Article
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WARC Category Intelligence, November 2019
Global strategies, campaign updates and trends in the insurance category.
Article
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Euromonitor Strategy Briefings, March 2019
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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WARC Category Intelligence, March 2019
Global strategies, campaign updates and trends in the banking category.
Article
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Euromonitor Strategy Briefings, November 2017
Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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Chris Pearce, WARC Exclusive, December 2019
Consumers are embracing online commerce in record numbers, and brands need to optimise their online path to purchase in response.
News
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04 December 2019
Businesses looking to expand in Malaysia need to offer digital wallet payment options, as these cover a much greater proportion of the population than credit cards.
Case Study
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MRS Awards, Finalist, MRS Award for Insight Management, 2019
Barclays UK, a banking brand, built upon its existing customer experience research platform to revolutionise the insights it provides through customer feedback dashboards in the UK.
Case Study
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MRS Awards, Finalist, Virginia Valentine Award for Cultural Insights, 2019
Lloyds Banking Group, a retail and commercial bank, looked into the representation of certain groups in its ads in an effort to promote more diversity in advertising in the UK.
Case Study
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MRS Awards, Finalist, MRS Award for Financial Services Research, 2019
Open Banking, a government agency initiative, developed, launched and scaled Open Banking in the UK using a curated suite of research methodologies to inform customer experience guidelines.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Johnny Chong, head of sales at iPay88 Holding provides an overview of the payments landscape and highlights some untapped opportunities for businesses looking to grow.
Case Study
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MRS Awards, Winner, MRS Award for Financial Services Research, 2019
RBS (Royal Bank of Scotland), a banking brand, launched real-time customer communication research in the UK to understand how it could get consumers to switch banks.
Case Study
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MRS Awards, Finalist, MRS Award for Financial Services Research, 2019
NS&I, a savings bank company, uncovered what brand heritage means to consumers by launching semiotic research to reveal thematic narratives around how heritage is harnessed by brands in the UK.
Case Study
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MRS Awards, Finalist, MRS Award for Financial Services Research, 2019
TSB Bank, a bank, used a new measurement tool tailored to retail banking to help senior TSB executives navigate through an IT crisis to a brighter future in the UK.
News
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28 November 2019
Banks’ traditional role is changing as customers expect more of their financial service providers than just products, with the companies able to respond to those changes best prepared for the future; new research sheds light on that dynamic.
Article
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David Tiltman, WARC Webinars, November 2019
David Tiltman, VP of content at WARC, looks at what senior marketers are most excited about and worried by in the year ahead.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
Standard Chartered Bank, a banking brand, increased applications for its Simply Cash Visa Card in Hong Kong by launching an algorithm agent that provides personalised, targeted content based on the viewing habits of young consumers.
News
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15 November 2019
Google has become the latest tech giant to venture into personal banking, having teamed up with Citigroup and a credit union at Stanford University to offer checking accounts to consumers.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
HSBC, a banking brand, increased penetration and sign ups for its Visa Platinum credit card in Singapore by launching a social experiment film and targeted media that showed the importance of spending quality time with your family.
News
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14 November 2019
Filipinos spend more time online and on social media than any other country in the world but they also spend less money online than anywhere else: here’s why.
Article
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Research on WARC, November 2019
This GroupM report recaps the pre-sale, warm-up and breakout periods of key e-commerce players in China like Tmall and JD, who are seeking market growth from new users, new categories, new consumption occasions, and new content.
News
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12 November 2019
Plans for WhatsApp to launch its payments business in India are now on hold after the Reserve Bank of India (RBI) told the Supreme Court that the messaging platform is non-compliant with data localisation norms.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Mark Joseph Panganiban, Fintech Philippines Association’s committee chairman of e-commerce outlines the current state of e-commerce in the country.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Yapi Kredi, a Turkish banking services brand, successfully launched its mobile banking app using a multi-media campaign strategy.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Isbank, a bank, created an artificial intelligence-based mobile banking assistant, available 24/7, to answer customer questions and increase brand awareness by improving personal communications.
