Financial services

Article • WARC Category Intelligence, November 2019

Global strategies, campaign updates and trends in the insurance category.

Financial cards and payments in Western Europe

Article • Euromonitor Strategy Briefings, March 2019

A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.

What's working in banking

Article • WARC Category Intelligence, March 2019

Global strategies, campaign updates and trends in the banking category.

Financial cards and payments in Asia Pacific

Article • Euromonitor Strategy Briefings, November 2017

Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.

Adaptability and digital availability are key to winning Southeast Asia’s e-commerce race

Article • Carlos Matriano, WARC Exclusive, July 2020

PHD’s Carlos Matriano outlines key developments in Southeast Asia’s e-commerce landscape that will inform brand strategy beyond COVID-19.

What's working in mobile

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in mobile.

Emirates NBD: Inspire What's Next

Case Study • Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Shortlisted, 2020

Private bank Emirates NBD grew brand favourability and sales with an awareness campaign in the United Arab Emirates.

Standard Chartered Bank (SCB): Art Gap

Case Study • Remie Abdo, WARC Prize for MENA Strategy, Shortlisted, 2020

Multinational banking company Standard Chartered Bank used a social media approach backed by an art exhibition to raise awareness of the gender pay gap and the bank's commitment to gender equality in the United Arab Emirates.

Emirates NBD: Every Step Counts

Case Study • Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Shortlisted, 2020

Emirates NBD, a leading UAE bank, launched a reward-based initiative to help people improve both their financial and their physical health.

What's working in financial services

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the financial services category.

Five pandemic trends that will shape the future of digital payments

Article • Stephen Whiteside, WARC Exclusive, June 2020

How consumers make purchases could permanently change following the COVID-19 pandemic, a shift that will require marketers to reconsider this stage of the buying process.

How TD Ameritrade became WeChat’s first US brokerage advertiser

Article • Geoffrey Precourt, Event Reports, ANA online Multicultural Marketing & Diversity Conference, June 2020

TD Ameritrade, the financial-services provider, became a successful early adopter of WeChat, the popular mobile app, in its category.

Mastercard’s ‘True Name’ supports transgender and non-binary consumers

News • 11 June 2020

Mastercard, the payments company, actively demonstrated its support for the transgender and non-binary communities with the “True Name” initiative, which enables these consumers to put their chosen name on the front of their cards.

Mastercard supports transgender and non-binary communities with “True Name” program

Article • Geoffrey Precourt, Event Reports, ANA Multicultural Conference, May 2020

Mastercard, the payments company, tackled a major painpoint for transgender and non-binary consumers with its True Name initiative.

NRMA learns the hard way

News • 05 June 2020

Bushfires, floods and the COVID-19 outbreak have forced Australian insurer NRMA to be flexible about plans – and it has learned some key lessons about adapting quickly.

From Koalas to Coronavirus: How NRMA Insurance learnt to move at the speed of culture

Article • Catherine Rushton, WARC COVID-19 Series, June 2020

Mindshare’s Catherine Rushton outlines lessons learnt with insurance brand NRMA in responding to back-to-back events from bushfires to COVID-19.

GWI Coronavirus Research: Multi-market research wave 4

Article • GlobalWebIndex, Research on WARC, June 2020

Examines how consumer sentiment is being impacted as restrictions continue to ease in many parts of the world and more countries enter a recovery phase of the COVID-19 pandemic.

Experian Boost: Giving credit where credit is due

Case Study • SABRE Awards, Gold, North America, 2020

Experian, a consumer credit reporting company, promoted its Experian Boost product by launching a front-page story in the Wall Street Journal and a national social campaign in the US.

Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.

COVID-19 is the wake up call traditional financial brands need

Opinion • Anna Soisalo, May 2020

Traditional financial services brands were struggling to compete with fintech specialists long before Covid-19.

COVID-19 conversations: Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard

Opinion • Anna Hamill, May 2020

Raja Rajamannar is Chief Marketing and Communications Officer at Mastercard, and a member of the ANA’s Global Leadership Coalition on COVID-19, established in partnership with Cannes Lions and WARC.

How retail banks can evolve communications during COVID-19

Article • Fiona Blades, WARC COVID-19 Series, May 2020

During COVID-19, consumers are looking for reassurance and humanity from their banks.

Sainsbury’s adapts to new shopping trends during COVID-19

Article • Anna Hamill, WARC COVID-19 Series, May 2020

Sainsbury’s, one of the UK’s leading grocery brands, is embracing e-commerce and contactless shopping as new behavioural trends which will define the category post-COVID-19.

WARC from Home classic webinar: Tech and media trends

Opinion • WARC from Home, May 2020

WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.

How “decoupled production” helped Experian’s in-house agency master TV advertising

Article • Geoffrey Precourt, WARC Exclusive, May 2020

Experian, the credit-reporting firm, has used “decoupled production” to help it manage TV advertising with an in-house agency.