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Right To Protein: Making India know protein's 'soy' much better

Case Study • SABRE Awards, APAC In2, Digital and Print Media, 2021

FleishmanHillard, the marketing agency, launched the Right To Protein initiative to improve all forms of protein awareness and consumption in India.

What the UK’s HFSS ad ban will demand of brands

Article • Sam Peña-Taylor, Event Reports, Kantar Talks, September 2021

A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new regulations and what to do about it.

Even though COVID is still here, CPG shopping behavior is normalizing

Article • Leslie Wood, WARC Exclusive, Spotlight US, September 2021

Examines regional and national changes in spending and shopping behavior over the course of the pandemic in the consumer packaged goods category.

Analyzing proprietary, private label, and non-brands in fresh produce purchases

Research Paper • Zachary William Anesbury, Kristin Jürkenbeck, Timofei Bogomolov, and Svetlana Bogomolova, Int. Journal of Market Research, Vol. 63, No. 5, 2021, pp. 597-619

When purchasing packaged products within a supermarket, consumers choose between proprietary or private label brands.

Dinner DIY vs. DIFM: Who’s doing the cooking after COVID?

Article • Nicole Miranda, WARC Exclusive, Spotlight Australia, August 2021

Nicole Miranda from Spinach examines the DIY (do it yourself) and DIFM (do it for me) food scene in Australia amid the seemingly never-ending lockdown.

HFSS and the future of grocery retail: Unpacking the new rules

Article • WARC Exclusive, August 2021

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.

How brands can help Brazilians over the long-term in dealing with food insecurity

Article • Marcello Magalhães, WARC Exclusive, Spotlight Brazil, August 2021

This article looks at the serious issue of food insecurity in Brazil, and how and why brands can play a role in solving it.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points (Curated), July 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points (Curated), July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

HFSS: How grocery brands and retailers can stay effective in an age of restriction

Article • Callum Saunders, WARC Best Practice, July 2021

Advice for marketers selling food or drink products high in (saturated) fat, salt or sugar.

Veganism in India: Trends and opportunities

Article • Wolfzhowl, Research on WARC, July 2021

Examines the factors leading to the growing trend of veganism in India.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Unilever’s global framework for post-pandemic marketing

Article • 샘 페나 테일러, Event Reports, Lions Live, June 2021

FMCG giant Unilever articulates an updated perspective on what its marketing ought to achieve in the post-pandemic world, according to a session at Lions Live.

Indonesia, Food adspend by medium