Article•
Euromonitor Strategy Briefings, March 2019
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
DTC brands have been good at generating headlines, less good – so far – at generating profit, but, says an industry figure, all FMCG brands can learn from them.
Article•
Chris Worrell, WARC Exclusive, September 2019
In the second part of this two-part article exploring the big issues facing brands, Wavemaker considers the implications of digital commerce on FMCG brands and the new thinking needed to success on these new platforms.
The growth of fast-moving consumer goods (FMCG) brands has been intrinsically linked to mass reach media, but brands now face difficult choices when it comes to TV in particular, which may require a serious reappraisal of the wider media market, an ...
Article•
Chris Worrell, WARC Exclusive, September 2019
This two-part paper seeks to identify and describe the issues that Wavemaker see as having both the largest and most immediate impact on the growth of FMCG brands.
Conagra, the food manufacturer, is tapping into a similar playbook as a new generation of direct-to-consumer (DTC) brands as it seeks to keep pace with evolving shopper habits.
Article•
Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
Conagra, the consumer packaged goods manufacturer, has embraced “intent-based” media buying that seeks to use interests, not demographics, as the primary mode of insight.
Article•
Geoffrey Precourt, Event Reports, MMA Impact, March 2019
Conagra, the food group, is drawing inspiration from a new breed of direct-to-consumer brands as it adapts to changing tastes and preferences among consumers.
Future Consumer, the FMCG division of India’s Future Group, is aiming to have five Rs 1,000 crore food brands in its portfolio within five years, echoing the “power brands” approach previously taken by the likes of global giants ...
Unilever, the consumer goods manufacturer, found an innovative way to challenge stereotypes by asking several of its marketers, as well as agency representatives, to take DNA tests and explore their own genetic heritage.
Case Study•
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Procter and Gamble, a consumer goods company, proved that it cares about social issues in the US by launching a 19-minute documentary film covering the story of a P&G lab tech and vocal gay rights advocate who took up the fight for equal rights.
The rocketing share price of Beyond Meat has grabbed the headlines but it’s only one signal of a growing confidence in the market for plant-based foods and a conviction that many consumers’ tastes are shifting away from animal-based ...
From food delivery apps like Zomato to neighbourhood WhatsApp groups, digital platforms have transformed the eating habits of many parts of urban India as they meet the needs of time-poor, convenience-seeking consumers.
Food safety, sustainability and local tastes are three consumer trends defining Asia’s food category in 2019 – but safety has to be the starting point, according to a leading industry observer.
Article•
Josef Hrebik and Brent Chaters, WARC Webinars, April 2019
Provides results from a first-of-its-kind study conducted by Accenture and thinktv, which measures the effectiveness of media channel spending on driving sales in the Canadian market.
Research Paper•
Massimo Sarcina, Esperanza Vallejo, Catalina Bonnet and Joaquín Tapia, ESOMAR, Latin America, 2019
Alicorp, the consumer goods company, used the brain theories System 1 and 2, and facial coding tests to understand how to make their ads more effective in Peru.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Frito-Lay, a snack food manufacturer and marketer, increased its share of the cheese-puff market in the US with its brand Cheetos by launching a Cheetos art exhibit.
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
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