Article
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Euromonitor Strategy Briefings, June 2019
A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.
Article
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WARC Category Intelligence, April 2018
Global strategies, campaign updates and trends in the clothing and apparel industry.
Article
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Sam Peña-Taylor, Event Reports, Market Research Society Behavioural Science Summit, September 2020
The iconic British shoe brand brought behavioural principles into its store design using research from across the world.
Article
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Euromonitor Profiles, September 2020
This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.
Opinion
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Isabelle Karina C. Romualdez, August 2020
It may feel like a retail apocalypse when it comes to how COVID-19 has impacted brick and mortar stores and consumer spending, but iPrice Group’s Isabelle Romualdez argues that interest is still high in SEA, and fashion brands have a chance to capture not just attention but wallets as well.
Article
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Natyra Xharavina, Alexandros Kapoulas, and George Miaoulis, Jr., International Journal of Market Research, Vol. 63, No. 4, 2020, pp. 499-515
In the past decades, marketing has been revolutionized by digital sources, which provide marketers with rich information on potential consumers.
Opinion
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Yanie Yanson, June 2020
After a decade of cutthroat competition for global fast-fashion players who made their mainland debuts from the 2000s but exited China in recent years, we’re entering an era where the premium-fashion category is also losing allure as the new generation of consumers migrate toward a more experience-driven sharing economy.
News
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24/06/2020
Outdoor clothing brand Patagonia has cut all ads on Facebook and Facebook’s photo-sharing platform Instagram as part of a boycott organised by civil rights groups in the US.
Case Study
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AME Awards, Gold, 2020
Peace Collective, a Canadian clothing brand, increased engagement and positive sentiment in Canada by unravelling a Make America Great Again hat and turning it into a Welcome to Canada toque.
News
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08/04/2020
With many people now working from home, they may have hoped to escape the tyranny of the office dress code, but enterprising Indian retailers are repurposing their spring and summer fashion collections as WFH-wear.
Article
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Biatriz Guedes, Aurore C Paillard-Bardey and Anke Schat, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 124-126
Fashion, as one of the largest industries in the world, causes serious social and environmental issues.
Article
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Pam Danziger, WARC Best Practice, March 2020
Many of the most famous luxury fashion brands, from Louis Vuitton to Chanel, have been embracing partnerships with streetwear brands, which adhere to a California skate culture/New York early punk aesthetic, meaning they have put their money on short-term marketing ploys over what made them special in the first place: branding.
Rankings
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WARC Media 100, 2020
Biti's Kids, a footwear brand, connected to Vietnamese families by using mobile to help kids pursue a more active lifestyle.
Rankings
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WARC Creative 100, 2020
Diesel, a clothing company, increased sales and brand sentiment in the US by launching a clothing line branded with its own hate comments to encourage consumers to not care about what people say about them.
Rankings
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WARC Creative 100, 2020
Carlings, the Norwegian clothes retailer, created a purely digital clothing collection as a sustainable fashion alternative.
Rankings
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WARC Creative 100, 2020
Diesel, the fashion company, launched its new denim collection in Italy by making fun of influencers and creating a people-led loyalty scheme.
Case Study
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SABRE Awards, IN2, North America, Best in Real-time Engagement, 2020
Clothing brand Wrangler launched a campaign based on the Lil Nas X hit Old Town Road, to grow a younger, more diverse online audience and increase its social media channel subscribers, without alienating its existing fanbase in the US.
Case Study
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Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
Levi's was a brand that went out of fashion among the Chinese youths, and became cool again by extensively partnering with music platforms and icons whom the youths had emotional attachments with.
Case Study
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Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
Timberland built on the past success of its unusual China marketing campaign to promote its boots among young Chinese consumers, with videos that mostly avoided the faces of wearers in favour of shots of the products, and counter-intuitively stressed that the individuality of the boots increases with age.
Case Study
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MMA Smarties, Gold, Vietnam, 2019
Biti's Kids, a footwear brand, designed a smart shoe and paired smartphone app that allowed Vietnamese parents to monitor how much physical exercise their kids were doing, as part of their education.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
GU, a fashion brand and UNIQLO's sister brand, increased awareness and sales in China by featuring meaningful messages on its clothing labels to reunite consumers with their families during Chinese New Year.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Biti's Kids, a footwear brand, designed a smart shoe and paired smartphone app that allowed Vietnamese parents to monitor how much physical exercise their kids were doing, as part of their education.
Article
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Cassandra Napoli, Admap, November 2019
As the wave of collaborations reaches tipping point in the US fashion and beauty industry, Cassandra Napoli, Associate Editor, WGSN Insight warns that standing out has never been harder.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Diesel, the luxury clothing brand, took over street fashion by selling misspelt branded t-shirts in a pop-up in New York's underground.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Diesel, the high-end clothing brand, used the online hate the brand was receiving to fuel its latest fashion collection in the US.
