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The Ozone Project: Building the premium digital advertising platform of the future

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

The Ozone Project, an advertising and audience platform, increased revenue in the UK by rebuilding its platform based on trust and fairness.

Marketing budgets now just 6.4% of revenue

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of marketing budgets as a share of total revenue.

The future of identity after third-party cookies

Article • Rob Berjon, WARC Webinars, July 2021

Robin Berjon, VP Data Governance at The New York Times, explains why user identity is only ever meaningful – and meaningfully actionable – in a specific context, and shares the Times’s vision for the future of contextual targeting.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points (Curated), July 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

A new twist on privacy – planning for a post-cookie and IDFA world

Article • Jennifer Pelino, WARC Exclusive, July 2021

Implications for the advertising industry as it navigates new data privacy and compliance rules.

Marketing imperatives for a cookieless world

Opinion • Ranga Somanathan, July 2021

The demise of third-party cookies is an opportunity for both brands and publishers to rectify a marketing ‘dystopia’, argues Ranga Somanathan.

Dealing with the cookie apocalypse: How to retain your data and measure performance

Article • Flaviano Faleiro, WARC Exclusive, July 2021

The future of advertising will be defined by the ability of a brand to take charge of its own data.

The WARC Guide to The future of identity

Article • WARC Best Practice, July 2021

A summary of new thinking and best practice on the future of identity.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points (Curated), July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Japan, Media & Publishing advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the media & publishing sector in Japan since 2008.

Italy, Media & Publishing advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the media & publishing sector in Italy since 2013.

Germany, Media & Publishing advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the media & publishing sector in Germany since 2013.

India, Media advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the media sector in India since 2013.

New Zealand, Media & Publishing adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the media & publishing sector in New Zealand since 2013.

Indonesia, Media & Publishing adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the media & publishing sector in Indonesia since 2013.

Belgium, Media & Publishing advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the media & publishing sector in Belgium since 2013.

US, Media & Publishing advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the media & publishing sector in the United States since 2013.

South Korea, Media & Publishing adspend by medium

Data • Cinzia Petio, WARC Data Points (Curated), July 2021

An overview of advertising spend by medium in the media & publishing sector in South Korea since 2013.

Sweden, Media & Publishing advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Curated), July 2021

An overview of advertising spend by medium in the media & publishing sector in Sweden since 2013.

Philippines, Media & Publishing adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the media & publishing sector in the Philippines since 2013.

Norway, Media & Publishing adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the media & publishing sector in Norway since 2013.

Taiwan, Media & Publishing adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the media & publishing sector in Taiwan since 2013.

Spain, Media & Publishing adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the media & publishing sector in Spain since 2013.

Thailand, Media & Publishing adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the media & publishing sector in Thailand since 2013.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
What we know about marketing on TikTok

Article • WARC Best Practice, April 2021

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
The WARC Guide to The future of identity

Article • WARC Best Practice, July 2021

A summary of new thinking and best practice on the future of identity.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
A guide to TikTok for brands

Article • Frances Sinclair, WARC Best Practice, February 2020

A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
Top Trends in Media and Society for 2021

Article • Dan Calladine, WARC Webinars, January 2021

Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.