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Auto, tech and telco brands are most appropriate sport sponsors

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of which industries are most appropriate to sponsor professional sports.

All product sectors projected to top pre-COVID ad investment next year

Data • James McDonald, WARC Data Points (Curated), December 2021

An overview of the growth in advertising spend by product category in 2021, 2022 and 2023.

Financial cards and payments in Western Europe

Article • Euromonitor Strategy Briefings, November 2021

A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future.

Financial Conduct Authority: Preventing investment harm amongst an emerging audience

Case Study • MRS Awards Papers, Winner, Financial Services Research, 2021

The FCA, the regulatory organisation for financial markets, worked with BritainThinks to explore its audience and their key drivers and behaviour in the UK.

Global, Financial services advertising spend (quarterly)

Data • WARC Data Points+ (Dynamic), December 2021

An overview of advertising spend by medium in the financial services sector globally.

Global, Financial Services advertising spend by medium (annual)

Data • WARC Data Points (Dynamic), December 2021

An overview of annual advertising spend by medium in the financial services sector globally.

Bringing together financial services and customer lifetime value

Article • Jack Shearring, WARC Exclusive, November 2021

Financial services brands should look to incorporate a customer lifetime value (LTV) approach into their marketing strategies for 2022.

EquitiesFirst: Charting the course for global business increase

Case Study • SABRE Awards, APAC, Gold, 2021

EquitiesFirst, an investment firm, showed consumers that it understood their concerns and increased global business by 77%.

S&P Global, Advertising spend, 2015 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of S&P Global's annual advertising spend.

Square, Advertising spend, 2016 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Square's annual advertising spend.

Western Union, Advertising spend, 2009 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Western Union's annual advertising spend.

Visa, Advertising spend, 2009 -

Data • WARC Data Points+ (Dynamic), September 2021

An overview of Visa's annual advertising spend since 2009.

PayPal, Advertising spend, 2015 -

Data • WARC Data Points+ (Dynamic), September 2021

An overview of PayPal's annual advertising spend since 2015.

Crowe: Keep score on taxes 2020 campaign

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Crowe, a professional services network, launched 'Keep Score on Taxes' to position themselves as the leading resource on the 2020 presidential candidates' tax proposals, and generate new sales leads to increase market share and revenues.

Bucking the declining trust trend in financial services

Article • Andrew Wilde, WARC Exclusive, August 2021

Explains the findings of Edelman’s latest Trust Barometer which found brand trust in the financial sector is in steep decline.

Marketing budgets now just 6.4% of revenue

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of marketing budgets as a share of total revenue.

BDO: Clarity Charter

Case Study • SABRE Awards, Africa, Diamond, 2021

BDO South Africa, a group of accounting firms, launched a creative platform and set of online sessions during the covid-19 pandemic to provide clarity for the future of South Africa's auditing profession.

What’s working in financial services

Article • WARC Category Intelligence, August 2021

Global strategies, campaign updates and trends in the financial services category.

Financial Awareness: Financial fairness

Case Study • Cannes Creative Lions, Shortlisted, Creative Strategy Lion, 2021

BMO Harris Bank, a financial services brand, increased brand favourability in the US by launching a series of videos that showed how a lifetime of negative stereotyping inhibits a woman's confidence with money.

How open banking is creating opportunities for industries, and consumers, in Brazil

Article • Daniele Lazzarotto, WARC Exclusive, Spotlight Brazil, August 2021

This article explains the ramifications of the launch of open banking in Brazil; open banking uses third-party applications to give consumers more access and control over their financial accounts.

The streaming opportunity for Financial Services and Insurance brands

Opinion • Liz Song, July 2021

Or, how to support Gen Zs and millennials throughout their financial journey. Spotify’s Liz Song explains how m usic streaming and financial services advertising can work together .

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points (Curated), July 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points (Curated), July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Germany, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the financial services sector in Germany since 2013.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
What’s working in financial services

Article • WARC Category Intelligence, August 2021

Global strategies, campaign updates and trends in the financial services category.
What's working in tech-enabled marketing

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in tech-enabled marketing.
What's working in banking

Article • WARC Category Intelligence, March 2019

Global strategies, campaign updates and trends in the banking category.