Chris Worrell, WARC Exclusive, September 2019
In the second part of this two-part article exploring the big issues facing brands, Wavemaker considers the implications of digital commerce on FMCG brands and the new thinking needed to success on these new platforms.
The growth of fast-moving consumer goods (FMCG) brands has been intrinsically linked to mass reach media, but brands now face difficult choices when it comes to TV in particular, which may require a serious reappraisal of the wider media market, an ...
Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
Future Consumer, the FMCG division of India’s Future Group, is aiming to have five Rs 1,000 crore food brands in its portfolio within five years, echoing the “power brands” approach previously taken by the likes of global giants ...
Unilever, the consumer goods manufacturer, found an innovative way to challenge stereotypes by asking several of its marketers, as well as agency representatives, to take DNA tests and explore their own genetic heritage.
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Procter and Gamble, a consumer goods company, proved that it cares about social issues in the US by launching a 19-minute documentary film covering the story of a P&G lab tech and vocal gay rights advocate who took up the fight for equal rights.
The rocketing share price of Beyond Meat has grabbed the headlines but it’s only one signal of a growing confidence in the market for plant-based foods and a conviction that many consumers’ tastes are shifting away from animal-based ...
From food delivery apps like Zomato to neighbourhood WhatsApp groups, digital platforms have transformed the eating habits of many parts of urban India as they meet the needs of time-poor, convenience-seeking consumers.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.