Brand loyalty has largely proved robust over the last decade in a trio of packaged-goods categories, according to the early results of a study being conducted by the Advertising Research Foundation (ARF), the industry body.
With plant-based food rising in popularity in recent years and further accelerated by COVID-19, Nestlé Hong Kong has introduced Nestlé Fitness, a product range with snacks and beverages made with whole grains, as well as high-fibre and plant-based ...
Mondelez International, the snacks company, has doubled down on advertising on e-commerce platforms as it seeks to reach consumers near the point of digital purchase.
Case Study•
Design Business Association, Design Effectiveness Awards, Silver, 2020
Well & Truly, a gluten-free snack brand, increased distribution and sales across the UK by rebranding its packaging and approaching healthy snacking with a more positive attitude.
Case Study•
Design Business Association, Design Effectiveness Awards, Bronze, 2020
Pipers, a crisp brand, increased sales and distribution in the UK by redesigning its packaging to make its Piper the heart of the identity, alongside a range of bright colours.
Case Study•
SABRE Awards, Gold, North America, 2020
Cheez-it, a cheese cracker brand, promoted its product among adults in the US by creating a snack pack for grown-ups that paired its cheesy product with boxed wine.
Case Study•
SABRE Awards, Gold, North America, 2020
Lay's, a crisp brand, promoted joy across the US by releasing limited edition packaging that featured the smiles of real people and encouraging people to take smiling selfies with them.
Doritos, a Frito-Lay-owned tortilla snack brand, created a campaign across outdoor, TV and social media that didn't feature its brand name or logo to appeal to Gen Z consumers in the US.
Doritos, a tortilla chip brand produced by PepsiCo, created an interactive video experience for mobile that allowed consumers in Turkey to experience its new Cool & Hot Doritos.
Planters registered the highest increase in Ad Awareness of any brand in the US during February . Cuteness sells – and nut company Planters’ latest ad campaign is yet another example of that.
Case Study•
SABRE Awards, IN2, North America, Best Content Creation for Media Sites (Paid), 2020
American pecan growers partnered with Epicurious to stream a live online one-day variety show to appeal to consumers' patriotic spirit and boost demand in the run-up to holiday season in the US.
Case Study•
SABRE Awards, IN2, North America, Best in Identity Branding, 2020
Frito-Lay-owned tortilla snack brand Doritos, created a campaign across outdoor, TV and social media that didn't feature its brand name or logo, to appeal to Gen Z consumers in the US.
Case Study•
Integrated Marketing Communications Council Europe, Bronze, Product Launch/Relaunch/Trial campaign, 2019
Pringles, a snack brand, increased sales during the winter period across EMEA by launching on-pack promotions, in-store activations and limited-edition cans and flavours.
Case Study•
Integrated Marketing Communications Council Europe, Bronze, Brand Building (Outbound marketing), 2019
Almond Board of California, a non-profit organisation, promoted the consumption of almonds in Italy by creating a series of TV spots that showed consumers how they provide the energy needed for an everyday boost.
Case Study•
Mimi Lu, Leslie Yu, Eliza Poor, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019
Almond Board of California, an agricultural service, sought to break away from its previous marketing approach in China to turn the negative price hikes resulting from the US-China trade war into an opportunity.
Case Study•
George Shearring, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Potato chip brand Red Rock Deli used programmatic digital display to drive brand preference and consideration to purchase and drive awareness of new flavours in Australia.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Welcome back to WARC!
We’ve made some exciting changes since your last visit, bringing you:
Latest category insights straight to your homepage
A new Evidence series on key marketing questions
Category campaign data from recent case studies
By continuing to use the site, you agree to the use of cookies. You can change this and find out more here
