Opinion
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Sam Peña-Taylor, September 2020
With the announcement of a new health-tracking device, Halo, Amazon takes a step in the direction of probably the most disruptable marketplace, healthcare.
Article
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Jenni Romaniuk and Ava Huang, International Journal of Market Research, Vol. 63, No. 5, 2020, pp. 546-560
Continuing the stream of luxury brand research that seeks to identify how luxury brands differ from non-luxury brands, we test whether the brand usage and attribute prototypicality influences on consumers' perceptual responses about non-luxury brands extend to luxury brands.
Article
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Euromonitor Profiles, July 2020
This Company Profile from Euromonitor provides key details and analysis of luxury accessories company, Swatch.
Case Study
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Anaika Jaggarow, WARC Prize for MENA Strategy, Entrant, 2020
Watchmaker Titan used crowdsourcing to create a campaign supported by influencer marketing and digital media to enhance brand awareness and boost sales in the UAE, Saudi Arabia and Bahrain.
Article
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Gavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, and Patrick van Esch, Journal of Advertising Research, Vol. 60, No. 2, 2020, pp. 222-236
Gender is many things to many people. It is at once uniting and divisive.
Case Study
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SABRE Awards, Gold, North America, 2020
Hot Octopuss, a sex toy brand, increased awareness and launched its new finger toy in the US by creating Show Stigma The Finger, a campaign that used activists to highlight stigmas stopping women from achieving sexual fulfilment.
Article
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Euromonitor Strategy Briefings, February 2020
Looks at why the household is becoming an epicentre for wellness activities and what areas offer opportunities.
Case Study
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MMA Smarties, Gold, India, 2019
Tanishq, a jewellery brand, launched a virtual store in collaboration with selfie app Beauty Plus, whereby users could 'try on' its new jewellery ranges via selfies, to increase awareness across India.
Case Study
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MMA Smarties, Bronze, India, 2019
American Tourister, a luggage brand, increased awareness of its new range of luggage bags, the Curio, in India by launching a social influencer campaign that featured mobile-led content.
Case Study
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MMA Smarties, Gold, India, 2019
Samsonite India, a luggage brand, launched a social campaign to get Indian consumers to visit Kerala after tourism suffered a huge hit due to heavy flooding.
News
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01/11/2019
Apple has revealed that Q4 sales in its wearables division rose 54% year-on-year to $6.5bn, suggesting that the US tech giant is successfully tapping a global wearables market that a new report says will generate sales of almost $52bn in 2020.
News
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18/09/2019
Dagne Dover, the direct-to-consumer handbag and accessories manufacturer, believes customer lifetime value is a powerful metric in guiding its strategy in multiple areas.
Article
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Stephen Whiteside, Event Reports, CommerceNext, July 2019
Dagne Dover, the direct-to-consumer handbag and accessories brand, is using analytics and benchmarking to help guide its strategy.
Case Study
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SABRE Awards, Asia-Pacific, Multicultural Marketing, Gold, 2019
Senco Gold and Diamonds, an online jewellery company, organised a fashion show that featured transgender people to promote the narrative of inclusivity in India during pride month.
Case Study
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Nikhil Pillai, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Shortlisted, 2019
Handbag brand Baggit used a TV and influencer marketing campaign, based around 'mansplaining', to build share of voice and increase sales in India.
News
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23/08/2019
Fitbit, the US wearables firm, has secured a deal with the government of Singapore to supply fitness trackers and other services for up to one million people, as part of a major initiative to improve public health in the city state.
News
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12/08/2019
Tiffany & Co., the iconic American jeweller, will begin selling its luxury goods in India later this year after forming a joint venture with Reliance Brands, the retail arm of conglomerate Reliance Industries.
News
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19/07/2019
Wearable technology may present new opportunities for advertising matched with an individual’s emotions and dispositions, but privacy must be at the forefront of marketers’ thinking, an article in the Journal of Advertising Research ...
Case Study
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George Theohari, WARC Awards, Entrant, Effective Content Strategy, 2019
Brathwait, a watch brand, used content marketing in the US to change perceptions of its brand and increase visits to its website.
News
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07/03/2019
Dagne Dover, the direct-to-consumer handbag company, is using select brick-and-mortar retail partnerships to build its brand in new ways.
Article
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Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2019
Dagne Dover, a direct-to-consumer handbag manufacturer, has successfully disrupted an established category that was previously dominated by a small number of legacy brands.
Case Study
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SABRE Awards, Best Persuasive Content, In2, 2019
TENGA, a global sexual wellness company, increased sales and brand awareness in the US by launching Feel More, a platform that encouraged men to feel more and be unashamed of sex toy use.
Article
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Euromonitor Profiles, January 2019
This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.
Case Study
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Sirish Chandrashekar, Amy Thomas, Mithun Prakash, WARC Prize for Asian Strategy, Entrant, 2018
Watch brand Titan Raga used a social media-led campaign linked to a new design partnership to reverse declining sales among young women in India.
Article
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Euromonitor Profiles, July, 2018
This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Burberry.
