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Accurate portrayals of women and girls in media: Proven to be good for business

Research Paper • Jennifer Pelino and Nadine Karp McHugh, ARF Experiential Learning, November 2020

SEEHER, a movement for increasing accurate portrayals of women and girls in advertising, partnered with IRI to analyse sales data of Gender Equality Measure (GEM) to learn the sales impact of a GEM-scored ad campaign and which networks/publishers have the highest sales impact.

Nestlé Fitness: Keep Going

Case Study • Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Entrant, 2020

Cereal bar brand Nestlé Fitness partnered with the perfect candidate to relaunch in a declining category and build relevance with young Lebanese women.

Nestlé Fitness: Keep Going

Case Study • Tahaab Rais, Tala Arakji, Inaan Budhiraja, WARC Awards, Entrant, Effective Content Strategy, 2020

Cereal brand Nestlé Fitness reversed declining sales in Lebanon with an unconventional influencer campaign.

Otees: Mobile Game

Rankings • WARC Media 100, 2020

Otees, a cereal brand, launched a mobile game to help South African consumers decide which new flavour cereal should become a permanent product.

Cheerios: Hacking Prime Day

Rankings • WARC Media 100, 2020

Cheerios, the cereal brand, increased sales on Amazon Prime Day in the US by creating a promotion that infiltrated Amazon algorithms.

Kellogg Co (Food)

Article • Euromonitor Advertiser Profiles, January 2020

This Company Profile from Euromonitor provides key details and analysis of Kellogg Co, the owner of brands such as Keebler, Nutri-Grain, Special K, Corn Flakes and Coco Pops.

Kellogg's X Love Island

Case Study • IMC Awards (European), Silver, Social media and influencer programs and Product Launch/Relaunch/Trial campaign, 2019

Kellogg's, a cereal brand, launched a partnership with TV series Love Island in the UK to connect with millennials and encourage purchases.

Honey Nut Cheerios: Hacking Prime Day

Case Study • MMA Smarties, Silver, North America, 2019

Cereal brand Honey Nut Cheerios created an Amazon Prime giveaway to make it the top recommendation on Alexa and secure its voice commerce future.

Quaker Oats: Insight to Impact

Case Study • MMA Smarties, Gold, India, 2019

Quaker Oats, the breakfast food brand, increased purchase intent in India by launching a branded cooking show featuring famous Indian chef Vikas Khanna.

Kellogg's Corn Flakes: Make Your Kellogg's Bowl

Case Study • MMA Smarties, Finalist, India, 2019

Kellogg's Corn Flakes, a cereal brand, increased awareness and purchase intent in India by launching new flavours of its cereal and a promotional campaign to show consumers that they're made with real Indian ingredients.

Otees Mobile Game

Case Study • MMA Smarties, Best in Show, EMEA, 2019

OTEES, a cereal brand, launched a mobile game to help South African consumers decide which new flavour cereal should become a permanent product.

Quaker: Kitchen Khanna Konversations with Quaker

Case Study • Emvies, Bronze, 2019

Quaker Oats, the breakfast food brand, increased purchase intent in India by launching a branded cooking show featuring famous Indian chef Vikas Khanna.

Kellogg: Gut Bacteria Zoo

Case Study • SABRE Awards, Asia-Pacific, Publicity Stunt, Gold, 2019

Kellogg's, the cereal brand, created a bacteria zoo to reach people across Australia and New Zealand and increase sales of its cereal.

Nestlé: MonnBienKale

Case Study • SABRE Awards, Africa, Eastern Africa, Gold, 2019

Nestlé, a multinational food and drink company, launched a mobile bus tour that showed the people of Mauritius the importance of a healthy, balanced breakfast.

Cheerios: One Million Acts of Good

Case Study • Effies (North America), Bronze, North American Effies, 2019

Cheerios, a brand of cereal, partnered with The Ellen DeGeneres Show in the US to encourage one million acts of good to increase relevance and brand love, in turn promoting sales uplifts.

Cheerios: Moments of Good

Case Study • Effies (North America), Bronze, North American Effies, 2019

Cheerios, a cereal brand, increased sales among US consumers in Walmart by launching in-store demos and surprises for customers to enjoy.

Cascadian Farm: Good from the ground up

Case Study • Effies (North America), Finalist, North American Effies, 2019

Cascadian Farm, an organic food brand, increased sales among organic shoppers in the US by creating an in-store campaign that promoted the importance of soil health.

How Nestlé, Coca-Cola and Axe moved beyond objectivity in research

Article • Brian Carruthers, Event Reports, MRS Impact, March 2019

The relationship between consumers and brands has altered as a result of the ever-changing media landscape – and relationship between consumers and researchers is following suit, with old-fashioned objectivity taking a back seat.

The world's best food campaigns and companies 2019

Rankings • Rankings Articles, May 2019

Looks into which food campaigns, along with the agencies that have worked on food campaigns, have performed best over the past year.

Quaker: Overnight Oats

Case Study • Larah Lee, WARC Awards, Entrant, Effective Social Strategy, 2019

Oats brand Quaker used a multi-channel social strategy to help update its image for millennials in the Philippines.

Weetabix: A Rembrandt in the attic: Rediscovering the value of 'Have you had your Weetabix?'

Rankings • WARC Effective 100, 2019

Weetabix, a cereal brand, reinvented its distinctive advertising claim 'Have you had your Weetabix?' that had not been used in the UK since 2010.

Quaker Oats: Demonstrating the power of the Oat

Case Study • YouTube Works for Brands, UK, Winner, 2019

Quaker Oats, the breakfast food brand, reinvigorated its brand to make oats the breakfast of choice for people in the UK.

PepsiCo finds Latin American brand purpose with nutritional Quaker Oats

Article • Geoffrey Precourt, Event Reports, Festival of Media LATAM, October 2018

PepsiCo, the food and beverage giant, focused on the unique nutritional value of Quaker Oats as it sought to break through with consumers in Latin America.

Kellogg's Muesli: India's first food gym

Case Study • Preeti Mascarenhas, Aditi Dalal, WARC Prize for Asian Strategy, Entrant, 2018

Cereal brand Kellogg's Muesli used an app-based campaign in India to drive trial and gain top-of-mind status in the cereal category.

Kellogg’s Chocos: Kidscan

Research Paper • Preeti Mascarenhas, Aditi Dalal, WARC Prize for Asian Strategy, Entrant, 2018

Kellogg's, the market leader in India's breakfast cereals category, grew sales for its Chocos product with the use of an innovative in-house market research product.

Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
What we know about Health and Wellness Marketing

Article • WARC Best Practice, February 2020

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.
Five ways Unilever is adapting in the COVID-19 era

Article • Anna Hamill, WARC Exclusive, April 2020

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.