Article•
Anil Thakranney, Event Reports, Marketing Conclave, September 2019
India’s Tata Chemicals has embraced digital with much success and stays true of its marketing mission of consistently doing something that is authentic and meaningful.
Case Study•
Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2019
Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.
Case Study•
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Marmite, a salty spread brand, launched the Marmite Gene Project to reverse declining sales by bringing it back into the breakfast discussion in the UK.
Case Study•
Design Business Association, Silver, 2019
World of Zing, a food and drink start-up, increased brand awareness across the UK by launching a redesign of its packaging that used live prints of the products as inspiration.
Case Study•
Design Business Association, Silver, 2019
Blue Dragon, an Asian food products company, redesigned its packaging to reflect a visual journey to the heart of East Asia through the use of bold, bright colours to attract UK consumers.
Case Study•
Paloma Ho, WARC Awards, Shortlisted, Effective Social Strategy, 2019
Knorr, the leading food and beverage brand, grew sales of its corn soup in Taiwan by creating an educational and interactive corn-planting experience, Nature's Tastiest Experiment.
Case Study•
Tahaab Rais, Anna Sadykova, WARC Awards, Gold, Effective Social Strategy, 2019
Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.
Case Study•
Godwin See, WARC Awards, Entrant, Effective Social Strategy, 2019
Food brand Knorr used a TV roadblock, social media and programmatic strategy to improve brand metrics and push its healthy food message to mothers and millennials in the Philippines.
Case Study•
Bharati Joshi, WARC Awards, Entrant, Effective Social Strategy, 2019
An innovative multi-channel campaign allowed staple-food brand Aashirvaad to tackle a fake news situation head on, channelise it into brand growth and increase penetration in the Indian market.
Case Study•
Tangrams Strategy & Effectiveness Awards, Bronze, Video, 2018
Heinz, an American food company, promoted its tomato ketchup in India by launching a unique set of pre-roll ads on YouTube that encouraged viewers to skip the ads to leave the protagonist to eat.
Marmite, the Unilever-owned food spread, launched a PR-heavy campaign in the UK that played on its "You either love it or hate it" message in a fresh way.
Case Study•
SABRE Awards, Best Use of Social Networks, In2, 2019
Heinz, a food-processing company, increased awareness of its new mayo product by asking consumers on Twitter if they wanted its Dubai-exclusive Mayochup product to launch in the US.
Case Study•
Ramesh Bhaskaran, Minal Nayak, WARC Prize for Asian Strategy, Entrant, 2018
Salt brand Tata Salt appealed to communities in the rural state of Bihar in India with an experiential installation at the Chhath Puja pilgrimage site.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
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