MANCHESTER: Foreign-owned betting firms that sponsor English Premier League football clubs are failing in their duty to pay into a fund for treating people with gambling addiction, according to the head of the National Health Service (NHS).
Loto-Québec’s Lotto 6/49, a national Canadian lottery game, leveraged its historic association with lucky moments to launch a budget-friendly campaign with social media and real-time video at its heart.
LONDON: Almost one fifth of all ads shown on ITV during FIFA World Cup games were for gambling brands according to a new analysis which shows that betting ads had more screen time than alcohol and fast food commercials combined.
Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2017
This case study shows how the Spanish Christmas Lottery, a holiday lottery ticket, successfully increased its sales in Spain by developing a social media campaign where users could follow the everyday lives of its campaign ad's fictional characters.
Effie Worldwide, Bronze, North America Effies, 2017
This case study details how The New York Lottery, a jackpot game, reversed declining sales by tapping into New Yorkers' 'can do it better' attitude with the 'You'd Make a Way Better Rich Person' campaign.
CANBERRA: Australia's federal government may slash ads for online gambling sites during live sports, according to media reports, with sports betting making up one in every six ads during live AFL matches last year.
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Mattel, a toy manufacturer, changed the perception of Barbie among millennial mothers to something their children could be inspired by with its Imagine the Possibilities film and introduction of Tall, Curvy and Petite Barbies in the US.
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl.