Media & publishing
Article •A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
Article •Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
Case Study •Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time.
Article •Global strategies, campaign updates and trends in the entertainment and media category.
Article •Looks at how companies need to prepare for the super app era in commerce by examining how WeChat birthed the revolution and how super apps have spread across Asia.
Article •Discusses how companies are outperforming their peers by applying behavioural economics to their marketing strategy.