Case Study•
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Honey Nut Cheerios (HNC), a cereal brand, increased sales by launching a CSR campaign that removed its bee mascot from its packaging as a way to alert Canadian consumers to the declining bee population.
Honey Nut Cheerios, a cereal brand owned by General Mills, launched its Bring Back the Bees campaign in Canada to help raise awareness of the declining bee population and increase brand sales.
Case Study•
Design Business Association, Silver, 2018
The Nomadic Dairy Company redesigned its packaging and created an umbrella company to promote its products through a new brand name, to increase growth in the UK.
Case Study•
Faheem Merchant, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2017
Kellogg's cereal brand Chocos joined forces with a leading Indian parenting blog to drive its brand proposition of uninhibited childhood but also persuade mothers that it was a healthy food.
Case Study•
MRS Awards, Winner, Applications of Research, 2017
Weetabix, a cereal brand, developed new insights into how people buy breakfast cereal in the UK, through research methods such as eye tracking, surveys and observation.
NEW YORK: The Kellogg Co., the food manufacturer, is tapping more “agile” ways to determine return on investment (ROI) in order to help it adapt marketing strategies at greater speed.
Article•
Stephen Whiteside, Event Reports, Attribution Accelerator, October 2017
The Kellogg Co., the food company, has invested considerable effort in building an analytics toolkit that can meet evolving needs in the marketing space.
SINGAPORE: Kellogg’s used to have to contend with unenthusiastic consumers in India, where sales of its corn flakes were sluggish two years ago, but the FMCG group managed to re-engage consumers through effective video content marketing.
LONDON: Weetabix, the breakfast cereal, believes that its management structure and workplace culture is central to its ability to successfully respond to the UK’s changing breakfast habits.
This case study describes how Nestlé used internet personalities in a multi-platform campaign to launch its Lion Wild cereal to teens and young adults in France.
Case Study•
Alexandre Sanou, WARC Awards, Entrant, Effective Social Strategy, 2017
This case study shows how Cini Minis, a cereal brand, increased consumer engagement with Polish teenagers by mirroring one of the country's most popular shows.
Case Study•
SABRE Awards, Gold, EMEA, Blogger Outreach, 2017
Lubyatovo, a breakfast snacks and biscuit brand, increased sales by developing a social-minded campaign in Russia that urged consumers to purchase their products in exchange for corporate donations to the poor.
Case Study•
SABRE Awards, Gold, North America, Corporate Social Responsibility, 2017
Honey Nut Cheerios (HNC), a cereal brand, created a purpose-driven campaign focussed on the issue of a decreasing honeybee population, in order to increase sales and brand engagement in Canada.
This Company Profile from Euromonitor provides key details and analysis of Kellogg Co, the owner of brands such as Keebler, Nutri-Grain, Special K, Corn Flakes and Coco Pops.
Case Study•
ARF Ogilvy Awards, Silver, Cross-Platform, 2017
This case study describes how Special K Canada, a Kellogg's brand, had faced 10 quarters of losses as the idea of dieting fell from grace; taking a new approach, the brand invoked feminism and ownership, returning to growth as a result.
Article•
Euromonitor Strategy Briefings, January 2018
Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Article•
Euromonitor Strategy Briefings, September 2017
An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.
Article•
Euromonitor Strategy Briefings, August 2017
This report provides part 2 of an overview of world health and wellness company strategies, examining multinationals' acquisitive activities and product strategies, industry challenges, brand growth platforms and regulatory challenges.
Article•
Euromonitor Strategy Briefings, August 2017
This report provides part I of an overview of company strategies in the world health and wellness market, including packaged foods, soft drinks and hot drinks, examining industry challenges and multinationals' activities.
Article•
Euromonitor Strategy Briefings, November 2016
This report analyses five trends that will impact the packaged foods market, including mobile technology, increased urbanisation, single-person households and price polarisation.
By continuing to use the site, you agree to the use of cookies. You can change this and find out more here
