Article
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Sam Peña-Taylor, Event Reports, Sports Pro Media Digital Transformation Conference, May 2020
Real Madrid has, like many other football clubs, seen its on-field operations stopped and replaced with digital work – this piece explores what it did and where it plans to go.
News
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19 May 2020
More of an economic necessity than a clear triumph for public morale, or for the country’s management of the virus, Germany’s top two leagues are back playing in front of ghostly stadiums – but will football in the social-distance era be worth it? ...
News
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12 May 2020
International tourism could be facing a fall of between 60–80% over the course of 2020 due to COVID-19, the United Nations World Tourism Organisation forecasts.
Opinion
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James Anderson, April 2020
The sponsorship industry is largely stuck in limbo. James Anderson, Business Director at Publicis Sport & Entertainment, shares some tips for brands and rights holders.
Case Study
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Vanessa Bakewell, Nigel Kendall, WARC Awards, Entrant, Effective Innovation, 2020
Capitol Records UK the music label used an augmented reality pinball game as an innovative way to launch Liam Payne's new single Stack it Up in the UK.
Case Study
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Lysenko Evgeniya, Burtseva Tatyana, Borisova Daria, WARC Awards, Entrant, Effective Innovation, 2020
Trivial Pursuit the board game attracted attention and educated consumers about the mechanic of the game by creating the Trivial Pursuit Hotel in Russia.
Article
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WARC Exclusive, April 2020
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.
News
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09 April 2020
US sports broadcasters, facing a dramatic loss of content since the cancellation of professional competitions because of COVID-19, are increasingly turning to e-sports to fill the gap.
News
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07 April 2020
China may have recently had its lockdown lifted, but the stay-at-home message may well have long-term effects – and one phenomenon that’s likely to continue is the huge success of taking clubbing into the living room via livestreaming.
News
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06 April 2020
Online gaming was already booming in Asia-Pacific even before government-ordered lock downs – and now it’s hit a new high.
Research Paper
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GWI, WARC COVID-19 Series, April 2020
Details data collected by GlobalWebIndex between March 25-30th in the US and UK, dedicated to media, news consumption, and sport in the coronavirus outbreak.
Article
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Jungyop Ryu, Erik Paolo Capistrano, and Hao-Chieh Lin, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 234-252
This research employs a mix of theoretical and data-driven approaches to understand how Korean pop music (KPop) consumption, despite physical and social barriers, is currently at unprecedented levels.
News
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26 March 2020
Broadcasters and sponsors have publicly backed the decision to postpone the Olympic Games to next year because of the COVID-19 outbreak – they could hardly do otherwise in the circumstances – but behind the scenes all parties will be in deep ...
News
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18 March 2020
It’s a rough time for sports fans as sporting events fall victim to the coronavirus outbreak. This summer’s football European Championship is the latest to be called off, postponed until June and July 2021.
Article
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Grashima Sahni, WARC Best Practice, March 2020
Carat’s Grashima Sahni outlines trends emerging with India’s music-loving youth and how brands can play a role in this evolving landscape.
Rankings
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WARC Effective 100, 2020
Lotto 6/49, a Canadian Lottery game, increased sales among millennials in a long-term campaign that showed the lucky moments of life.
Rankings
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WARC Effective 100, 2020
Special Olympics, the world's largest sports organization for children and adults with intellectual disabilities, launched its Dare to Play campaign in Belgium to promote the inclusion of disabled athletes into training and matches.
Rankings
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WARC Effective 100, 2020
Special Olympics Belgium, an organisation that serves athletes with intellectual disabilities, encouraged major brands to sponsor its Olympics in Belgium by launching personalised direct mail, out of home and an emotional online video.
Rankings
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WARC Effective 100, 2020
Lotto, the New Zealand lottery operator, restored people’s faith in winning by showing them what they could do if they won.
Rankings
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WARC Effective 100, 2020
The Museum of Modern Art Bogotá (MAMBO), a museum, increased revenues and number of visits through a stunt that saw it being put up for rent in Colombia.
Opinion
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Alex Burmaster, March 2020
As sports competitions around the world are suspended, Alex Burmaster, co-founder of sports marketing platform caytoo, offers advice for how brands can salvage their investments in sponsorship programmes.
Article
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Reed Karaim, Event Reports, IAB Annual Leadership Meeting, February 2020
Twitch, the livestreaming platform owned by Amazon, is seeking to foster a powerful sense of community as part of its growth strategy and core proposition for marketers.
Rankings
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WARC Media 100, 2020
Special Olympics Belgium, an organisation that serves athletes with intellectual disabilities, encouraged major brands to sponsor its Olympics in Belgium by launching personalised direct mail, out of home and an emotional online video.
Rankings
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WARC Media 100, 2020
Centre Pompidou, a French contemporary art museum, raised awareness to tourists in Paris by selling statuettes of its building as a souvenir.
Case Study
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Case Studies on WARC, 2018
Sports betting operator Supermatch increased in popularity with a campaign that celebrated Uruguayans’ passion for football.
