Case Study
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SABRE Awards, Africa, Public Sector/Government, Gold, 2019
The National Social Security Fund (NSSF), a Ugandan government fund, took over social media with news of the launch of the NSSF Go app in Uganda.
Case Study
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SABRE Awards, Africa, Public Affairs/Government Relations, Gold, 2019
Sanlam, a South African financial services group, used a nationwide survey to create targeted messaging around the Pink Tax, the premium levied on female-specific products and services in South Africa.
News
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10 May 2019
The issues surrounding ethical data collection and usage long predate GDPR and the marketing industry can take some useful lessons from the financial sector, according to a team at analytics firm Marketscience Truesight.
Rankings
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Rankings Articles, May 2019
Looks into which financial services campaigns, along with the agencies that have worked on financial services campaigns, have performed best over the past year.
Article
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Ryan Arshad, WARC Webinars, May 2019
Discusses the core drivers of building 'brand relatability' vs brand relevancy and why and how the mindset of millennials and Gen Z differs when it comes to financial brand consideration.
News
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01 April 2019
Grab, the Singapore-based ride-hailing service, is reported to have held talks with PayPal and Ant Financial, the payments division of Chinese e-commerce giant Alibaba, about spinning out Grab Financial Group as an independent business.
News
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28 March 2019
Since the global recession in the mid-00s, marketing effectiveness has declined to a greater extent in the financial services category than any other – largely because it has prioritised performance marketing, according to Les Binet.
News
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27 March 2019
Technological advancements in AI, machine-learning and data science offer huge opportunities to financial brands in Asia, but they should focus their efforts in certain areas, according to a senior financial insights executive.
Article
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Anna Hamill, Event Reports, Effective marketing in Financial Services, February 2019
Financial services marketing has declined in effectiveness since the mid-00s recession, and marketers must reinvest in long-term brand building to turn it around.
Article
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Low Lai Chow, Event Reports, Asian Financial Services Congress, February 2019
Financial brands in Asia should take advantage of the huge opportunities offered by technological advancements in AI, machine-learning and data science.
Article
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Anna Hamill, Event Reports, Effective marketing in Financial Services, February 2019
Financial services brands need to focus on understanding their audiences better as a foundation of more effective marketing.
News
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03 January 2019
Didi Chuxing, the Chinese ride-hailing app, is diversifying into financial services with the launch of new products such as car insurance, personal loans and crowdfunded medical insurance.
Article
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Gunny Scarfo and Ben Zeidler, WARC Webinars, December 2018
Gunny Scarfo and Ben Zeidler, co-founders of Nonfiction Research, go behind the scenes of Nonfiction's unusual research approach, which included interviews with bank robbers, bank executives, Wall Street analysts, and shopping addicts.
Case Study
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Direct Marketing Association - UK, Bronze, 2018
Current Account Switch Service (CASS), a financial planner, closed the disconnect in the UK between young people and banks by highlighting the benefits on offer with alternative accounts.
Research Paper
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MRS Awards, Finalist, Jeremy Bullmore Award for Creative Development Research, 2018
The Financial Conduct Authority, a conduct regulator for financial services and financial markets in the UK, increased awareness of the 2019 PPI complaints deadline through a creative campaign based on consumer research in the UK.
Opinion
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Gunny Scarfo & Ben Zeidler, November 2018
Research into the secret financial lives of Americans reveals some important lessons for the wider marketing community, according to Gunny Scarfo and Ben Zeidler of Nonfiction Research.
Article
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Reed Karaim, Event Reports, DMA &Then, October 2018
American Express, the financial-services provider, has used personalization to enhance its email marketing efforts.
News
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15 November 2018
Wells Fargo, the financial services provider, has found that multicultural consumers have remained more supportive of its brand than the general market following a testing period for the company.
Article
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Stephen Whiteside, Event Reports, ANA Masters of Marketing, October 2018
Wells Fargo, the financial-services provider, discovered that its brand remained particularly resilient among multicultural consumers following a series of scandals.
Case Study
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Ekta Relan, Pallavi Bhosale, WARC Prize for Asian Strategy, Entrant, 2018
Motilal Oswal, an Indian financial services company specialising in equity, produced an advertising campaign to improve spontaneous brand recall and increase overall assets under management.
Case Study
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MMA Smarties, Finalist, South Africa, 2018
Capfin, a financial services provider, used Google Analytics to fuel its targeted search ad campaign to increase leads and share of voice in South Africa.
Article
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Reed Karaim, Event Reports, TMRE, October 2018
Capital One, the financial services provider, has aimed to empower its entire organization to become more involved in the research process.
News
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30 October 2018
American Express, the financial services provider, has tested a “learning curriculum” in a bid to empower its marketers at a time of disruption across the industry.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2018
American Express, the financial services provider, is helping point the way forwards when it comes to talent management and organizational structures in marketing.
News
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23 October 2018
Marketers remain charged with driving growth but can also enhance their status inside companies by tapping the rising importance of data and insights, according to Kristin Lemkau, CMO at JPMorgan Chase, the financial-services provider.
