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Child products and groceries see greatest e-commerce growth in France

Data • Rob Clapp, WARC Data Points, December 2020

An overview of e-commerce categories in France during the coronavirus (COVID-19) outbreak.

Cheez-It Snap'd: Cheese Shortage Concern

Case Study • Chris Harder, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Savoury snack brand Cheez-It created a cheese shortage concern across stream-worthy media to promote the launch of its new product in the US.

Snacks and personal care products see greatest e-commerce lift

Data • Rob Clapp, WARC Data Points, November 2020

An overview of e-commerce categories in Europe during the coronavirus (COVID-19) outbreak.

PepsiCo India: From packaging to pop culture: Lay’s Smile Story

Case Study • SABRE Awards, APAC, Social Media/Social Networking Campaign, Gold, 2020

LAY'S, a potato chip brand, used its change in packaging to promote the brand and peppered Instagram with photos of people posing with LAY'S Smile packs in India.

Doritos: #UnblockTheLove

Case Study • SABRE Awards, LATAM, Platinum, Best in Show, 2020

Doritos, a tortilla chip brand, promoted its diversity and inclusion initiative, DORITOS' RAINBOW, in Mexico by launching a special edition pack, diversity workshop, influencer campaign and pride parade float.

10 techniques for effective packaging

Opinion • Roger Horberry, October 2020

FMCG packaging represents prime marketing real estate, one of the most effective weapons in the marketing arsenal. It can literally make the difference between a consumer adding a particular item to their shopping basket or moving on to choose a competitor’s product. No other point in the real world purchase journey has such a stark stop/go aspect to it. In this article we’ll be looking specifically at packaging copy, and share techniques that will enable you create copy that reduces stop and increases go.

Augmented reality: An ally for digital marketing research

Research Paper • Cristina Leo and Francisco Calixto, ESOMAR Conference papers, Latin America, 2020

This paper examines the use of augmented reality (AR) to enhance a study into the price perception of products when viewed online as opposed to in the flesh.

Lay's: Break The Wall

Case Study • Nicholas Short, Iris Yang, WARC Prize for Asian Strategy, Entrant, 2020

Snack brand Lay's connected TV and social media to win attention and brand love across China.

ARF research finds brand loyalty remains robust

News • 17 August 2020

Brand loyalty has largely proved robust over the last decade in a trio of packaged-goods categories, according to the early results of a study being conducted by the Advertising Research Foundation (ARF), the industry body.

Nestlé taps into Asia’s rising desire for healthy plant-based snacks in Hong Kong

News • 16 August 2020

With plant-based food rising in popularity in recent years and further accelerated by COVID-19, Nestlé Hong Kong has introduced Nestlé Fitness, a product range with snacks and beverages made with whole grains, as well as high-fibre and plant-based in

How Mondelez is reformulating for Asian consumers

Article • Low Lai Chow, Event Reports, FIA Dialogues, July 2020

Snack food maker Mondelez is evolving its product portfolio to suit post-COVID trends.

COVID-19 brings long-term gains in Spanish online shopping

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Spain before and after the novel coronavirus (COVID-19) outbreak.

COVID-19 fails to drive long-term e-commerce growth in Japan

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Japan before and after the novel coronavirus (COVID-19) outbreak.

Over half of Indian consumers will shop online after COVID-19

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in India before and after the novel coronavirus (COVID-19) outbreak.

Mondelez doubles down on e-commerce advertising

News • 07 June 2020

Mondelez International, the snacks company, has doubled down on advertising on e-commerce platforms as it seeks to reach consumers near the point of digital purchase.

Mondelez’s strategy for doubling down on e-commerce

Article • Stephen Whiteside, WARC Exclusive, June 2020

Mondelez International, the snacks company, is doubling down on e-commerce in line with changing consumer habits.

Well & Truly: Rebrand – Say goodbye to sad snacks

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020

Well & Truly, a gluten-free snack brand, increased distribution and sales across the UK by rebranding its packaging and approaching healthy snacking with a more positive attitude.

Pipers: Living Life Boldly

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2020

Pipers, a crisp brand, increased sales and distribution in the UK by redesigning its packaging to make its Piper the heart of the identity, alongside a range of bright colours.

Frito-Lay: Smile with Lay's

Case Study • SABRE Awards, Gold, North America, 2020

Lay's, a crisp brand, promoted joy across the US by releasing limited edition packaging that featured the smiles of real people and encouraging people to take smiling selfies with them.

Kellogg, Cheez-It: Wine and Cheez-It

Case Study • SABRE Awards, Gold, North America, 2020

Cheez-it, a cheese cracker brand, promoted its product among adults in the US by creating a snack pack for grown-ups that paired its cheesy product with boxed wine.

Doritos: 'Another Level' + 2019 MTV VMAs

Case Study • AME Awards, Bronze, 2020

Doritos, a Frito-Lay-owned tortilla snack brand, created a campaign across outdoor, TV and social media that didn't feature its brand name or logo to appeal to Gen Z consumers in the US.

Lay's: Crunchy Sounds Challenge

Case Study • Benjamin Condit, Jerry Perez, WARC Awards, Entrant, Effective Social Strategy, 2020

Potato-chip brand Lay's used short-video platform Douyin and the sound of chips being eaten to drive e-commerce impulse purchase in China.

Lay's: Crunchy Sound Challenge

Rankings • WARC Media 100, 2020

Potato-chip brand Lay's drove impulse sales in China by creating a social challenge that emphasised the sound of crisps crunching.

Doritos: Cool & Hot 360 interactive video

Rankings • WARC Media 100, 2020

Doritos, a tortilla chip brand produced by PepsiCo, created an interactive video experience for mobile that allowed consumers in Turkey to experience its new Cool & Hot Doritos.

YouGov Ad of the Month – US: Planters

Opinion • BrandIndex, March 2020

Planters registered the highest increase in Ad Awareness of any brand in the US during February .

Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
What we know about Health and Wellness Marketing

Article • WARC Best Practice, February 2020

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.
Five ways Unilever is adapting in the COVID-19 era

Article • Anna Hamill, WARC Exclusive, April 2020

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.