LONDON: Almost one fifth of all ads shown on ITV during FIFA World Cup games were for gambling brands according to a new analysis which shows that betting ads had more screen time than alcohol and fast food commercials combined.
Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2017
This case study shows how the Spanish Christmas Lottery, a holiday lottery ticket, successfully increased its sales in Spain by developing a social media campaign where users could follow the everyday lives of its campaign ad's fictional characters.
Effie Worldwide, Bronze, North America Effies, 2017
This case study details how The New York Lottery, a jackpot game, reversed declining sales by tapping into New Yorkers' 'can do it better' attitude with the 'You'd Make a Way Better Rich Person' campaign.
CANBERRA: Australia's federal government may slash ads for online gambling sites during live sports, according to media reports, with sports betting making up one in every six ads during live AFL matches last year.
Caitlin Bishop, WARC Prize for Social Strategy, Entrant, 2016
This case study shows how The New York Lottery, a US lottery gaming service, revived its LOTTO game sales using an engaging digital and social media campaign that showed users how good they could be at being rich.
Effie Worldwide, Silver and Bronze, North America Effies, 2016
This case study details a campaign by the New York Lottery, whose missing winner meant a potential drop in buyers; by looking for the winner of $7m, national media took notice and jackpot sales increased.
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl.
Cannes Creative Lions, Grand Prix, Creative Effectiveness Lions, 2017
This case study shows how the Art Institute of Chicago (AIC), a museum in the US, successfully launched its new exhibition and increased brand awareness by inviting people to step into a life-size replica of a painting.