Article
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WARC Category Intelligence, March 2019
Global strategies, campaign updates and trends in the banking category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the insurance category.
Article
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Euromonitor Strategy Briefings, February 2018
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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Euromonitor Strategy Briefings, November 2017
Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Kbank, a bank, entered Thailand's popular culture with its online film, which also increased its mobile banking users from 5.6 million to 9 million.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Cigna, the American health insurance company, increased annual check ups and customer numbers through the “second season” of its TV Doctors of America campaign.
Case Study
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Design Business Association, Bronze, 2019
Lloyds Bank, a banking brand, reformulated its branch strategy in Manchester by launching a new flagship store with an innovative customer experience to increase store visits in the UK.
Case Study
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Design Business Association, Bronze, 2019
Halifax, a bank under the Lloyds Banking Group, redesigned its flagship London store to reflect elements of the home, in order to encourage more in-store visits in the UK.
News
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11 June 2019
The UK insurance sector is often seen as being driven primarily by price, especially since the advent of price comparison websites, but a bold experiment by Direct Line Group suggests this is not necessarily the case.
Article
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Reed Karaim, Event Reports, ANA Advertising Financial Management Conference, April 2019
Farmers Insurance, the insurance provider, has ramped up its focus on marketing effectiveness in a bid to drive the maximum return on its investment.
News
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10 June 2019
Almost half (48%) of adults in the UK used mobile banking in 2018, up from 41% in the previous year, while 5.4 million consumers chose not to use cash at all, a new industry report has revealed.
Article
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Brian Carruthers, Event Reports, MMA Impact, May 2019
Starling is one of the UK’s new disruptor banking brands, which in two years has gone from a standing start to having 600,000 customers.
Article
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Richard McLeod, WARC Exclusive, June 2019
Brands with a focus on customer-centricity are better positioned for long term growth.
News
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06 June 2019
When HSBC began a global refresh of its brand identity last year, the bank’s well-known red and white hexagon was the most obvious aspect, but no less important has been the development of a sound identity for the first time, says a top ...
News
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05 June 2019
As India’s payments system slowly evolves away from cash towards alternatives like mobile and cards, Mastercard is focusing efforts on changing habits across two diverse consumer segments.
Article
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Jo Bowman, WARC Exclusive, Lessons from the WARC Rankings, May 2019
Examples from two brands showing how directing marketing investment towards brand building rather than activation built sales over the long-term.
News
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03 June 2019
Citi, the financial services provider, is infusing its commitment to driving female equality into marketing endeavours related to the music industry, a space where the brand is a significant player.
Article
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Andrea Newman, Admap, June 2019
Details how HSBC used sound to create a 360-degree global brand identity after suffering brand value decline.
News
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30 May 2019
MassMutual, the financial-services provider, enjoyed success in moving beyond a one-size-fits-all communications model and tapping a slate of consumer "personas" based on particular mindsets among its target audience.
Article
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Anil Thakraney, Event Reports, Content Marketing Summit Asia, May 2019
Mastercard, the global payment services company, is betting on India as the next growth frontier.
News
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28 May 2019
LendingTree, the online lending marketplace, has seen major benefits from shifting its focus to prioritise the lifetime value that is generated by its customers.
News
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28 May 2019
Reforms to the Australian health insurance market not only forced a major overhaul of the business operations of comparethemarket.com but also prompted a rethink of the marketing function, according to the CMO of the comparison website.
News
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27 May 2019
USAA, the financial services provider for members of the military and their families, has seen its ads cut through when they tell authentic stories about real women who served in the armed forces.
Case Study
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SABRE Awards, EMEA, United Kingdom and Ireland (Medium Budget), Gold, 2019
Challenger banking brand Starling employed a traditional PR approach to move from the fintech news websites to mainstream media.
Case Study
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SABRE Awards, EMEA, Financial Services, Gold, 2019
Electronic mobile payment company Square took a boots-on-the-ground approach to raise its profile among small business owners, and reach national and local influencers for its launch in the UK.
