Case Study•
Jay Chiat Strategic Excellence Awards, Silver, National Strategy, 2019
Gazeta.pl, a socially conscious news portal, purchased Polish porn magazine Your Weekend and released its last ever issue with content around gender equality, equal rights and sexism to encourage sex education in Poland.
DC Thomson, the UK publisher with titles ranging from the Dundee Courier to the iconic Beano comic, has launched a premium monthly magazine aimed at women aged over 55 and it is confident advertisers will want to reach this demographic.
Case Study•
SABRE Awards, Asia-Pacific, Educational & Cultural Institutions, Gold, 2019
Lungteng Cultural Co, a publisher in the high school textbook industry, launched a video campaign in Taiwan that encouraged teachers to place trust in the brand and express their feelings.
Magazine publishers Condé Nast and Hearst are restructuring their sales and marketing divisions to better serve advertisers, while disappointing results at Axel Springer could herald changes there under its new private equity partnership.
Article•
Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
Hearst Magazines, the media company, has put Slack, a messaging and collaboration system for enterprises, at the heart of its efforts to spread audience insights.
The Face, the seminal British magazine born in a troubled 1980 before folding in 2004, is returning in an equally troubled 2019, with its first print edition due to drop this month.
Article•
Sam Peña-Taylor, WARC Exclusive, July 2019
The Face, the original lifestyle magazine born in London 1980 before folding in 2004, has returned with the same original purpose and a new media strategy.
From an inauspicious beginning, podcasts have become a central part of the content flow at Empire, the world’s biggest film magazine, and attracted some unexpected partners.
German publisher Axel Springer has reinvented itself as a digital business over the past decade, moving from a point where just 1% of profits came from digital products to the current position where they generate around 80%.
Article•
Brian Carruthers, Event Reports, IAB Sound Investment Seminar, May 2019
Film magazine Empire’s move into podcasts was accidental but inspired as this format has enabled it to escape the restrictions of print and build engagement with fans.
Article•
Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
Hearst Magazines, the publishing company that owns brands including Esquire, Cosmopolitan and Harper’s Bazaar, is putting data at the heart of its digital transformation efforts.
Print is no longer the primary consideration for Conde Nast’s portfolio of magazine brands as the publisher instead seeks to build out a “an ecosystem of consumer experiences” that can marry global cachet with local relevance.
Case Study•
Design Business Association, Silver, 2019
The British National Formulary, a British pharmaceutical reference book, launched an app version of its book, with design inspiration coming from its original print copy, to reach healthcare professionals in the UK.
Case Study•
Case Studies on WARC, Winner, Financial Services, 2019
Deutsche Bank, an investment banking company, connected with 415 treasury professionals across many industries in Germany to ensure it is seen as a global leader in transaction banking.
Case Study•
SABRE Awards, EMEA, Entertainment, Gold, 2019
The Roald Dahl Story Company, the organisation that manages the copyrights of author Roald Dahl, employed a content-led approach to celebrate the 30th anniversary of the children’s novel Matilda and bring the character into the current day.
Smaller publishers are coming up with new business models in order to ride the wave of popularity that has been driven by big-screen adaptations of comic book heroes.
German publisher Axel Springer is using machine learning to fuse disparate data sources and create three-dimensional “maps” that cluster users around likely interest groups.
Article•
Alex Brownsell, Event Reports, Digital Innovators’ Summit, March 2019
BBC Good Food, the Immediate Media publishing brand, partnered with Amazon to launch an Alexa skill enabling users to access its archive of 12,000 recipes.
Vangardist, a progressive men’s magazine in Germany, reclaimed the Pink Triangle symbol from its Nazi connotations to spark a global conversation about the freedom of LGBT people.
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
Shares some insights on how Spotify personalises every touchpoint towards individuals in specific contexts and what marketers might learn from this approach.
Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers.
