Opinion
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Richard Reeves, June 2021
Premium publishers tick all the boxes for advertisers but they have been adversely affected by brand safety measures, says AOP’s Richard Reeves.
Article
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Sam Peña-Taylor, Event Reports, VideoWeek's Future of Identity, March 2021
Explores some of the options for post-cookie ad targeting and how publisher groups like the Ozone Project and adtech organisation’s like WarnerMedia’s Xandr are looking to the future.
Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.
Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.
Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.
Rankings
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WARC Creative 100, 2021
Print brand Hype Magazine and the charity Tears Foundation worked together to combat victim blaming in South Africa.
Article
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Jane Ostler, WARC Exclusive, Spotlight US, March 2021
Explains why direct integrations with publishers may be one path forward for marketers in a post-cookie world.
Article
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Samantha Skey, WARC Exclusive, Spotlight US, March 2021
Discusses how 2020 has offered opportunity for brands to support smaller and more diverse publishers.
Article
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Lotame, Research on WARC, March, 2021
Lotame, a data solutions company, conducted a global survey of over 1,000 marketers and publishers to understand what the future of advertising, beyond the cookie, means and how its primary stakeholders are preparing.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of TikTok engagement across different account categories.
Data
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Rob Clapp, WARC Data Points, February 2021
An overview of TV advertising spot volumes by category in Australia between September 2019 and December 2020.
Opinion
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Ben Willee, February 2021
In Australia, Facebook has gone nuclear in response to the government’s News Media Bargaining Code. Spinach’s Ben Willee on what all this means for advertisers.
News
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10 February 2021
The European Parliament is considering new powers to force platforms to accept binding arbitration in licensing talks and to give publishers advance warnings of algorithmic changes, in a major blow to Google and Facebook, who have opposed such measur
Opinion
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David Stevens, February 2021
David Stevens, Senior Strategy Director at Wolff Olins, highlights the opportunity for entertainment brands to create value by representing more people with new voices, new stories and new ideas about what excites us and unites us.
News
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05 February 2021
The BBC, which currently relies on advertising and licensing to fund its English language Global News service via the BBC World News channel and BBC.
Article
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Research on WARC, February 2021
Online safety and regulation has been an issue for a number of years, with high profile incidents fuelling concerns among both the public and advertisers.
Opinion
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Alex Brownsell, January 2021
Media owners will be on alert at news that Unilever is committed to re-directing investment to more ‘diverse suppliers’, writes WARC’s Alex Brownsell.
News
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25 January 2021
Social media giant Facebook has added its voice in opposition to the proposed NMBC, saying it would have to prioritise other markets and stop hosting news in Australia; Google, meanwhile, has said it would need to pull out of the Australian search ma
Article
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Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
News
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18 January 2021
‘Smart brevity’ newsmonger Axios is planning to diversify its revenue beyond supplying information: by selling its bullet-pointed in-depth short-form style as a service.
News
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15 January 2021
Google has taken the extraordinary step of trialling the suppression of search results that link to commercial news outlets, part of a campaign against the proposed News Media Bargaining Code, as the search giant claims the draft law will undermine t
Opinion
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Rob Clapp, January 2021
This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.
News
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14 January 2021
Stories of failure tend to be more useful than stories about success, and with podcasts gaining popularity as a deep engagement medium, companies are scrambling to assemble capabilities and, as former CN Audio employees allege in an open letter, maki
Article
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Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Data
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Marte Aune, WARC Data Points, January 2021
A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.
