Business & industrial

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Paya Lebar Quarter by Lendlease: They Built This City - Revealing the sacrifices by migrant workers in Singapore

Case Study • SABRE Awards, Gold, APAC, Community Relations, 2018

Lendlease, a construction, property and infrastructure company, brought many stories of migrant workers to people in Singapore during the month of Ramadan.

Daiwa House Industry: Nameless chores

Case Study • SABRE Awards, Diamond, APAC, Superior Achievement in Research and Planning, 2018

Daiwa House, a leading house builder in Japan, addressed housework inequality through a combination of home design and a targeted campaign combining surveys, online content and offline events to stimulate a nationwide conversation about "nameless chores".

Taj City: Cairo Reimagined

Case Study • Ramy Kandil, Mirna El Saharty, WARC Prize for MENA Strategy, Entrant, 2018

Taj City, a luxury property development in Cairo, used a social-media-based campaign to attract new residents.

Zillow builds out its consumer-insight ambitions

Article • Mary Connors, Event Reports, TMRE in focus, May 2018

Zillow, the online real-estate database, has made significant strides in developing its consumer insights operations.

AP (Thai): The Unusual Football Field

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

AP Thailand, a property development company, increased market share by renovating unused public spaces in Thailand and turning them into useful urban playgrounds.

City of Elmina: The Architects of Elmina – This is how life should be

Case Study • Chan Su Ling, Galen Lau, WARC Awards, Entrant, Effective Content Strategy, 2018

Malaysian wellness township City of Elmina used 'wellness architects' across lifestyle, health and environment in a campaign to boost its profile and sales.

East Village E20: Brie-oncé

Case Study • SABRE Awards, Gold Sabre Award For UK and Ireland (Small Budget), EMEA, 2018

East Village E20, a property development in East London, launched a wine and cheese festival to drive footfall to the property and find new tenants.

Aliseda Inmobiliaria: How kids imagine the house of the future

Case Study • SABRE Awards, Gold Sabre Award For Real Estate and Construction, EMEA, 2018

Aliseda Inmobiliaria, a real estate firm, launched a campaign in Spain to increase its public visibility and improve its positioning in the parent community.

AP (Thailand): 'The Unusual Football Field Project' (Thailand)

Gunn Report • Gunn Media, 2018

Contains the creative for the 'The Unusual Football Field Project' campaign for AP (Thailand) by the agency CJ Worx in Thailand.

PropertyGuru boosts brand equity at no extra cost

News • 22 February 2018

SINGAPORE: PropertyGuru, the Singapore-based real estate site, claims to have increased its media effectiveness by almost one third through the adoption of a continuous measurement approach to brand equity.

AP (Thailand) Property Development: 'The Unusual Football Field Project' (Thailand)

Gunn Report • Gunn Creative, 2018

Contains the creative for the 'The Unusual Football Field Project' campaign for AP (Thailand) Property Development by the agency CJ Worx in Thailand.

Event-Marketing And Advertising Expenditures: The Differential Effects On Brand Value and Company Revenue

Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Digital First, October 2017

Surprisingly little empirical research has examined the effects of event marketing at the company level.

e-nettet: Return to Sender

Case Study • Direct Marketing Association - US, Runner Up, Business Products and Services, 2017

e-bolighandel, a digital platform where banks, real estate agents and lawyers co-operate on the sale of real estate, convinced lawyers in Denmark to sign up for the solution by sending them return mail showing them the real estate market has moved.

Godrej Greens: Feel the Greens

Case Study • MMA Smarties, Gold, India, 2017

Godrej Properties, an Indian real estate company, increased interest in its property by creating a livestream on Facebook to bring the experience of a property viewing to its target.

Godrej Emerald: Property Buddy - An Expert. A Friend

Case Study • MMA Smarties, Finalist, India, 2017

Godrej Properties, an Indian real estate brand, reconnected with its target audience by using a Facebook chatbot to act as their personal property expert.

Privileges are now 0 km away from Godrej infinity

Case Study • MMA Smarties, Silver, India, 2017

Godrej Infinity, the Indian residential project, increased leads for its properties through rich media banners on mobile in India.

Development Company Brusnika: The Brusnika Effect

Case Study • Jay Chiat Strategic Excellence Awards, Silver, Regional Strategy, 2017

This case study looks at how Brusnika, a Russian construction brand, competed with the leaders of the real estate market in Russia, despite being a young company.

Goodroom.Inc: Break-up insurance

Case Study • SABRE Awards, Gold, Asia-Pacific, 2017

Online lettings agent Goodroom introduced ‘break up insurance’ with a PR campaign to encourage more Japanese couples to live together before marriage.

Hemnet: The House Of Clicks

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017

This case study shows how Hemnet, a property search portal, used big data to create the perfect dream home for Swedish buyers and made it available for pre-sale thus cementing its market leadership.

20th Century Fox: X-Men - Apocalypse and Coldwell Banker

Case Study • MAA Worldwide GLOBES, Silver, 2016

This case study explains how American estate agent Coldwell Banker used an X-Men themed campaign to tie-in with a movie release to increase enquiries from people looking to sell their homes.

Narellan Pools: Diving into data for Narellan Pools

Case Study • Luke Brown, Angela Smith and Adam Shar, WARC Media Awards, Grand Prix and Special Award for Data-Driven Insight, Best Use of Data, 2016

This case study shows how Australian swimming pool builder, Narellan Pools, accelerated business growth by using Big Data to target customers at the precise times they were most likely to buy a pool, with creative focused on the "first dive in moment", identified as a powerful motivator in buying.

Narellan Pools: Diving into big data for Narellan Pools

Case Study • Luke Brown, Institute of Practitioners in Advertising, Gold, Best Small Budget, IPA Effectiveness Awards, 2016

This case study shows how Narellan Pools, a pool-building brand, used in-depth data mining to source the main drivers for pool purchasing in Australia and increase its sales.

T. Ruggiero & Söhne: Rolling Out to the Property Market

Case Study • Direct Marketing Association - US, Certificate, DMA International ECHO Awards, 2016

This case study explains how T Ruggiero & Sohne, a Swiss decorating firm, used direct mail to open conversations with new business targets.

AMF Fastigheter: Urban Escape - the Rooftop experience

Case Study • MMA Smarties, Bronze, 2016

This case study describes how the property company AMF Fastigheter in Stockholm attracted tenants for the 62 000 m2 Urban Escape offices and justified some of the city's highest fees with the help of a pair of virtual reality goggles and a free app.

USG Boral: Innovation inspired by you

Case Study • The Communications Council, Bronze, Australian Effie Awards, 2016

This case study describes a campaign from USG Boral, an Australian building supplies company that launched its new plasterboard product as a challenger by encouraging behaviour change in the target audience.

How to create a rewarding customer experience

Article • Colin Shaw, Admap Magazine, April 2018, pp. 16-19

Explains the emotions that drive and destroy values, how to evoke deliberate emotions in consumers and what this kind of approach means in the omnichannel experience.
Uber: Year With Uber

Case Study • MMA Smarties, Finalist, APAC, 2017

Uber, a cab-hailing app developed a personalised data-analysis campaign in order to increase brand loyalty and frequency of use with riders globally.
Event-Marketing And Advertising Expenditures: The Differential Effects On Brand Value and Company Revenue

Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Digital First, October 2017

Surprisingly little empirical research has examined the effects of event marketing at the company level.
BASF: A New Age Market Strategy

Case Study • Jay Chiat Strategic Excellence Awards, Bronze, Product/Service Creation, 2017

This case study explains how BASF, a global manufacturer of crop protection products, radically reconsidered its brand and the people it serves through its 'Grow Smart' campaign in the US.
Lockheed Martin: Field Trip to Mars

Case Study • Effie Worldwide, Gold, North America Effies, 2017

This case study shows how Lockheed Martin, a space exploration brand, created the first group virtual reality experience with its 'Field Trip to Mars' campaign in the US.
Narellan Pools: Diving into big data for Narellan Pools

Case Study • Luke Brown, Institute of Practitioners in Advertising, Gold, Best Small Budget, IPA Effectiveness Awards, 2016

This case study shows how Narellan Pools, a pool-building brand, used in-depth data mining to source the main drivers for pool purchasing in Australia and increase its sales.