Business & industrial

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Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

AP Thailand, a property development company, increased market share by renovating unused public spaces in Thailand and turning them into useful urban playgrounds.

City of Elmina: The Architects of Elmina – This is how life should be

Case Study • Chan Su Ling, Galen Lau, WARC Awards, Entrant, Effective Content Strategy, 2018

Malaysian wellness township City of Elmina used 'wellness architects' across lifestyle, health and environment in a campaign to boost its profile and sales.

Aliseda Inmobiliaria: How kids imagine the house of the future

Case Study • SABRE Awards, Gold Sabre Award For Real Estate and Construction, EMEA, 2018

Aliseda Inmobiliaria, a real estate firm, launched a campaign in Spain to increase its public visibility and improve its positioning in the parent community.

East Village E20: Brie-oncé

Case Study • SABRE Awards, Gold Sabre Award For UK and Ireland (Small Budget), EMEA, 2018

East Village E20, a property development in East London, launched a wine and cheese festival to drive footfall to the property and find new tenants.

AP (Thailand): 'The Unusual Football Field Project' (Thailand)

Gunn Report • Gunn Media, 2018

Contains the creative for the 'The Unusual Football Field Project' campaign for AP (Thailand) by the agency CJ Worx in Thailand.

PropertyGuru boosts brand equity at no extra cost

News • 22 February 2018

SINGAPORE: PropertyGuru, the Singapore-based real estate site, claims to have increased its media effectiveness by almost one third through the adoption of a continuous measurement approach to brand equity.

AP (Thailand) Property Development: 'The Unusual Football Field Project' (Thailand)

Gunn Report • Gunn Creative, 2018

Contains the creative for the 'The Unusual Football Field Project' campaign for AP (Thailand) Property Development by the agency CJ Worx in Thailand.

Event-Marketing And Advertising Expenditures: The Differential Effects On Brand Value and Company Revenue

Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Digital First, October 2017

Surprisingly little empirical research has examined the effects of event marketing at the company level.

e-nettet: Return to Sender

Case Study • Direct Marketing Association - US, Runner Up, Business Products and Services, 2017

e-bolighandel, a digital platform where banks, real estate agents and lawyers co-operate on the sale of real estate, convinced lawyers in Denmark to sign up for the solution by sending them return mail showing them the real estate market has moved.

Privileges are now 0 km away from Godrej infinity

Case Study • MMA Smarties, Silver, India, 2017

Godrej Infinity, the Indian residential project, increased leads for its properties through rich media banners on mobile in India.

Godrej Greens: Feel the Greens

Case Study • MMA Smarties, Gold, India, 2017

Godrej Properties, an Indian real estate company, increased interest in its property by creating a livestream on Facebook to bring the experience of a property viewing to its target.

Godrej Emerald: Property Buddy - An Expert. A Friend

Case Study • MMA Smarties, Finalist, India, 2017

Godrej Properties, an Indian real estate brand, reconnected with its target audience by using a Facebook chatbot to act as their personal property expert.

Development Company Brusnika: The Brusnika Effect

Case Study • Jay Chiat Strategic Excellence Awards, Silver, Regional Strategy, 2017

This case study looks at how Brusnika, a Russian construction brand, competed with the leaders of the real estate market in Russia, despite being a young company.

Goodroom.Inc: Break-up insurance

Case Study • SABRE Awards, Gold, Asia-Pacific, 2017

Online lettings agent Goodroom introduced ‘break up insurance’ with a PR campaign to encourage more Japanese couples to live together before marriage.

Hemnet: The House Of Clicks

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017

This case study shows how Hemnet, a property search portal, used big data to create the perfect dream home for Swedish buyers and made it available for pre-sale thus cementing its market leadership.

20th Century Fox: X-Men - Apocalypse and Coldwell Banker

Case Study • MAA Worldwide GLOBES, Silver, 2016

This case study explains how American estate agent Coldwell Banker used an X-Men themed campaign to tie-in with a movie release to increase enquiries from people looking to sell their homes.

Narellan Pools: Diving into data for Narellan Pools

Case Study • Luke Brown, Angela Smith and Adam Shar, WARC Media Awards, Grand Prix and Special Award for Data-Driven Insight, Best Use of Data, 2016

This case study shows how Australian swimming pool builder, Narellan Pools, accelerated business growth by using Big Data to target customers at the precise times they were most likely to buy a pool, with creative focused on the "first dive in moment", identified as a powerful motivator in buying.

Narellan Pools: Diving into big data for Narellan Pools

Case Study • Luke Brown, Institute of Practitioners in Advertising, Gold, Best Small Budget, IPA Effectiveness Awards, 2016

This case study shows how Narellan Pools, a pool-building brand, used in-depth data mining to source the main drivers for pool purchasing in Australia and increase its sales.

T. Ruggiero & Söhne: Rolling Out to the Property Market

Case Study • Direct Marketing Association - US, Certificate, DMA International ECHO Awards, 2016

This case study explains how T Ruggiero & Sohne, a Swiss decorating firm, used direct mail to open conversations with new business targets.

AMF Fastigheter: Urban Escape - the Rooftop experience

Case Study • MMA Smarties, Bronze, 2016

This case study describes how the property company AMF Fastigheter in Stockholm attracted tenants for the 62 000 m2 Urban Escape offices and justified some of the city's highest fees with the help of a pair of virtual reality goggles and a free app.

Narellan Pools: Diving into Data

Case Study • The Communications Council, Gold, Silver and Bronze, Australian Effie Awards, 2016

This case study covers a campaign from Narellan, one of Australia's largest pool builders, that leveraged first and third-party data to identify the tipping point from consideration to sale, increasing leads and sales.

USG Boral: Innovation inspired by you

Case Study • The Communications Council, Bronze, Australian Effie Awards, 2016

This case study describes a campaign from USG Boral, an Australian building supplies company that launched its new plasterboard product as a challenger by encouraging behaviour change in the target audience.

Kamoi Kakoshi: mtex Sendai

Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016

This case study demonstrates how Kamoi Kamoshi Co., Ltd., one of the largest producers of industrial Washi (Japanese paper) tapes in Japan, used an exhibition in a creative way to introduce a new product category, and increase sales and social media shares.

Bosch Green: Russian premiere of a must-have gadget IXO V

Case Study • SABRE Awards, Gold, EMEA, Consumer marketing (new product), 2016

Bosch, a power tools brand, increased sales and brand visibility by using theatre as a way to let consumers and the Russian media engage with the product and see it as a lifestyle gadget.

Coldwell Banker Real Estate: The Homes for Dogs project - Finding homes for home's best friend

Case Study • SABRE Awards, Gold, North America, Real estate and construction, 2016

Coldwell Banker Real Estate, a real estate franchise in the US, launched the Home’s Best Friend campaign by partnering with Adopt-a-Pet.com.

How to create a rewarding customer experience

Article • Colin Shaw, Admap Magazine, April 2018, pp. 16-19

Many organisations jumped on the customer experience bandwagon without a comprehensive understanding of what a customer experience is and as a result, don’t know what it takes to improve a customer experience, let alone how to take it to the next level.
Event-Marketing And Advertising Expenditures: The Differential Effects On Brand Value and Company Revenue

Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Digital First, October 2017

Surprisingly little empirical research has examined the effects of event marketing at the company level.
BASF: A New Age Market Strategy

Case Study • Jay Chiat Strategic Excellence Awards, Bronze, Product/Service Creation, 2017

This case study explains how BASF, a global manufacturer of crop protection products, radically reconsidered its brand and the people it serves through its 'Grow Smart' campaign in the US.
How Aditya Birla Group created a new marketing culture

Article • Geoffrey Precourt, Event Reports, ANA Masters of B2B Marketing, May 2017

This article outlines how Aditya Birla Group, the conglomerate, drove a customer-centric transformation in its strategy.
Space (Lockheed Martin): Field trip to Mars

Case Study • Jessica Mendoza, Chris Cooper, WARC Awards, Gold, Effective Content Strategy, 2017

This case study describes how technology company Lockheed Martin connected with STEM students in the US, through a group virtual reality experience.
Narellan Pools: Diving into big data for Narellan Pools

Case Study • Luke Brown, Institute of Practitioners in Advertising, Gold, Best Small Budget, IPA Effectiveness Awards, 2016

This case study shows how Narellan Pools, a pool-building brand, used in-depth data mining to source the main drivers for pool purchasing in Australia and increase its sales.