Business & industrial

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Case Study • SABRE Awards, EMEA, Real Estate & Construction, Gold, 2019

Property developer CTP collaborated with street artists to make industrial buildings look better for the public in the Czech Republic.

OBOS 24

Case Study • SABRE Awards, In2 EMEA, Best in Audio: Podcasts + Music, Gold

OBOS, the Norwegian cooperative building association, increased its reach by sponsoring the Oslo Sommertid festival.

Engel & Völkers: Reimagining a Brand for the Americas

Case Study • SABRE Awards, North America, Real Estate & Construction , Gold, 2019

Engel & Volkers, a real estate services company, launched a microsite and PR campaign to increase brand awareness in the US.

Badya: The Creative City

Case Study • Naila Fattouh, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Real-estate developer Palm Hills Developments (PHD) used a combination of TV, social media and events to attract buyers to its new city of Badya in Egypt.

PurpleBricks: How Purplebricks brought Commisery to the UK's estate agents

Rankings • WARC Effective 100, 2019

Purplebricks, an online estate agent, saved people from 'commisery' through a series of humorous TV commercials launched in the UK.

Event-marketing and advertising expenditures: The differential effects on brand value and company revenue

Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 464-475

Surprisingly little empirical research has examined the effects of event marketing at the company level.

How Purplebricks brought Commisery to the UK's estate agents

Case Study • Matt Wyatt, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018

Purplebricks, an online estate agent, increased its brand consideration and website traffic by launching a series of TV commercials that showed how an unconventional choice like Purplebricks could save people from 'commisery'.

ITM: ITM Go Fish!

Case Study • Direct Marketing Association - US, Bronze, 2018

ITM, a building supplies co-operative, increased downloads of its new app in New Zealand by launching a VR fishing competition.

Why British Land explored the semiotics of luxury

Article • Brian Carruthers, Event Reports, MRS Luxury Research Conference, September 2018

British Land, the property developers, wanted to shift focus from office space to mixed-use residential buildings targeting Ultra High Net Worth Individuals – and understand what they wanted in a super prime property.

Daiwa House Industry: Nameless chores

Case Study • SABRE Awards, Diamond, APAC, Superior Achievement in Research and Planning, 2018

Daiwa House, a leading house builder in Japan, addressed housework inequality through a combination of home design and a targeted campaign combining surveys, online content and offline events to stimulate a nationwide conversation about "nameless chores".

Paya Lebar Quarter by Lendlease: They Built This City - Revealing the sacrifices by migrant workers in Singapore

Case Study • SABRE Awards, Gold, APAC, Community Relations, 2018

Lendlease, a construction, property and infrastructure company, brought many stories of migrant workers to people in Singapore during the month of Ramadan.

Taj City: Cairo Reimagined

Case Study • Ramy Kandil, Mirna El Saharty, WARC Prize for MENA Strategy, Entrant, 2018

Taj City, a luxury property development in Cairo, used a social-media-based campaign to attract new residents.

Zillow builds out its consumer-insight ambitions

Article • Mary Connors, Event Reports, TMRE in focus, May 2018

Zillow, the online real-estate database, has made significant strides in developing its consumer insights operations.

AP (Thai): The Unusual Football Field

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

AP Thailand, a property development company, increased market share by renovating unused public spaces in Thailand and turning them into useful urban playgrounds.

City of Elmina: The Architects of Elmina – This is how life should be

Case Study • Chan Su Ling, Galen Lau, WARC Awards, Entrant, Effective Content Strategy, 2018

Malaysian wellness township City of Elmina used 'wellness architects' across lifestyle, health and environment in a campaign to boost its profile and sales.

Aliseda Inmobiliaria: How kids imagine the house of the future

Case Study • SABRE Awards, Gold Sabre Award For Real Estate and Construction, EMEA, 2018

Aliseda Inmobiliaria, a real estate firm, launched a campaign in Spain to increase its public visibility and improve its positioning in the parent community.

East Village E20: Brie-oncé

Case Study • SABRE Awards, Gold Sabre Award For UK and Ireland (Small Budget), EMEA, 2018

East Village E20, a property development in East London, launched a wine and cheese festival to drive footfall to the property and find new tenants.

AP (Thailand): 'The Unusual Football Field Project' (Thailand)

Rankings • WARC Media 100, 2018

Contains the creative for the 'The Unusual Football Field Project' campaign for AP (Thailand) by the agency CJ Worx in Thailand.

PropertyGuru boosts brand equity at no extra cost

News • 22 February 2018

SINGAPORE: PropertyGuru, the Singapore-based real estate site, claims to have increased its media effectiveness by almost one third through the adoption of a continuous measurement approach to brand equity.

AP (Thailand) Property Development: 'The Unusual Football Field Project' (Thailand)

Rankings • WARC Creative 100, 2018

Contains the creative for the 'The Unusual Football Field Project' campaign for AP (Thailand) Property Development by the agency CJ Worx in Thailand.

e-nettet: Return to Sender

Case Study • Direct Marketing Association - US, Runner Up, Business Products and Services, 2017

e-bolighandel, a digital platform where banks, real estate agents and lawyers co-operate on the sale of real estate, convinced lawyers in Denmark to sign up for the solution by sending them return mail showing them the real estate market has moved.

Godrej Emerald: Property Buddy - An Expert. A Friend

Case Study • MMA Smarties, Finalist, India, 2017

Godrej Properties, an Indian real estate brand, reconnected with its target audience by using a Facebook chatbot to act as their personal property expert.

Godrej Greens: Feel the Greens

Case Study • MMA Smarties, Gold, India, 2017

Godrej Properties, an Indian real estate company, increased interest in its property by creating a livestream on Facebook to bring the experience of a property viewing to its target.

Privileges are now 0 km away from Godrej infinity

Case Study • MMA Smarties, Silver, India, 2017

Godrej Infinity, the Indian residential project, increased leads for its properties through rich media banners on mobile in India.

Goodroom.Inc: Break-up insurance

Case Study • SABRE Awards, Gold, Asia-Pacific, 2017

Online lettings agent Goodroom introduced ‘break up insurance’ with a PR campaign to encourage more Japanese couples to live together before marriage.

Andersen Windows 400 Series: Endless Yes

Case Study • Ed Schindler, WARC Media Awards, Entrant, Effective Channel Integration, 2018

Andersen Windows, a windows manufacturer, increased sales of its custom-sized windows in the US through paid search, social and digital ads.
How Purplebricks brought Commisery to the UK's estate agents

Case Study • Matt Wyatt, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018

Purplebricks, an online estate agent, increased its brand consideration and website traffic by launching a series of TV commercials that showed how an unconventional choice like Purplebricks could save people from 'commisery'.
PET Packaging Association for Clean Environment (PACE): PET Bottles - What is recyclable is not a waste

Case Study • SABRE Awards, Gold, APAC, Public Education, 2018

PACE, the PET Packaging Association for a Clean Environment, encouraged people in India to support its PET bottle movement and the notion of recycling by personalising the issue through a video and digital campaign.
How to create a rewarding customer experience

Article • Colin Shaw, Admap Magazine, April 2018, pp. 16-19

Explains the emotions that drive and destroy values, how to evoke deliberate emotions in consumers and what this kind of approach means in the omnichannel experience.
Uber: Year With Uber

Case Study • MMA Smarties, Finalist, APAC, 2017

Uber, a cab-hailing app developed a personalised data-analysis campaign in order to increase brand loyalty and frequency of use with riders globally.
Event-marketing and advertising expenditures: The differential effects on brand value and company revenue

Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 464-475

Surprisingly little empirical research has examined the effects of event marketing at the company level.