News
•
17/09/2020
Brands need to be aware of the power and impact of featuring members of under-represented communities in their marketing, according to Matt Story, senior director/global innovation marketing at Visa.
Article
•
Stephen Whiteside, WARC Exclusive, September 2020
Visa, the payments company, has developed a three-pronged strategy that informs how it is contributing to addressing racial injustice in the US.
News
•
09/09/2020
John Hancock, the insurance and investment company, has gleaned numerous benefits from tapping into the power of programmatic advertising.
Article
•
Geoffrey Precourt, WARC Exclusive, July 2020
John Hancock, the insurance and investment company, has developed its marketing strategy and capabilities in response to the spread of COVID-19.
Article
•
Low Lai Chow, Event Reports, APAC Financial Services Webcast Week, May 2020
Forrester, the research firm, surveyed consumers in various Asian markets to understand their financial needs and attitudes towards brands in this sector.
News
•
28/07/2020
India is a colossal market with similarly sized opportunities to offer banking products to millions of people coming online for the first time – with WhatsApp, Facebook is planning to make a play for finance among its largest user base, a move ...
Article
•
Sonia Marguin, WARC Exclusive, July 2020
Explores how brands in categories such as travel and finance are adapting their marketing strategies.
Article
•
WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the financial services category.
Case Study
•
SABRE Awards, Platinum Finalist, Africa, 2020
Equity Group, an investor relations service, used local and religious leaders to promote its Equity Leaders Program in Africa which helps provide education to children that can't afford it.
Case Study
•
SABRE Awards, Gold, North America, 2020
Experian, a consumer credit reporting company, promoted its Experian Boost product by launching a front-page story in the Wall Street Journal and a national social campaign in the US.
Opinion
•
Anna Soisalo, May 2020
Traditional financial services brands were struggling to compete with fintech specialists long before Covid-19.
Article
•
Geoffrey Precourt, WARC Exclusive, May 2020
Experian, the credit-reporting firm, has used “decoupled production” to help it manage TV advertising with an in-house agency.
Article
•
David Atkins, WARC COVID-19 Series, May 2020
Wunderman Thompson’s David Atkins argues that financial services brands could be a large part of the solution amidst the COVID-19 upheaval, but the challenge of trust must first be met.
Article
•
Euromonitor Strategy Briefings, March 2020
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future.
Article
•
Euromonitor Strategy Briefings, January 2020
Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
News
•
15/01/2020
International payments company Visa will buy the firm Plaid in a bid to move beyond card payments and into financial services apps that add greater value to customers. Fintechs, otherwise known as challenger banks, are a new set of financial ...
News
•
15/01/2020
A new initiative in India will give the country’s more than 560 million internet users a digital account aggregator, which will bring a totally new level of control over their digital financial data.
News
•
07/01/2020
Rural India remains largely a cash economy but that will change in the future and finance brands have to be alert to where they can intervene digitally, according to the managing director of Mahindra Finance.
News
•
17/12/2019
Uber, the ride-hailing company, is expanding its slate of financial-services products, an initiative that is supported by a large and unique dataset.
Article
•
Stephen Whiteside, Event Reports, Money 20/20, October 2019
Uber, the ride-sharing platform, has begun expanding into financial services with products that are aimed at its passengers and drivers.
Article
•
Anil Thakraney, Event Reports, Chief Digital Officers' Summit, November 2019
Ramesh Iyer, vice chairman and managing director, Mahindra Finance outlines the challenges of serving rural consumers in India and how digital could be the key to unlocking potential.
News
•
11/12/2019
Greenhouse by Wells Fargo, the financial-services offering with a mobile app at its core, has benefitted from being an “endorsed” brand that mixes the long-standing equity of its parent company with startup energy.
Article
•
Stephen Whiteside, Event Reports, Money 20/20, October 2019
Greenhouse by Wells Fargo, a financial-services offering centered around a mobile app, has based its approach on using digital tech to solve long-term consumer painpoints.
Case Study
•
MMA Smarties, Silver, South Africa, 2019
Liberty, a financial services company, improved staff engagement in South Africa by launching an internal microsite that acted as a platform to ask and answer difficult staff questions.
Case Study
•
MMA Smarties, Finalist, India, 2019
Aditya Birla Capital (ABC), a life insurance company, introduced a Facebook brand lift study in India that engaged consumers through 12 video stories.
