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All product sectors projected to top pre-COVID ad investment next year

Data • James McDonald, WARC Data Points (Curated), December 2021

An overview of the growth in advertising spend by product category in 2021, 2022 and 2023.

Levi’s: #OnTheInside

Case Study • WARC Cases, December 2021

Levi's, a clothing brand, increased brand consideration in Russia by launching a range of limited edition t-shirts featuring powerful slogans to highlight discrimination against women.

Kenneth Cole: High heels! pride collection

Case Study • MMA Smarties, Bronze, North America, 2021

Kenneth Cole, a clothing designer, launched its pride-themed clothing collection via the mobile game High Heels!.

A global hit: How the world became Supara’s market

Article • Mukta Lad, Event Reports, FUTR Asia Summit, October 2021

At FUTR Asia 2021, Supara Group’s George Hartel shared how the family-run business was able to transform and expand beyond its home base of Thailand during the COVID-19 pandemic.

Global, Clothing & accessories advertising spend (quarterly)

Data • WARC Data Points+ (Dynamic), December 2021

An overview of advertising spend by medium in the clothing & accessories sector globally.

Global, Clothing & Accessories advertising spend by medium (annual)

Data • WARC Data Points (Dynamic), December 2021

An overview of annual advertising spend by medium in the clothing & accessories sector globally.

Brand in action: How Tailor and Circus underwear brings out body positivity

Opinion • WARC, November 2021

Tailor and Circus is a young Indian underwear brand that is redefining the experience for those who fall in between sizes. Making undergarments for every body type, the brand is turning underwear into a tool for people to fit in and feel free. And the brand’s communication conveys that very message with regular people modelling their products and not creating false portrayals of the perfect body. Abishek Elango, co-founder of Tailor and Circus, speaks to WARC about the idea of not just inclusive advertising but being an inclusive brand.

How Dr. Martens rebooted its ad targeting to prepare for a cookie-less futures

Article • Stephen Whiteside, Event Reports, Interactive Advertising Bureau’s Audience Connect conference, October 2021

Dr. Martens, the footwear brand, ran a successful digital experiment that demonstrated the potential of cookie-less campaigns to generate significant results.

Victoria's Secret: Year to shine

Case Study • Abby Wong, Jill Tan, Cecilia Wang, WARC Awards for Asian Strategy, 2021

Victoria's Secret, a women's lingerie brand, launched a campaign in China to keep up with e-commerce lingerie brands and alter its brand image.

Converse: #ConverseCityForest

Case Study • SABRE Awards, LATAM, Gold, 2021

Converse, a shoe manufacturing company, launched campaigns in Latin America to break down barriers to gender and racial equality, increase sales and improve brand power.

Wacoal: Beyond cup, comfort and cost

Case Study • Suchismita Ganguli, Kanika Saxena, Aditya Mhatre, Neerja Goswami, Rajesh Sharma, WARC Awards for Asian Strategy, 2021

Premium lingerie brand, Wacoal, delved into consumer truths to differentiate itself from competitors and grow its business in a crowded category in India.

Diesel: Cancelled Plans

Case Study • APG (UK), Entrant, 2021

Diesel, a clothing and lifestyle brand, launched a global campaign to inject itself back into culture and drive sales.

Ralph Lauren, Advertising spend, 2000 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Ralph Lauren's annual advertising spend.

Gap, Advertising spend, 2018 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Gap's annual advertising spend.

Columbia Sportswear, Advertising spend, 2003 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Columbia Sportswear's annual advertising spend.

Under Armour, Advertising spend, 2006 -

Data • WARC Data Points+ (Dynamic), September 2021

An overview of Under Armour's annual advertising spend since 2006.

Nike, Advertising spend, 2009 -

Data • WARC Data Points+ (Dynamic), September 2021

An overview of Nike's annual advertising spend since 2009.

Levi's, Advertising spend, 2015 -

Data • WARC Data Points+ (Dynamic), September 2021

An overview of Levi's' annual advertising spend since 2015.

The future of SEO in fashion and beauty

Article • Tasha Amponsah-Antwi, WARC Best Practice, September 2021

E-commerce is causing fashion and beauty brands to adapt their SEO strategies.

Red Wing Shoes: Labor Day on

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Red Wing Shoes, a footwear company, launched the #LaborDayOn initiative in the US to help unemployed Americans find work.

Brand in action: How NaiTangPai made it big with bras

Opinion • WARC, August 2021

NaiTangPai’s Michael Zhang shares how he tapped a niche segment in China’s lingerie business to develop a brand that thrives on customer-centric values.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points (Curated), July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

India, Clothing/Fashion/Jewellery advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the clothing/fashion/jewellery sector in India since 2013.

US, Clothing & Accessories advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the clothing & accessories sector in the United States since 2013.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
Where and how consumers shop in fashion and luxury goods

Article • Euromonitor Strategy Briefings, December 2020

Looks at the state of play in fashion and luxury, including the impact of COVID-19, crisis-driven changes and survival strategies.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
What’s working in clothing and apparel

Article • WARC Category Intelligence, April 2018

Global strategies, campaign updates and trends in the clothing and apparel industry.
The post-COVID luxury landscape: Gen Z, digital couture and retail-tainment

Article • Emily Safian-Demers, WARC Exclusive, October 2021

The luxury market, like so many other industries, took a hit in the wake of the COVID-19 pandemic.