Clothing & accessories

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Article • Euromonitor Strategy Briefings, April 2018

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

What’s working in clothing & apparel

Article • WARC Category Intelligence, April 2018

Global strategies, campaign updates and trends in the clothing and apparel industry.

Red Wing Shoes strides forward in the e-commerce space

Article • Mary Connors, Event Reports, B2B Next, September 2018

Selling in e-commerce to top corporate officers while navigating the complexities of channel disputes and incentive alignment are the two top challenges B2B digital executives face.

Lacoste: life as a sport and fashion brand

Article • Matthew Carlton, Event Reports, Leaders Sport Business Summit, October 2018

Fashion brand Lacoste is intimately bound up with sports, tennis and golf in particular, reflecting the background of its founder, but its marketing approach to these sports differs.

Raymond 2.0: Metamorphosing the Complete Man

Case Study • Vanadana Ramkrishna, Vanita Keswani, Arpit Dwivedi, WARC Prize for Asian Strategy, Entrant, 2018

Raymond, a leader in the Indian garment industry, used a multi-channel approach to introduce a technologically advanced fabric and improve its position in the consumer consideration set.

The changing tastes reshaping China's lingerie market

News • 11 September 2018

BEIJING: Comfort is winning over sex appeal in China’s bra market as women are increasingly choosing wireless, more comfortable bras as part of a shift that could affect the global market.

ThirdLove disrupts the bra category with data

News • 23 August 2018

NEW YORK: ThirdLove, the e-commerce company, is tapping the power of digital data as it strives to fundamentally transform the bra category.

Anti-fashion: How Birkenstocks became cool

News • 22 August 2018

DRESDEN: Birkenstocks, epitomised by the classic two-strap Arizona sandal, are a case study in function over form, durability over relevance, and singular vision over collaboration, according to a new interview with the company’s CEO.

ThirdLove: A bra brand built on 600 million datapoints

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2018

ThirdLove, a bra and underwear brand, has tapped the power of digital data in an attempt to disrupt an entire category.

UNTUCKit refines its TV measurement model

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2018

UNTUCKit, the apparel manufacturer, has been able to refine its approach to television advertising by using smarter measurement solutions.

Burberry Group (Luxury goods)

Article • Euromonitor Profiles, July, 2018

This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Burberry.

Rebecca Minkoff’s one-of-a-kind digital fashion style

Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2018

Rebecca Minkoff, the fashion brand, has successfully leveraged the power of digital media to build its brand.

'Unified commerce' pays off for Cue Clothing

News • 17 July 2018

SYDNEY: Cue Clothing, the fashion retailer, claims to be a leader in omnichannel shopping in Australia and New Zealand, thanks to its development of a unique retail ecosystem that caters not only to the needs of customers but also in-store staff.

Levi's balances old and new

News • 06 July 2018

NEW YORK: Successfully balancing the old and the new has helped Levi Strauss turn around an erratic financial performance, according to the apparel brand’s chief executive officer.

Diesel: DEISEL - Go With The Fake by Publicis

Gunn Report • Gunn Insights, July 2018

Diesel, the Italian fashion company, re-established itself as a brand that dares through a campaign that targeted millennials and turned the threat of counterfeit goods into the key element of its campaign.

Canada Goose: Out There

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Canada Goose, a clothing brand, increased sales and brand awareness across Europe and North America by launching an integrated campaign that told the stories of five outstanding Canada Goose consumers through an interactive film.

Fabindia taps data to triple growth

News • 28 May 2018

NEW DELHI: Fabindia, a leading craft retailer, is aiming to triple its growth over the next five years by tapping into data, and in particular what consumers are saying about it.

Bench celebrates Overseas Filipino Workers (OFW) Month

Case Study • AME Awards, Finalist, 2018

Bench, the Philippines' largest apparel brand, launched the Overseas Filipino Workers Month campaign in the Philippines to increase brand relevance.

Timberland: It’s Really Teeboolang

Case Study • AME Awards, Gold, 2018

Timberland, a manufacturer and retailer of outdoors wear, increased its sales and reconnected with Asian consumers by rebranding itself as Teeboolang in China and creating a campaign video for its classic yellow boots.

Don’t buy our brand

Opinion • Lucy Aitken, May 2018

Heineken, Patagonia, and Nestle have all told their customers - against all marketing instincts - to not buy their brands.

How Tommy Hilfiger chose consumers over fashionistas

Article • Sam Peña-Taylor, Event Reports, World Retail Congress, April 2018

US fashion brand Tommy Hilfiger moved away from the 18-month runway to shop floor model to create an instantly shoppable experience, finding on the way an organisational need to repurpose.

Fashion brands diversify into digital

News • 13 April 2018

ASIA-PACIFIC: The fashion industry continues to diversify into digital and away from its long relationship with traditional media such as glossy magazines, with social media influencers emerging as a “natural destination” for fashion ...

Digital brand building: What fashion brands must know

Article • Low Lai Chow, WARC Exclusive, April, 2018

Fashion brands are diversifying their marketing strategies away from print as social media and influencers offer new opportunities to capture millennial shoppers.

The TOMS guide to 'conscious marketing'

Article • Matthew Carlton, Event Reports, Millennial 20/20 Conference, March 2018

'Conscious marketing' entails building a business with a higher purpose that can deliver both sustainability and profitability, something that footwear brand TOMS has achieved in a relatively short period.

H&M Hennes & Mauritz AB (Apparel and Footwear)

Article • Euromonitor Profiles, March 2018

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

adidas Originals: Original is Never Finished

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018

Adidas Originals, an adidas sub-brand devoted to streetwear, remade Frank Sinatra's My Way and made it the soundtrack to its online video to spread the message globally that original is never finished.
Nike Inc (Apparel )

Article • Euromonitor Company Profiles, July 2017

This Company Profile from Euromonitor provides key details and analysis of Nike Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the sports apparel market.
Apparel and footwear global industry overview

Article • Euromonitor Strategy Briefings, June 2017

This report offers a global outlook for the apparel and footwear market, examining the performance of its various categories comparatively, against other consumer industries and across regions and markets.
adidas: Your future is not mine

Case Study • Cannes Creative Lions, Bronze, Creative Global Effectiveness, Creative Effectiveness Lions, 2017

This case study explains how Adidas, the sports brand, used an inspiring message targeting teens around the world to launch its new NMD shoes.
Global luxury goods overview

Article • Euromonitor Strategy Briefings, March 2017

This report discusses the luxury goods industry in a global context, including changes in key markets, consumer attitudes and technology’s influence on luxury goods.
Global luxury goods trends report

Article • Euromonitor Strategy Briefings, April 2016

This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.