The full impact of COVID-19 on broadcast advertising was laid bare in ITV’s Q2 results, announced yesterday, which revealed that ad revenues were down 43% year-on-year for the three months to the end of June.
Spotify, the streaming music site, has seen significant shifts in device usage and in the type of audio that users across Southeast Asia are listening to during lockdowns, which has potentially important ramifications for marketers.
Luxury fashion brand Burberry has partnered with Tencent’s WeChat to combine the physical and social media worlds in a new way; a ‘social retail’ store in Shenzhen is the result.
A draft mandatory code from the Australian Competition & Consumer Commission aims to enable local media to bargain with Google and Facebook to receive fair payment for their news content.
Dating apps have evolved to enable users to find social connections generally as well as romance, and in doing so are giving brands more opportunities to create moments which are worth talking about.
India is a colossal market with similarly sized opportunities to offer banking products to millions of people coming online for the first time – with WhatsApp, Facebook is planning to make a play for finance among its largest user base, a move ...
Amazon-owned streaming service Twitch is growing its presence in traditional as well as e-sports with a new deal struck to feature exclusive content from four elite European clubs: Real Madrid, Paris Saint-Germain, Juventus, and Arsenal.
Article•
Giandomenico Di Domenico and Marco Visentin, International Journal of Market Research, Vol. 63, No. 4, 2020, pp. 409-417
Scholars in different scientific fields and practitioners are analyzing the rise of production and diffusion of fake news and problematic information that is rapidly contaminating the digital world.
With the long-term fate of TikTok in major markets like Australia and India uncertain, while major media outlets like ABS-CBN in the Philippines shut down – the media landscape is about to enter a period of volatility that advertisers must be prepared for.
Article•
OMG Omnicom MediaGroup, Research on WARC, July 2020
Insights into evolving media consumption habits, content formats, and media platforms and brands that are seeing increased adoption in India during the COVID-19 outbreak.
The Australian government is reportedly scrutinising TikTok for any risks it may pose to users from around potential foreign interference and data privacy issues.
Entertainment giant Disney has cut its spending on Facebook ads radically, as the company quietly agrees that the social network must do more to clean up the speech on its platform amid the #StopHateforProfit boycotts.
With the Disney-owned and partially ad-supported streaming service, Hulu, is launching a self-service tool, part of an increasingly common feature designed to make advertising on platforms easier for small business.
Case Study•
SABRE Awards, In2 EMEA, Best Use of Social Networks, Gold, 2020
Twitter, a social media platform, encouraged women in the UK to have their smear tests by starting an open conversation on its platform in collaboration with Jo's Cervical Cancer Trust.
Food delivery giant Meituan Dianping and video streaming platform Bilibili are reported to have joined ride-hailing startup Didi Chuxing in exploring the possible use of a digital currency developed by the People’s Bank of China.
With the announcement that the search giant is planning to invest $10 billion in the Indian market over the next five years, Google is likely to have an impact on companies large and small.
The questions swirling around the suitability of Facebook’s open platform for advertising mask a different debate: whether advertising has forgotten its role in ensuring a healthy media ecosystem.
As well as introducing consumers to new digital media channels – from e-commerce to livestreaming – the COVID-19 lockdown may have a positive long-term impact on the number of people spending money on in- and out-of-home entertainment, research ...
In another sign of the growing maturity of the podcast market, Omnicom Media Group has struck a deal with Spotify that will see it spending $20m on advertising in podcasts during the second half of this year.
A sweeping new security law in Hong Kong has raised questions for big tech companies’ operations in the territory, with Facebook, Google and Twitter temporarily blocking authorities’ access to user data; TikTok – under pressure around the world for ...
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
GroupM looks at the media landscape through the prism of the expenditure of large advertisers and examines some of the key protagonists that affect media supply.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
Welcome back to WARC!
We’ve made some exciting changes since your last visit, bringing you:
Latest category insights straight to your homepage
A new Evidence series on key marketing questions
Category campaign data from recent case studies
By continuing to use the site, you agree to the use of cookies. You can change this and find out more here
