Article
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Euromonitor Strategy Briefings, April 2018
A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.
Article
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WARC Category Intelligence, April 2018
Global strategies, campaign updates and trends in the clothing and apparel industry.
News
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10 July 2019
US skate culture has played an important role in the development of China’s streetwear market, according to a leading manufacturer.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Diesel, the Italian fashion company, re-established itself as a brand that dares through a campaign that targeted millennials and turned the threat of counterfeit goods into the key element of its campaign.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Levi's, the denim brand, turned to its brand purpose and for the first time made it central to the campaign, leading to 10% growth in revenue in the key Americas market.
Case Study
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SABRE Awards, North America, Retailers, Gold, 2019
Patagonia and Levi Strauss & Co, two clothing brands, launched a campaign across social media and print ads in the New York Times that encouraged US citizens to vote by enlisting the support of CEOs.
News
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02 May 2019
When Australian clothing retailer Cotton On set out to improve its website experience it almost overlooked a small but significant number that was to galvanise its subsequent actions.
News
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30 April 2019
Ethics are becoming more and more important to businesses as consumers’ awareness grows - and for fast fashion, an industry based on high volumes and low prices, this shift brings a moment of reckoning.
Case Study
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Megan Mills, Charlotte Robertson, Melanie Mahaffey, WARC Awards, Entrant, Effective Social Strategy, 2019
Crocs, the casual footwear company, targeted millennials by capitalising on social media trends to build brand recognition in the US.
News
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01 April 2019
ThirdLove, the direct-to-consumer bra and underwear company, has seen tangible benefits from moving beyond its digital marketing roots and embracing the power of television.
Opinion
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Majbritt Rijs, March 2019
Fast fashion is a major polluter, and consumers are increasingly aware. The Numbers Labs’ Majbritt Rijs looks at what consumers really think.
Opinion
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Brian Carruthers, March 2019
Want to do ethical marketing? Then back it up with something, says Lisa Hogg of TOMS. “I have a little bit of an issue with the Nike Kaepernick campaign,” Hogg told an audience at Advertising Week Europe.
News
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22 March 2019
TOMS, the shoe to coffee brand, is exploring new ways of getting across its ethical marketing message, having discovered “effective media buying with purpose attached”.
Article
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Brian Carruthers, Event Reports, Advertising Week Europe, March 2019
TOMS, the ethical shoe and coffee brand based in the US famous for donating a pair of shoes to those in need whenever a customer makes a shoe purchase, is moving to activate its media budget with its ethical purpose.
Article
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Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2019
ThirdLove, the direct-to-consumer underwear brand for women, has found that legacy media can help it engage consumers in ways that complement its digital communications.
Article
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Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2019
ThirdLove, the direct-to-consumer underwear brand for women, has disrupted a category that was rife with pain points for customers.
Rankings
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WARC Creative 100, 2019
Adidas, the sportswear brand, revitalised its connection with urban running by hosting a live marathon event in Japan.
Rankings
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WARC Creative 100, 2019
In Germany, adidas helped to transform the attitudes of young Berliners towards their city’s public transport company, BVG, by converting adidas Originals into annual transport tickets.
Rankings
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WARC Creative 100, 2019
Diesel, the clothing retail brand, drove e-commerce conversions through the part-two launch of its ‘Go with the flaw’ story in Italy.
Rankings
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WARC Creative 100, 2019
L'Association des journalistes de l'environnement (AJE), an association of journalists specialising in environmental issues, increased funding in France by creating a wine bottle that acted as tangible proof of the climate change crisis.
Rankings
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WARC Creative 100, 2019
Diesel, the Italian fashion company, re-established itself as a brand that dares through a campaign that targeted millennials and turned the threat of counterfeit goods into the key element of its campaign.
News
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13 February 2019
Fashion brands could achieve heightened consumer engagement and loyalty through using technologies like Bluetooth and mobile apps to give each item of clothing a digital component – an approach that has been tested by Tommy Hilfiger.
Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
Digital tools like Bluetooth-powered labels can help fashion brands foster direct relationships with consumers and build customer loyalty over time.
Research Paper
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Alejandro Salgado-Montejo, Ana María Moreno, Rodrigo Salgado, Daniela Greiffenstein and Jorge Alvarado, ESOMAR, Fusion, 2018
Neurosketch, a market researcher, analysed how people in Columbia dress in order to predict how they will respond to different strategies, brands and products.
Article
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Mary Connors, Event Reports, B2B Next, September 2018
Selling in e-commerce to top corporate officers while navigating the complexities of channel disputes and incentive alignment are the two top challenges B2B digital executives face.
