Case Study•
George Shearring, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Potato chip brand Red Rock Deli used programmatic digital display to drive brand preference and consideration to purchase and drive awareness of new flavours in Australia.
Lay's, the potato chips brand, increased its e-commerce sales by launching a social-media viral video campaign in which Chinese consumers lip-synced a monologue heavily featuring the chips' characteristic crunchy sound.
Looking to cement its brand in the Brazilian market, the snack brand Lay's, launched a reality TVC show that selected the first woman announcer for a UEFA Champions League match.
Case Study•
MMA Smarties, Silver, X (Global), 2019
Doritos, the snack brand, successfully launched its new Cool and Hot product globally, by introducing it through a 360-degree custom mobile video campaign.
Lay's, a snacks brand, increased sales by launching a campaign that used the brand's customer services reps as the users' personal assistants in Brazil.
Research Paper•
Arindam Mohanty, Vipul Sachdeva and Zaneta Sebastian, ESOMAR, Congress, 2019
Provides a 'Brand citizenship' framework which seeks to add a further layer to understanding of brand purpose, by recognising the difference between people’s ethics and needs as consumers.
Case Study•
MIXX Awards, Gold, Video Advertising, 2019
Doritos, a tortilla chip brand produced by PepsiCo, created an interactive video experience for mobile that allowed consumers in Turkey to experience its new Cool & Hot Doritos.
What do you do about advertising so effective that people are willing to pay for it? What happens when the advertising itself becomes a kind of fast fashion? Faris Yakob thinks through the conundrum.
Case Study•
Design Business Association, Silver, 2019
Whitworths, a dried fruit, home baking and snack products company, increased sales in the UK by redesigning its packaging with nature and bright colours to promote it as a healthy snack brand.
Mondelēz, the global snacking business, sees significant snacking opportunities in fast-growing Asian markets, where it is shifting its focus towards local tastes and needs, a top executive has said.
Asia’s eating habits are changing, as “always-on” consumers move away from regular mealtimes to embrace more snacking – a development that is inadvertently driving innovation in this category, according to a regional ...
Frito-Lay, a snack food manufacturer and marketer, increased its share of the cheese-puff market in the US with its brand Cheetos by launching an art exhibit.
PepsiCo, the food and beverage giant, is tapping into the power of “augmented intelligence” as it seeks to generate powerful consumer and strategic insights.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Looks at the competitive environment in packaged food, alongside business strategies and how to compete for consumers' hearts and minds in this sector.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
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