Article
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Euromonitor Strategy Briefings, June 2019
A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.
Article
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WARC Category Intelligence, April 2018
Global strategies, campaign updates and trends in the clothing and apparel industry.
Case Study
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Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
Timberland built on the past success of its unusual China marketing campaign to promote its boots among young Chinese consumers, with videos that mostly avoided the faces of wearers in favour of shots of the products, and counter-intuitively stressed that the individuality of the boots increases with age.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
GU, a fashion brand and UNIQLO's sister brand, increased awareness and sales in China by featuring meaningful messages on its clothing labels to reunite consumers with their families during Chinese New Year.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Biti's Kids, a footwear brand, designed a smart shoe and paired smartphone app that allowed Vietnamese parents to monitor how much physical exercise their kids were doing, as part of their education.
Article
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Cassandra Napoli, Admap, November 2019
As the wave of collaborations reaches tipping point in the US fashion and beauty industry, Cassandra Napoli, Associate Editor, WGSN Insight warns that standing out has never been harder.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Diesel, the luxury clothing brand, took over street fashion by selling misspelt branded t-shirts in a pop-up in New York's underground.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Diesel, the high-end clothing brand, used the online hate the brand was receiving to fuel its latest fashion collection in the US.
Case Study
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Account Planning Group - (UK), Entrant, 2019
ARMEDANGELS, a fashion label, re-framed the entire topic of sustainability in fashion in Germany causing an explosion in awareness for the brand.
Case Study
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Jay Chiat Strategic Excellence Awards, Honor, Connection Strategy, 2019
Wrangler Network, an online community for fans of the Western lifestyle, encouraged a younger generation to buy its products in the US by launching a collaboration with hip-hop artist Lil Nas X.
News
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14 October 2019
Levi Strauss, a company that has been in its founding family’s hands for most of its 166-year history, was derided as a “failed utopian management experiment” back in 1999 by Fortune magazine, but now it has a long-term strategy for investment.
Opinion
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Majbritt Rijs, September 2019
With Greta Thunberg as their poster girl and Extinction Rebellion as their leading light, Generation Z is leading the charge against fast fashion, says Majbritt Rijs.
Case Study
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SABRE Awards, Asia-Pacific, Sponsorship, Gold, 2019
Converse, the sports brand, launched an integrated communications campaign to reach Generation Z in China, which doubled its revenue target.
Article
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Stephen Whiteside, Event Reports, CommerceNext, July 2019
Rothy’s, a direct-to-consumer manufacturer of women’s and children’s footwear, has found that television advertising can deliver powerful impacts for its brand.
News
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30 August 2019
Retailers in the US are being urged to adopt dynamic and responsive pricing, which could include managing margins at points of sale in real time, to offset the impact of extra tariffs on Chinese imports, which come into force as soon as this ...
Case Study
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Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
Tommy Hilfiger, a clothing brand, launched an adaptive clothing line in the US that makes clothing more accessible for people with disabilities.
Article
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Brian Carruthers, Event Reports, Retail Week Live, March 2019
Polo, the upmarket fashion brand, has developed an innovative way of using consumers’ mobile wallets to acquire customers, drive outlet store visits and grow loyalty.
News
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10 July 2019
US skate culture has played an important role in the development of China’s streetwear market, according to a leading manufacturer.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Levi's, the denim brand, turned to its brand purpose and for the first time made it central to the campaign, leading to 10% growth in revenue in the key Americas market.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Diesel, the Italian fashion company, re-established itself as a brand that dares through a campaign that targeted millennials and turned the threat of counterfeit goods into the key element of its campaign.
Case Study
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SABRE Awards, North America, Retailers, Gold, 2019
Patagonia and Levi Strauss & Co, two clothing brands, launched a campaign across social media and print ads in the New York Times that encouraged US citizens to vote by enlisting the support of CEOs.
News
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02 May 2019
When Australian clothing retailer Cotton On set out to improve its website experience it almost overlooked a small but significant number that was to galvanise its subsequent actions.
News
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30 April 2019
Ethics are becoming more and more important to businesses as consumers’ awareness grows - and for fast fashion, an industry based on high volumes and low prices, this shift brings a moment of reckoning.
Case Study
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Megan Mills, Charlotte Robertson, Melanie Mahaffey, WARC Awards, Entrant, Effective Social Strategy, 2019
Crocs, the casual footwear company, targeted millennials by capitalising on social media trends to build brand recognition in the US.
News
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01 April 2019
ThirdLove, the direct-to-consumer bra and underwear company, has seen tangible benefits from moving beyond its digital marketing roots and embracing the power of television.
