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The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

Hype Magazine / Tears Foundation: #Blame No More

Rankings • WARC Creative 100, 2021

Print brand Hype Magazine and the charity Tears Foundation worked together to combat victim blaming in South Africa.

How direct publisher integrations can help chart the future of advertising

Article • Jane Ostler, WARC Exclusive, Spotlight US, March 2021

Explains why direct integrations with publishers may be one path forward for marketers in a post-cookie world.

Buying ads with under-represented publishers – at scale – lets marketers vote their values

Article • Samantha Skey, WARC Exclusive, Spotlight US, March 2021

Discusses how 2020 has offered opportunity for brands to support smaller and more diverse publishers.

Beyond the Cookie: The Future of Advertising for Marketers & Publishers

Article • Lotame, Research on WARC, March, 2021

Lotame, a data solutions company, conducted a global survey of over 1,000 marketers and publishers to understand what the future of advertising, beyond the cookie, means and how its primary stakeholders are preparing.

Sports media and Netflix see success on TikTok

Data • Rob Clapp, WARC Data Points, March 2021

An overview of TikTok engagement across different account categories.

Spot volume down by a tenth as coronavirus hit

Data • Rob Clapp, WARC Data Points, February 2021

An overview of TV advertising spot volumes by category in Australia between September 2019 and December 2020.

What Facebook pulling news content in Australia means for advertisers

Opinion • Ben Willee, February 2021

In Australia, Facebook has gone nuclear in response to the government’s News Media Bargaining Code. Spinach’s Ben Willee on what all this means for advertisers.

EU: Google and Facebook could face publisher payments in Australia-style plans

News • 10 February 2021

The European Parliament is considering new powers to force platforms to accept binding arbitration in licensing talks and to give publishers advance warnings of algorithmic changes, in a major blow to Google and Facebook, who have opposed such measur

What can the entertainment industry do to stay relevant and create value in 2021?

Opinion • David Stevens, February 2021

David Stevens, Senior Strategy Director at Wolff Olins, highlights the opportunity for entertainment brands to create value by representing more people with new voices, new stories and new ideas about what excites us and unites us.

BBC Global News could move to a subscription model

News • 05 February 2021

The BBC, which currently relies on advertising and licensing to fund its English language Global News service via the BBC World News channel and BBC.

Reach Solutions: In safe hands

Article • Research on WARC, February 2021

Online safety and regulation has been an issue for a number of years, with high profile incidents fuelling concerns among both the public and advertisers.

Unilever signals the rising importance of conscious media buying

Opinion • Alex Brownsell, January 2021

Media owners will be on alert at news that Unilever is committed to re-directing investment to more ‘diverse suppliers’, writes WARC’s Alex Brownsell.

News Media Bargaining Code fight escalates with Facebook, Google ultimatums

News • 25 January 2021

Social media giant Facebook has added its voice in opposition to the proposed NMBC, saying it would have to prioritise other markets and stop hosting news in Australia; Google, meanwhile, has said it would need to pull out of the Australian search ma

Top Trends in Media and Society for 2021

Article • Dan Calladine, WARC Webinars, January 2021

Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.

Axios new revenue stream: communication itself

News • 18 January 2021

‘Smart brevity’ newsmonger Axios is planning to diversify its revenue beyond supplying information: by selling its bullet-pointed in-depth short-form style as a service.

Google experiments with burying commercial news

News • 15 January 2021

Google has taken the extraordinary step of trialling the suppression of search results that link to commercial news outlets, part of a campaign against the proposed News Media Bargaining Code, as the search giant claims the draft law will undermine t

Trends of the month: Facebook regulation, FMCG growth in China and digital publishers

Opinion • Rob Clapp, January 2021

This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.

Lessons from Conde Nast’s alleged audio mistakes

News • 14 January 2021

Stories of failure tend to be more useful than stories about success, and with podcasts gaining popularity as a deep engagement medium, companies are scrambling to assemble capabilities and, as former CN Audio employees allege in an open letter, maki

Carat Trends 2021: 정서적으로 지적인 마케팅의 해

Article • Research on WARC, January 2021

이 문서는 2021년 스마트하고 정서적으로 지적인 경험을 구축할 수 있는 방법에 대해 생각할 시작점을 제공한다.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points, January 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Facebook says it will pay UK publishers for news – now what?

News • 02 December 2020

Facebook will pay certain UK publishers to feature stories in a new Facebook News tab beginning in January 2021, but critics fear even more power in the hands of a few.

Norway, Media & Publishing adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the media & publishing sector in Norway since 2013.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
What we know about marketing on TikTok

Article • WARC Best Practice, October 2020

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
A guide to TikTok for brands

Article • Frances Sinclair, WARC Best Practice, February 2020

A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
What's working in entertainment & media

Article • WARC Category Intelligence, August 2020

Global strategies, campaign updates and trends in the entertainment and media category.
BigPond - Why emotional differentiation wins

Case Study • Hristos Varouhas, Jamie Mackay and Kent Pearson, Account Planning Group Australia, Grand Prix, Creative Planning Awards, 2006, pp. 0-0

Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time.
Behavioural economics: Immersive research, decisions and comms challenges

Article • Anna Miley, John Kenny and Sonia Misak, WARC Webinars, April 2020

Discusses how companies are outperforming their peers by applying behavioural economics to their marketing strategy.