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Writer's Shop: Open shelves

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

The Writers' Shop, a small Hungarian book shop, increased sales by giving consumers the opportunity to browse famous peoples' bookshelves.

Capturing heterogeneous decision making processes: the case with the E-book reader market

Research Paper • Dongnyok Shim, Int. Journal of Market Research, Vol. 63, No. 2, 2021, pp. 216-235

Consumer decision-making within a specific product category can take many forms. This study investigates the individual-specific transferal processes in new product adoption through cognitive, affective, and conative stages.

Yapı Kredi: Screen Time Discount

Case Study • MMA Smarties, Gold, EMEA, 2020

Yapi Kredi, one of Turkey's largest publishing houses, created a campaign around the smartphone feature that displayed the amount of time spent using the smartphone to encourage young people to read more books.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Hype Magazine / Tears Foundation: #Blame No More

Rankings • WARC Creative 100, 2021

Print brand Hype Magazine and the charity Tears Foundation worked together to combat victim blaming in South Africa.

Gazeta.pl: The Last Ever Issue

Rankings • WARC Media 100, 2021

Gazeta.pl, the Polish news portal, created a dialogue about gender inequality by saying farewell to a porn magazine.

The Writers' Shop: Open Shelves

Rankings • WARC Media 100, 2021

The Writer’s Shop, a small Hungarian book shop, increased sales by giving consumers the opportunity to browse famous peoples’ bookshelves.

The Big Issue / Monzo: Pay It Forward

Rankings • WARC Creative 100, 2021

The Big Issue, a street magazine, and Monzo, an online bank, increased the amount of money going to Big Issue vendors by launching a resellable magazine in the UK.

Child products and groceries see greatest e-commerce growth in France

Data • Rob Clapp, WARC Data Points, December 2020

An overview of e-commerce categories in France during the coronavirus (COVID-19) outbreak.

Google reaches copyright agreement with French news groups

News • 23 November 2020

Google, the US internet giant, announced last week that it has reached agreement with six French newspapers and magazines over copyright payments and that talks with other media groups are continuing with the aim of reaching a “framework agreement” b

Six lessons from APAC publishers on driving reader revenue

Article • Low Lai Chow, Event Reports, Digital Media Asia conference, October 2020

At the Digital Media Asia conference, publishers in APAC share lessons learnt in the ongoing mission to engage and convert readers.

Snacks and personal care products see greatest e-commerce lift

Data • Rob Clapp, WARC Data Points, November 2020

An overview of e-commerce categories in Europe during the coronavirus (COVID-19) outbreak.

Froebel-kan: Eat Your Words

Case Study • SABRE Awards, APAC, Branded Journalism, Gold, 2020

Froebel-kan, a publishing brand, developed and launched an children's edible picture book entitled Eat Your Words in Japan.

Travel and Tourism Mexico: Radar Turístico, a market intelligence tool for the Mexican travel industry

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020

Radar Turistico, a monthly tourism publication, launched its publication during the COVID-19 pandemic to provide the travel industry with information analysis that allows brands to evaluate the situation and move forward.

Which?: From kettle reviews to fake news

Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020

Which?, a reviews website, launched a series of creatives that reviewed fake reviews to highlight to UK consumers that it had the facts when the internet was full of fakes.

80% of UK Amazon shoppers plan to buy on Prime Day

Data • Rob Clapp, WARC Data Points, October 2020

An overview of UK consumer plans for Amazon Prime Day in 2020.

Podcast campaigns deliver ROAS of $2.42

Data • Rob Clapp, WARC Data Points, October 2020

An overview of the average conversion rates of podcast advertising.

Children’s magazines boom in lockdown

News • 26 August 2020

In the absence of school, and with parents anxious to keep kids both entertained and informed, children’s publishers in the UK are a rare source of light in a gloomy publishing market.

What's working in entertainment & media

Article • WARC Category Intelligence, August 2020

Global strategies, campaign updates and trends in the entertainment and media category.

What the New Statesman tells us about the brokenness of digital advertising

Opinion • Sam Peña-Taylor, July 2020

The questions swirling around the suitability of Facebook’s open platform for advertising mask a different debate: whether advertising has forgotten its role in ensuring a healthy media ecosystem.

COVID-19 brings long-term gains in Spanish online shopping

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Spain before and after the novel coronavirus (COVID-19) outbreak.

COVID-19 fails to drive long-term e-commerce growth in Japan

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Japan before and after the novel coronavirus (COVID-19) outbreak.

Over half of Indian consumers will shop online after COVID-19

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in India before and after the novel coronavirus (COVID-19) outbreak.

NLB: Writer on demand

Case Study • SABRE Awards, Gold, EMEA, 2020

The Norwegian Library of Talking Books and Braille (NLB) promoted its offering of audiobooks and braille books in Norway by launching Writer on demand, which offered the winner of its competition a famous author as a prize.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
What we know about marketing on TikTok

Article • WARC Best Practice, April 2021

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
What's working in entertainment & media

Article • WARC Category Intelligence, August 2020

Global strategies, campaign updates and trends in the entertainment and media category.
A guide to TikTok for brands

Article • Frances Sinclair, WARC Best Practice, February 2020

A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
Digital disruptors: The global competitive landscape of digital streaming services

Article • Euromonitor Strategy Briefings, June 2020

Looks at the current state of play of digital streaming services, including global profiles and prospects for the future.
Top Trends in Media and Society for 2021

Article • Dan Calladine, WARC Webinars, January 2021

Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.