Article
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Anna Hamill, Event Reports, On the money: effective marketing in Financial Services, February 2019
Financial services brands need to focus on understanding their audiences better as a foundation of more effective marketing.
News
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03 January 2019
Didi Chuxing, the Chinese ride-hailing app, is diversifying into financial services with the launch of new products such as car insurance, personal loans and crowdfunded medical insurance.
Article
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Gunny Scarfo and Ben Zeidler, WARC Webinars, December 2018
Gunny Scarfo and Ben Zeidler, co-founders of Nonfiction Research, go behind the scenes of Nonfiction's unusual research approach, which included interviews with bank robbers, bank executives, Wall Street analysts, and shopping addicts.
Case Study
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Direct Marketing Association - UK, Bronze, 2018
Current Account Switch Service (CASS), a financial planner, closed the disconnect in the UK between young people and banks by highlighting the benefits on offer with alternative accounts.
Research Paper
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MRS Awards, Finalist, Jeremy Bullmore Award for Creative Development Research, 2018
The Financial Conduct Authority, a conduct regulator for financial services and financial markets in the UK, increased awareness of the 2019 PPI complaints deadline through a creative campaign based on consumer research in the UK.
Opinion
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Gunny Scarfo & Ben Zeidler, November 2018
Research into the secret financial lives of Americans reveals some important lessons for the wider marketing community, according to Gunny Scarfo and Ben Zeidler of Nonfiction Research.
Article
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Reed Karaim, Event Reports, DMA &Then, October 2018
American Express, the financial-services provider, has used personalization to enhance its email marketing efforts.
News
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15 November 2018
Wells Fargo, the financial services provider, has found that multicultural consumers have remained more supportive of its brand than the general market following a testing period for the company.
Article
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Stephen Whiteside, Event Reports, ANA Masters of Marketing, October 2018
Wells Fargo, the financial-services provider, discovered that its brand remained particularly resilient among multicultural consumers following a series of scandals.
Case Study
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Ekta Relan, Pallavi Bhosale, WARC Prize for Asian Strategy, Entrant, 2018
Motilal Oswal, an Indian financial services company specialising in equity, produced an advertising campaign to improve spontaneous brand recall and increase overall assets under management.
Case Study
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MMA Smarties, Finalist, South Africa, 2018
Capfin, a financial services provider, used Google Analytics to fuel its targeted search ad campaign to increase leads and share of voice in South Africa.
Article
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Reed Karaim, Event Reports, TMRE, October 2018
Capital One, the financial services provider, has aimed to empower its entire organization to become more involved in the research process.
News
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30 October 2018
American Express, the financial services provider, has tested a “learning curriculum” in a bid to empower its marketers at a time of disruption across the industry.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2018
American Express, the financial services provider, is helping point the way forwards when it comes to talent management and organizational structures in marketing.
Research Paper
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Alex Holmes, Alex Wilman and Ben Grainger, ESOMAR, Congress, 2018
Metfriendly, a financial institution, increased its new business and membership in the UK by using insights to build a new communications strategy with potential members.
News
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23 October 2018
Marketers remain charged with driving growth but can also enhance their status inside companies by tapping the rising importance of data and insights, according to Kristin Lemkau, CMO at JPMorgan Chase, the financial-services provider.
Article
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Geoffrey Precourt, Event Reports, Advertising Week, October 2018
JPMorgan Chase, the financial-services provider, is taking a nuanced approach to driving success with its marketing.
News
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09 October 2018
Northwestern Mutual, the financial-services provider, has shifted its marketing focus towards demonstrating that it can help people achieve their immediate aims, rather than placing a greater emphasis on the more abstract, long-term future.
Article
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Gunny Scarfo, Ben Zeidler, Research on WARC, September, 2018
A significant number of Americans are leading double lives when it comes to money; although their lives look normal, privately they are in need of help with money and the emotions around it – and the financial industry could provide this.
Case Study
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MMA Smarties, Finalist, India, 2018
Aditya Birla Capital, a financial service provider, built an emotional relationship with its target in India by launching a series of 60-second Facebook ads.
Article
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Geoffrey Precourt, Event Reports, ANA Data and Measurement conference, September 2018
Northwestern Mutual, the financial-services provider, has sought to differentiate its brand from the sea of sameness that typically defines its category.
News
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26 July 2018
SYDNEY: Marketers working on finance and banking brands have been shown to be out of step with the public perception of gender in finance, amid a wider lack of trust and representation from the sector’s marketing, a new study finds.
Case Study
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SABRE Awards, South Asia, Financial & Professional Services, 2018
Aye Finance, a financial service provider, empowered the MSME (Ministry of Micro, Small and Medium Enterprises) in India by specially training its teams to help give advice and lessons to MSME members.
Article
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Ebiquity, 2018
This report pulls together the findings of a study into the short- and long-term effects of advertising, and breaks them down for three specific sectors: FMCG, Retail and Financial Services.
News
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28 June 2018
NEW YORK: Citi, the financial services provider, has demonstrated how brands can take a nuanced approach to entering political territory with its introduction of rules that govern the sale of firearms by partners and clients in the retail space.
