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Felix: The Climate Store

Case Study • SABRE Awards, EMEA, Gold, 2021

Felix, a food brand, built The Climate Store, a public activation in Sweden to educate consumers on the environmental cost of the food they eat.

Unilever and Unox: The Dutch New Year’s Dive in times of Covid-19

Case Study • SABRE Awards, EMEA, Gold, 2021

Unox, a food brand owned by Unilever, brought the North Sea to consumers' homes in the Netherlands so they could continue their New Year tradition of swimming in the North Sea despite the COVID-19 pandemic.

Diari: A journey across Tunisia

Case Study • Tahaab Rais, Tala Arakji, Mongi Bhouri, WARC Prize for MENA Strategy, Shortlisted, 2021

Couscous brand, Diari, celebrated both its 40th anniversary and the end of the lockdowns with an uplifting branded-content documentary series in Tunisia.

Nissin: The Apology

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Nissin, a food company, sparked conversation and drove sales in Brazil with its unconventional Apology campaign.

Princes: Branding

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Gold, 2021

Princes, a food and drinks brand, redesigned its packaging with bold, bright colours and made the 'P' in its logo its accent feature to symbolise pride on the shelf and increase sales in the UK.

Rustlers: Visual Identity & Packaging

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2021

Rustlers, a hot snack brand, increased sales among a wider target audience in the UK by redesigning its packing to celebrate its role as the 'anytime hero' with a self-assured, no-nonsense and street-smart attitude.

What’s working in FMCG

Article • WARC Category Intelligence, June 2021

Global strategies, campaign updates and trends in the FMCG category.

Campbell's: Dinner Insurance

Case Study • WARC Awards for Effectiveness, Bronze, Customer Experience, 2021

Campbell's, the soup brand, supported nervous first-time Thanksgiving cooks during COVID with its Dinner Insurance campaign in the US.

Kraft: You do you

Case Study • WARC Awards for Effectiveness, Gold, Instant Impact, 2021

Packaged pasta product, Kraft Dinner, reversed its declining fortunes with its You Do You campaign, re-affirming its place in Canadian pop culture.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Kraft: Kraft Now Pay Later

Rankings • WARC Media 100, 2021

Food brand Kraft supported furloughed workers in DC by building a store where consumers could shop without paying and were instead encouraged to pay it forward.

Kraft Heinz Co (Food)

Article • Euromonitor Advertiser Profiles, March 2021

This Company Profile from Euromonitor provides key details and analysis of Kraft Heinz Co.

General Mills Inc (Food)

Article • Euromonitor Advertiser Profiles, March 2021

This Company Profile from Euromonitor provides key details and analysis of General Mills, Inc, the owner of brands such as Green Giant, Häagen-Dazs, Betty Crocker, Cheerios and Yoplait.

Subscription services see rising popularity

Data • Rob Clapp, WARC Data Points, March 2021

An overview of interest in and use of subscription services across 12 markets.

Better For You Packaged Food in the US

Article • Euromonitor Strategy Briefings, January 2021

A category analysis of better for you packaged foods in the US.

Indomie: #Idontmudik

Case Study • MMA Smarties, Silver, Indonesia, 2020

Indomie, an instant noodle brand, launched its #IDontMudik campaign during the Indonesian festival Lebaran to address the fact that many Indonesians were unable to partake in the tradition of 'mudik' (returning to one's hometown) due to COVID-19.

World market for health and wellness packaged food

Article • Euromonitor Strategy Briefings, January 2021

A global outlook on health and wellness packaged food, including leading companies and brands and the top five trends shaping the industry.

JBS: AdapTable Meals 2020 Mobile Advertising Campaign

Case Study • MMA Smarties, Bronze, North America, 2020

JBS Foods, a food processing company, drove awareness for its AdapTable Meals and encouraged visitation in target markets.

Retention is back on the menu at Birds Eye

Opinion • Brian Carruthers, November 2020

A surge of consumers returned to the frozen foods category during lockdown. Steve Axe of Nomad Foods says customer retention is more important right now than customer acquisition.

Outside the box: How we served up success for Gousto

Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020

Gousto, a meal delivery brand, achieved stratospheric business growth by using influencer Joe Wicks to lead a range of challenges trying out various Gousto recipes live on the radio in the UK.

The return of the Captain: How reinventing an icon grew Birds Eye Fish Fingers

Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020

Birds Eye, a frozen food brand, returned to growth in the UK by reimagining its iconic Captain figure for today’s consumers to increase brand relevance and salience.

Kraft Heinz adapts for the ‘next normal’

Article • Brian Carruthers, Event Reports, Kantar Talks Webinar, September 2020

This article examines the how the food business Kraft Heinz reacted to the pandemic and what it sees as important long-term trends.

The Campbell Soup Co.’s recipe for meaningful brand purpose

News • 01 September 2020

The Campbell Soup Co.

Indomie: The Empty Plate That Keeps On Giving

Case Study • Indra Permadi, Isobel Dela Torre, Lucy Suganda, WARC Awards for Asian Strategy, Entrant, 2020

Instant noodle brand Indomie increased Ramadan sales through packaging innovation and social partnerships in Indonesia.

Maggi: 2-Minute Life Lessons

Case Study • Jitender Dabas, Bikram Bindra, Pritish Mukherjee, WARC Awards for Asian Strategy, Entrant, 2020

MAGGI, the food brand, turned its product's barrier into its selling point with a campaign targeting millennial mothers in India.

What we know about Health and Wellness Marketing

Article • WARC Best Practice, May 2021

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
How to make effective food advertising in the COVID-19 era: insights from Ipsos

Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020

Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands.
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
Four food-shopper mindsets that should shape brand planning in 2021

Article • Callum Saunders, WARC Exclusive, September 2020

Grocery shopping mindsets are changing as a result of the pandemic and it will be vital for brands to embrace new behaviours to capitalise on throughout 2021.
Denny: Fighting commoditisation with differentiation

Case Study • IAPI ADFX Awards, Bronze, AdFx Awards, 2012, pp. 0-0

Denny, a grocery brand in the Irish Republic owned by Kerry Foods, was faced with falling sales in the sliced meats market as Irish consumers turned to cheaper alternatives.
Unilever focuses on e-commerce, brand purpose and market share in new business reality

Article • Anna Hamill, WARC Exclusive, July 2020

Unilever, the fast-moving consumer goods manufacturer, is responding to the on-going challenges posed by COVID-19 through maximising flexibility and focusing on the biggest opportunities.