Article•
Euromonitor Strategy Briefings, June 2018
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Data and machine learning are increasingly being used by food and beverage brands to develop new products and to identify the flavours that will work best in new markets.
Article•
J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
When Kraft Heinz launched into a new category in China, it was able to do so in just 14 months – with new manufacturing facilities and 14 SKUs – thanks to the particular way it addresses innovation.
Research Paper•
Ritanbara Mundrey, ESOMAR, Congress, 2018
Nestlé, a transnational food and drink company, analyses the threat posed by challenger brands in India and shows their true impact while suggesting strategies that can work for brands.
Article•
Low Lai Chow, Event Reports, Spikes Asia, September 2018
According to research by Unilever, advertising in Asia conforms more to gender stereotypes, with powerful segments including Muslim women grossly under-represented.
A campaign in Hong Kong for Knorr is making use of dynamic ad insertion technology on local OTT channel myTV SUPER that allows the Unilever-owned food ingredients brand to appear in popular video at scale without disrupting the viewing experience.
Article•
Euromonitor Strategy Briefings, August 2018
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
BOSTON: Food marketers can learn some useful lessons from Doctor Fork, a fake pizza brand created by Google to explore areas of advertising that real brands tend to avoid.
MUMBAI: Hindustan Unilever is using its detergent brands to initiate “serious conversations” with consumers on subjects ranging from the financial empowerment of women to the fear of failure, a leading executive has said.
GLOBAL: Procter and Gamble, the world’s largest advertiser, hinted at some strategic changes during an earnings call that saw the FMCG giant miss forecasts, amid news of price increases.
Article•
Outdoor Advertising Association of America, 2018
This report, conducted by Omnicom Media Group’s Benchmarketing, examines out-of-home ROI and media mix optimization for seven key product categories: Automotive, consumer electronics, CPG food & drink, retail grocery, retail – non grocery, finance and banking, and restaurants and coffee shops.
CANNES: Voice technology has the potential to “transform” marketing, according to Keith Weed, chief marketing and communications officer at Unilever, the consumer packaged goods manufacturer.
This report pulls together the findings of a study into the short- and long-term effects of advertising, and breaks them down for three specific sectors: FMCG, Retail and Financial Services.
Article•
Stephen Whiteside, Event Reports, Cannes Lions, June 2018
As one of the world’s biggest advertisers, Unilever, the FMCG manufacturer, has invested considerable time and energy into tackling painpoints in the digital ecosystem.
Case Study•
Jala Fawaz, Jackie Hughes, WARC Prize for MENA Strategy, Bronze, 2018
Sadia, a leading food brand, employed a social media strategy in the MENA region to convince women that they could cook less, waste less but feel just as generous during Ramadan.
BEIJING: China’s increasingly wealthy and health-conscious consumers helped to drive rapid growth in the country’s fast-moving consumer goods (FMCG) market in 2017.
LONDON: Energy drinks, in-store displays and advertising schedules are all coming under the spotlight as part of the UK government’s plans to halve childhood obesity levels by 2030.
LONDON: Keith Weed, chief marketing and communications officer at FMCG giant Unilever, has welcomed the changes being made by the digital giants in policing content as a “step change”.
GLOBAL: Unilever, the consumer goods giant, launched its Sustainable Living Plan in 2010 and eight years later it appears that its global social and environmental initiative is also delivering solid commercial benefits.
Article•
J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Article•
Euromonitor Strategy Briefings, August 2018
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article•
Euromonitor Strategy Briefings, January 2018
Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Article•
Euromonitor Strategy Briefings, September 2017
An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.
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