Article
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WARC Category Intelligence, November 2019
Global strategies, campaign updates and trends in the insurance category.
Article
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Euromonitor Strategy Briefings, March 2019
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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WARC Category Intelligence, March 2019
Global strategies, campaign updates and trends in the banking category.
Article
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Euromonitor Strategy Briefings, November 2017
Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
News
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30/09/2020
Fintechs like Monzo, Revolut and Starling are best known for their consumer offerings, but a new report shows the progress digital-first banks are making among business customers, while also sketching their limitations.
Article
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Research on WARC, August 2020
Neo-banks – digital only or app-based banks such as Monzo and Starling in the UK – are changing the dynamics of business banking.
Article
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Geoffrey Precourt, Event Reports, Association of National Advertisers State of Audio online conference, September 2020
Mastercard, the payments company, is developing a multi-sensory strategy that will help its brand to engage consumers across numerous touchpoints.
News
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17/09/2020
Brands need to be aware of the power and impact of featuring members of under-represented communities in their marketing, according to Matt Story, senior director/global innovation marketing at Visa.
Article
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Stephen Whiteside, WARC Exclusive, September 2020
Visa, the payments company, has developed a three-pronged strategy that informs how it is contributing to addressing racial injustice in the US.
Case Study
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Bitop Das Gupta, WARC Prize for Asian Strategy, Shortlisted, 2020
Banking brand United Commercial Bank used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.
Opinion
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Chiara Manco, September 2020
Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, will be chairing the Best Use of Data category of the 2020 WARC Media Awards.
News
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09/09/2020
John Hancock, the insurance and investment company, has gleaned numerous benefits from tapping into the power of programmatic advertising.
Article
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Geoffrey Precourt, WARC Exclusive, July 2020
John Hancock, the insurance and investment company, has developed its marketing strategy and capabilities in response to the spread of COVID-19.
News
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04/09/2020
Klarna, the Swedish fintech, has boomed during the pandemic, while Inditex takes its budget brand online: both point to the new importance of the value segment.
Article
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Low Lai Chow, Event Reports, APAC Financial Services Webcast Week, May 2020
Forrester, the research firm, surveyed consumers in various Asian markets to understand their financial needs and attitudes towards brands in this sector.
News
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03/09/2020
J.P. Morgan Private Bank, the financial-services provider, uses the “4Rs” of “respect”, “relevant”, “recognition” and “results” to help guide its strategy aimed at meeting the needs of affluent consumers.
Article
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Geoffrey Precourt, WARC Exclusive, July 2020
J.P Morgan Private Bank, a financial-services provider focused on high-net-worth individuals, has built a marketing strategy that reflects the distinct character of this cohort.
Article
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Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
News
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20/08/2020
The COVID-19 lockdown has spurred many Indians to rethink their current lifestyles and needs, with many now observant of their consumer behaviour and specifically their spending habits.
News
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13/08/2020
State Farm, the insurance company, is adapting to a “perpetual planning cycle” that has resulted from the disruption which has transformed the marketing environment in 2020.
Article
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Geoffrey Precourt, Event Reports, ANA Agile Marketing in the New Normal, July 2020
State Farm, the insurance provider, has learned to move with heightened rapidity at a time of profound disruption.
News
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11/08/2020
Founded just one year apart, trading updates from two of the new fintech brands paint very different pictures, with Starling touting its projected profitability, while a more exposed Monzo deals with serious concerns it would be able to continue ...
News
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06/08/2020
Asia’s consumers are looking at insurance purchases in a different light because of COVID-19 and the industry needs to adapt its communications and purchase paths accordingly.
News
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03/08/2020
Starbucks, the coffee-house chain, is using the disruption of the COVID-19 pandemic to “move aggressively and further differentiate” its brand from competitors.
Article
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Carlos Matriano, WARC Exclusive, July 2020
PHD’s Carlos Matriano outlines key developments in Southeast Asia’s e-commerce landscape that will inform brand strategy beyond COVID-19.
