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Rankings • Rankings Articles, April 2021
Rankings • WARC Creative 100, 2021
Opinion • Tom Johnson, March 2021
Article • Christophe Castagnera, WARC Exclusive, December 2020
Research Paper • MRS Awards Papers, Highly Commended, MRS Award for Cultural Insights, 2020
Article • Nick Callaghan, WARC Exclusive, November 2020
News • 17 November 2020
Research Paper • Moon Young Kang, Int. Journal of Market Research, Vol. 62, No. 4, 2020, pp. 483-498
News • 12 July 2020
Article • VAB, Research on WARC, June 2020
Case Study • SABRE Awards, Gold, Africa, 2020
Data • Rob Clapp, WARC Data Points, April 2020
Case Study • Vanessa Bakewell, Nigel Kendall, WARC Awards, Entrant, Effective Innovation, 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
Data • Rob Clapp, WARC Data Points, April 2020
Data • Rob Clapp, WARC Data Points, April 2020
News • 06 April 2020
Research Paper • GWI, Research on WARC, April 2020
Research Paper • Jungyop Ryu, Erik Paolo Capistrano, and Hao-Chieh Lin, Int. Journal of Market Research, Vol. 62, No. 2, 2020, pp. 234-252
Article • Grashima Sahni, WARC Best Practice, March 2020
Case Study • SABRE Awards, IN2, North America, Best in Brand Animation, 2020
News • 27 January 2020
Data • Rob Clapp, WARC Data Points, December 2019
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2019
Research Paper • Christian Kurz, Anna Noel Taylor, Kerri Fortune, Ian Wright, Jo McIlvenna and Ben Allen, ESOMAR Conference papers, Congress, 2019
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Article • WARC Exclusive, April 2020
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards. -
Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Article • WARC Best Practice, September 2020
Explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach. -
Data • James McDonald, Rob Clapp, WARC Data, July 2020
This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include: -
Article • Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems. -
Article • WARC Best Practice, March 2021
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl.