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Indomie: Where's the noodle?!

Case Study • MMA Smarties, Indonesia, Gold, 2021

Indomie, the noodle brand, wanted to capture people's attention and create a reason for people to purchase the brand during Ramadan in Indonesia.

The future of food retail: A spotlight on e-commerce

Article • Euromonitor , Research on WARC, January 2022

The packaged food industry skyrocketed during 2020 and has reinforced the need to prioritise online strategies to succeed in an increasingly digital world.

Eggo: L'eggometer

Case Study • Chris Harder, WARC Media Awards, Shortlisted, Best Use of Data, 2021

The Kellogg-owned waffle brand Eggo grew penetration in US households with kids with the launch of the L'Eggometer, a data-driven platform that used Google and Twitter insights to measure parents' stress at breakfast time and provide them with ways to combat it.

Unilever Food Solutions: The vegetarian butcher

Case Study • John Dawson, Annie Chen, Nicholas Short, WARC Media Awards, Shortlisted, Effective Channel Integration, 2021

Plant-based food company, The Vegetarian Butcher, overcame product perception barriers for its launch into China through a partnership with Burger King.

Unilever: The Vegetarian Butcher

Case Study • John Dawson, Annie Chen, Nicholas Short, WARC Awards for Asian Strategy, 2021

Plant-based food company, The Vegetarian Butcher, overcame product perception barriers for its launch into China through a partnership with Burger King.

Quorn: Re-thinking planning for the coming storm: How planning can help the planet, one brand at a time

Case Study • APG (UK), Silver, 2021

Quorn, a meat substitute product brand, launched a campaign in the UK to raise awareness of the climate crisis and tackle it before it becomes irreversible.

Heinz & Empathy: Finding our superpower to take on child hunger

Case Study • APG (UK), Entrant, 2021

Heinz, a food processing company, and Magic Breakfast, a registered charity, launched a campaign in the UK to put an end to child hunger.

What the UK’s HFSS ad ban will demand of brands

Article • Sam Peña-Taylor, Event Reports, Kantar Talks, September 2021

A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new regulations and what to do about it.

Lucky Me!: Pinakahinihintay Nathin

Case Study • YouTube Works for Brands, Philippines, Best collaboration, 2021

Lucky Me!, a brand of instant noodles, reintroduced its well-loved product Pancit Canton in the Philippines.

Campbell’s: Dinner Insurance

Case Study • Jay Chiat Awards, Honourable Mention, Regional Strategy, 2021

Campbell's, a processed food and snack brand, alleviated the pressure on Thanksgiving hosts in the US with its Dinner Insurance campaign.

Guanghe: Preserve a piece of childhood

Case Study • WARC Awards for Asian Strategy, Bronze, 2021

Fermented bean curd brand Guanghe capitalised on its heritage by developing a 'treasure hunt' through social media to reposition the brand and engage with the post-80s generation in China.

Findus: Green Cuisine

Case Study • SABRE Awards, IN2, EMEA, 2021

Findus, a frozen food brand, launched Green Cuisine across Europe with the aim to start a sustainable revolution by changing the world without changing the menu.

Birds Eye: Partnering with Iceland & hunting for Captain Charlotte

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

Birds Eye, a frozen food brand, set out to educate consumers in the UK on the health and environmental benefits of buying frozen food.

Heinz: Heinz to home. How Heinz adapted the "next normal"

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Heinz, a food processing company, created a completely new route to market with its online hub Heinz to Home in the UK.

Heinz: Keeping Heinz top of mind, come rail, hail or shine.

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

Heinz, a food processing company, grew mental availability around mealtimes in the UK by sponsoring ITV Weather.

Kraft Heinz: Send noods

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Kraft Heinz, a food company, launched the 'Send Noods' campaign in the US to drive sales and get millennials and Gen Z to care about Kraft Mac and Cheese.

Dinner DIY vs. DIFM: Who’s doing the cooking after COVID?

Article • Nicole Miranda, WARC Exclusive, Spotlight Australia, August 2021

Nicole Miranda from Spinach examines the DIY (do it yourself) and DIFM (do it for me) food scene in Australia amid the seemingly never-ending lockdown.

HFSS and the future of grocery retail: Unpacking the new rules

Article • WARC Exclusive, August 2021

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.

Campbell's: Dinner insurance

Case Study • Cannes Creative Lions, Shortlisted, Creative Strategy Lion, 2021

Campbell's, the soup brand, supported nervous first-time Thanksgiving cooks during COVID with its Dinner Insurance campaign in the US.

Felix: The Climate Store

Case Study • SABRE Awards, EMEA Gold & Global winner, 2021

Felix, a food brand, built The Climate Store, a public activation in Sweden to educate consumers on the environmental cost of the food they eat.

Unilever and Unox: The Dutch New Year’s Dive in times of Covid-19

Case Study • SABRE Awards, EMEA, Gold, 2021

Unox, a food brand owned by Unilever, brought the North Sea to consumers' homes in the Netherlands so they could continue their New Year tradition of swimming in the North Sea despite the COVID-19 pandemic.

Diari: A journey across Tunisia

Case Study • Tahaab Rais, Tala Arakji, Mongi Bhouri, WARC Prize for MENA Strategy, Bronze, 2021

Couscous brand, Diari, celebrated both its 40th anniversary and the end of the lockdowns with an uplifting branded-content documentary series in Tunisia.

Gousto: Outside the box

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Gousto, a British meal kit retailer, launched a campaign in the UK to increase sign-ups and brand awareness.

Kraft: Send noods

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Packaged macaroni and cheese brand, Kraft, headed off a strong new market entrant with its Send Noods campaign in the USA.

Birds Eye, Findus & iglo: Debunking frozen food myths

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

A campaign by Nomad Foods, Europe’s leading frozen food company, increased its organic growth by combating negative assumptions associated with frozen food.

What we know about Health and Wellness Marketing

Article • WARC Best Practice, May 2021

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
What’s working in FMCG

Article • WARC Category Intelligence, June 2021

Global strategies, campaign updates and trends in the FMCG category.
Unilever’s global framework for post-pandemic marketing

Article • 샘 페나 테일러, Event Reports, Lions Live, June 2021

FMCG giant Unilever articulates an updated perspective on what its marketing ought to achieve in the post-pandemic world, according to a session at Lions Live.