News
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26 July 2018
SYDNEY: Marketers working on finance and banking brands have been shown to be out of step with the public perception of gender in finance, amid a wider lack of trust and representation from the sector’s marketing, a new study finds.
Case Study
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SABRE Awards, South Asia, Financial & Professional Services, 2018
Aye Finance, a financial service provider, empowered the MSME (Ministry of Micro, Small and Medium Enterprises) in India by specially training its teams to help give advice and lessons to MSME members.
Article
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Ebiquity, 2018
This report pulls together the findings of a study into the short- and long-term effects of advertising, and breaks them down for three specific sectors: FMCG, Retail and Financial Services.
News
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28 June 2018
NEW YORK: Citi, the financial services provider, has demonstrated how brands can take a nuanced approach to entering political territory with its introduction of rules that govern the sale of firearms by partners and clients in the retail space.
Opinion
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BrandIndex, June 2018
This month, Al Ansari Exchange is the brand that has achieved the biggest uplift in its Ad Awareness in the UAE, according to YouGov’s BrandIndex Ad Awareness score.
Article
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Stephen Whiteside, Event Reports, Techonomy, May 2018
Citi, the financial-services provider, introduced a new policy regarding the sale of firearms by its partners, a move that shows the complex issues that brands must take into account when entering the political arena.
Case Study
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Rajesh Sharma, Neerja Goswami, WARC Awards, Entrant, Effective Use of Brand Purpose, 2018
Money transfer service Western Union used a multichannel approach to change its image of a transactional brand to drive use of its services in India.
Case Study
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MIXX Awards, Gold, Native Advertising, 2018
OPR Finance, a corporate loans company, launched a digital native storytelling campaign in Denmark to raise brand awareness and stand out in the market.
Gunn Report
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Gunn Articles, May 2018
Looks into which financial services campaigns, along with the agencies that have worked on financial services campaigns, have performed best over the past year.
News
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04 May 2018
NEW YORK/BEIJING: Seven in ten millennials in the US and China rarely use cash, according to research which also highlights how consumers in these countries want more diverse financial products that are better suited to their needs and lifestyles.
News
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03 April 2018
LONDON: Financial brands are missing out on a potential £130bn opportunity by failing to tailor their communications to address the different needs that women have in this category.
Article
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Brian Carruthers, Event Reports, Marketing Week Live, March 2018
Women behave and react differently in financial decision-making situations from men, new Kantar research finds.
Case Study
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SABRE Awards, Financial Services/Insurance, In2, 2018
BECU, a not-for-profit credit union, used PR to raise awareness of its new Sounders-branded debit card and connect with fans of the Sounders soccer team in the US.
Case Study
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Alexander Holmes, Admap, February 2018, pp. 40-41
Describes how Metfriendly changed its content strategy based on relevance, delivery method, distinctiveness and communications frequency, with each change being fuelled by credible primary research.
Article
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Giles Lury, Admap, February 2018, pp. 38-39
Explains how brands should be transparent about what they do and don't do, and how their beliefs impact on how they do business, using examples from Disney, Chipotle and Innocent.
News
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29 January 2018
NEW YORK: H&R Block, the tax preparation company, is seeking to tap into the power of artificial intelligence (AI) while still making sure that its marketing messages have “soul”.
Article
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Geoffrey Precourt, Event Reports, Ad Age Next, November 2017
H&R Block, the tax-preparation service, is effectively making use of artificial intelligence (AI) and machine learning to enhance its marketing.
News
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11 January 2018
MIAMI, FL: Prudential, the financial-services company, has seen various benefits from leveraging the power of influencers to engage consumers.
Article
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Geoffrey Precourt, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2017
Prudential, the financial-services provider, has leveraged an influencer strategy as it seeks to engage consumers in new ways.
News
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05 January 2018
MIAMI, FL: USAA, the financial services provider focused on members of the military and their families, has successfully encouraged greater diversity in agency staffing through its partnership with Publicis Groupe.
Article
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Geoffrey Precourt, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2017
USAA, the financial services company focused on members of the military and their families, increased diversity at its agencies through implementing a clear plan of action.
Article
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Mobile Marketing Association, 2017
Discusses companies that are changing the relationship with money in a mobile world and explains how Fintechs, open banking and mobile marketing have become part of this process.
Case Study
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Direct Marketing Association - UK, Silver, 2017
Bacs, an IT service management company, personified its Switch Current Account Service in the UK to empower consumers to switch and build awareness.
Case Study
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Direct Marketing Association - UK, Gold, 2017
Co-op Funeralcare, a British funeral services company, disrupted the category by using humour in its ads.
News
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27 October 2017
NEW DELHI: Financial products in India have traditionally been marketed to men but that is starting to change as an increasing number of women choose to make their own investment decisions.
