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The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

Expensify: Expensify This

Rankings • WARC Creative 100, 2021

Expensify, a software company, increased its number of customers by creating an interactive expense-creating experience in the US.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Nationwide taps the power of business outcomes

Article • Brian Carruthers, Event Reports, Festival of Marketing, March 2021

COVID-19 and lockdowns meant the Nationwide Building Society, like many other businesses, had to scrap planned campaigns and come up with appropriate new ones.

Structural factors have greatest influence on ROI

Data • Rob Clapp, WARC Data Points, March 2021

An overview of the significance of long-term and short-term factors in driving return on investment across 11 categories.

Financial cards and payments in Asia Pacific

Article • Euromonitor Strategy Briefings, February 2021

Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.

Reach and ad quality are key short-term drivers of ROI

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the significance of different short-term factors in driving return on investment across 11 categories.

Spot volume down by a tenth as coronavirus hit

Data • Rob Clapp, WARC Data Points, February 2021

An overview of TV advertising spot volumes by category in Australia between September 2019 and December 2020.

How can Australian marketers design memorable digital brand experiences?

Opinion • Gabey Goh, January 2021

Smooth, speedy digital experiences are now expected by Australian consumers, meaning that brands must find ways to be truly memorable in order to stand out, Gabey Goh, WARC’s Asia Editor, argues in this introduction to a new, expanded APAC Spotlight series.

Leveraging the creative tension that is transforming the bland world of financial services

Article • Tanvi Singh , WARC Exclusive, Spotlight Australia, January 2021

Mindshare’s Tanvi Singh outlines lessons that financial services brands can take away from the dynamic segment of fintech brands.

US embraces a contactless future

News • 26 January 2021

US marketers will need to shift their thinking around contactless payments as people shop, pay and pick up products, according to research by Mastercard and The Harris Poll.

Virgin Money: Money on your mind

Case Study • DMA (UK), Silver, 2020

Virgin Money, a financial services brand, created a Q&A video series on YouTube to help soothe money worries among UK consumers.

Understanding the impact of the pandemic on the financial lives of UK households

Article • Brian Carruthers, Event Reports, MRS Financial Research Virtual Summit, November 2020

A longitudinal qualitative study by Blue Marble Research has been running since May 2020 seeking to understand the financial impact of the pandemic on UK households.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points, January 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Why you need a proactive insights agenda

News • 05 January 2021

When the pandemic and lockdown hit the UK, the research team at the Nationwide Building Society didn’t wait for a brief but began a diary project which is informing future strategy in several areas.

Strategic themes in services and payments

Article • Euromonitor, Research on WARC, December 2020

The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.

The Nationwide COVID diaries: An insight into lives during the pandemic

Article • Brian Carruthers, Event Reports, MRS Financial Research Virtual Summit, November 2020

When the pandemic struck, the Nationwide Building Society began an ethnographic study to understand how its members were coping with a changed environment.

Legal and General: The power of us – driving positive change for care seekers through insight

Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020

Legal and General (L&G), a financial services company, launched a research study using a series of qualitative methods to identify the needs of care seekers.

Younger consumers opt to ‘buy now, pay later’

News • 07 December 2020

Providers of ‘buy now, pay later’ (BNPL) options are growing fast as their model finds increasing appeal among a younger demographic which thinks differently about credit.

Policis: Illegal Online Lending – gateway to mass market financial crime

Research Paper • MRS Awards Papers, Finalist, MRS Award for Public Policy/Social Research, 2020

Policis, a publisher, integrated a range of data sources to build a picture of illegal lending and financial crime in Japan and the US.

Buy now, pay later – the financial product of choice for the young?

Article • Brian Carruthers, Event Reports, MoneyFest, October 2020

The likes of Klarna, Affirm and Afterpay are growing rapidly – evidence of the popularity of the ‘buy now, pay later’ (BNPL) model with consumers.

Norway, Financial Services adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the financial services sector in Norway since 2013.

New Zealand, Financial Services adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the financial services sector in New Zealand since 2013.

Automotive, retail and travel account for half of 2020 adspend decline

Data • James McDonald, WARC Data Points, December 2020

An overview of forecast global advertising investment by product category in 2020 and 2021.

Financial services brands need to invest in personalisation and digital journeys

Opinion • Keith Lee, November 2020

ADA's Keith Lee believes that despite restricted budgets, financial services marketers must still invest time and resources to smooth out the digital customer journey and leverage data-driven communications for better outcomes.

Which new behaviors will stick after the COVID-19 crisis ends?

Article • Stephen Whiteside, WARC Exclusive, April 2020

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Marketer's Toolkit 2020

Article • WARC Trends, November 2019

WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Holistic segmentation

Article • Clive Brand and Sue Jarvis, Admap Magazine, June 1998

Argues that traditional segmentation methods are too rigid and narrow for today's more individualistic markets.