Emotional print ads are typically more persuasive than informational appeals, except when the goal is to highlight a brand’s unique selling proposition, according to a study published in the Journal of Advertising Research (JAR).
Amy Rodgers, Sophie Harding, Steve Lok and Damian Ryan, WARC Webinars, October 2018
Steve Lok, global head of Martech at The Economist, Sophie Harding, trends and insights director at Mindshare, and Damian Ryan, partner at Moore Stephens, discuss findings from the recent Martech Report.
CHICAGO: Following an extended dalliance with becoming a lifestyle brand, Playboy magazine is hiring in media and focussing on creating provocative, progressive content in a more enlightened era than its founding.
LONDON: The UK’s three leading consumer magazine publishers all saw total average circulations decline in the first half of 2018, but observers have suggested that there are grounds for optimism in the latest ABC data.
SABRE Awards, Gold Sabre Award For Multicultural Marketing, EMEA, 2018
Inter-Religious Council in Bosnia and Herzegovina, a non-governmental organization, launched the One Book for Peace campaign in the Balkans to draw on the similarities between messages in the Bible and the Quran.
SANTA MONICA: The US may not be sending a team to this summer’s World Cup in Russia, but brands will still be able to tap into plenty of interest among the Latino community, according to a Panini executive.
MUMBAI: VICE, the youth media brand, has officially launched its operation in India, in partnership with The Times of India Group, as it targets what will be the youngest country in the world in a couple of years’ time.
GLOBAL: Publishers are on the front line for GDPR compliance and have a unique opportunity to deliver transparency and boost consumer trust while also addressing issues such as ad blocking, an industry figure maintains.
Adrian Newby, WARC Best Practice, March 2018
Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.
Jack McLaren, Dan Radford, WARC Media Awards, Gold, Best Use of Data, 2017
Disney launched Rogue One, its second film in the Lucasfilms Star Wars franchise, using a data and technology infrastructure that enabled a personalised video and content experience across multiple platforms.