News
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04 August 2020
The India Premier League (IPL) is heading overseas for a third time, leaving behind some disgruntled fans thanks to a decision to stick with its current sponsors.
Article
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Research on WARC, July 2020
The fifth research wave provides an updated view on many of the themes covered previously, as well as examining new topics such as worries over a second wave, and reactions to initiatives such as track-and-trace.
Article
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Alex Brownsell, Event Reports, ANA Digital and Social Media Conference, July 2020
Understanding the differences between “power”, “mainstream” and “casual” gamers is vital to brands that want to connect with people who are engaged in this pastime.
News
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28 July 2020
The e-sports category continues to attract advertising dollars even if lockdown hasn’t brought the new audience surge it might have hoped for, but mobile gaming has seen big gains during this time, according to a new WARC report.
News
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27 July 2020
Amazon-owned streaming service Twitch is growing its presence in traditional as well as e-sports with a new deal struck to feature exclusive content from four elite European clubs: Real Madrid, Paris Saint-Germain, Juventus, and Arsenal.
Article
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Moon Young Kang, International Journal of Market Research, Vol. 63, No. 4, 2020, pp. 483-498
When planning for advertising, an accurate assessment of the impact of advertising is important so that managers can allocate their budgets to maximize the return on each advertising dollar.
Article
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Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020
Molson Coors, the brewing company, aims to ensure that all its media buys meet a clear set of criteria and match its values as an organization.
Article
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Performance Research and Full Circle Research Co, Research on WARC, July 2020
A report from Performance Research, in partnership with Full Circle Research, that studies consumer attitudes toward NASCAR in the wake of the car racing organization banning the Confederate flag in June 2020.
News
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13 July 2020
As well as introducing consumers to new digital media channels – from e-commerce to livestreaming – the COVID-19 lockdown may have a positive long-term impact on the number of people spending money on in- and out-of-home entertainment, research ...
News
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08 July 2020
NASCAR, the auto-racing series, is likely to witness numerous benefits as a brand from its decision to ban the Confederate flag at events and boost its inclusivity efforts, according to a new study.
Opinion
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Nora Henriksson, July 2020
Sporting events are just starting to come back in some parts of the world – but in most places, crowds aren’t.
News
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06 July 2020
American mega-retailer Walmart will use its massive physical footprint to create drive-in cinemas across the United States in partnership with Tribeca Enterprises, in a move that charts a way forward for a medium battered by the coronavirus ...
Opinion
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Itamar Benedy, July 2020
The virtual world doesn’t isolate people; instead, it gives game players a new, diverse community to engage with, argues Anzu’s Itamar Benedy.
Article
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Kunal Sinha, WARC COVID-19 Series, July 2020
How are brands changing the way they communicate with consumers? A look at how major media channels have been used during COVID-19 lockdowns across Asia.
Case Study
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Tahaab Rais, Mario Morby, Prabhakar Iyer, WARC Prize for MENA Strategy, Entrant, 2020
Abu Dhabi resort attraction Yas Island created a multi-channel character-based campaign to improve visitation levels and increase revenues.
Case Study
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SABRE Awards, Gold, EMEA, 2020
The GULAG History Museum, a museum in Russia, increased visitors by creating a graphic novel that told the true recollections of the Gulag victims.
Article
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WARC Best Practice, June 2020
Explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach.
Case Study
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SABRE Awards, Gold, EMEA, 2020
La Francaise des Jeux (FDJ), France's lottery operator, promoted its privatisation in France by creating a webpage, films and posters to spread information and a multi-channel hotline to answer questions.
Article
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VAB, WARC COVID-19 Series, June 2020
Details the high volume of social media chatter about TV during the COVID-19 pandemic, analyzing Twitter trending topics during evenings from March 16 – April 26, 2020.
News
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22 June 2020
Twitch is primarily known for video game streaming, but with the return of the English Premier League, the Amazon-owned service is opening up possibilities for shared viewing and the creation of community in new spaces.
Article
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Toby Roberts and Clare Chapman, Research on WARC, June 2020
Provides an overview of the profound changes we have seen in media consumption over the recent months of huge disruption to people’s daily routines.
Opinion
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Karl Knights, June 2020
As the Premier League gears up to restart, brands must adjust to a new sports viewing experience, writes Karl Knights, VP Revenue, EMEA, at 4C Insights .
Article
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Alex Brownsell, Event Reports, Mediatel’s The Future of Gaming online conference, May 2020
An Activision Blizzard Media report into mothers’ online gaming behaviour, and how this audience can be reached by brands.
Article
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WARC Best Practice, June 2020
The current thinking and reading on Super Bowl advertising, an event for which the advertising has become as important as the sport, but the way in which people watch is changing – brands must be ready.
News
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04 June 2020
The travel industry has been hard hit by the COVID-19 pandemic, but there are signs, in Asia-Pacific at least, that things are starting to look up.
