Case Study•
Ramesh Bhaskaran, Minal Nayak, WARC Prize for Asian Strategy, Entrant, 2018
Salt brand Tata Salt appealed to communities in the rural state of Bihar in India with an experiential installation at the Chhath Puja pilgrimage site.
Case Study•
Nicole Marie Miller, WARC Prize for Asian Strategy, Entrant, 2018
Heritage spaghetti noodle brand, Royal, used online video to reboot its Sweet Celebration dish bundle for the Christmas Eve celebration market in the Philippines.
Case Study•
MMA Smarties, Silver, North America, 2018
Hellmann's/Best Foods, a brand of mayonnaise, took itself into the homes of consumers, providing them with recipes for every occasions, leading to a 12% increase in brand favorability.
Article•
Low Lai Chow, Event Reports, CX Singapore Forum, August 2018
Kraft Heinz, a market leader in Indonesia’s chili category, sought to build brand equity and launch in a new category with content and product innovation.
Case Study•
The Communications Council, Bronze, Australian Effie Awards, 2018
Leggo's, an Italian cuisine brand, increased sales in Australia and established a clear lead over competitor, Dolmio with its character of an Italian-Australian Nonna.
Case Study•
Effie Worldwide, Silver, North American Effies, 2018
Hellmann's, a condiments brand, increased sales of its squeeze mayonnaise in Walmart in the US by launching the Strangewich challenge, which asked families to create their own crazy sandwiches with the help of NASCAR star, Dale Earnhardt, Jr.
Case Study•
Design Business Association, Silver, 2018
The Travelling Bee Company, a honey brand that helps protect bees, relaunched in the UK with a new name and new packaging design to showcase its high quality product.
Case Study•
Design Business Association, Gold, 2018
Pip & Nut, a nut butter brand, designed unconventional packaging for the health foods category in order to stand out from the crowd and show that nut butters can be a healthy snack.
Case Study•
SABRE Awards, Best Use Of Gamification/User-Generated Contests, In2, 2018
Catelli, a Canadian pasta brand, connected its brand with modern Canadian families by launching a contest where they could win a $10,000 family reunion.
BERLIN: McCormick, the seasonings company, has used the consumer journey to capture new growth opportunities by identifying relevant micro-moments to target potential customers.
Article•
Euromonitor Strategy Briefings, August 2018
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article•
Euromonitor Strategy Briefings, January 2018
Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Article•
Euromonitor Strategy Briefings, September 2017
An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.
Article•
Euromonitor Strategy Briefings, August 2017
This report provides part I of an overview of company strategies in the world health and wellness market, including packaged foods, soft drinks and hot drinks, examining industry challenges and multinationals' activities.
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