News
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17 September 2019
American Express, the payments company, has revealed it uses a “4As” framework – based around audience, ability, association and accountability – to select influencers best suited to its brand.
Article
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Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2019
American Express, the payments company, has developed a clear framework to help in recruiting influencers, developing content with these ambassadors, and measuring the impact of their work.
News
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07 August 2019
Smooth mobile user experiences will be important areas of focus for payments providers in 2019 and beyond, with high-performing integrations and partnerships also top of mind for financial services brands.
News
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05 August 2019
Payments are becoming increasingly invisible, a development that presents major challenges for established financial service brands as they struggle to keep up with changing banking behaviour and rising customer expectations.
Article
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Tony Hooper, Admap, August 2019
Looks at what will differentiate the winners in payments from the rest of the pack, as partnerships and advanced technologies facilitate seamless payments and transfers.
Opinion
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Sanjib Kalita, August 2019
The August issue of Admap puts the spotlight on the future of payments. Sanjib Kalita, from Money20/20 and Guppy, explains key trends in payments, including digital identities, data as a value driver and the importance of brand trust.
Article
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Viktoriya Trifonova, Admap, August 2019
GlobalWebIndex puts the spotlight on mobile payments by presenting its online research among internet users aged 16-64, providing a deep-dive into the industry.
Article
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Richard Yao, Admap, August 2019
Looks at how payments becoming invisible will present unprecedented challenges for the established financial service brands as they struggle to keep up with the changing banking behavior and rising customer expectations.
Article
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Admap, August 2019
A summary of new thinking and best practice on the future of payments from Admap.
Case Study
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SABRE Awards, South Asia, Associations, 2019
International Finance Corporation, an international financial institution, raised awareness of e-waste across India to ensure its safe disposal.
Case Study
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SABRE Awards, South Asia, Financial Communications, 2019
Confederation of ATM Industry (CATMi), a non-profit organisation, raised awareness of the plight of ATM service providers in India.
Article
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Euromonitor Strategy Briefings, April 2019
Looks at the global market of personal credit cards, including regional profiles, unique card formats and what the future brings for the segment.
Case Study
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SABRE Awards, In2 EMEA, Best Use of Original/Commissioned Research for PR, Gold
Refinitiv, the international provider of financial markets data and infrastructure, revealed the true cost of financial crime through a global report.
Case Study
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SABRE Awards, Africa, Public Sector/Government, Gold, 2019
The National Social Security Fund (NSSF), a Ugandan government fund, took over social media with news of the launch of the NSSF Go app in Uganda.
Case Study
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SABRE Awards, Africa, Public Affairs/Government Relations, Gold, 2019
Sanlam, a South African financial services group, used a nationwide survey to create targeted messaging around the Pink Tax, the premium levied on female-specific products and services in South Africa.
News
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10 May 2019
The issues surrounding ethical data collection and usage long predate GDPR and the marketing industry can take some useful lessons from the financial sector, according to a team at analytics firm Marketscience Truesight.
Rankings
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Rankings Articles, May 2019
Looks into which financial services campaigns, along with the agencies that have worked on financial services campaigns, have performed best over the past year.
Article
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Ryan Arshad, WARC Webinars, May 2019
Discusses the core drivers of building 'brand relatability' vs brand relevancy and why and how the mindset of millennials and Gen Z differs when it comes to financial brand consideration.
News
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01 April 2019
Grab, the Singapore-based ride-hailing service, is reported to have held talks with PayPal and Ant Financial, the payments division of Chinese e-commerce giant Alibaba, about spinning out Grab Financial Group as an independent business.
News
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28 March 2019
Since the global recession in the mid-00s, marketing effectiveness has declined to a greater extent in the financial services category than any other – largely because it has prioritised performance marketing, according to Les Binet.
News
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27 March 2019
Technological advancements in AI, machine-learning and data science offer huge opportunities to financial brands in Asia, but they should focus their efforts in certain areas, according to a senior financial insights executive.
Article
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Anna Hamill, Event Reports, Effective marketing in Financial Services, February 2019
Financial services marketing has declined in effectiveness since the mid-00s recession, and marketers must reinvest in long-term brand building to turn it around.
Article
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Low Lai Chow, Event Reports, Asian Financial Services Congress, February 2019
Financial brands in Asia should take advantage of the huge opportunities offered by technological advancements in AI, machine-learning and data science.
Article
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Anna Hamill, Event Reports, Effective marketing in Financial Services, February 2019
Financial services brands need to focus on understanding their audiences better as a foundation of more effective marketing.
News
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03 January 2019
Didi Chuxing, the Chinese ride-hailing app, is diversifying into financial services with the launch of new products such as car insurance, personal loans and crowdfunded medical insurance.
