Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
The New York Times, the news brand, is preparing for the next-generation journalism opportunities that will be provided by 5G connectivity.
Case Study
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Jay Potash, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2018
American newspaper The New York Times drew attention to the need for a functioning free press in the US through a multichannel strategy around World Press Freedom Day.
News
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09 November 2018
News Corp, the media and information services company, reported strong paid digital subscriber growth at its flagship titles during the past quarter, as its CEO reaffirmed a commitment to quality, and repeated calls for tech giants to pay a ...
Article
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Alex Brownsell, WARC Trends, October 2018
Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers.
News
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09 October 2018
Reach, publisher of the Daily Mirror, Daily Star and Daily Express, has reported a 20% drop in print advertising revenue across the group, a decline that coincides with a fall of 4% in circulation in the third quarter.
Case Study
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Direct Marketing Association - US, Bronze, 2018
Dainik Jagran, an Indian Hindi language daily newspaper, went beyond the margins of its pages, and used the power of community to demonstrate how the water crisis can be mitigated by people in India.
Case Study
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Direct Marketing Association - US, Silver, 2018
Dainik Jagran, an Indian Hindi language daily newspaper, leveraged its position as India's most read newspaper to lend a first-person voice on the gender issue and stir the conscience of Indians.
Case Study
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Direct Marketing Association - US, Gold, 2018
The Wall Street Journal (WSJ), a daily newspaper, personalised the otherwise uniform paywall to deliver the right message to the right user and increase subscriptions in the US.
Case Study
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Direct Marketing Association - US, Silver, 2018
Dainik Jagran, a Hindi language daily newspaper, increased readership among young readers in India by launching a page of moral values that spoke on current topics in a positive way.
News
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02 October 2018
News publishers looking to keep readers on their sites for longer can generate big gains with just a few small changes in the way they present links, research from the US shows.
Case Study
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Institute of Advertising Practitioners in Ireland, Silver, ADFX Awards, 2018
The Irish Times, an Irish daily broadsheet newspaper, turned their newly launched digital subscription service into a future-proofed and viable revenue generator and halted the decline of a newspaper to deliver a ROMI of €4.26.
News
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18 September 2018
The Sun has the greatest reach of any UK newsbrand but it is also the one least trusted by its readers, according to new research from the Published Audience Measurement Company (Pamco).
Gunn Report
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Rohit Ohri, Gunn Insights, August 2018
The Times of India, an English-language daily newspaper in India, launched a purpose-driven campaign that challenged a 400-year-old tradition in India.
Gunn Report
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Gunn Insights, August 2018
The New York Times (NYT), a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.
News
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24 July 2018
LOS ANGELES: The Los Angeles Times’ new owner made his fortune in medical and health-tech innovation, where he pioneered new cancer treatments and number-crunching methods.
News
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19 July 2018
NEW YORK: The symbiotic relationship between social media and news publishers has taken another turn as Snapchat partners with four news discovery platforms to give journalists access to pictures and video at times of breaking news.
Article
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Brian Carruthers, Event Reports, Big Day of Data, June 2018
Contextual advertising is difficult to achieve, but can be incredibly powerful, as both Channel 4 and Trinity Mirror show.
News
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29 June 2018
LONDON: An independent review into the state of high-quality journalism in the UK has released evidence that overall press industry revenues have declined by more than half over the past decade.
News
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28 June 2018
GLOBAL: News publishers, hard hit by the switch to digital and a loss of print advertising revenue, are exploring new business models as they seek to counter a global loss of £28bn in revenue over the past five years, according to a new WARC ...
News
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25 June 2018
TOKYO: Branded content is an opportunity for media owners when the reputation of the publication itself and content quality are top of mind for readers, according to research by the Financial Times.
Case Study
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Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2018
Libération, a French newspaper, increased sales by launching a campaign that spoke about the European Migration crisis by putting one of the paper's issues in the hands of refugees.
Case Study
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Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018
The New York Times (NYT), a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.
News
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22 June 2018
CANNES: The New York Times, the news provider, is tapping the combined power of purpose, principle and process as it seeks to further strengthen its brand.
Article
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Low Lai Chow, Event Reports, Advertising Week Asia, May 2018
Branded content is an opportunity for media owners, with platform specific content and quality top of mind for consumers according to new research by Financial Times.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2018
The New York Times, the media company, has taken a multi-faceted approach to strengthening its brand.
