Article•
Euromonitor Strategy Briefings, March 2019
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Almost a quarter (23%) of all new food product launches in the UK last year were labelled as vegan, up from 17% in 2018, confirming that the meat-free consumer trend is growing apace, a new report from Mintel has revealed.
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
Veganuary, the campaigning organisation, has more than doubled the number of people who have pledged to try a vegan diet for the first month of the year and is extending its campaign into Germany, the US and Chile.
The Indian government has announced that it will set up a committee to scrutinise and regulate product-feature claims made in advertisements, through the Food Safety & Standards Authority of India (FSSAI).
Case Study•
MRS Awards, Winner, MRS Award for New Consumer Insights, 2019
Unilever, a consumer goods company, created a language analyser which used machine learning to analyse the language of various consumers in the UK to gain evidenced insights for informing demographic-dependent brand strategies.
Knorr, a food and beverage brand, developed mobile photo recognition software that provided healthy alternatives to each fast-food picture uploaded, thus successfully increasing brand awareness across South Africa.
Unilever, a consumer goods brand, successfully increased traffic to its recipe website in Turkey during Ramadan, by creating related-search content that used geotargeting to deliver recipes while counting down the days of Ramadan.
Premier Foods, the UK ambient food manufacturer, has joined a select group of UK FMCG brands that have delivered three years of consecutive growth – here’s how.
Article•
Brian Carruthers, Event Reports, Festival of Marketing, October 2019
Looks at evidence from Premier Foods that shows how a focus on innovation and brand building has turned around the decline of many of its brands, from the smallest to the biggest.
Even a business selling commodities can successfully use digital if it looks at this in the right way, according to a Tata Chemicals’ executive who believes the channel opens up opportunities for brands no matter the vertical.
Article•
Anil Thakranney, Event Reports, Marketing Conclave, September 2019
India’s Tata Chemicals has embraced digital with much success and stays true of its marketing mission of consistently doing something that is authentic and meaningful.
Unilever, one of the world’s biggest packaged goods producers, says it will halve the amount of new plastic it uses in response to rising environmental concerns, especially among younger consumers.
Procter & Gamble, the consumer packaged goods manufacturer, is drawing on lean innovation and agile principles as it seeks to develop its advertising capabilities.
In February, Kraft Heinz disclosed a $15 billion write-down on its most famous brands, sending investors running for the hills amid fears that the relentless cost-cutting had eroded the brand’s value.
Ad investment is shifting towards internet formats, but the rate at which that is happening depends on the sector: food and soft drinks, for example, still pour around two thirds of advertising investment into TV, a new WARC report points out.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Looks at the competitive environment in packaged food, alongside business strategies and how to compete for consumers' hearts and minds in this sector.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
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