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Burrow: Diffusion for Burrow – Achieving PR ROI Through Data-Driven Media Strategy & Measurement

Case Study • SABRE Awards, IN2, North America, Best in Measurement, Post-Campaign Analysis, 2021

Burrow, a furniture brand, increased sales by leveraging an existing programme to hit newfound relevancy during the COVID-19 pandemic in the US.

Shopping reinvented in home and garden

Article • Euromonitor Strategy Briefings, December 2020

This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.

Child products and groceries see greatest e-commerce growth in France

Data • Rob Clapp, WARC Data Points, December 2020

An overview of e-commerce categories in France during the coronavirus (COVID-19) outbreak.

Snacks and personal care products see greatest e-commerce lift

Data • Rob Clapp, WARC Data Points, November 2020

An overview of e-commerce categories in Europe during the coronavirus (COVID-19) outbreak.

Duroflex: Comfort for those who need it

Case Study • Rajesh Sharma, Akhilesh Nath, Vedabrata Rao, WARC Prize for Asian Strategy, Entrant, 2020

Duroflex ran a multi-channel campaign targeting newly-weds in India to drive growth, increase premium mattress sales and build brand differentiation and preference.

Influencer endorsements fail to influence purchase decisions

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), August 2020

An overview of purchase drivers and planned purchases of UK and US consumers who follow influencers on social media.

COVID-19 brings long-term gains in Spanish online shopping

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Spain before and after the novel coronavirus (COVID-19) outbreak.

COVID-19 fails to drive long-term e-commerce growth in Japan

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Japan before and after the novel coronavirus (COVID-19) outbreak.

Over half of Indian consumers will shop online after COVID-19

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in India before and after the novel coronavirus (COVID-19) outbreak.

Eve Sleep: Refuse to Snooze

Case Study • SABRE Awards, Gold, EMEA, 2020

Eve Sleep, an e-commerce mattress company, increased awareness and sales in the UK by launching an open letter and podcast that told of the negative impact snoozing has on our health.

Fellowes: Emma – Work Colleague of the Future

Case Study • SABRE Awards, Gold, EMEA, 2020

Fellowes, a manufacturer of office and technology accessories, launched a life-size model of the work colleague of the future to raise awareness of how workplace health and wellbeing needs to be improved across the UK, Germany and France.

Third of UK consumers spending at least 25% more on groceries

Data • Rob Clapp, WARC Data Points, May 2020

An overview of consumer spending across key verticals in the UK during the novel coronavirus (COVID-19) outbreak.

US, Furnishings & fittings Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, September 2019

An overview of advertising as a percentage of sales in the furnishings & fittings sector in the United States since 2007.

Scaling up a direct-to-consumer brand in 2020: Eve Sleep's CMO Cheryl Calverley

Opinion • Anna Hamill, November 2019

This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .

IKEA India: How A Gamified Catalogue Made An Unknown Brand Come Alive

Case Study • Jay Chiat Awards, Short, Connection Strategy, 2019

IKEA, a furniture retail company, used virtual reality to transform the car journey to its newly opened store in Hyderabad, to encourage footfall and brand awareness in India.

Purple taps influencer marketing

News • 10 September 2019

Purple, the mattress company, is partnering with a range of influencers that can help it reach people who run their home, thus moving it beyond the broad, irreverent humour that has characterised much of its advertising.

How mattress brand Purple has generated 1.5 billion online video views in three years

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2019

Purple, the mattress brand, has secured more than 1.5 billion views of its online video content by taking an innovative approach to this medium.

Godrej Interio: India Needs to Sleep@10

Case Study • SABRE Awards, South Asia, Marketing to Consumers (Existing Product), 2019

Godrej Interio, a furniture store, changed Indians' attitudes towards having a healthy sleep regime by enlisting celebrities to spread the message, and creating an app that gives insights on sleep regimes.

DTC mattress brand Simba delivered results with a smarter approach to programmatic

Article • Alex Brownsell, Event Reports, Programmatic Pioneers Summit, May 2019

Mattress-in-a-box brand adopted a new approach to dynamic creative to improve the effectiveness of its performance marketing.

Purple shows more DTC ad dollars going into TV

News • 01 July 2019

US direct-to-consumer mattress brand Purple is shifting its media strategy toward building top of mind awareness through TV while scaling up online shopping feeds in a trajectory illustrative of the wider DTC space.

Eve Mattress

Case Study • Design Effectiveness Awards, Silver, 2019

Eve sleep, a mattress company, increased sales and awareness in the UK by redesigning its packaging and branding to break category conventions with bright colours and ques of being wide awake.

IKEA: Using the power of "chat" to uncover consumer needs around the world

Research Paper • MRS Awards Papers, Finalist, MRS Award for International Research, 2018

IKEA, a furniture retailer, combined all the different survey data streams from test countries Japan, Saudi Arabia and the UK to discover the impact that in-the-moment experience has on future share of wallet.

Royal Auping’s evolution from heritage brand to emotionally articulate expert

Article • Sam Peña-Taylor, Event Reports, Digital Marketing World Forum, September 2018

The mattress category is not immune to disruption as new entrants offer online ease of purchase and consumers demand differentiation.

Man Wah Holdings: MW vs MWR – A battle for reputation

Case Study • SABRE Awards, Gold, Asia-Pacific, 2017

Hong Kong sofa manufacturer Man Wah protected its reputation from a potential short-selling scandal with a crisis PR strategy.

IKEA: The dining club

Case Study • SABRE Awards, Gold, EMEA, Retailers, 2017

Furniture chain IKEA promoted its food, cooking and dining products in the UK with a series of experience events, PR and social media.

Procter & Gamble’s strategy for COVID-19 – and playbook for the recession

Article • Stephen Whiteside, WARC Exclusive, April 2020

Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow.
Procter & Gamble outlines new consumer habits that will survive the pandemic

Article • Stephen Whiteside, WARC Exclusive, January 2021

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
Five ways Unilever is adapting in the COVID-19 era

Article • Anna Hamill, WARC Exclusive, April 2020

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.
Lessons from the Effective 100

Article • Rankings Articles, May 2020

Analyses the world's top effectiveness campaigns, as ranked by the Effective 100, to uncover shared creative, media and measurement strategies.
GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.
COVID-19: Consumer spending and media habits in the UK

Data • Marte Aune, Rob Clapp, WARC Data, May 2020

This report analyses consumer spending and media habits in the UK during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income.