Clothing & accessories

The advertising potential of wearable tech

News • 19 July 2019

Wearable technology may present new opportunities for advertising matched with an individual’s emotions and dispositions, but privacy must be at the forefront of marketers’ thinking, an article in the Journal of Advertising Research ...

Brathwait and Speak Media: Effective content in a New York minute

Case Study • George Theohari, WARC Awards, Entrant, Effective Content Strategy, 2019

Brathwait, a watch brand, used content marketing in the US to change perceptions of its brand and increase visits to its website.

Swatch Group, The (Wearing apparel)

Article • Euromonitor Profiles, March 2019

This Company Profile from Euromonitor provides key details and analysis of luxury accessories company, Swatch.

Dagne Dover sees benefits from brick-and-mortar retail

News • 07 March 2019

Dagne Dover, the direct-to-consumer handbag company, is using select brick-and-mortar retail partnerships to build its brand in new ways.

Dagne Dover goes to market with direct-brand tools

Article • Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2019

Dagne Dover, a direct-to-consumer handbag manufacturer, has successfully disrupted an established category that was previously dominated by a small number of legacy brands.

TENGA: Feel More – Redefining Masculinity by Destigmatizing Masturbation Around the World

Case Study • SABRE Awards, Best Persuasive Content, In2, 2019

TENGA, a global sexual wellness company, increased sales and brand awareness in the US by launching Feel More, a platform that encouraged men to feel more and be unashamed of sex toy use.

Pandora A/S (Personal Accessories)

Article • Euromonitor Profiles, January 2019

This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.

Titan Raga: #RagaXMasaba – Niche is the new mass

Case Study • Sirish Chandrashekar, Amy Thomas, Mithun Prakash, WARC Prize for Asian Strategy, Entrant, 2018

Watch brand Titan Raga used a social media-led campaign linked to a new design partnership to reverse declining sales among young women in India.

Burberry Group (Luxury goods)

Article • Euromonitor Profiles, July, 2018

This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Burberry.

Shinola builds loyalty with 'The Foundry'

News • 11 December 2017

NEW ORLEANS: Shinola, the lifestyle brand, has built loyalty through “The Foundry”, a members only group enjoying benefits such as seeing and buying products before official launch, exclusive offers, and private online shopping events.

Shinola builds loyalty with The Foundry

Article • Reed Karaim, Event Reports, DMA &Then, November 2017

Shinola, the luxury brand, uses an exclusive membership program to bring a new level of personalization to its relationships with its best customers.

Heist: Whatever You

Case Study • Data and Marketing Association, Silver, 2017

Heist Tights, a hosiery brand, created a socially responsible campaign in the UK that pushed back against the objectification of women in advertising.

LELOi AB: LELO e Le Storie Tese

Case Study • Integrated Marketing Communications Council Europe, Silver, 2017

LELO, the upmarket Swedish sex toy manufacturer, enhanced brand awareness in Italy through co-marketing with a nationally famous band.

8 Retail predictions – what won’t happen in Australia in 2018

Article • Michael Daley, WARC Exclusive, November 2017

This article outlines eight retail trends that are likely to shape Australian retail in 2018.

Tiffany & Co (Personal Accessories)

Article • Euromonitor Profiles, October 2017

This Company Profile from Euromonitor provides key details and analysis of luxury accessories company, Tiffany & Co.

Titan's foray into the Indian smartwatch market with Titan Juxt

Case Study • Easo John, WARC Prize for Asian Strategy, Entrant, 2017

Watch brand Titan used a multimedia strategy to launch its smartwatch in India.

VIP Industries: On Air with Aristocrat – When cricketers turned luggage experts

Case Study • Direct Marketing Association - US, Bronze, Best Artificial Intelligence, 2017

Aristocrat, one of India's oldest utility luggage brands, created an innovative direct response campaign to re-position itself as a youthful brand.

Samsung: Gear S3 smartwatch

Case Study • MMA Smarties, Gold, Indonesia and Finalist, APAC, 2017

Samsung, a tech brand, used mobile video ads to increase sales and boost smartwatch usage in Indonesia.

Eyewear chains adopt Uniqlo model for expansion in Asia

News • 13 September 2017

TOKYO: While eyewear remains a luxury purchase for many Asian consumers, Japanese discount retailers, including Owndays and Zoff, see an opportunity to enter the market with a streamlined model similar to that of Uniqlo.

Fitbit: Fit For All

Case Study • Effie Worldwide, Bronze, North America Effies, 2017

This case study explains how Fitbit, a fitness wearable tracker brand, maintained its position as the market leader in wearable fitness with its 'fit for all' campaign.

Point of view: Stepping into the future

Article • Anvar Alikhan, Admap, February 2017, pp. 50-50

This article looks at how an Indian brand, Lechal, has come to the forefront of the movement to integrate fashion and technology with its line of interactive haptic footwear.

Foster Grant insights identify new audience connection

Article • Geoffrey Precourt, Event Reports, The Market Research Event, October 2016

This event report outlines how Foster Grant, the eyewear brand, has built deeper bonds with consumers by tapping into more emotional connection points.

Bijoux Indiscrets: Orgasm Sound Library

Case Study • Direct Marketing Association - US, Gold, DMA International ECHO Awards, 2016

This case study explains how Bijoux Indiscrets, an erotic products company, used research, a video and PR to start a conversation with Spanish women.

MILO: MILO Champions Band and App

Case Study • Direct Marketing Association - US, Bronze, DMA International ECHO Awards, 2016

This case study explains how MILO, a milk based drink, created an app to help parents monitor their children's activity levels and food intake to increase the brand's relevance in the Philippines.

Hot Octopuss presents GuyFi

Case Study • SABRE Awards, Gold, North America, Guerrilla marketing, 2016

Hot Octopuss, a UK sex toy brand, raised its profile and promoted its PULSE product in the US by turning a phone booth into a relaxation booth for men.