Case Study•
Candy How, Rachel Chew, WARC Prize for Asian Strategy, Entrant, 2018
Malaysian biscuit brand Lexus gained penetration and market share by running a multimedia campaign around a new product launch focusing on mothers and families.
Case Study•
SABRE Awards, North America, Food Service (including restaurants), 2018
Krispy Kreme Doughnuts, a doughnut company and coffeehouse chain, used a PR-led, integrated campaign in the US to celebrate its 80th birthday and increase sales.
Kellogg's, a multinational food manufacturer, increased brand awareness of its Rice Krispies Treats by redesigning the packaging as a lunchbox note to appeal to parents in the US.
Case Study•
Integrated Marketing Communications Council Europe, Silver, 2017
Mondelez, a confectionary company, created a paper diary and a list of 21 activites children need to experience before they grow up to encourage children in the Czech Republic to go outside more.
Chocopie, a snack brand, launched a campaign in Vietnam to change consumers' perception of the snack as just a winter snack and increase year-round sales performance.
This case study details how Kozy Shack, the pudding brand, teamed up with inMarket to create an in-store activation that drove brand awareness, product discovery and sales in the US.
Case Study•
Zeynel El-Glaoui, Selim Bdioui, WARC Prize for MENA Strategy, Entrant, 2017
This case study describes how biscuit brand Major enhanced its brand image and increased sales in Tunisia with a creative idea based on digital music sampling.
Case Study•
Daniel Sherrard, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2016
This case study shows how McVitie's, a snack food brand, devised a Masterbrand campaign to unify its portfolio of products and increase sales in the UK.
Case Study•
Institute of Advertising Practitioners in Ireland, Silver, ADFX Awards, 2016
This case study demonstrates how a powerful brand positioning delivered long-term higher commercial value for Cuisine de France, a brand responsible for introducing fresh French bread and pastries to the Irish market in the 1990s.
Article•
Euromonitor Strategy Briefings, June 2016
This report provides key facts and figures about the global snacks market, analysing the impact of the growing segment of the non-snack food market rebranding itself as snack replacements and creating a shift in the competitive landscape.
Case Study•
Cannes Creative Lions, Creative Effectiveness Lions, 2016
This case study describes how Oreo, a sandwich cookie from the United States, orchestrated a global integrated marketing campaign with regional variations, drove record-breaking cookie sales and built equity for the brand.
Case Study•
Ryan McDaid and Lee Maicon, WARC Prize for Social Strategy, Entrant, 2016
This case study explains how Oreo, a snack food brand, successfully introduced three new products and increased brand equity in the US using a 360 VR video experience.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article•
Euromonitor Strategy Briefings, January 2018
Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Article•
Euromonitor Strategy Briefings, September 2017
An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.
Article•
Euromonitor Strategy Briefings, August 2017
This report provides part 2 of an overview of world health and wellness company strategies, examining multinationals' acquisitive activities and product strategies, industry challenges, brand growth platforms and regulatory challenges.
Article•
Euromonitor Strategy Briefings, August 2017
This report provides part I of an overview of company strategies in the world health and wellness market, including packaged foods, soft drinks and hot drinks, examining industry challenges and multinationals' activities.
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