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Tadım: How to increase online sales with an "Experience Management Platform"!

Case Study • MMA Smarties, Bronze, X (Global), 2021

Tadım, a packaged nuts and dried fruits brand, launched a campaign in Turkey to increase its online sales by 200% on sales partners' online shops with a limited budget.

Dole: Quaran-tensions & normal-ish

Case Study • MMA Smarties, Silver, North America, 2021

Dole Sunshine, a packaged fruits and vegetables brand, promoted its fruit bowls with ads that humorously portrayed the tensions experienced by many families during the COVID-19 lockdowns.

Banana republic: Farming and diversity in the Ecoganic world

Article • Jenn Chin, WARC Exclusive, November 2021

Dianne and Frank Sciacca, the co-founders and owners of Ecoganic Bananas, have revolutionised the banana industry with their ecoganic farming methods but it has not been an easy journey.

Avocados From Mexico: #HomemadeCinco

Case Study • AME Awards, Finalist, 2021

Avocados From Mexico, an avocado brand, launched a campaign in the US to increase brand awareness, increase brand association with Cinco de Mayo and take over social conversations surrounding it on social media.

Malee: Lonely Rambutan

Case Study • WARC Cases, 2019

Malee, a canned fruits brand, connected with Thai consumers by personalising loneliness with a short film to encourage an uplift in sales.

Sunkist Growers: Sunkist Crossing – welcome to the grove

Case Study • SABRE Awards, APAC, Gold, 2021

Sunkist, a citrus cooperative, leveraged mobile gaming to replace experiential events to appeal to millennials in APAC.

Analyzing proprietary, private label, and non-brands in fresh produce purchases

Research Paper • Zachary William Anesbury, Kristin Jürkenbeck, Timofei Bogomolov, and Svetlana Bogomolova, Int. Journal of Market Research, Vol. 63, No. 5, 2021, pp. 597-619

When purchasing packaged products within a supermarket, consumers choose between proprietary or private label brands.

Veganism in India: Trends and opportunities

Article • Wolfzhowl, Research on WARC, July 2021

Examines the factors leading to the growing trend of veganism in India.

Gushers: Black Voices Create

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

Gushers, an American fruit snack brand, collaborated with Black TikTok content creators to help elevate Black voices and harness their voices for change.

Zespri International Japan: Enjoy the healthy you love

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Zespri, an international kiwi exporter, launched a campaign in Japan to generate sales and improve its brand image.

How Avocados From Mexico kept sales strong throughout the pandemic

Article • Jo Bowman, Event Reports, ARF SHOPPERxSCIENCE, March 2021

As COVID-19 began to spread, Avocados From Mexico faced the challenge of consumers avoiding stores, trying not to touch products, and seeking to contain their expenditure.

Malee: Lonely Rambutan

Rankings • WARC Effective 100, 2021

Malee, the canned fruits brand, connected with Thai consumers through the power of loneliness.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

Zespri Kiwifruit: Zespri brand relaunch campaign

Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021

Zespri, a kiwifruit exporter, launched a campaign in Japan to encourage consumers to enjoy living a healthy lifestyle easily by eating kiwifruit.

Gushers/Fruit by the Foot: #BlackVoicesCreate

Case Study • MMA Smarties, Gold, X (Global), 2020

Gushers and Fruit by the Foot, two fruit snack brands, gave a voice back to sponsored Black creators on TikTok by creating a program that elevated them in the US.

Guiding principles: Why marketers need to anchor actions in brand purpose

Article • Low Lai Chow, Event Reports, All That Matters, September 2020

At All That Matters, Dole’s Rupen Desai and Grab’s Cheryl Goh outline the role of brand purpose as a guiding principle in the larger business imperative.

Sunkist Growers: #MySunkistTable

Case Study • Christine Park, Sunyoung Kim, Becca Joe, Sumin Park, WARC Awards for Asian Strategy, Entrant, 2020

Citrus brand Sunkist created a video-based campaign, backed by an e-commerce sales promotion, to raise brand awareness and consumer preference in Korea.

COVID-19 shifts food trends in Southeast Asia

News • 11 June 2020

Consumers’ initial concerns around COVID-19 in Southeast Asia may have been focused around personal hygiene, but they’re now taking their general health much more seriously – beginning with the food they eat, according to research.

Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.

US, Fruit & vegetables Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points (Dynamic), May 2020

An overview of advertising as a percentage of sales in the fruit & vegetables sector in the United States since 2007.

Birds Eye avoids freezing its branding efforts during lockdown

News • 07 April 2020

With media already bought for this month, frozen food brand Birds Eye has chosen to create a new and relevant campaign in just 18 days rather than going dark during the current coronavirus outbreak.

Driscoll's Rosé Berry limited edition summer launch

Case Study • SABRE Awards, IN2, North America, Best in Digital/Print Consumer Media (Earned), 2020

California-based fruit producer Driscoll's built a connection with rosé wine to launch a new blush-coloured strawberry, the Rosé Berry, in the US.

Fyffes: Fit Squad

Case Study • IMC Awards (European), Silver, Small budget campaign, 2019

Fyffes, a fruit and fresh produce company, promoted its Fyffes Fit Squad in Ireland through a new visual identity.

How Avocados from Mexico aims to claim category attributes

News • 28 October 2019

Avocados from Mexico does what it says on the tin – following a brand building campaign that has seen it become the US market leader, the company now intends to lay claim to a wide slate of strong associations that consumers have with the category.

Avocados From Mexico seeks to take ownership of generic category attributes

Article • Stephen Whiteside, Event Reports, Association of National Advertisers' 2019 Masters of Marketing Conference, October 2019

Avocados From Mexico, a produce brand, believes it can successfully lay claim to broad features of its category where its brand has no natural advantages over rival products.

What we know about Health and Wellness Marketing

Article • WARC Best Practice, May 2021

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
What’s working in FMCG

Article • WARC Category Intelligence, June 2021

Global strategies, campaign updates and trends in the FMCG category.
Unilever’s global framework for post-pandemic marketing

Article • 샘 페나 테일러, Event Reports, Lions Live, June 2021

FMCG giant Unilever articulates an updated perspective on what its marketing ought to achieve in the post-pandemic world, according to a session at Lions Live.