Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the financial services category.
Case Study
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SABRE Awards, Platinum Finalist, Africa, 2020
Equity Group, an investor relations service, used local and religious leaders to promote its Equity Leaders Program in Africa which helps provide education to children that can't afford it.
Case Study
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SABRE Awards, Gold, North America, 2020
Experian, a consumer credit reporting company, promoted its Experian Boost product by launching a front-page story in the Wall Street Journal and a national social campaign in the US.
Opinion
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Anna Soisalo, May 2020
Traditional financial services brands were struggling to compete with fintech specialists long before Covid-19.
Article
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Geoffrey Precourt, WARC Exclusive, May 2020
Experian, the credit-reporting firm, has used “decoupled production” to help it manage TV advertising with an in-house agency.
Article
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David Atkins, WARC COVID-19 Series, May 2020
Wunderman Thompson’s David Atkins argues that financial services brands could be a large part of the solution amidst the COVID-19 upheaval, but the challenge of trust must first be met.
News
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15 January 2020
A new initiative in India will give the country’s more than 560 million internet users a digital account aggregator, which will bring a totally new level of control over their digital financial data.
News
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15 January 2020
International payments company Visa will buy the firm Plaid in a bid to move beyond card payments and into financial services apps that add greater value to customers. Fintechs, otherwise known as challenger banks, are a new set of financial ...
News
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07 January 2020
Rural India remains largely a cash economy but that will change in the future and finance brands have to be alert to where they can intervene digitally, according to the managing director of Mahindra Finance.
News
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17 December 2019
Uber, the ride-hailing company, is expanding its slate of financial-services products, an initiative that is supported by a large and unique dataset.
Article
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Stephen Whiteside, Event Reports, Money 20/20, October 2019
Uber, the ride-sharing platform, has begun expanding into financial services with products that are aimed at its passengers and drivers.
Article
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Anil Thakraney, Event Reports, Chief Digital Officers' Summit, November 2019
Ramesh Iyer, vice chairman and managing director, Mahindra Finance outlines the challenges of serving rural consumers in India and how digital could be the key to unlocking potential.
News
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11 December 2019
Greenhouse by Wells Fargo, the financial-services offering with a mobile app at its core, has benefitted from being an “endorsed” brand that mixes the long-standing equity of its parent company with startup energy.
Article
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Stephen Whiteside, Event Reports, Money 20/20, October 2019
Greenhouse by Wells Fargo, a financial-services offering centered around a mobile app, has based its approach on using digital tech to solve long-term consumer painpoints.
Case Study
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MMA Smarties, Silver, South Africa, 2019
Liberty, a financial services company, improved staff engagement in South Africa by launching an internal microsite that acted as a platform to ask and answer difficult staff questions.
Case Study
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MMA Smarties, Finalist, India, 2019
Aditya Birla Capital (ABC), a life insurance company, introduced a Facebook brand lift study in India that engaged consumers through 12 video stories.
Case Study
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Account Planning Group - (UK), Entrant, 2019
The Financial Conduct Authority (FCA), a financial regulatory body in the UK, prompted the British public to decide whether they would make a claim for mis-sold PPI.
News
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01 October 2019
Ad investment is shifting towards internet formats, but the rate at which that is happening depends on the sector: food and soft drinks, for example, still pour around two thirds of advertising investment into TV, a new WARC report points out.
News
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17 September 2019
American Express, the payments company, has revealed it uses a “4As” framework – based around audience, ability, association and accountability – to select influencers best suited to its brand.
Article
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Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2019
American Express, the payments company, has developed a clear framework to help in recruiting influencers, developing content with these ambassadors, and measuring the impact of their work.
News
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07 August 2019
Smooth mobile user experiences will be important areas of focus for payments providers in 2019 and beyond, with high-performing integrations and partnerships also top of mind for financial services brands.
News
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05 August 2019
Payments are becoming increasingly invisible, a development that presents major challenges for established financial service brands as they struggle to keep up with changing banking behaviour and rising customer expectations.
Article
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Viktoriya Trifonova, Admap, August 2019
GlobalWebIndex puts the spotlight on mobile payments by presenting its online research among internet users aged 16-64, providing a deep-dive into the industry.
Article
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Tony Hooper, Admap, August 2019
Looks at what will differentiate the winners in payments from the rest of the pack, as partnerships and advanced technologies facilitate seamless payments and transfers.
Article
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Admap, August 2019
A summary of new thinking and best practice on the future of payments from Admap.
