Illuma, a formula milk brand, promoted its brand among Taiwanese mothers by creating a breast milk delivery service that saw their pumped breast milk picked up by a delivery rider and delivered straight to their baby at home.
Infant formula milk brand JinLingGuan partnered with smart speaker manufacturer Xiaomi to create the AI Baby Expert and appeal to new parents in China.
Case Study•
Account Planning Group - (UK), Silver, 2019
Ella's Kitchen, a baby food brand, created a new communications model designed to support British parents in the process of weaning their children while increasing revenue by £14.6m.
Growing-up milk brand Dancow Fortigrow created a mobile interaction based on emojis to reach young mums on Mother's Day to increase brand equity and drive customer retention in Indonesia.
Case Study•
Marketing Society UK, The Brave Awards, Winner, Relationship Marketing, 2019
Ella's Kitchen, the children's food brand, connected with British parents weaning their children by creating an online weaning programme that grew its revenue by £14.6m.
Case Study•
Effie Worldwide, Finalist, North American Effies, 2019
Gerber, a baby food brand, launched a segment on the TODAY show in the US to demonstrate that every baby is a Gerber baby by interviewing the family of its new spokesperson Lucas, a baby with down syndrome.
International baby formula brands like Nestlé are targeting lower tier cities in China for future growth, but they face distribution challenges and competition from domestic brands which are overcoming earlier safety concerns.
Case Study•
SABRE Awards, North America, Branded Journalism, Gold, 2019
Gerber, a baby food brand, launched a segment on the TODAY show to demonstrate that every baby is a Gerber baby by interviewing the family of its new spokesperson Lucas, a baby with down syndrome.
Gerber, a brand that specializes in baby food and products, has effectively built one-to-one consumer engagement via a human-powered digital service that can answer parents’ questions around the clock.
Article•
Stephen Whiteside, Event Reports, Digital Marketing World Forum, November 2018
Gerber, the baby food and products manufacturer owned by Nestlé, has driven several core brand metrics thanks to Dotti, a one-to-one digital engagement tool for parents with young children.
Case Study•
Data and Marketing Association, Silver, 2018
Ella's Kitchen, a company that makes organic baby and toddler food, recruited UK parents who are beginning to wean their children by launching personalised weaning packs, tips and emails to track progress.
Excella Gold, a Nestlé brand of infant formula milk, partnered with navigation app Waze in Mexico to increase brand awareness among parents by increasing environmental stimulations for infants.
Nestlé, a food and drink company, increased reach and awareness in Mexico by launching audio stories via music-streaming service Spotify to promote its formula milk to mothers.
Case Study•
Hon Wui Theo, WARC Prize for Asian Strategy, Entrant, 2018
Milk formula brand Nestlé NAN Optipro 3 grew engagement in Singapore with a multimedia promotional campaign around a product marketed on a platform of trust.
Case Study•
Dragons of Asia, Best Social Media Or Word Of Mouth Campaign, Bronze, Dragons of Malaysia, 2018
Abbott, a healthcare company, increased its social presence in Malaysia by launching an unbranded Facebook page to speak to mothers who sought word-of-mouth testimonials.
Case Study•
Dragons of Asia, Best Digital Campaign, Bronze, 2018
Illuma Organic, a formula milk powder brand, launched The Green Parents' Data Farm campaign in Hong Kong to reach premium mums and market its new organic milk powder.
Friso, a brand of formula milk, increased its market share through a "new user acquisition strategy" focusing on lead acquisition during the early stages of motherhood for mothers in Indonesia.
Nestlé, a food and drink company, embarked on a 360-degree campaign from traditional media to social media, digital, on-ground activation and PR to promote Dancow, a powdered milk, in Indonesia.
Case Study•
Clare Phayer, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Ella’s Kitchen, a baby food brand, created a new communications model designed to support British parents in the process of weaning their children while increasing revenue by £14.6m.
BEIJING: Three in ten Chinese consumers expect to buy more imported products over the next six months, according to a new survey by the Ministry of Commerce.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
Looks at the competitive environment in packaged food, alongside business strategies and how to compete for consumers' hearts and minds in this sector.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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