Case Study
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SABRE Awards, EMEA, Entertainment, Gold, 2019
The Roald Dahl Story Company, the organisation that manages the copyrights of author Roald Dahl, employed a content-led approach to celebrate the 30th anniversary of the children’s novel Matilda and bring the character into the current day.
Opinion
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Ben Barokas, May 2019
As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the pros and cons.
News
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14 May 2019
Smaller publishers are coming up with new business models in order to ride the wave of popularity that has been driven by big-screen adaptations of comic book heroes.
News
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02 May 2019
BBC Good Food, the Immediate Media publishing brand, has moved from seeing voice as a risk to be mitigated to an opportunity to be exploited.
News
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19 April 2019
German publisher Axel Springer is using machine learning to fuse disparate data sources and create three-dimensional “maps” that cluster users around likely interest groups.
Article
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Alex Brownsell, Event Reports, Digital Innovators’ Summit, March 2019
BBC Good Food, the Immediate Media publishing brand, partnered with Amazon to launch an Alexa skill enabling users to access its archive of 12,000 recipes.
Article
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Alex Brownsell, Event Reports, Data Talks, March 2019
German publisher Axel Springer partnered with 1PlusX, a data management platform provider, to help it offer advertisers more sophisticated data-driven audience targeting tools.
Article
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Joe Root, WARC Exclusive, March 2019
A guide for digital media publishers on how to implement a data-driven advertising sales model, using first-party audience data.
News
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05 March 2019
Cosmopolitan, the fashion and beauty magazine, is using technology such as augmented reality to help connect with young readers on mobile.
Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
Cosmopolitan, the women’s fashion publisher, is seeking to tap the power of mobile to reach its readers in new and compelling ways.
Rankings
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WARC Creative 100, 2019
National Geographic, the media group leading conversation in science, environment and space exploration, offered the US pubic an immersive experience that used VR to imitate an astronaut’s view of Earth from space.
Rankings
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WARC Creative 100, 2019
Beau Monde, the fashion magazine in Romania, took a stand against cultural appropriation in the fashion industry through an integrated campaign that took on Dior.
News
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29 January 2019
The publisher of Vogue is to launch a new business-focused version of the magazine as they strive to open up innovative revenue sources.
News
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25 January 2019
Condé Nast, the publisher of iconic lifestyle magazines, such as GQ and Vogue, plans to introduce digital paywalls to its entire range of titles in the US by the end of the year.
News
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21 January 2019
National Geographic, the media company, is already preparing for the enhanced storytelling capabilities that will be enabled by 5G connectivity.
Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
National Geographic, the media organization, believes that the introduction of 5G connectivity could have a powerful impact on its storytelling efforts.
Case Study
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Direct Marketing Association - UK, Bronze, 2018
Auto Trader, a car dealership, raised awareness of its new car offering in the UK by dominating the social media conversation when England played during the 2018 World Cup.
Case Study
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Direct Marketing Association - UK, Gold, 2018
The Economist, an English-language weekly magazine-format newspaper, identified the World Cup as a unique opportunity to place the brand at the heart of a major global event.
Research Paper
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MRS Awards, Winner, MRS Award for New Consumer Insights, 2018
Bauer Media collaborated with fellow media owner companies Dennis Publishing, Haymarket Media Group and Immediate Media to attain new insight into how motoring media and car advertising affect car buying behaviour in the UK.
News
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27 November 2018
Marie Claire Edit, an aggregated shopping platform from the eponymous women’s magazine, aims to help readers shop the trends picked out by editors, a development that raises some interesting questions for the magazine industry.
News
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09 November 2018
Emotional print ads are typically more persuasive than informational appeals, except when the goal is to highlight a brand’s unique selling proposition, according to a study published in the Journal of Advertising Research (JAR).
Article
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Sam Peña-Taylor, WARC Exclusive, November 2018
The Beano, the venerable British kids’ comic turned multimedia content company, has launched a brand consultancy; here it shares five strategic insights for engaging with Generation Alpha.
Article
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Amy Rodgers, Sophie Harding, Steve Lok and Damian Ryan, WARC Webinars, October 2018
Steve Lok, global head of Martech at The Economist, Sophie Harding, trends and insights director at Mindshare, and Damian Ryan, partner at Moore Stephens, discuss findings from the recent Martech Report.
Article
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Alex Brownsell, WARC Trends, October 2018
Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers.
Article
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Brooke Hemphill, Event Reports, Mumbrella Publish, September 2018
Qantas is prioritising quality and relevancy across multiple platforms – magazine, online, social, video – in its quest to become Australia’s best content marketing brand.
