The Campbell Soup Company, the food and snacks manufacturer, is seeking to understand how consumers can be encouraged to make impulse purchases in the e-commerce space.
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Stephen Whiteside, WARC Exclusive, June 2020
The Campbell Soup Co., the packaged food company, is ramping up its focus on e-commerce in response to growing consumer demand and projected long-term growth.
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Design Business Association, Design Effectiveness Awards, Bronze, 2020
Samworth Brothers, a food manufacturing company, rebranded its Deli Bites brand to Honest Crust to reach increasingly health-conscious and environmentalist consumers in the UK.
Frozen food brand Birds Eye is working on a “comeback plan” for more normal times, including reviewing the brand’s messaging and media mix through the lens of how consumers are reacting to more challenging economic circumstances.
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Anna Hamill, WARC COVID-19 Series, May 2020
Birds Eye, one of the UK’s best-known frozen food brands, found itself trying to catch up with booming demand during COVID-19, which required a rethink of its marketing plan.
This Company Profile from Euromonitor provides key details and analysis of General Mills, Inc, the owner of brands such as Green Giant, Häagen-Dazs, Betty Crocker, Cheerios and Yoplait.
Germany’s Delivery Hero, one of the biggest food delivery firms in Europe, has taken a major step into the highly competitive Southeast Asian market by agreeing to buy Woowa Brothers, the owner of South Korea’s most popular food delivery app.
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Integrated Marketing Communications Council Europe, Bronze, Integrated Communication, 2019
Chicago Town, a frozen pizza brand, promoted its new Pizza Kitchen brand in the UK by creating pack promotions and a radio campaign that took the stress out of mealtimes during the back to school period.
Case Study•
MMA Smarties, Bronze, X (Global), 2019
Nutella, the chocolate spread brand, increased brand engagement in Turkey by launching an in-app promotional campaign that gifted users with prizes as they collected different codes printed on Nutella Jars.
Pillsbury, a food and grain producer, created brand love through a video campaign in the US, which shared the belief that what matters most is made at home.
Case Study•
SABRE Awards, Asia-Pacific, Executive Communications, Gold, 2019
Impossible Foods, a company that develops plant-based substitutes for meat products, launched a series of events in Singapore to encourage Singaporeans to switch to its meat alternative.
Leonardo da Vinci would have made a great CMO, according to the chief marketing officer at Kraft Heinz Australia, because he was “equally good on logic and magic”.
Case Study•
Design Business Association, Gold, 2019
Quorn, a meat substitute product, increased brand growth and sales globally by launching a new pack design featuring food photography to tempt consumers.
Since 1877, the Italian pasta brand, Barilla, has been supplying the global appetite for Italian food, but the challenges facing food brands are changing, as is the conversation around sustainability.
Case Study•
SABRE Awards, EMEA, Superior Achievement in Measurement and Evaluation, Diamond, 2019
Jelly and jam brand Hartley’s used a celebrity-led, influencer marketing programme to raise brand awareness and boost sales of its 10 Cal Jelly Pots in the UK.
Case Study•
Effie Worldwide, Finalist, North American Effies, 2019
Cascadian Farm, an organic food brand, increased sales among organic shoppers in the US by creating an in-store campaign that promoted the importance of soil health.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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