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The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

Diesel: Enjoy Before Returning

Rankings • WARC Creative 100, 2021

Diesel, the fashion company, increased its sales globally by embracing the idea of ‘wardrobing’.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Diesel: Francesca

Rankings • WARC Creative 100, 2021

Diesel, the fashion company, promoted inclusion by telling a story inspired by the first openly trans person to live as a nun.

Has Dr Martens become too big for its boots?

Opinion • Vanella Jackson, March 2021

Vanella Jackson wonders whether Dr Martens’ recent IPO will affect consumer perception of the brand, and looks at how it might continue to protect its brand status as it moves forward and expands.

Biti's Hunter: Tet – Bringing Tet Home

Case Study • MMA Smarties, Silver, Vietnam, 2020

Biti's Hunter, a footwear brand, released a film and song during the Vietnamese festival Tet to encourage young people to return home early so the festivities could begin.

디지털 고객 여정

Article • Euromonitor Strategy Briefings, December 2020

코로나19로 이머커스 이용이 증가했고, 많은 소비자가 격리 중에 디지털 채널을 시도했고 심지어 의존하게 되기도 했다.

Biti's Hunter: Street – The First #Proudlymadeinvietnam

Case Study • MMA Smarties, Silver, APAC, 2020

Biti's Hunter, a footwear brand, increased Vietnamese national pride with a new product line, launched with the campaign #ProudlyMadeInVietnam.

Biti's Hunter: Canvas Of Pride

Case Study • MMA Smarties, Silver, APAC, 2020

Biti’s Hunter, a shoe brand, launched its Canvas of Pride campaign – a special collection inspired by optimism and resilience to spread cheer during the pandemic and increase business in Vietnam.

Levi's: What does performance mean to you?

Case Study • Lea Rayssac-Baures, Phoebe Mallinson, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Clothing brand Levi's partnered with lifestyle brand Huck to celebrate modern masculinity, and drove an increase in brand consideration for its Performance range among men across Europe.

New Zealand, Clothing & Accessories adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the clothing & accessories sector in New Zealand since 2013.

Norway, Clothing & Accessories adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the clothing & accessories sector in Norway since 2013.

Automotive, retail and travel account for half of 2020 adspend decline

Data • James McDonald, WARC Data Points, December 2020

An overview of forecast global advertising investment by product category in 2020 and 2021.

Biti's Hunter: Canvas of pride

Case Study • MMA Smarties, Bronze, X (Global), 2020

Biti's Hunter, a shoe brand, launched its Canvas of Pride campaign – a special collection inspired by optimism and resilience to spread cheer during the pandemic and to increase business in Vietnam.

From founder to employee, Patagonia is committed to agitating for change

Article • Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2020

Patagonia’s European marketing director explains how the company doesn’t just talk about an abstract purpose; the brand and its employees act directly to address these issues.

It’s a loungewear world now

Article • Mary Acklin, ANA, Forward, November 2020

With much of the workforce at home or staying at home more to help prevent the spread of the coronavirus, people are spending more time in leisurewear.

Vans encourages creative expression among Chinese young generation with #OH My Vans Challenge

Case Study • SABRE Awards, APAC, Marketing to Youth, Gold, 2020

Vans, an apparel brand, promoted its brand among young people in China by launching a video challenge that asked influencers and consumers to balance Vans shoes on their heads.

Spain, Clothing & Accessories adspend by medium