Integrated Marketing Communications Council Europe, Silver, 2017
Stanley Black & Decker, a manufacturer of industrial tools and household hardware, promoted its steam cleaners by showing consumers in Belgium that they could literally eat off the floor after using the product.
Luke Brown, Angela Smith and Adam Shar, WARC Media Awards, Grand Prix and Special Award for Data-Driven Insight, Best Use of Data, 2016
This case study shows how Australian swimming pool builder, Narellan Pools, accelerated business growth by using Big Data to target customers at the precise times they were most likely to buy a pool, with creative focused on the "first dive in moment", identified as a powerful motivator in buying.
WARC Prize for Asian Strategy, Shortlisted, 2016
This case study shows how Dulux, a paint brand, tapped into the Chinese New Year's tradition of renovating living spaces, to launch a sensory campaign that increased sales and brand awareness in Singapore.
The Communications Council, Gold, Silver and Bronze, Australian Effie Awards, 2016
This case study covers a campaign from Narellan, one of Australia's largest pool builders, that leveraged first and third-party data to identify the tipping point from consideration to sale, increasing leads and sales.
Matthew Mee, Nigel Shardlow and James Allen, Admap Magazine, April 2018, pp. 10-12
Big brands have been criticised for allocating too much adspend to overly targeted digital media, but without much proof that it reaches and engages consumers, marketers might be tempted to abandon it altogether.
Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2016
This case study details how Ariel, the detergent, created relevance in India by reframing the conversations, moving away from clothes stains, and focusing on the cultural stain of gender equality in the home.