Case Study•
The Communications Council, Bronze, Australian Effie Awards, 2019
Abbotts Village Bakery, a bread brand, encouraged Australians to buy its products by launching new packaging, a new product range and a TV to showcase it.
Article•
Geoffrey Precourt, Event Reports, ANA Brand Masters, February 2019
Oreo, the cookie brand owned by Mondelez International, has ensured its continuing relevance by mixing an emphasis on playfulness with a presence in popular culture.
Case Study•
Design Business Association, Silver, 2019
Allinson’s, a wholemeal bread brand, increased sales in the UK by redesigning its packaging to feature a new symbol that reinforced the brand as one steeped in expertise and history.
Case Study•
Design Business Association, Bronze, 2019
McVitie's, a British biscuit and cake brand, drove retail sales in the UK for its new Moments products by redesigning its packaging to reflect coffee shop culture.
Case Study•
Design Business Association, Silver, 2019
The Primal Pantry, a raw food manufacturer, increased market share in the UK by redesigning its identity to appeal to health food lovers across the country.
Case Study•
Navonil Chatterjee, Siddhant Lahiri, Aditi Anand, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019
Parle, one of India's largest confectionery companies, used a light-hearted multichannel campaign to promote its cookie category to millennials in a fresh way and grow brand love.
Case Study•
Jeannette Murphy, WARC Awards, Entrant, Effective Social Strategy, 2019
Mondelēz International employed a blogger-based campaign to raise awareness and drive trial of its belVita biscuit brand among health-conscious US millennial mom shoppers.
Case Study•
Pinyada Napathorn, Isaree Piriyakiatsakul, WARC Awards, Entrant, Effective Social Strategy, 2019
Voiz, the waffle and biscuit brand, in the face of intense competition and a crowded market, maintained its market share and shelf space and increased the price of its product by using social media to stand out to its teen audience.
Case Study•
Cindy Abramson, Laura Scott, WARC Awards, Entrant, Effective Innovation, 2019
RITZ Crackers, the food brand, used a celebrity influencer and radio partnerships in a multi-lingual campaign to launch a new product targeting Hispanic men in the US.
Case Study•
Candy How, Rachel Chew, WARC Prize for Asian Strategy, Entrant, 2018
Malaysian biscuit brand Lexus gained penetration and market share by running a multimedia campaign around a new product launch focusing on mothers and families.
Case Study•
Dragons of Asia, Best Use Of Public Relations, Silver, Dragons of Malaysia, 2018
Mission Foods, a food product supplier, launched a campaign that showed Malaysians the Mission Foods products that go #PerfectTogether with other food items rolled out during Ramadan.
Case Study•
Dragons of Asia, Best Small Budget Campaign, Bronze, 2018
Sunfeast Farmlite, a biscuit brand, encouraged Indian consumers to commit to a healthier lifestyle by launching a gift shop where products were paid for using calories burnt in the gym.
Dueto, an Indonesian biscuit brand, increased awareness and sales among children in Indonesia by launching an in-app mobile mini game featuring a popular cartoon character.
Case Study•
SABRE Awards, North America, Food Service (including restaurants), 2018
Krispy Kreme Doughnuts, a doughnut company and coffeehouse chain, used a PR-led, integrated campaign in the US to celebrate its 80th birthday and increase sales.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Frito-Lay, a snack food manufacturer and marketer, increased its share of the cheese-puff market in the US with its brand Cheetos by launching a Cheetos art exhibit.
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
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