This Company Profile from Euromonitor provides key details and analysis of Kellogg Co, the owner of brands such as Keebler, Nutri-Grain, Special K, Corn Flakes and Coco Pops.
Kellogg's Corn Flakes, a cereal brand, increased awareness and purchase intent in India by launching new flavours of its cereal and a promotional campaign to show consumers that they're made with real Indian ingredients.
Quaker Oats, the breakfast food brand, increased purchase intent in India by launching a branded cooking show featuring famous Indian chef Vikas Khanna.
Case Study•
Effie Worldwide, Bronze, North American Effies, 2019
Cheerios, a brand of cereal, partnered with The Ellen DeGeneres Show in the US to encourage one million acts of good to increase relevance and brand love, in turn promoting sales uplifts.
Case Study•
Effie Worldwide, Finalist, North American Effies, 2019
Cascadian Farm, an organic food brand, increased sales among organic shoppers in the US by creating an in-store campaign that promoted the importance of soil health.
Case Study•
SABRE Awards, Africa, Eastern Africa, Gold, 2019
Nestlé, a multinational food and drink company, launched a mobile bus tour that showed the people of Mauritius the importance of a healthy, balanced breakfast.
Article•
Brian Carruthers, Event Reports, MRS Impact, March 2019
The relationship between consumers and brands has altered as a result of the ever-changing media landscape – and relationship between consumers and researchers is following suit, with old-fashioned objectivity taking a back seat.
Article•
Geoffrey Precourt, Event Reports, Festival of Media LATAM, October 2018
PepsiCo, the food and beverage giant, focused on the unique nutritional value of Quaker Oats as it sought to break through with consumers in Latin America.
Research Paper•
Preeti Mascarenhas, Aditi Dalal, WARC Prize for Asian Strategy, Entrant, 2018
Kellogg's, the market leader in India's breakfast cereals category, grew sales for its Chocos product with the use of an innovative in-house market research product.
Case Study•
European Association of Communications Agencies, Bronze, 2018
Nestlé, a food and drinks company, revitalised the FITNESS cereal brand to support women on the journey towards their achievements, which successfully reversed a sales decline in Europe.
Case Study•
Tom Roach, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Weetabix, a cereal brand, increased its sales and growth in its category by launching a TVC that reinforced an old, unused, but still powerful brand asset.
This month, Honey Nut Cheerios is the brand which has achieved the largest rise in its Ad Awareness over the last 30 days, particularly among Americans aged 18-34.
Quaker Oats, a food conglomerate, launched a 21-day fitness challenge to motivate Indian consumers to stick to their goals in order to make the brand relevant in their lives.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
Looks at the competitive environment in packaged food, alongside business strategies and how to compete for consumers' hearts and minds in this sector.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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