Case Study•
Viviana Sampugnaro, WARC Media Awards, Entrant, Best Use of Data, 2018
Italian pasta and sauce brand Barilla turned to a digital video campaign managed in programmatic to persuade 'rejectors' to revisit the brand in Italy.
The reintroduction of a popular character proved a wise move for frozen food brand Birds Eye, as the return of Captain Birdseye helped drive improved brand metrics and reverse a precipitous decline in sales.
Article•
Emily Barley, Event Reports, Festival of Marketing, October 2018
Following changes of ownership and positioning, frozen food brand Birds Eye had seen its sales across drop alarmingly; it needed to do something radically different.
Patanjali, an Indian consumer goods company, increased brand awareness and sales among Indian children by launching its products through an in-gaming integration.
Case Study•
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Kraft Heinz, a food processing company, increased sales and successfully launched its new recipe Blue Box Mac and Cheese in the US by creating the biggest blind taste test in history.
Case Study•
Effie Worldwide, Gold, North American Effies, 2018
Tyson Foods, an American multinational corporation, increased sales in the US during the back-to-school period by launching Halloween food for adults that got them to move past just purchasing kids' treats.
This Company Profile from Euromonitor provides key details and analysis of General Mills, Inc, the owner of brands such as Green Giant, Häagen-Dazs, Betty Crocker, Cheerios and Yoplait.
Case Study•
Design Business Association, Bronze, 2018
McCain, the frozen food company, successfully branched into chilled potato products in the UK by using design to translate its brand relevance into new areas.
Case Study•
Design Business Association, Gold, 2018
Lean Cuisine, a brand of frozen meals sold in the United States and Canada, stopped its sales decline by redesigning its packaging to fit the modern health and wellness segment.
Article•
Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2018
The Campbell Soup Co., the food company, has seen powerful results through crafting ads that are powered by Watson, IBM's artificial-intelligence (AI) platform.
BEIJING: China remains by far the largest market for instant noodles in the world, but declining sales have led to speculation over whether this trend signals wider changes in Chinese society.
Article•
Robert Passikoff, Admap, December 2017, pp. 30-32
Describes the results of an ad positioning experiment that was carried out and the effect these results could have on a brand's strategy, positioning and advertising.
NEW YORK: The Campbell Soup Co., the food manufacturer, believes that voice-activated technologies such as Amazon Echo present opportunities ranging from increased consumer engagement to driving product replenishment.
Article•
J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Article•
Euromonitor Strategy Briefings, August 2018
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article•
Euromonitor Strategy Briefings, January 2018
Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Article•
Euromonitor Strategy Briefings, September 2017
An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.
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