Case Study•
Hon Wui Theo, WARC Prize for Asian Strategy, Entrant, 2018
Milk formula brand Nestlé NAN Optipro 3 grew engagement in Singapore with a multimedia promotional campaign around a product marketed on a platform of trust.
Case Study•
Clare Phayer, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Ella’s Kitchen, a baby food brand, created a new communications model designed to support British parents in the process of weaning their children while increasing revenue by £14.6m.
BEIJING: Three in ten Chinese consumers expect to buy more imported products over the next six months, according to a new survey by the Ministry of Commerce.
MANILA: Formula milk brands are once again under the spotlight as a new report claims manufacturers are frequently in breach of a decades-old UN code on the marketing of such products.
Case Study•
Astrid Utari, WARC Media Awards, Entrant, Effective Channel Integration, 2017
Milk formula Bebelac by Danone regained resonance and brand identity in Indonesia through a campaign building an emotional connection with its customers.
BEIJING: China introduced tough new regulations governing the manufacture and distribution of infant formula products on New Year’s Day and it is expected that the development will work very much in favour of international brands.
Case Study•
Melissa Garrovillo, WARC Prize for Asian Strategy, Entrant, 2017
Mead Johnson communicated the benefits of its Enfa A+ Gentlease baby formula directly to doctors, to work around advertising regulations in the Philippines.
Case Study•
MMA Smarties, Finalist, Indonesia, 2017
Danone's Nutrilon Royal, a baby nutrition brand, increased awareness of its 20% price drop by creating a mobile campaign that directed mums to stores through geo-targeting.
This Company Profile from Euromonitor provides key details and analysis of Royal FrieslandCampina NV, a Dutch packaged foods company with a strong focus on baby food and dairy.
Case Study•
Teo Hon Wui, Jeff Ng, WARC Awards, Entrant, Best Use of Brand Purpose, 2017
This case study shows how Nestlé Nan, a milk supplement brand, complemented an offline event with a social media engagement strategy to increase brand awareness in Singapore.
Case Study•
Teo Hon Wui, Jeff Ng, WARC Awards, Entrant, Effective Content Strategy, 2017
This case study explains how infant formula brand Nestlé NAN OPTIPRO Kid 4 used word-of-mouth and the power of Christmas carols to relaunch its repackaged product during the Christmas period.
Case Study•
Teo Hon Wui, Jeff Ng, WARC Awards, Entrant, Effective Social Strategy, 2017
This case study shows how the Nestlé Baby Club program, an infant formula brand loyalty program, successfully recruited new members in Singapore using a humorous campaign that appealed to both soon-to-be mothers and fathers.
Case Study•
WARC Prize for Asian Strategy, Entrant, 2016
This case study tells the story of a campaign from Nestlé in India that addressed a social issue important to urban mothers - inadequate breastfeeding - with a pro-community message and an integrated media strategy.
Case Study•
SABRE Awards, Gold, Asia-Pacific, Consumer health, 2016
Mead Johnson Nutrition (MJN), an infant formula company, used emotional storytelling, social media and PR to increase awareness of a group of rare metabolic diseases in Hong Kong.
Case Study•
SABRE Awards, Gold, North America, Marketing to women, 2016
Abbott, a global healthcare company, launched the Sisterhood of Motherhood campaign in the US to reinvigorate the Similac brand and shift negative perceptions among women and moms.
This Company Profile from Euromonitor provides key details and analysis of Abbott Laboratories, the owner of brands such as Similac, Gain, and Glucerna.
Article•
Research on WARC, Ogilvy & Mather and Kantar Media, 2015
This report examines Chinese mothers' attitudes towards infant nutrition and demonstrates how brands can communicate with these mothers on social media, based on data from WeChat, the messaging app.
Article•
Euromonitor Strategy Briefings, August 2018
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article•
Euromonitor Strategy Briefings, January 2018
Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Article•
Euromonitor Strategy Briefings, September 2017
An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.
Article•
Euromonitor Strategy Briefings, August 2017
This report provides part I of an overview of company strategies in the world health and wellness market, including packaged foods, soft drinks and hot drinks, examining industry challenges and multinationals' activities.
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