Business & industrial

Dubai Properties: 1/JBR – It’s not for everyone

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Gold, 2019

Real-estate developer Dubai Properties used a multichannel approach aimed at alienating flashy customers to sell apartments in its new Jumeirah Beach Residences 1/JBR development.

Badya: The Creative City

Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Gold, 2019

Real-estate developer Palm Hills Developments (PHD) used a combination of TV, social media and events to attract buyers to its new city of Badya in Egypt.

Dalian Wanda Group Co, Ltd: 52 Mayors Of Danzhai

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Wanda Group, the Chinese real estate developer, increased tourism to Danzhai in rural China through a social influencer platform initiative.

Barwood Capital Identity

Case Study • Design Business Association, Bronze, 2019

Barwood Capital, a real estate investment firm, attracted new investors in the UK by launching a visual brand identity that reflected how it helps enhance your life through its logo and visual language.

CTP Invest: CTP Art Wall

Case Study • SABRE Awards, EMEA, Real Estate & Construction, Gold, 2019

Property developer CTP collaborated with street artists to make industrial buildings look better for the public in the Czech Republic.

OBOS 24

Case Study • SABRE Awards, In2 EMEA, Best in Audio: Podcasts + Music, Gold

OBOS, the Norwegian cooperative building association, increased its reach by sponsoring the Oslo Sommertid festival.

Engel & Völkers: Reimagining a Brand for the Americas

Case Study • SABRE Awards, North America, Real Estate & Construction , Gold, 2019

Engel & Volkers, a real estate services company, launched a microsite and PR campaign to increase brand awareness in the US.

Badya: The Creative City

Case Study • Naila Fattouh, WARC Awards, Bronze, Effective Use of Brand Purpose, 2019

Real-estate developer Palm Hills Developments (PHD) used a combination of TV, social media and events to attract buyers to its new city of Badya in Egypt.

Coapt: A big change for a letting agent finding their place in Brighton

Case Study • Natalie Burns, Ellie Herbert, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019

MTM Property, a leading UK letting agency, redefined its brand purpose and persona to turn around a poor reputation and a toxic relationship with its student tenants.

Just Property: #YourStorey

Case Study • Zaanri Sharp, WARC Awards, Entrant, Effective Social Strategy, 2019

Real estate agency Just Property implemented a promotional campaign in South Africa that targeted first-time property buyers in order to gain more leads.

PurpleBricks: How Purplebricks brought Commisery to the UK's estate agents

Rankings • WARC Effective 100, 2019

Purplebricks, an online estate agent, saved people from 'commisery' through a series of humorous TV commercials launched in the UK.

Event-marketing and advertising expenditures: The differential effects on brand value and company revenue

Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 464-475

Surprisingly little empirical research has examined the effects of event marketing at the company level.

How Purplebricks brought Commisery to the UK's estate agents

Case Study • Matt Wyatt, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018

Purplebricks, an online estate agent, increased its brand consideration and website traffic by launching a series of TV commercials that showed how an unconventional choice like Purplebricks could save people from 'commisery'.

danbolig: Our Neighbourhood

Case Study • Direct Marketing Association - US, Silver, 2018

danbolig, a real estate agent, encouraged people in Denmark to choose its company as their agent by creating a digital destination where they can get to know their prospective neighbourhood before they buy.

ITM: ITM Go Fish!

Case Study • Direct Marketing Association - US, Bronze, 2018

ITM, a building supplies co-operative, increased downloads of its new app in New Zealand by launching a VR fishing competition.

Why British Land explored the semiotics of luxury

Article • Brian Carruthers, Event Reports, MRS Luxury Research Conference, September 2018

British Land, the property developers, wanted to shift focus from office space to mixed-use residential buildings targeting Ultra High Net Worth Individuals – and understand what they wanted in a super prime property.

Paya Lebar Quarter by Lendlease: They Built This City - Revealing the sacrifices by migrant workers in Singapore

Case Study • SABRE Awards, Gold, APAC, Community Relations, 2018

Lendlease, a construction, property and infrastructure company, brought many stories of migrant workers to people in Singapore during the month of Ramadan.

Daiwa House Industry: Nameless chores

Case Study • SABRE Awards, Diamond, APAC, Superior Achievement in Research and Planning, 2018

Daiwa House, a leading house builder in Japan, addressed housework inequality through a combination of home design and a targeted campaign combining surveys, online content and offline events to stimulate a nationwide conversation about "nameless chores".

Taj City: Cairo Reimagined

Case Study • Ramy Kandil, Mirna El Saharty, WARC Prize for MENA Strategy, Entrant, 2018

Taj City, a luxury property development in Cairo, used a social-media-based campaign to attract new residents.

Zillow builds out its consumer-insight ambitions

Article • Mary Connors, Event Reports, TMRE in focus, May 2018

Zillow, the online real-estate database, has made significant strides in developing its consumer insights operations.

AP (Thai): The Unusual Football Field

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

AP Thailand, a property development company, increased market share by renovating unused public spaces in Thailand and turning them into useful urban playgrounds.

City of Elmina: The Architects of Elmina – This is how life should be

Case Study • Chan Su Ling, Galen Lau, WARC Awards, Entrant, Effective Content Strategy, 2018

Malaysian wellness township City of Elmina used 'wellness architects' across lifestyle, health and environment in a campaign to boost its profile and sales.

East Village E20: Brie-oncé

Case Study • SABRE Awards, Gold Sabre Award For UK and Ireland (Small Budget), EMEA, 2018

East Village E20, a property development in East London, launched a wine and cheese festival to drive footfall to the property and find new tenants.

Aliseda Inmobiliaria: How kids imagine the house of the future

Case Study • SABRE Awards, Gold Sabre Award For Real Estate and Construction, EMEA, 2018

Aliseda Inmobiliaria, a real estate firm, launched a campaign in Spain to increase its public visibility and improve its positioning in the parent community.

AP (Thailand): 'The Unusual Football Field Project' (Thailand)

Rankings • WARC Media 100, 2018

Contains the creative for the 'The Unusual Football Field Project' campaign for AP (Thailand) by the agency CJ Worx in Thailand.