Media & publishing

Facebook aims to become a shopping destination

News • 21 May 2020

Businesses big and very small can now set up an online store to sell their products on Facebook and Instagram, and with no fee.

Four scenarios for a cookieless future from Mediahuis

Article • Brian Carruthers, Event Reports, INMA webinar, May 2020

Publishers are having to adapt to a future without cookies.

Brand safety in the COVID-19 crisis

Article • Trustworthy Accountability Group, Research on WARC, May 2020

Looks at how brands can deal with the increased amount of fraudulent and malware activity during the COVID-19 crisis.

Galloway: ‘A fifth of media firms won’t make it out of the ICU’

Article • Sam Peña-Taylor, Event Reports, DLD Sync, May 2020

The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.

‘Come together’: Why COVID-19 is having a huge impact on UK audiences

Opinion • Denise Turner, May 2020

New research from Newsworks, the marketing body for UK national newspapers, shows that the coronavirus pandemic poses a unique threat to consumers’ key priorities in life.

YouGov Ad of the Month – US: Quibi

Opinion • BrandIndex, May 2020

Mobile-video platform Quibi saw the greatest increase in ad awareness in the US during April. Quibi might be going after YouTube.

Thirteen monetisation models for media owners

Article • Alex Brownsell, WARC COVID-19 Series, May 2020

An overview of potential revenue channels for content publishers by global magazine media network FIPP.

ITV innovates during the coronavirus crisis

News • 04 May 2020

UK broadcaster ITV has had to adapt quickly, both commercially and in terms of production, during the current health crisis, and chief executive Carolyn McCall believes the company is now bouncing back.

Media owners offer creative help

News • 04 May 2020

Media owners are offering a range of services in an attempt to keep advertisers on board during lockdown; a common theme is help with creative, either in finding the right tone or in finding ways to develop new creative.

Audiences are turning to TV in this crisis. How are broadcasters and brands showing their support?

Opinion • Stéphane Coruble, May 2020

Stéphane Coruble, CEO of RTL AdConnect, reflects on how broadcasters and advertisers are adopting a new approach to retain relevancy during the COVID-19 lockdown.

Spotify’s audio-first strategy resonates in COVID-19

News • 01 May 2020

It’s likely that while you read this, Spotify is streaming a song or a podcast; as this sentence is written, the Sweden-headquartered service is playing music to soothe and focus – as a result, lockdown has delivered a strong end to Spotify’s first ...

High Times takes the Playboy route with new acquisition

News • 30 April 2020

The owner of cult marijuana magazine, High Times, is expanding into a retail presence with the purchase of Harvest Health & Recreation Californian dispensary business as part of a diversification away from a difficult and changeable publishing ...

Mixed messages from the world of Aussie magazines

News • 30 April 2020

While Bauer Media announces the temporary suspension of a number of print titles in Australia due to the effects of COVID-19 on ad revenue, iconic UK mag NME says it will launch a print edition Down Under.

El Tiempo: #WomenRewriteWomen

Case Study • Carolina Mejia, Annabelle Butler, Jane Dorsett, WARC Awards, Shortlisted, Effective Social Strategy, 2020

Newspaper El Tiempo persuaded influential female writers to rewrite sexist headlines through a social and owned media campaign to highlight the problem of sexism in Colombia.

Behavioural economics: Immersive research, decisions and comms challenges

Article • Anna Miley, John Kenny and Sonia Misak, WARC COVID-19 Series, April 2020

Discusses how companies are outperforming their peers by applying behavioural economics to their marketing strategy.

Unleashing the power of Weibo ads

Article • Fabernovel, WARC Best Practice, April 2020

Sina Weibo played a central role during the COVID-19 crisis, during which Chinese consumers ﬂocked to express themselves, seek reliable information and debate over hot topics that were viewed over 12.4 billion times.

Travel and entertainment sectors “shut down” as digital advertising adjusts to new uncertainties

Article • Geoffrey Precourt, WARC COVID-19 Series, ARF Coronavirus Virtual Town Hall, March 2020

COVID-19 will have a varied impact on particular industries, and requires careful on-going analysis among marketers given the rapid pace of change.

The Times of India: Lost Votes

Case Study • WARC Awards, Shortlisted, Effective Content Strategy, 2020

English-language daily the Times of India threw its might behind a voting rights campaign, raising its profile among younger readers in the country.

Times of India: Out & Proud – India Comes Out of the Closet

Case Study • Saad Khan, Trinolda Colaco, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020

The Times of India newspaper sparked a nationwide movement to normalise LGBTQ with a special Out and Proud classifieds section in India.

Google accused of serious harm to press and ordered to pay

News • 10 April 2020

In France, an antitrust crackdown has seen the global search giant ordered to pay publishers for the news it displays on its own Google News service.

VAB Bulletin: TV viewing in the time of COVID-19

Article • WARC COVID-19 Series, April 2020

With people confined to their homes and seeking both a constant source of news and a welcome distraction, VAB sought to quantify the affect that COVID-19's “new normal” has had on TV viewership.

Jumanji, The Next Level: Taking TV to the Next Level

Case Study • Tamara Cross, Stephen Cooke, WARC Awards, Shortlisted, Effective Innovation, 2020

Entertainment company Sony Pictures launched the second film in the Jumanji franchise in the UK through an integration with one of the country’s most popular reality shows.

COVID-19: Publishers are stuck between a reader rock and an advertising hard place

Opinion • Alex Brownsell, April 2020

Publishers hope to emerge from the crisis by fortifying brand and user relationships – even if that means accepting short-term pain, writes Alex Brownsell.

YouGov Ad of the Month – UK: Disney+

Opinion • BrandIndex, April 2020

During March, streaming platform Disney+ achieved the highest uplift in Ad Awareness of any brand in the UK with a +11.2 change in score.

GlobalWebIndex Coronavirus Research, Wave Four: Media consumption and sport

Research Paper • GWI, WARC COVID-19 Series, April 2020

Details data collected by GlobalWebIndex between March 25-30th in the US and UK, dedicated to media, news consumption, and sport in the coronavirus outbreak.