Article
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WARC Category Intelligence, November 2019
Global strategies, campaign updates and trends in the insurance category.
Article
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Euromonitor Strategy Briefings, March 2019
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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WARC Category Intelligence, March 2019
Global strategies, campaign updates and trends in the banking category.
Article
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Euromonitor Strategy Briefings, November 2017
Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
News
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23 March 2020
Digital transactions in India grew by about 10% on the Razorpay online payments platform over the past month, as Indian consumers became increasingly housebound and keen to limit their social contact.
Rankings
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WARC Effective 100, 2020
BCP, the Peruvian bank, created positive engagement by tapping into the pride of Peruvian football fans.
Rankings
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WARC Effective 100, 2020
Paytm, a digital wallet, used a gold investment programme to build the reputation of digital payments in India.
Rankings
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WARC Effective 100, 2020
Australian motor insurer Royal Automobile Club of Victoria (RACV) broke into the pet insurance industry by creating pet supplies for overconfident animals.
Rankings
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WARC Effective 100, 2020
Swann Insurance, a motorcycle insurance specialist, increased leads and online engagement in Australia by providing excuses for bikers to ride more often.
Rankings
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WARC Effective 100, 2020
BBVA, a digital bank, launched an educational programme titled We Learn Together to encourage parents and educators to help the next generation find their leadership role.
Rankings
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WARC Effective 100, 2020
Česká asociace pojišťoven, the Czech Insurance Association, increased awareness by showing the consequences of distracted driving.
Rankings
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WARC Effective 100, 2020
NRMA Insurance, an insurance company, changed what it meant to be insured by rewarding people in Australia for making small changes that prevented the disasters it would normally cover.
Rankings
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WARC Effective 100, 2020
Standard Chartered Bank, a banking brand, increased applications for its Simply Cash Visa Card in Hong Kong by launching an algorithm agent that provides personalised, targeted content based on the viewing habits of young consumers.
Case Study
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Case Studies on WARC, 2018
Peruvian bank BCP achieved brand and business results by celebrating the strength and perseverance of Peruvian soccer fans.
Case Study
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Case Studies on WARC, 2018
The Czech Insurance Association raised awareness of the dangers of using phones while driving by placing the emphasis on the people that survive car crash victims.
Case Study
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Case Studies on WARC, 2018
BBVA, the Spanish financial services company, positively affected consumer perceptions at a critical time through an educational programme that created real social impact.
Article
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Brian Carruthers, Event Reports, QUAL360 Europe, February 2020
Banking is a notoriously difficult sector to research, but Lloyds Banking Group has found a way that offers promise.
News
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11 March 2020
Amazon will start offering its cashier-less technology to other retailers, it has announced, in a move that could help the e-commerce giant's cloud services business to dominate retail, even as customer reception remains unknown.
News
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10 March 2020
As banking by phone and digital payments continue to gain traction in Indonesia, fintech firms are looking to align themselves with Islam in the world’s most populous Muslim-majority country.
Rankings
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WARC Media 100, 2020
RAKBANK, a banking brand, promoted its RAKfoodie app, dedicated to food discounts, in the UAE by launching ambush ads across over 30 competitor restaurants that alerted there were better offers available with RAKfoodie.
Rankings
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WARC Media 100, 2020
NRMA Insurance, an insurance company, changed what it meant to be insured by rewarding people in Australia for making small changes that prevented the disasters it would normally cover.
Rankings
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WARC Media 100, 2020
LifeDirect, a life insurance comparison site in New Zealand, encouraged Kiwis to compare and buy life insurance with the brand by killing off its brand mascot, Simon the Sloth.
Rankings
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WARC Media 100, 2020
ANZ Bank, a financial services company, launched a series of Mardi Gras inspired signs across Australia to show LGBTIQ+ people across the country that there are people out there like them and who support them.
Rankings
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WARC Media 100, 2020
Indian bank Axis Bank empowered consumers to adapt to a digital society through integrated advertisements on popular gaming show KBC.
Case Study
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Case Studies on WARC, 2018
Bank Itaú Unibanco grew new accounts and consideration by siding with the people of Argentina at a time of economic uncertainty and giving them a convincing reason to become customers.
