Article
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Stephen Whiteside, Event Reports, CommerceNext, July 2019
Dagne Dover, the direct-to-consumer handbag and accessories brand, is using analytics and benchmarking to help guide its strategy.
Case Study
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SABRE Awards, Asia-Pacific, Multicultural Marketing, Gold, 2019
Senco Gold and Diamonds, an online jewellery company, organised a fashion show that featured transgender people to promote the narrative of inclusivity in India during pride month.
Case Study
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Nikhil Pillai, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Shortlisted, 2019
Handbag brand Baggit used a TV and influencer marketing campaign, based around 'mansplaining', to build share of voice and increase sales in India.
News
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23 August 2019
Fitbit, the US wearables firm, has secured a deal with the government of Singapore to supply fitness trackers and other services for up to one million people, as part of a major initiative to improve public health in the city state.
News
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12 August 2019
Tiffany & Co., the iconic American jeweller, will begin selling its luxury goods in India later this year after forming a joint venture with Reliance Brands, the retail arm of conglomerate Reliance Industries.
News
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19 July 2019
Wearable technology may present new opportunities for advertising matched with an individual’s emotions and dispositions, but privacy must be at the forefront of marketers’ thinking, an article in the Journal of Advertising Research ...
Case Study
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George Theohari, WARC Awards, Entrant, Effective Content Strategy, 2019
Brathwait, a watch brand, used content marketing in the US to change perceptions of its brand and increase visits to its website.
Article
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Euromonitor Profiles, March 2019
This Company Profile from Euromonitor provides key details and analysis of luxury accessories company, Swatch.
News
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07 March 2019
Dagne Dover, the direct-to-consumer handbag company, is using select brick-and-mortar retail partnerships to build its brand in new ways.
Article
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Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2019
Dagne Dover, a direct-to-consumer handbag manufacturer, has successfully disrupted an established category that was previously dominated by a small number of legacy brands.
Case Study
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SABRE Awards, Best Persuasive Content, In2, 2019
TENGA, a global sexual wellness company, increased sales and brand awareness in the US by launching Feel More, a platform that encouraged men to feel more and be unashamed of sex toy use.
Article
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Euromonitor Profiles, January 2019
This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.
Case Study
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Sirish Chandrashekar, Amy Thomas, Mithun Prakash, WARC Prize for Asian Strategy, Entrant, 2018
Watch brand Titan Raga used a social media-led campaign linked to a new design partnership to reverse declining sales among young women in India.
Article
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Euromonitor Profiles, July, 2018
This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Burberry.
News
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11 December 2017
NEW ORLEANS: Shinola, the lifestyle brand, has built loyalty through “The Foundry”, a members only group enjoying benefits such as seeing and buying products before official launch, exclusive offers, and private online shopping events.
Article
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Reed Karaim, Event Reports, DMA &Then, November 2017
Shinola, the luxury brand, uses an exclusive membership program to bring a new level of personalization to its relationships with its best customers.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2017
LELO, the upmarket Swedish sex toy manufacturer, enhanced brand awareness in Italy through co-marketing with a nationally famous band.
Case Study
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Data and Marketing Association, Silver, 2017
Heist Tights, a hosiery brand, created a socially responsible campaign in the UK that pushed back against the objectification of women in advertising.
Article
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Michael Daley, WARC Exclusive, November 2017
This article outlines eight retail trends that are likely to shape Australian retail in 2018.
Article
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Euromonitor Profiles, October 2017
This Company Profile from Euromonitor provides key details and analysis of luxury accessories company, Tiffany & Co.
Case Study
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Easo John, WARC Prize for Asian Strategy, Entrant, 2017
Watch brand Titan used a multimedia strategy to launch its smartwatch in India.
Case Study
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Direct Marketing Association - US, Bronze, Best Artificial Intelligence, 2017
Aristocrat, one of India's oldest utility luggage brands, created an innovative direct response campaign to re-position itself as a youthful brand.
Case Study
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MMA Smarties, Gold, Indonesia and Finalist, APAC, 2017
Samsung, a tech brand, used mobile video ads to increase sales and boost smartwatch usage in Indonesia.
News
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13 September 2017
TOKYO: While eyewear remains a luxury purchase for many Asian consumers, Japanese discount retailers, including Owndays and Zoff, see an opportunity to enter the market with a streamlined model similar to that of Uniqlo.
Case Study
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Effie Worldwide, Bronze, North America Effies, 2017
This case study explains how Fitbit, a fitness wearable tracker brand, maintained its position as the market leader in wearable fitness with its 'fit for all' campaign.
