Article•
Geoffrey Precourt, Event Reports, Festival of Media LATAM, October 2018
PepsiCo, the food and beverage giant, focused on the unique nutritional value of Quaker Oats as it sought to break through with consumers in Latin America.
Research Paper•
Preeti Mascarenhas, Aditi Dalal, WARC Prize for Asian Strategy, Entrant, 2018
Kellogg's, the market leader in India's breakfast cereals category, grew sales for its Chocos product with the use of an innovative in-house market research product.
Case Study•
European Association of Communications Agencies, Bronze, 2018
Nestlé, a food and drinks company, revitalised the FITNESS cereal brand to support women on the journey towards their achievements, which successfully reversed a sales decline in Europe.
Case Study•
Tom Roach, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Weetabix, a cereal brand, increased its sales and growth in its category by launching a TVC that reinforced an old, unused, but still powerful brand asset.
This month, Honey Nut Cheerios is the brand which has achieved the largest rise in its Ad Awareness over the last 30 days, particularly among Americans aged 18-34.
Quaker Oats, a food conglomerate, launched a 21-day fitness challenge to motivate Indian consumers to stick to their goals in order to make the brand relevant in their lives.
Case Study•
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Honey Nut Cheerios (HNC), a cereal brand, increased sales by launching a CSR campaign that removed its bee mascot from its packaging as a way to alert Canadian consumers to the declining bee population.
Honey Nut Cheerios, a cereal brand owned by General Mills, launched its Bring Back the Bees campaign in Canada to help raise awareness of the declining bee population and increase brand sales.
Case Study•
Design Business Association, Silver, 2018
The Nomadic Dairy Company redesigned its packaging and created an umbrella company to promote its products through a new brand name, to increase growth in the UK.
Case Study•
Faheem Merchant, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2017
Kellogg's cereal brand Chocos joined forces with a leading Indian parenting blog to drive its brand proposition of uninhibited childhood but also persuade mothers that it was a healthy food.
Case Study•
MRS Awards, Winner, Applications of Research, 2017
Weetabix, a cereal brand, developed new insights into how people buy breakfast cereal in the UK, through research methods such as eye tracking, surveys and observation.
NEW YORK: The Kellogg Co., the food manufacturer, is tapping more “agile” ways to determine return on investment (ROI) in order to help it adapt marketing strategies at greater speed.
Article•
Stephen Whiteside, Event Reports, Attribution Accelerator, October 2017
The Kellogg Co., the food company, has invested considerable effort in building an analytics toolkit that can meet evolving needs in the marketing space.
SINGAPORE: Kellogg’s used to have to contend with unenthusiastic consumers in India, where sales of its corn flakes were sluggish two years ago, but the FMCG group managed to re-engage consumers through effective video content marketing.
LONDON: Weetabix, the breakfast cereal, believes that its management structure and workplace culture is central to its ability to successfully respond to the UK’s changing breakfast habits.
Article•
J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Article•
Euromonitor Strategy Briefings, August 2018
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article•
Euromonitor Strategy Briefings, January 2018
Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Article•
Euromonitor Strategy Briefings, September 2017
An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.
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