Article
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Stephen Whiteside, Event Reports, ANA Masters of Marketing, October 2018
Wells Fargo, the financial-services provider, discovered that its brand remained particularly resilient among multicultural consumers following a series of scandals.
Case Study
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Ekta Relan, Pallavi Bhosale, WARC Prize for Asian Strategy, Entrant, 2018
Motilal Oswal, an Indian financial services company specialising in equity, produced an advertising campaign to improve spontaneous brand recall and increase overall assets under management.
News
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30 October 2018
American Express, the financial services provider, has tested a “learning curriculum” in a bid to empower its marketers at a time of disruption across the industry.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2018
American Express, the financial services provider, is helping point the way forwards when it comes to talent management and organizational structures in marketing.
Research Paper
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Alex Holmes, Alex Wilman and Ben Grainger, ESOMAR, Congress, 2018
Metfriendly, a financial institution, increased its new business and membership in the UK by using insights to build a new communications strategy with potential members.
News
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23 October 2018
Marketers remain charged with driving growth but can also enhance their status inside companies by tapping the rising importance of data and insights, according to Kristin Lemkau, CMO at JPMorgan Chase, the financial-services provider.
Article
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Geoffrey Precourt, Event Reports, Advertising Week, October 2018
JPMorgan Chase, the financial-services provider, is taking a nuanced approach to driving success with its marketing.
News
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09 October 2018
Northwestern Mutual, the financial-services provider, has shifted its marketing focus towards demonstrating that it can help people achieve their immediate aims, rather than placing a greater emphasis on the more abstract, long-term future.
Article
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Gunny Scarfo, Ben Zeidler, Research on WARC, September, 2018
A significant number of Americans are leading double lives when it comes to money; although their lives look normal, privately they are in need of help with money and the emotions around it – and the financial industry could provide this.
Article
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Geoffrey Precourt, Event Reports, ANA Data and Measurement conference, September 2018
Northwestern Mutual, the financial-services provider, has sought to differentiate its brand from the sea of sameness that typically defines its category.
News
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26 July 2018
SYDNEY: Marketers working on finance and banking brands have been shown to be out of step with the public perception of gender in finance, amid a wider lack of trust and representation from the sector’s marketing, a new study finds.
Case Study
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SABRE Awards, South Asia, Financial & Professional Services, 2018
Aye Finance, a financial service provider, empowered the MSME (Ministry of Micro, Small and Medium Enterprises) in India by specially training its teams to help give advice and lessons to MSME members.
Article
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Ebiquity, 2018
This report pulls together the findings of a study into the short- and long-term effects of advertising, and breaks them down for three specific sectors: FMCG, Retail and Financial Services.
News
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28 June 2018
NEW YORK: Citi, the financial services provider, has demonstrated how brands can take a nuanced approach to entering political territory with its introduction of rules that govern the sale of firearms by partners and clients in the retail space.
Opinion
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BrandIndex, June 2018
This month, Al Ansari Exchange is the brand that has achieved the biggest uplift in its Ad Awareness in the UAE, according to YouGov’s BrandIndex Ad Awareness score.
Article
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Stephen Whiteside, Event Reports, Techonomy, May 2018
Citi, the financial-services provider, introduced a new policy regarding the sale of firearms by its partners, a move that shows the complex issues that brands must take into account when entering the political arena.
Case Study
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Effie Worldwide, Silver, North American Effies, 2018
Principal, a US financial services provider, increased its brand awareness by employing a video campaign to reach new audiences.
Case Study
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Rajesh Sharma, Neerja Goswami, WARC Awards, Entrant, Effective Use of Brand Purpose, 2018
Money transfer service Western Union used a multichannel approach to change its image of a transactional brand to drive use of its services in India.
Case Study
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MIXX Awards, Gold, Native Advertising, 2018
OPR Finance, a corporate loans company, launched a digital native storytelling campaign in Denmark to raise brand awareness and stand out in the market.
Gunn Report
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Gunn Articles, May 2018
Looks into which financial services campaigns, along with the agencies that have worked on financial services campaigns, have performed best over the past year.
News
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04 May 2018
NEW YORK/BEIJING: Seven in ten millennials in the US and China rarely use cash, according to research which also highlights how consumers in these countries want more diverse financial products that are better suited to their needs and lifestyles.
News
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03 April 2018
LONDON: Financial brands are missing out on a potential £130bn opportunity by failing to tailor their communications to address the different needs that women have in this category.
Article
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Brian Carruthers, Event Reports, Marketing Week Live, March 2018
Women behave and react differently in financial decision-making situations from men, new Kantar research finds.
Case Study
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SABRE Awards, Financial Services/Insurance, In2, 2018
BECU, a not-for-profit credit union, used PR to raise awareness of its new Sounders-branded debit card and connect with fans of the Sounders soccer team in the US.
Article
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Giles Lury, Admap, February 2018, pp. 38-39
Explains how brands should be transparent about what they do and don't do, and how their beliefs impact on how they do business, using examples from Disney, Chipotle and Innocent.
