK have already published stories that were jointly written by robots and humans in a project that is being described as a world-first for journalism.
Research Paper•
MRS Awards, Finalist, Virginia Valentine Award for Cultural Insights, 2017
Johnston Press, a British multimedia company, leveraged semiotics to understand how best to communicate with the readership of British newspaper, 'The i'.
Case Study•
Direct Marketing Association - UK, Bronze, 2017
Sun Bets, a sports betting site, adopted the unapologetic tone of voice of The Sun newspaper to launch its betting brand through tailored communications in the UK.
Case Study•
Direct Marketing Association - UK, Bronze, 2017
The Sunday Times, a UK newspaper, presented its famous Rich List in a new and unexpected way, by placing the famous faces on the back of bucking rodeo bulls.
Case Study•
Direct Marketing Association - UK, Bronze, 2017
The Guardian, a British daily newspaper, created a comical, educational children’s book aimed at media planners to show them what The Guardian can deliver.
LONDON: English-language newsbrands operating internationally face stark choices in terms of which business model they follow, with only a handful likely to find success with paid subscriptions, according to a senior News Corp executive.
Article•
Rebecca Burchnall and Andrew McLean, Admap Magazine, June 2018, pp. 25-27
Despite technology enabling campaigns to be more tightly targeted than ever, campaign effectiveness is falling and people don’t seem to be as enamoured with advertising as they used to be.
Case Study•
Jack McLaren, Dan Radford, WARC Media Awards, Gold, Best Use of Data, 2017
Disney launched Rogue One, its second film in the Lucasfilms Star Wars franchise, using a data and technology infrastructure that enabled a personalised video and content experience across multiple platforms.
Article•
Stephen Whiteside, Event Reports, 4A's Strategy Festival, September 2017
Netflix’s unique blend of content savvy and technological expertise have helped the streaming platform rapidly build its subscriber base and content portfolio.
Case Study•
Ed Cracknell, WARC Awards, Gold, Effective Social Strategy, 2017
This case study shows how BT Sports, a sports broadcaster, successfully kicked off its summer programming in the UK with a campaign that recreated famous football moments and asked fans to submit their own.
Case Study•
Hristos Varouhas, Jamie Mackay and Kent Pearson, Account Planning Group Australia, Grand Prix, Creative Planning Awards, 2006
Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time.
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