Household & domestic
Case Study • SABRE Awards, Gold, Asia-Pacific, 2017
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
Case Study • SABRE Awards, Gold, EMEA, Retailers, 2017
Case Study • Kahwei Low, WARC Media Awards, Gold, Best Use of Data, 2016
Case Study • AME Awards, Gold and Silver, 2016
Case Study • AME Awards, Finalist, 2016
Case Study • AME Awards, Gold and Silver, 2016
Gunn Report • Gunn Creative, 2016
Case Study • Direct Marketing Association - UK, Silver 2015
Case Study • Birgit Boing, WARC Prize for Connection Strategy, Entrant, 2015
Case Study • European Association of Communications Agencies, Gold, Euro Effies, 2015
Case Study • Katie Mackay and Kieran Bradshaw, Account Planning Group - (UK), Bronze, Creative Strategy Awards 2015
Case Study • Josie Khng, WARC Prize for Asian Strategy, Bronze, 2015
Case Study • Jay Chiat Strategic Excellence Awards, Bronze, 2015
Case Study • Jay Chiat Strategic Excellence Awards, Honorable Mention, 2015
Case Study • Jay Chiat Strategic Excellence Awards, Honorable Mention, 2015
Case Study • PMAA Dragons of Asia, Silver, 2015
Case Study • Laura Ryan and Alex McIntosh, WARC Prize for Social Strategy, Silver and Special Award for Long-term Idea, 2015
Gunn Report • Gunn Creative, 2015
Gunn Report • Gunn Creative, 2015
Gunn Report • Gunn Creative, 2015
Gunn Report • Gunn Creative, 2015
Gunn Report • Gunn Creative, 2015
Case Study • Tathagata Chatterjee, WARC Prize for Asian Strategy, Entrant, 2014
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2014
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Article • Matthew Mee, Nigel Shardlow and James Allen, Admap Magazine, April 2018, pp. 10-12
Big brands have been criticised for allocating too much adspend to overly targeted digital media, but without much proof that it reaches and engages consumers, marketers might be tempted to abandon it altogether. -
Case Study • Rajat Mendhi, Manisha Sain, The WARC Prize for Asian Strategy, Shortlisted, 2017
Ariel Matic, the premium laundry detergent brand owned by P&G, built on its previous 'Share the Load' campaign by persuading dads to do more laundry and promote gender equality. -
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
This case study shows how IKEA, a furniture brand, shifted its role among UK consumers to become an ally on their everyday furniture needs, rather that an occasional stop for cheap household goods. -
Case Study • Cannes Creative Lions, Gold, Creative Longer-Term Effectiveness, Creative Effectiveness Lions, 2017
This case study shows how Ariel, a detergent brand, used a social campaign to engage with its Indian audience and increase brand awareness. -
Case Study • Rajat Mendhi, Manisha Sain , WARC Awards, Gold and Longevity Special Award, Best Use of Brand Purpose, 2017
This case study shows how Ariel, a detergent brand, continued a social campaign to engage with its Indian audience about gender inequality in housework. -
Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2016
This case study details how Ariel, the detergent, created relevance in India by reframing the conversations, moving away from clothes stains, and focusing on the cultural stain of gender equality in the home.