Excella Gold, a Nestlé brand of infant formula milk, partnered with navigation app Waze in Mexico to increase brand awareness among parents by increasing environmental stimulations for infants.
Nestlé, a food and drink company, increased reach and awareness in Mexico by launching audio stories via music-streaming service Spotify to promote its formula milk to mothers.
Case Study•
Hon Wui Theo, WARC Prize for Asian Strategy, Entrant, 2018
Milk formula brand Nestlé NAN Optipro 3 grew engagement in Singapore with a multimedia promotional campaign around a product marketed on a platform of trust.
Case Study•
Clare Phayer, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Ella’s Kitchen, a baby food brand, created a new communications model designed to support British parents in the process of weaning their children while increasing revenue by £14.6m.
BEIJING: Three in ten Chinese consumers expect to buy more imported products over the next six months, according to a new survey by the Ministry of Commerce.
MANILA: Formula milk brands are once again under the spotlight as a new report claims manufacturers are frequently in breach of a decades-old UN code on the marketing of such products.
Case Study•
Astrid Utari, WARC Media Awards, Entrant, Effective Channel Integration, 2017
Milk formula Bebelac by Danone regained resonance and brand identity in Indonesia through a campaign building an emotional connection with its customers.
BEIJING: China introduced tough new regulations governing the manufacture and distribution of infant formula products on New Year’s Day and it is expected that the development will work very much in favour of international brands.
Case Study•
Melissa Garrovillo, WARC Prize for Asian Strategy, Entrant, 2017
Mead Johnson communicated the benefits of its Enfa A+ Gentlease baby formula directly to doctors, to work around advertising regulations in the Philippines.
Case Study•
MMA Smarties, Finalist, Indonesia, 2017
Danone's Nutrilon Royal, a baby nutrition brand, increased awareness of its 20% price drop by creating a mobile campaign that directed mums to stores through geo-targeting.
This Company Profile from Euromonitor provides key details and analysis of Royal FrieslandCampina NV, a Dutch packaged foods company with a strong focus on baby food and dairy.
Case Study•
Teo Hon Wui, Jeff Ng, WARC Awards, Entrant, Best Use of Brand Purpose, 2017
This case study shows how Nestlé Nan, a milk supplement brand, complemented an offline event with a social media engagement strategy to increase brand awareness in Singapore.
Case Study•
Teo Hon Wui, Jeff Ng, WARC Awards, Entrant, Effective Content Strategy, 2017
This case study explains how infant formula brand Nestlé NAN OPTIPRO Kid 4 used word-of-mouth and the power of Christmas carols to relaunch its repackaged product during the Christmas period.
Case Study•
Teo Hon Wui, Jeff Ng, WARC Awards, Entrant, Effective Social Strategy, 2017
This case study shows how the Nestlé Baby Club program, an infant formula brand loyalty program, successfully recruited new members in Singapore using a humorous campaign that appealed to both soon-to-be mothers and fathers.
Case Study•
WARC Prize for Asian Strategy, Entrant, 2016
This case study tells the story of a campaign from Nestlé in India that addressed a social issue important to urban mothers - inadequate breastfeeding - with a pro-community message and an integrated media strategy.
Case Study•
SABRE Awards, Gold, Asia-Pacific, Consumer health, 2016
Mead Johnson Nutrition (MJN), an infant formula company, used emotional storytelling, social media and PR to increase awareness of a group of rare metabolic diseases in Hong Kong.
Article•
J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Article•
Euromonitor Strategy Briefings, August 2018
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article•
Euromonitor Strategy Briefings, January 2018
Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Article•
Euromonitor Strategy Briefings, September 2017
An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.
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