Clothing & accessories

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Article • Euromonitor Strategy Briefings, April 2018

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

What’s working in clothing & apparel

Article • WARC Category Intelligence, April 2018

Global strategies, campaign updates and trends in the clothing and apparel industry.

Patagonia & Levi Strauss & Co: Time to Vote

Case Study • SABRE Awards, North America, Retailers, Gold, 2019

Patagonia and Levi Strauss & Co, two clothing brands, launched a campaign across social media and print ads in the New York Times that encouraged US citizens to vote by enlisting the support of CEOs.

Why a small number was a big issue for Cotton On

News • 02 May 2019

When Australian clothing retailer Cotton On set out to improve its website experience it almost overlooked a small but significant number that was to galvanise its subsequent actions.

Fast fashion's reckoning

News • 30 April 2019

Ethics are becoming more and more important to businesses as consumers’ awareness grows - and for fast fashion, an industry based on high volumes and low prices, this shift brings a moment of reckoning.

ThirdLove taps the power of TV

News • 01 April 2019

ThirdLove, the direct-to-consumer bra and underwear company, has seen tangible benefits from moving beyond its digital marketing roots and embracing the power of television.

The devil wears plastic

Opinion • Majbritt Rijs, March 2019

Fast fashion is a major polluter, and consumers are increasingly aware. The Numbers Labs’ Majbritt Rijs looks at what consumers really think.

TOMS gives consumers a positive reason to engage

News • 22 March 2019

TOMS, the shoe to coffee brand, is exploring new ways of getting across its ethical marketing message, having discovered “effective media buying with purpose attached”.

Ethical marketing: have some balls on it

Opinion • Brian Carruthers, March 2019

Want to do ethical marketing? Then back it up with something, says Lisa Hogg of TOMS. “I have a little bit of an issue with the Nike Kaepernick campaign,” Hogg told an audience at Advertising Week Europe.

TOMS marries brand activism with media effectiveness

Article • Brian Carruthers, Event Reports, Advertising Week Europe, March 2019

TOMS, the ethical shoe and coffee brand based in the US famous for donating a pair of shoes to those in need whenever a customer makes a shoe purchase, is moving to activate its media budget with its ethical purpose.

ThirdLove shows how direct brands grow beyond digital into legacy media

Article • Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2019

ThirdLove, the direct-to-consumer underwear brand for women, has found that legacy media can help it engage consumers in ways that complement its digital communications.

How ThirdLove channeled data (and passion) into category disruption

Article • Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2019

ThirdLove, the direct-to-consumer underwear brand for women, has disrupted a category that was rife with pain points for customers.

Diesel: Keep The World Flawed