Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
National Geographic, the media organization, believes that the introduction of 5G connectivity could have a powerful impact on its storytelling efforts.
Research Paper
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MRS Awards, Winner, MRS Award for New Consumer Insights
Bauer Media collaborated with fellow media owner companies Dennis Publishing, Haymarket Media Group and Immediate Media to attain new insight into how motoring media and car advertising affect car buying behaviour in the UK.
News
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27 November 2018
Marie Claire Edit, an aggregated shopping platform from the eponymous women’s magazine, aims to help readers shop the trends picked out by editors, a development that raises some interesting questions for the magazine industry.
News
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09 November 2018
Emotional print ads are typically more persuasive than informational appeals, except when the goal is to highlight a brand’s unique selling proposition, according to a study published in the Journal of Advertising Research (JAR).
Article
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Sam Peña-Taylor, WARC Exclusive, November 2018
The Beano, the venerable British kids’ comic turned multimedia content company, has launched a brand consultancy; here it shares five strategic insights for engaging with Generation Alpha.
Article
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Amy Rodgers, Sophie Harding, Steve Lok and Damian Ryan, WARC Webinars, October 2018
Steve Lok, global head of Martech at The Economist, Sophie Harding, trends and insights director at Mindshare, and Damian Ryan, partner at Moore Stephens, discuss findings from the recent Martech Report.
Article
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Alex Brownsell, WARC Trends, October 2018
Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers.
Article
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Brooke Hemphill, Event Reports, Mumbrella Publish, September 2018
Qantas is prioritising quality and relevancy across multiple platforms – magazine, online, social, video – in its quest to become Australia’s best content marketing brand.
Case Study
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Christian Van Oostrum, Harry Davison, Ian Edwards and Ryan Harris, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2018
Wonderbly, a publisher of personalised children's books, used media spend to drive 73% of global sales with this being particularly effective across the gifting period.
Case Study
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Direct Marketing Association - US, Bronze, 2018
The Economist, a weekly magazine publication, re-engaged British voters by offering a cutting perspective with the brand's trademark wit (and a free copy of The Economist to help inform their vote).
News
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13 September 2018
CHICAGO: Following an extended dalliance with becoming a lifestyle brand, Playboy magazine is hiring in media and focussing on creating provocative, progressive content in a more enlightened era than its founding.
News
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12 September 2018
LONDON: Guidelines and clean lines around a brand are the typical aims of marketers, but with new media – such as podcasts and Instagram Stories – an unpolished edge brings significant advantages.
Case Study
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SABRE Awards, Gold, APAC, Marketing to Youth, 2018
Kodansha, a Japanese publishing company, increased sales and interest in its animal biodiversity publication in Japan by launching an interactive exhibit in a local museum.
Case Study
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SABRE Awards, Gold, APAC, Consumer Marketing (New Product), 2018
Mills & Boon, a publisher of romance novels, relaunched the brand in Australia using a new game that led to the best-performing series launch in a decade.
News
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20 August 2018
LONDON: The UK’s three leading consumer magazine publishers all saw total average circulations decline in the first half of 2018, but observers have suggested that there are grounds for optimism in the latest ABC data.
Article
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Marylyn Donahue, Event Reports, DTC National conference, April 2018
Condé Nast, the media company, and Neuro-Insight, the research firm, employed neuroscience to understand the impact of pharmaceutical ads in different online environments.
Article
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Geoffrey Precourt, Event Reports, ANA Advertising Financial Management Conference, April 2018
360i, the agency, has helped brands such as HBO and National Geographic create compelling voice apps that successfully engaged consumers.
News
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25 June 2018
LONDON: Facebook has always maintained that it is not a publisher, yet that has not stopped the social media giant from quietly launching its own print magazine.
Case Study
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Marketing Society UK, Excellence Awards, Winner, Brand revitalisation, 2018
Beano, a children's comic, transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new generation of digital-native kids in the UK.
Case Study
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SABRE Awards, Gold Sabre Award For Multicultural Marketing, EMEA, 2018
Inter-Religious Council in Bosnia and Herzegovina, a non-governmental organization, launched the One Book for Peace campaign in the Balkans to draw on the similarities between messages in the Bible and the Quran.
Case Study
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AME Awards, Bronze, 2018
Heyne Hardcore, a publishing company, launched The Book Tape campaign in Germany to increase consumer awareness for the book, Schottendisco.
News
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16 May 2018
SANTA MONICA: The US may not be sending a team to this summer’s World Cup in Russia, but brands will still be able to tap into plenty of interest among the Latino community, according to a Panini executive.
Opinion
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Shaun Austin, April 2018
The end of the NME print product would imply that the iconic music paper was in terminal decline, but Shaun Austin of Future Thinking disagrees.
News
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25 April 2018
MUMBAI: VICE, the youth media brand, has officially launched its operation in India, in partnership with The Times of India Group, as it targets what will be the youngest country in the world in a couple of years’ time.
News
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28 March 2018
NEW YORK: Meredith, the media business, is unpicking the ad sales structure at Time Inc, the publisher whose acquisition it completed in January this year.
