GQ, the lifestyle publication, successfully found a way to tap into consumers’ passion for sports by developing a brand extension that provides a unique insight into the lives of athletes.
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Stephen Whiteside, Event Reports, CES, January 2020
GQ, the lifestyle publisher, identified an opportunity to extend its coverage into the sporting world by providing a unique take on the lives of athletes.
Condé Nast has announced the launch of Vogue Singapore, in line with the publisher’s international ambitions and on-going digital transformation strategy.
Case Study•
Data and Marketing Association, Silver, 2019
The Economist, a weekly magazine, attracted a younger generation of readers across the UK by launching a platform that helped them navigate the forces that shape the future.
Case Study•
Data and Marketing Association, Gold, 2019
Which?, an impartial product reviews website, was able to encourage a younger generation in the UK to pay for something they thought they could get for free.
Case Study•
Jay Chiat Strategic Excellence Awards, Silver, National Strategy, 2019
Gazeta.pl, a socially conscious news portal, purchased Polish porn magazine Your Weekend and released its last ever issue with content around gender equality, equal rights and sexism to encourage sex education in Poland.
DC Thomson, the UK publisher with titles ranging from the Dundee Courier to the iconic Beano comic, has launched a premium monthly magazine aimed at women aged over 55 and it is confident advertisers will want to reach this demographic.
Case Study•
SABRE Awards, Asia-Pacific, Educational & Cultural Institutions, Gold, 2019
Lungteng Cultural Co, a publisher in the high school textbook industry, launched a video campaign in Taiwan that encouraged teachers to place trust in the brand and express their feelings.
Magazine publishers Condé Nast and Hearst are restructuring their sales and marketing divisions to better serve advertisers, while disappointing results at Axel Springer could herald changes there under its new private equity partnership.
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Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
Hearst Magazines, the media company, has put Slack, a messaging and collaboration system for enterprises, at the heart of its efforts to spread audience insights.
The Face, the seminal British magazine born in a troubled 1980 before folding in 2004, is returning in an equally troubled 2019, with its first print edition due to drop this month.
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Sam Peña-Taylor, WARC Exclusive, July 2019
The Face, the original lifestyle magazine born in London 1980 before folding in 2004, has returned with the same original purpose and a new media strategy.
From an inauspicious beginning, podcasts have become a central part of the content flow at Empire, the world’s biggest film magazine, and attracted some unexpected partners.
German publisher Axel Springer has reinvented itself as a digital business over the past decade, moving from a point where just 1% of profits came from digital products to the current position where they generate around 80%.
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
GroupM looks at the media landscape through the prism of the expenditure of large advertisers and examines some of the key protagonists that affect media supply.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
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