Vhinasyhah Gopal, Iman Omar, Nazirah Ashari, Jin Wong, Yee Hui Tsin, WARC Awards for Asian Strategy, 2021
Ice-cream brand Baskin-Robbins won back brand love and grew sales in Malaysia during Chinese New Year with a multichannel campaign that used augmented reality to bring its packaging to life in the form of a traditional lion dance.
Doctors Without Borders, an international humanitarian medical non-governmental organisation, increased job satisfaction for employees at Hennig-Olsen, an ice cream factory, in Norway through a web app that set it a series of team challenges.
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
Philadelphia, a soft cheese brand, launched a social campaign against Apple's new bagel emoji that saw it promote its own version featuring Philadelphia cheese as a filling to increase sales among millennials.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.