A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
CANNES: Voice technology has the potential to “transform” marketing, according to Keith Weed, chief marketing and communications officer at Unilever, the consumer packaged goods manufacturer.
Article•
Stephen Whiteside, Event Reports, Cannes Lions 2018, June 2018
As one of the world’s biggest advertisers, Unilever, the FMCG manufacturer, has invested considerable time and energy into tackling painpoints in the digital ecosystem.
Case Study•
Jala Fawaz, Jackie Hughes, WARC Prize for MENA Strategy, Shortlisted, 2018
Sadia, a leading food brand, employed a social media strategy in the MENA region to convince women that they could cook less, waste less but feel just as generous during Ramadan.
BEIJING: China’s increasingly wealthy and health-conscious consumers helped to drive rapid growth in the country’s fast-moving consumer goods (FMCG) market in 2017.
LONDON: Energy drinks, in-store displays and advertising schedules are all coming under the spotlight as part of the UK government’s plans to halve childhood obesity levels by 2030.
GLOBAL: Unilever, the consumer goods giant, launched its Sustainable Living Plan in 2010 and eight years later it appears that its global social and environmental initiative is also delivering solid commercial benefits.
BUENOS AIRES: At times of social, economic and political crisis, brands tend to reach for a safe, reactive approach, but Unilever has developed a holistic program in Argentina that enables it to understand people and consumption at these times and ...
CHICAGO: Mondelez International, the snacks company, believes that product sampling will remain a powerful tool for brands, both through online channels and by innovating with in-store experiences.
Article•
Mary Connors, Event Reports, P2P Summit, March 2018
Mondelez International, the snacks giant, is building up its sampling capabilities via e-commerce, as well as developing its in-store approach to this discipline.
CINCINNATI: Procter & Gamble, the FMCG business, claims to have achieved many of its 2020 environmental sustainability goals, and has announced new, broad-reaching goals for 2030.
Article•
Geoffrey Precourt, Event Reports, ANA Media conference, March 2018
Procter & Gamble, the consumer goods giant, has been at the forefront of driving change in the digital-marketing space, and has further ambitions to pursue in this space.
Looks at a report from the ASA that explores the potential harm arising from gender stereotypes in advertising and assesses the effects that brands are currently having in this area.
LONDON/ROTTERDAM: In the eighteen months since Unilever announced the creation of its in-house agency U-Studio, it has achieved significant efficiencies in its digital marketing.
NEW DELHI: Nestlé India is building a regional approach that will embrace all aspects of the business, its chairman has said, while it also intends to introduce more products from its global range.
LAS VEGAS: Nestlé, the food and beverage company, is putting the customer service experience at the heart of its efforts to tap the burgeoning power of voice technology.
NEW DELHI: Food and beverage brands in India are taking the trend towards marketing in regional languages a stage further to embrace product packaging as a way of reaching more consumers.
MUMBAI: Global FMCG company Procter & Gamble has announced that it will source as much as US$30 million from women-owned businesses across India in the coming three years.
GLOBAL: Unilever, like other FMCG giants, has found in recent years that globalisation has come with the countertrend of consumers increasingly opting for local, insurgent brands, yet the Anglo-Dutch company is fighting back.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Article•
Euromonitor Strategy Briefings, January 2018
Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Article•
Euromonitor Strategy Briefings, September 2017
An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.
Article•
Euromonitor Strategy Briefings, August 2017
This report provides part I of an overview of company strategies in the world health and wellness market, including packaged foods, soft drinks and hot drinks, examining industry challenges and multinationals' activities.
Article•
Euromonitor Strategy Briefings, November 2016
This report analyses five trends that will impact the packaged foods market, including mobile technology, increased urbanisation, single-person households and price polarisation.
