News
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02 July 2019
German publisher Axel Springer has reinvented itself as a digital business over the past decade, moving from a point where just 1% of profits came from digital products to the current position where they generate around 80%.
Article
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Brian Carruthers, Event Reports, IAB Sound Investment Seminar, May 2019
Film magazine Empire’s move into podcasts was accidental but inspired as this format has enabled it to escape the restrictions of print and build engagement with fans.
Article
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Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
Hearst Magazines, the publishing company that owns brands including Esquire, Cosmopolitan and Harper’s Bazaar, is putting data at the heart of its digital transformation efforts.
News
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14 June 2019
Print is no longer the primary consideration for Conde Nast’s portfolio of magazine brands as the publisher instead seeks to build out a “an ecosystem of consumer experiences” that can marry global cachet with local relevance.
Case Study
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Design Business Association, Silver, 2019
The British National Formulary, a British pharmaceutical reference book, launched an app version of its book, with design inspiration coming from its original print copy, to reach healthcare professionals in the UK.
Case Study
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Case Studies on WARC, Winner, Financial Services, 2019
Deutsche Bank, an investment banking company, connected with 415 treasury professionals across many industries in Germany to ensure it is seen as a global leader in transaction banking.
Case Study
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SABRE Awards, EMEA, Entertainment, Gold, 2019
The Roald Dahl Story Company, the organisation that manages the copyrights of author Roald Dahl, employed a content-led approach to celebrate the 30th anniversary of the children’s novel Matilda and bring the character into the current day.
Opinion
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Ben Barokas, May 2019
As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the pros and cons.
News
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14 May 2019
Smaller publishers are coming up with new business models in order to ride the wave of popularity that has been driven by big-screen adaptations of comic book heroes.
News
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02 May 2019
BBC Good Food, the Immediate Media publishing brand, has moved from seeing voice as a risk to be mitigated to an opportunity to be exploited.
News
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19 April 2019
German publisher Axel Springer is using machine learning to fuse disparate data sources and create three-dimensional “maps” that cluster users around likely interest groups.
Article
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Alex Brownsell, Event Reports, Digital Innovators’ Summit, March 2019
BBC Good Food, the Immediate Media publishing brand, partnered with Amazon to launch an Alexa skill enabling users to access its archive of 12,000 recipes.
Case Study
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AME Awards, AME Awards, Bronze, 2019
Vangardist, a progressive men’s magazine in Germany, reclaimed the Pink Triangle symbol from its Nazi connotations to spark a global conversation about the freedom of LGBT people.
Article
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Alex Brownsell, Event Reports, Data Talks, March 2019
German publisher Axel Springer partnered with 1PlusX, a data management platform provider, to help it offer advertisers more sophisticated data-driven audience targeting tools.
Article
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Joe Root, WARC Exclusive, March 2019
A guide for digital media publishers on how to implement a data-driven advertising sales model, using first-party audience data.
News
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05 March 2019
Cosmopolitan, the fashion and beauty magazine, is using technology such as augmented reality to help connect with young readers on mobile.
Rankings
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WARC Creative 100, 2019
National Geographic, the media group leading conversation in science, environment and space exploration, offered the US pubic an immersive experience that used VR to imitate an astronaut’s view of Earth from space.
Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
Cosmopolitan, the women’s fashion publisher, is seeking to tap the power of mobile to reach its readers in new and compelling ways.
Rankings
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WARC Creative 100, 2019
Beau Monde, the fashion magazine in Romania, took a stand against cultural appropriation in the fashion industry through an integrated campaign that took on Dior.
News
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29 January 2019
The publisher of Vogue is to launch a new business-focused version of the magazine as they strive to open up innovative revenue sources.
News
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25 January 2019
Condé Nast, the publisher of iconic lifestyle magazines, such as GQ and Vogue, plans to introduce digital paywalls to its entire range of titles in the US by the end of the year.
News
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21 January 2019
National Geographic, the media company, is already preparing for the enhanced storytelling capabilities that will be enabled by 5G connectivity.
Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
National Geographic, the media organization, believes that the introduction of 5G connectivity could have a powerful impact on its storytelling efforts.
Case Study
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Data and Marketing Association, Bronze, 2018
Auto Trader, a car dealership, raised awareness of its new car offering in the UK by dominating the social media conversation when England played during the 2018 World Cup.
Case Study
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Data and Marketing Association, Gold, 2018
The Economist, an English-language weekly magazine-format newspaper, identified the World Cup as a unique opportunity to place the brand at the heart of a major global event.
