Household & domestic

Article • WARC Category Intelligence, July 2018

Global strategies, campaign updates and trends in the cleaning products category.

Case Study • Soumya Ranjan Panda, Nguyen Bao Tran, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019

Dishwashing detergent brand Sunlight used a multi-pronged campaign to encourage reappraisal and win over rural consumers from the local brand in Vietnam.

Procter & Gamble Co (Household & domestic - Home care)

Article • Euromonitor Profiles, October 2019

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Tide, Ariel and Febreze.

Clorox: Clean is Just the Beginning

Case Study • ARF Ogilvy Awards, Silver, 2019

The Clorox Company, a manufacturer and marketer of consumer and professional products, increased household penetration of its products in the US by launching a biometric video to track how people react to a clean room versus a dirty one.

Clorox Co (Household & domestic)

Article • Euromonitor Profiles, September 2019

This Company Profile from Euromonitor provides key details and analysis of Clorox, the owner of brands such as Brita filters and Burt's Bees.

Harpic: Making India Toilet Proud

Case Study • Jitender Dabas, Vibha Gupta, Ankit Vohra, WARC Prize for Asian Strategy, Entrant, 2019

Toilet-cleaner brand Harpic used a multi-channel campaign to encourage behaviour change and unlock demand for the brand in rural India.

Sunlight: The Mekong Connection

Case Study • Soumya Ranjan Panda, Tran Nguyen, WARC Prize for Asian Strategy, Entrant, 2019

Dishwashing detergent brand Sunlight used a multi-pronged campaign to encourage reappraisal and win over rural consumers from the local brand in Vietnam.

Ezee Detergent: Aaj hi… Hmmm

Case Study • Lavanya MN, WARC Prize for Asian Strategy, Entrant, 2019

Detergent brand Ezee took a multichannel approach based on fashion to regain relevance and boost sales in India.

Reckitt Benckiser Group plc (Home care)

Article • Euromonitor Profiles, August 2019

Provides key details and analysis of Reckitt Benckiser Group, a multinational consumer goods company, including home care market assessment, surface care, laundry care and automatic dishwashing.

RB Global challenge 2018

Case Study • SABRE Awards, South Asia, Employer Branding, 2019

RB Global Challenge, Reckitt Benckiser's annual initiative, used social to increase entries by 336% in young audiences across the globe.

Lion Corp (Home care)

Article • Euromonitor Profiles, July 2019

Provides key details and analysis of Lion Corp, a Tokyo-based home care brand.

Unilever (Household and domestic)

Article • Euromonitor Profiles, June 2019

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Omo, Persil, Surf and Cif/Jif.

Harpic: Five Words That Built Toilets

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Harpic, a toilet bowl cleaner brand, increased brand awareness in India by launching matrimonial newspaper ads to show people the necessity of having a toilet.

Lysol: Protect Like A Mother

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Lysol, a cleaning products and sanitiser brand, increased sales of its products globally by launching an emotional campaign that showed the only protection stronger than Lysol is the protection from a mother.

The London Oil Refining Company: Astonish

Case Study • Design Business Association, Silver, 2019

Astonish, a cleaning products brand, challenged category norms by launching branding that reflected order rather than cleaning power graphics to increase distribution and sales in the UK.

Ecover/Rubbish Café: Pay for your meal with a piece of plastic waste

Case Study • Marketing Society UK, The Brave Awards, Highly Commended, 2019

Ecover, a Belgian cleaning products company, drove engagement by highlighting the environmental damage of plastic and companies’ responsibility for designing recyclable products.

Clorox® Total 360® System: A Game Changer in Fighting Outbreaks

Case Study • SABRE Awards, North America, Product Media Relations, Gold, 2019

Clorox, a manufacturer and marketer of consumer and professional products, promoted its new cleaning system among American professionals by giving them materials to promote the product as part of the fight against germs.

The world's best FMCG campaigns and companies 2019

Rankings • Rankings Articles, May 2019

Looks into which FMCG campaigns, along with the agencies that have worked on FMCG campaigns, have performed best over the past year.

SWIPE EX: Literature of Mindful Cleaning

Case Study • Sharon Lam, WARC Awards, Entrant, Effective Content Strategy, 2019

Cleaning products brand SWIPE used packaging, events, POS and online ads to launch a new premium product in Hong Kong.

Harpic: India's Newest Matchmaker

Case Study • Vibha Gupta, Jitender Dabas, Ankit Vohra, WARC Awards, Silver, Effective Use of Brand Purpose, 2019

India's leading toilet cleaner brand Harpic launched a print, TV and radio campaign to encourage toilet usage and grow demand in rural areas.

Harpic: Making India toilet proud

Case Study • Jitender Dabas, Vibha Gupta, Ankit Vohra, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019

Toilet-cleaner brand Harpic used a multi-channel campaign to encourage behaviour change and unlock demand for the brand in rural India.

How Alkimi tapped the science of nature

Article • Brian Carruthers, Event Reports, IIeX Conference, February 2019

The launch of natural cleaning brand Alkimi was informed by “disruptive ethnography” and semiotics.

Harpic: India's Newest Status Symbol

Rankings • WARC Media 100, 2019

India's leading toilet cleaner brand Harpic tackled the startling fact that 70% of Indian homes did not have a toilet.

Behind the Effective 100 Rankings: How Harpic made toilets India’s new status symbol – and how we must all wear the rose-tinted glasses of culture

Rankings • Jitender Dabas, Ankit Vohra and Prateek Bhardwaj, Rankings Articles, March 2019

Harpic’s campaign, ranked third in the Effective 100, successfully reached consumers that wouldn’t use its products by changing the conversation around marriage and status symbols in India.

Harpic: India's Newest Status Symbol

Rankings • WARC Effective 100, 2019

India's leading toilet cleaner brand Harpic tackled the startling fact that 70% of Indian homes did not have a toilet.