Doritos, a tortilla chip brand produced by PepsiCo, created an interactive video experience for mobile that allowed consumers in Turkey to experience its new Cool & Hot Doritos.
Planters registered the highest increase in Ad Awareness of any brand in the US during February . Cuteness sells – and nut company Planters’ latest ad campaign is yet another example of that.
Case Study•
SABRE Awards, IN2, North America, Best in Identity Branding, 2020
Frito-Lay-owned tortilla snack brand Doritos, created a campaign across outdoor, TV and social media that didn't feature its brand name or logo, to appeal to Gen Z consumers in the US.
Case Study•
SABRE Awards, IN2, North America, Best Content Creation for Media Sites (Paid), 2020
American pecan growers partnered with Epicurious to stream a live online one-day variety show to appeal to consumers' patriotic spirit and boost demand in the run-up to holiday season in the US.
Case Study•
Mimi Lu, Leslie Yu, Eliza Poor, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019
Almond Board of California, an agricultural service, sought to break away from its previous marketing approach in China to turn the negative price hikes resulting from the US-China trade war into an opportunity.
Case Study•
George Shearring, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Potato chip brand Red Rock Deli used programmatic digital display to drive brand preference and consideration to purchase and drive awareness of new flavours in Australia.
Case Study•
Dhirendra Singh, Sabarinath Chandrasekharan, Shaswat Mishra, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019
Snacking brand Too Yumm! launched its healthy multigrain chips in India, with a TV, print and social media campaign starting cricket icon Virat Kohli.
Lay's, the potato chips brand, increased its e-commerce sales by launching a social-media viral video campaign in which Chinese consumers lip-synced a monologue heavily featuring the chips' characteristic crunchy sound.
Case Study•
MMA Smarties, Silver, X (Global), 2019
Doritos, the snack brand, successfully launched its new Cool and Hot product globally, by introducing it through a 360-degree custom mobile video campaign.
Looking to cement its brand in the Brazilian market, the snack brand Lay's, launched a reality TVC show that selected the first woman announcer for a UEFA Champions League match.
Too Yumm!, an FMCG brand, introduced endless supply of snacks at the Indian Premier League (IPL) to promote its connections with the sport across India.
Lay's, a snacks brand, increased sales by launching a campaign that used the brand's customer services reps as the users' personal assistants in Brazil.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
Looks at the competitive environment in packaged food, alongside business strategies and how to compete for consumers' hearts and minds in this sector.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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