Case Study•
SABRE Awards, Asia-Pacific, Executive Communications, Gold, 2019
Impossible Foods, a company that develops plant-based substitutes for meat products, launched a series of events in Singapore to encourage Singaporeans to switch to its meat alternative.
Leonardo da Vinci would have made a great CMO, according to the chief marketing officer at Kraft Heinz Australia, because he was “equally good on logic and magic”.
Case Study•
Design Business Association, Gold, 2019
Quorn, a meat substitute product, increased brand growth and sales globally by launching a new pack design featuring food photography to tempt consumers.
Since 1877, the Italian pasta brand, Barilla, has been supplying the global appetite for Italian food, but the challenges facing food brands are changing, as is the conversation around sustainability.
Case Study•
SABRE Awards, EMEA, Superior Achievement in Measurement and Evaluation, Diamond, 2019
Jelly and jam brand Hartley’s used a celebrity-led, influencer marketing programme to raise brand awareness and boost sales of its 10 Cal Jelly Pots in the UK.
Case Study•
Leon Liu, Wendy Zha, WARC Awards, Shortlisted, Effective Content Strategy, 2019
Master Kong, the Chinese instant noodle brand, turned around declining sales by tapping into the trend of Chinese travellers' craving to eat instant noodles when travelling abroad.
New plant-based, meat-free brands are targeting Asian food traditions, and Impossible Foods is finding success in taking its product to local restaurants rather than attempting to gain a foothold in retail.
Frozen food brand Birds Eye has reframed its strategy around greater creativity and turned around the business as a result, according to marketing director Steve Challouma.
Plated, the direct-to-consumer meal-delivery service, is generating tangible benefits from the retail expertise of Albertsons, the grocery chain that has been its parent company since 2017.
Plated, the direct-to-consumer meal delivery service, has reached major scale through building its startup chops and allying with a brick-and-mortar partner.
Case Study•
Viviana Sampugnaro, WARC Media Awards, Entrant, Best Use of Data, 2018
Italian pasta and sauce brand Barilla turned to a digital video campaign managed in programmatic to persuade 'rejectors' to revisit the brand in Italy.
Case Study•
Dragons of Asia, Best Brand Building And/or Awareness Campaign, Gold, 2018
Fortune Foods, a supermarket brand, launched an emotional film that showed soldiers receiving home-cooked meals from their mothers to promote its products in India.
The reintroduction of a popular character proved a wise move for frozen food brand Birds Eye, as the return of Captain Birdseye helped drive improved brand metrics and reverse a precipitous decline in sales.
Article•
Emily Barley, Event Reports, Festival of Marketing, October 2018
Following changes of ownership and positioning, frozen food brand Birds Eye had seen its sales across drop alarmingly; it needed to do something radically different.
Patanjali, an Indian consumer goods company, increased brand awareness and sales among Indian children by launching its products through an in-gaming integration.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Frito-Lay, a snack food manufacturer and marketer, increased its share of the cheese-puff market in the US with its brand Cheetos by launching a Cheetos art exhibit.
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
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