Media & publishing

Axel Springer's evolution into a digital 'über first' business

News • 02 July 2019

German publisher Axel Springer has reinvented itself as a digital business over the past decade, moving from a point where just 1% of profits came from digital products to the current position where they generate around 80%.

Unesco, The New York Times And Participating News Organizations: Read More. Listen More.

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

The New York Times, a news publication, encouraged its readers in the US to step out of their political echo-chambers on World Press Freedom Day.

The Times Of India: Sindoor Khela – #NoConditionsApply

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2019

The Times of India, an English-language daily newspaper in India, launched a purpose-driven campaign that challenged a 400-year-old tradition in India.

Libération: Check News

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Libération, a French newspaper, raised awareness of its political fact-checker, which prioritised journalistic quality and rigour during the French election, becoming a flagship for French journalism.

NY Times Co: AI offerings drive unprecedented audience insights

Article • Geoffrey Precourt, Event Reports, ARF AUDIENCEXSCIENCE, April 2019

The New York Times Co., the media company, believes that contextual targeting represents a powerful resource for marketers.

How the Financial Times shows the value of membership

News • 21 May 2019

Following the news that the Financial Times, the business newspaper title, has gained one million subscribers, the wider publishing industry is now witnessing the power that an engagement-focused membership model now holds and assessing where else ...

How measuring engagement gained the Financial Times 1 million subscribers

Article • Brian Carruthers, Event Reports, The Digital Transformation Conference, May 2019

The Financial Times has successfully built a digital subscription business around driving engagement.

The New York Times plots the podcast future

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

The New York Times, the news brand, is using podcasts as a new way to reach consumers with compelling content.

Subscriptions and donations: the best way forward?

Opinion • Ben Barokas, May 2019

As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the pros and cons.

How The New York Times is tapping voice technology

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

The New York Times, the news provider, has begun experimenting with voice technology as a means of driving new forms of consumer engagement.

A neuroscientific method for assessing effectiveness of digital vs. print ads: using biometric techniques to measure cross-media ad experience and recall

Research Paper • Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, and Jesper Clement, Journal of Advertising Research, Digital First, April 2019

Marketers can choose among various media to convey advertising, ranging from printed advertising on paper to websites through the Internet and mobile through smartphones and tablets.

Prisa Media develops emotion-based targeting

News • 30 April 2019

Prisa Media, publisher of news titles including El Pais and Cinco Dias, is using machine learning to develop emotion-based segmentation in order to refine the context of hard news stories that advertisers might otherwise be reluctant to advertise ...

Axel Springer builds audience segments with machine learning

News • 19 April 2019

German publisher Axel Springer is using machine learning to fuse disparate data sources and create three-dimensional “maps” that cluster users around likely interest groups.

Local news publishers buy in automated news

News • 10 April 2019

A total of 329 print, digital and radio outlets across the UK are now using stories generated by Radar, the Press Association’s automated news service.

How Axel Springer is using its data to offer brands new insights into audiences

Article • Alex Brownsell, Event Reports, Data Talks, March 2019

German publisher Axel Springer partnered with 1PlusX, a data management platform provider, to help it offer advertisers more sophisticated data-driven audience targeting tools.

Financial Times reaches a million paid-for readers

News • 02 April 2019

Total paid-for readership of the Financial Times has broken through the million-reader mark for the first time, according to owner Nikkei.

The New York Times turns to television with “The Weekly”

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

The New York Times, the news provider, is expanding onto television with a new show called “The Weekly”, a move that represents another step forward in the brand’s growing efforts at diversification.

New Apple services: the details

News • 26 March 2019

Apple TV+, the new Apple streaming service announced yesterday, pitches the device manufacturer into a crowded market as it shifts its business strategy towards original content and digital services.

Five steps to help publishers take control of their audience data

Article • Joe Root, WARC Exclusive, March 2019

A guide for digital media publishers on how to implement a data-driven advertising sales model, using first-party audience data.

The Guardian: brand strategy is not building trust

News • 20 March 2019

A relentless focus on short-term advertising is acting to the detriment of long-term brand building, according to the CEO of the Guardian Media Group.

The Guardian looks beyond advertising for future growth

Article • Alex Brownsell, Event Reports, ISBA Conference, March 2019

The Guardian, the newspaper brand, is prioritising the development of reader-generated revenues amid concerns about the state of the advertising market.

The New York Times seeks to 'close the loop'

News • 12 March 2019

The New York Times is exploring multiple new ways of engaging with readers as part of its ongoing efforts to recruit and retain new subscribers, including joining the dots between its journalism and how that affects the wider world.

Publishers, brands, and the threat of "deep fakes"

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

Deep fakes, the name for deceptive videos that have been created or altered using deep learning and artificial intelligence, could soon pose a meaningful threat for publishers and brands alike.

How The New York Times views news and ads in the digital age

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

The New York Times, the news provider, is seeking to balance advertising and other sources of revenue in building its brand and business alike.

The New York Times: The Truth is Hard to Find

Rankings • WARC Effective 100, 2019

The New York Times, a news publication, increased subscriptions in the US by launching a campaign that highlighted its commitment to truthful reporting.