Business & industrial

Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Shortlisted, 2019

Real-estate developer Palm Hills Developments (PHD) used a combination of TV, social media and events to attract buyers to its new city of Badya in Egypt.

Dubai Properties: 1/JBR – It’s not for everyone

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019

Real-estate developer Dubai Properties used a multichannel approach aimed at alienating flashy customers to sell apartments in its new Jumeirah Beach Residences 1/JBR development.

Dalian Wanda Group Co, Ltd: 52 Mayors Of Danzhai

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Wanda Group, the Chinese real estate developer, increased tourism to Danzhai in rural China through a social influencer platform initiative.

Barwood Capital Identity

Case Study • Design Business Association, Bronze, 2019

Barwood Capital, a real estate investment firm, attracted new investors in the UK by launching a visual brand identity that reflected how it helps enhance your life through its logo and visual language.

CTP Invest: CTP Art Wall

Case Study • SABRE Awards, EMEA, Real Estate & Construction, Gold, 2019

Property developer CTP collaborated with street artists to make industrial buildings look better for the public in the Czech Republic.

OBOS 24

Case Study • SABRE Awards, In2 EMEA, Best in Audio: Podcasts + Music, Gold

OBOS, the Norwegian cooperative building association, increased its reach by sponsoring the Oslo Sommertid festival.

Engel & Völkers: Reimagining a Brand for the Americas

Case Study • SABRE Awards, North America, Real Estate & Construction , Gold, 2019

Engel & Volkers, a real estate services company, launched a microsite and PR campaign to increase brand awareness in the US.

Badya: The Creative City

Case Study • Naila Fattouh, WARC Awards, Bronze, Effective Use of Brand Purpose, 2019

Real-estate developer Palm Hills Developments (PHD) used a combination of TV, social media and events to attract buyers to its new city of Badya in Egypt.

Coapt: A big change for a letting agent finding their place in Brighton

Case Study • Natalie Burns, Ellie Herbert, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019

MTM Property, a leading UK letting agency, redefined its brand purpose and persona to turn around a poor reputation and a toxic relationship with its student tenants.

Just Property: #YourStorey

Case Study • Zaanri Sharp, WARC Awards, Entrant, Effective Social Strategy, 2019

Real estate agency Just Property implemented a promotional campaign in South Africa that targeted first-time property buyers in order to gain more leads.

PurpleBricks: How Purplebricks brought Commisery to the UK's estate agents

Rankings • WARC Effective 100, 2019

Purplebricks, an online estate agent, saved people from 'commisery' through a series of humorous TV commercials launched in the UK.

Event-marketing and advertising expenditures: The differential effects on brand value and company revenue

Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 464-475

Surprisingly little empirical research has examined the effects of event marketing at the company level.

How Purplebricks brought Commisery to the UK's estate agents

Case Study • Matt Wyatt, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018

Purplebricks, an online estate agent, increased its brand consideration and website traffic by launching a series of TV commercials that showed how an unconventional choice like Purplebricks could save people from 'commisery'.

ITM: ITM Go Fish!

Case Study • Direct Marketing Association - US, Bronze, 2018

ITM, a building supplies co-operative, increased downloads of its new app in New Zealand by launching a VR fishing competition.

Why British Land explored the semiotics of luxury

Article • Brian Carruthers, Event Reports, MRS Luxury Research Conference, September 2018

British Land, the property developers, wanted to shift focus from office space to mixed-use residential buildings targeting Ultra High Net Worth Individuals – and understand what they wanted in a super prime property.

Paya Lebar Quarter by Lendlease: They Built This City - Revealing the sacrifices by migrant workers in Singapore

Case Study • SABRE Awards, Gold, APAC, Community Relations, 2018

Lendlease, a construction, property and infrastructure company, brought many stories of migrant workers to people in Singapore during the month of Ramadan.

Daiwa House Industry: Nameless chores

Case Study • SABRE Awards, Diamond, APAC, Superior Achievement in Research and Planning, 2018

Daiwa House, a leading house builder in Japan, addressed housework inequality through a combination of home design and a targeted campaign combining surveys, online content and offline events to stimulate a nationwide conversation about "nameless chores".

Taj City: Cairo Reimagined

Case Study • Ramy Kandil, Mirna El Saharty, WARC Prize for MENA Strategy, Entrant, 2018

Taj City, a luxury property development in Cairo, used a social-media-based campaign to attract new residents.

Zillow builds out its consumer-insight ambitions

Article • Mary Connors, Event Reports, TMRE in focus, May 2018

Zillow, the online real-estate database, has made significant strides in developing its consumer insights operations.

AP (Thai): The Unusual Football Field

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

AP Thailand, a property development company, increased market share by renovating unused public spaces in Thailand and turning them into useful urban playgrounds.

City of Elmina: The Architects of Elmina – This is how life should be

Case Study • Chan Su Ling, Galen Lau, WARC Awards, Entrant, Effective Content Strategy, 2018

Malaysian wellness township City of Elmina used 'wellness architects' across lifestyle, health and environment in a campaign to boost its profile and sales.

East Village E20: Brie-oncé

Case Study • SABRE Awards, Gold Sabre Award For UK and Ireland (Small Budget), EMEA, 2018

East Village E20, a property development in East London, launched a wine and cheese festival to drive footfall to the property and find new tenants.

Aliseda Inmobiliaria: How kids imagine the house of the future

Case Study • SABRE Awards, Gold Sabre Award For Real Estate and Construction, EMEA, 2018

Aliseda Inmobiliaria, a real estate firm, launched a campaign in Spain to increase its public visibility and improve its positioning in the parent community.

AP (Thailand): 'The Unusual Football Field Project' (Thailand)

Rankings • WARC Media 100, 2018

Contains the creative for the 'The Unusual Football Field Project' campaign for AP (Thailand) by the agency CJ Worx in Thailand.

PropertyGuru boosts brand equity at no extra cost

News • 22 February 2018

SINGAPORE: PropertyGuru, the Singapore-based real estate site, claims to have increased its media effectiveness by almost one third through the adoption of a continuous measurement approach to brand equity.