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Spot volume down by a tenth as coronavirus hit

Data • Rob Clapp, WARC Data Points, February 2021

An overview of TV advertising spot volumes by category in Australia between September 2019 and December 2020.

Novaland: Aqua City – The New Normal Real Estates Marketing

Case Study • MMA Smarties, Bronze, Vietnam, 2020

Novaland, a property development company, launched a digital campaign to sell properties on the private island Aqua City in Vietnam.

Dubai Properties: This is Living

Case Study • Tahaab Rais, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Dubai luxury real estate brand Madinat Jumeirah Living created captivating character-based content to build awareness and grow sales in a declining real estate category.

Dubai Media City: The Most Viewed Billboard in the Middle East

Case Study • Tahaab Rais, Saad Yusuf, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020

Real estate hub Dubai Media City created a billboard to 'photobomb' a popular TV show to increase brand awareness, promote itself as a regional media hub, attract new business, increase loyalty and maintain pricing in the United Arab Emirates.

Zillow Group: Best of Zillow

Case Study • ARF Ogilvy Awards (US), Silver, 2020

The Zillow Group, an online real estate company, increased brand awareness and boosted brand perception in the USA with its Best of Zillow campaign.

Zillow Group: Zillow Offers launch

Case Study • ARF Ogilvy Awards (US), Gold, 2020

The Zillow Group, an online real estate brand, positioned itself as a 'no stress, no hassle' way for consumers to sell their houses in the USA with its campaign Zillow Offers Launch.

Colliers International: #BeatTheVirus - COVID-19 digital engagement campaign

Case Study • SABRE Awards, APAC, Real Estate & Construction, Gold, 2020

Colliers International, a real-estate brand, launched its campaign #BeatTheVirus by creating its own COVID-19 microsite, which provided APAC real-estate business with relevant information.

JCB: Digging out of a digital ditch

Case Study • Tushar Handa, Jitender Dabas, WARC Prize for Asian Strategy, Entrant, 2020

Construction machine brand JCB turned the tables on a negative tweet to boost its popularity among its target audience in India.

Invalid traffic cost Chinese advertisers ¥28bn in 2019

Data • Rob Clapp, WARC Data Points, July 2020

An overview of online advertising fraud in China in 2018 and 2019.

Dubai Properties: This is Living

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020

Dubai luxury real estate brand Madinat Jumeirah Living created captivating character-based content to build awareness and grow sales in a declining real estate category.

Dubai Media City: The Most Viewed Billboard in the Middle East

Case Study • Tahaab Rais, Saad Yusuf, WARC Prize for MENA Strategy, Entrant, 2020

Codina Partners: Downtown Doral invites unhappy New Yorkers

Case Study • SABRE Awards, Gold, North America, 2020

Codina Partners, a real estate investment and development firm, created a digital platform for unhappy New Yorkers to explore what life could be like if they moved to Downtown Doral.

Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.

Email marketing sees performance boost during COVID-19

Data • Rob Clapp, WARC Data Points, May 2020

An overview of email marketing performance during the novel coronavirus (COVID-19) outbreak.

US, Property & construction Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, September 2019

An overview of advertising as a percentage of sales in the property & construction sector in the United States since 2007.

Dubai Media City: The Most Viewed Billboard in the Middle East

Case Study • Tahaab Rais, Saad Yusuf, WARC Awards, Entrant, Effective Content Strategy, 2020

United Arab Emerite business real estate hub Dubai Media City created a billboard to 'photobomb' a popular TV show to increase brand awareness, promote itself as a regional media hub, attract new business, increase loyalty and maintain pricing.

Century 21: Relentless Moves

Case Study • Ellie Gogan-Tilstone, Matt Mullen, Annabelle Butler, WARC Awards, Bronze, Effective Content Strategy, 2020

Real-estate brand Century 21 used a content partnership with sports channel ESPN to recreate itself with a 'relentless' brand positioning, leading to business growth in a declining US market.

Dalian Wanda Group: 52 Mayors of Danzhai

Rankings • WARC Effective 100, 2020

Dalian Wanda Group, the Chinese real-estate developer, increased tourism by rebuilding the village of Danzhai.

Dubai Properties: 1/JBR - It’s not for everyone

Rankings • WARC Effective 100, 2020

Real-estate developer Dubai Properties became viral by appealing to the understated affluent audience.

Marsh & Parsons: Moving London

Case Study • DMA (UK), Bronze, 2019

Marsh & Parsons, an estate agent, released a series of witty ads during a time of uncertainty and angst in the London housing market to encourage conversion.

ArchDaily: From terabytes to insights: Informing a Big Data driven content publication strategy, to inspire architects to build better cities

Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2019

ArchDaily.com, a weblog covering architectural news, projects, products and events, created big data forecasts and an online forecasting dashboard to inform its content strategy in the UK, based on better insights.

Godrej Nest: Kuch Apna Sa

Case Study • MMA Smarties, Finalist, India, 2019

Godrej Properties, a real estate brand, used social media technology to personalise flat viewings with digital memories displayed for whoever came in to increase sales in India.

Pokkt: Godrej Properties

Case Study • MMA Smarties, Bronze, India, 2019

Godrej Properties, a real estate brand, targeted children and retargeted their parents on the same mobile device in order to encourage an uplift in interest in its properties in India.

Camargo Corrêa Infra: Rebuilding An Icon

Case Study • SABRE Awards, LATAM, Diamond, 2019

Camargo Corrêa Infra, the major construction division of Brazilian conglomerate Camargo Corrêa, reversed negative perceptions of the brand after it was involved in a scandal through a redesign of its website and communications.

ESP Properties India: Box office conversion model

Case Study • Emvies, Silver, 2019

ESP Properties, the sports and entertainment agency, created a comprehensive model to understand the efficacy of television promotion for movie promotions across India.

Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Email marketing sees performance boost during COVID-19

Data • Rob Clapp, WARC Data Points, May 2020

An overview of email marketing performance during the novel coronavirus (COVID-19) outbreak.
Century 21: Relentless Moves

Case Study • Ellie Gogan-Tilstone, Matt Mullen, Annabelle Butler, WARC Awards, Bronze, Effective Content Strategy, 2020

Real-estate brand Century 21 used a content partnership with sports channel ESPN to recreate itself with a 'relentless' brand positioning, leading to business growth in a declining US market.
Understanding the “Elements of Value” for business-to-business brands

Article • Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019

Bain & Company, the consultancy, has established a pyramid of values that separate the top-performing business-to-business (B2B) operators from the competition.
Bain & Company identifies five key steps for launching products, features, and campaigns

Article • Geoffrey Precourt, Event Reports, Advertising Week New York, September 2019

Bain & Company, the consultancy, has identified the primary drivers of success for brands that are launching new products, features, campaigns, and so on.
Global Marketing Index: A review of 2020

Article • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.