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Rankings • Rankings Articles, April 2021
Rankings • Rankings Articles, April 2021
Data • Rob Clapp, WARC Data Points, March 2021
Opinion • Tom Johnson, March 2021
Data • Rob Clapp, WARC Data Points, February 2021
News • 18 January 2021
News • 15 January 2021
Article • Christophe Castagnera, WARC Exclusive, December 2020
Data • Rob Clapp, WARC Data Points, December 2020
Data • Cinzia Petio, WARC Data Points, December 2020
Data • James McDonald, WARC Data Points, December 2020
Data • Cinzia Petio, WARC Data Points, December 2020
Article • Research on WARC, November 2020
Case Study • SABRE Awards, Gold, South Asia, 2020
Article • Joe McDonnell, Research on WARC, November 2020
Data • Rob Clapp, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
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Article • WARC Exclusive, April 2020
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards. -
Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Article • WARC Best Practice, September 2020
Explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach. -
Data • James McDonald, Rob Clapp, WARC Data, July 2020
This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include: -
Article • Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems. -
Article • WARC Best Practice, March 2021
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl.
