Business & industrial

Dalian Wanda Group: 52 Mayors of Danzhai

Rankings • WARC Effective 100, 2020

Dalian Wanda Group, the Chinese real-estate developer, increased tourism by rebuilding the village of Danzhai.

Dubai Properties: 1/JBR - It’s not for everyone

Rankings • WARC Effective 100, 2020

Real-estate developer Dubai Properties became viral by appealing to the understated affluent audience.

Case Study • Data and Marketing Association, Bronze, 2019

Marsh & Parsons, an estate agent, released a series of witty ads during a time of uncertainty and angst in the London housing market to encourage conversion.

ArchDaily: From terabytes to insights: Informing a Big Data driven content publication strategy, to inspire architects to build better cities

Research Paper • MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019

ArchDaily.com, a weblog covering architectural news, projects, products and events, created big data forecasts and an online forecasting dashboard to inform its content strategy in the UK, based on better insights.

Pokkt: Godrej Properties

Case Study • MMA Smarties, Bronze, India, 2019

Godrej Properties, a real estate brand, targeted children and retargeted their parents on the same mobile device in order to encourage an uplift in interest in its properties in India.

Godrej Nest: Kuch Apna Sa

Case Study • MMA Smarties, Finalist, India, 2019

Godrej Properties, a real estate brand, used social media technology to personalise flat viewings with digital memories displayed for whoever came in to increase sales in India.

Camargo Corrêa Infra: Rebuilding An Icon

Case Study • SABRE Awards, LATAM, Diamond, 2019

Camargo Corrêa Infra, the major construction division of Brazilian conglomerate Camargo Corrêa, reversed negative perceptions of the brand after it was involved in a scandal through a redesign of its website and communications.

ESP Properties India: Box office conversion model

Case Study • Emvies, Silver, 2019

ESP Properties, the sports and entertainment agency, created a comprehensive model to understand the efficacy of television promotion for movie promotions across India.

One Bedroom – Zillow Rentals

Case Study • ARF Ogilvy Awards, Gold, 2019

Zillow Rentals, a real estate brand, increased rental revenue in the US by launching a 30-second ad that brought emotion to the rental story.

Rockwell Land: Lead Generation

Case Study • Marianne de los Reyes, Bubbly Encarnacion, WARC Prize for Asian Strategy, Entrant, 2019

Real-estate developer Rockwell Land Corporation used Google and Facebook to micro-target high-net-worth individuals and generate sales leads in the Philippines.

Badya: The Creative City

Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Gold, 2019

Real-estate developer Palm Hills Developments (PHD) used a combination of TV, social media and events to attract buyers to its new city of Badya in Egypt.

Dubai Properties: 1/JBR – It’s not for everyone

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Gold, 2019

Real-estate developer Dubai Properties used a multichannel approach aimed at alienating flashy customers to sell apartments in its new Jumeirah Beach Residences 1/JBR development.

Dalian Wanda Group Co, Ltd: 52 Mayors Of Danzhai

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Wanda Group, the Chinese real estate developer, increased tourism to Danzhai in rural China through a social influencer platform initiative.

Barwood Capital Identity

Case Study • Design Business Association, Bronze, 2019

Barwood Capital, a real estate investment firm, attracted new investors in the UK by launching a visual brand identity that reflected how it helps enhance your life through its logo and visual language.

CTP Invest: CTP Art Wall

Case Study • SABRE Awards, EMEA, Real Estate & Construction, Gold, 2019

Property developer CTP collaborated with street artists to make industrial buildings look better for the public in the Czech Republic.

OBOS 24

Case Study • SABRE Awards, In2 EMEA, Best in Audio: Podcasts + Music, Gold

OBOS, the Norwegian cooperative building association, increased its reach by sponsoring the Oslo Sommertid festival.

Engel & Völkers: Reimagining a Brand for the Americas

Case Study • SABRE Awards, North America, Real Estate & Construction , Gold, 2019

Engel & Volkers, a real estate services company, launched a microsite and PR campaign to increase brand awareness in the US.

Coapt: A big change for a letting agent finding their place in Brighton

Case Study • Natalie Burns, Ellie Herbert, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019

MTM Property, a leading UK letting agency, redefined its brand purpose and persona to turn around a poor reputation and a toxic relationship with its student tenants.

Badya: The Creative City

Case Study • Naila Fattouh, WARC Awards, Bronze, Effective Use of Brand Purpose, 2019

Real-estate developer Palm Hills Developments (PHD) used a combination of TV, social media and events to attract buyers to its new city of Badya in Egypt.

Just Property: #YourStorey

Case Study • Zaanri Sharp, WARC Awards, Entrant, Effective Social Strategy, 2019

Real estate agency Just Property implemented a promotional campaign in South Africa that targeted first-time property buyers in order to gain more leads.

PurpleBricks: How Purplebricks brought Commisery to the UK's estate agents

Rankings • WARC Effective 100, 2019

Purplebricks, an online estate agent, saved people from 'commisery' through a series of humorous TV commercials launched in the UK.

Event-marketing and advertising expenditures: The differential effects on brand value and company revenue

Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 464-475

Surprisingly little empirical research has examined the effects of event marketing at the company level.

Saint-Gobain Gyproc India Ltd: Cinema Fusion Gyproc

Case Study • Emvies, Best Media Innovation, Cinema, 2018

Gyproc, a plasterboard wall and ceiling brand, increased awareness in India by launching a cinema ad alongside a live demonstration of ceiling design using the cinema theatre ceiling.

How Purplebricks brought Commisery to the UK's estate agents

Case Study • Matt Wyatt, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018

Purplebricks, an online estate agent, increased its brand consideration and website traffic by launching a series of TV commercials that showed how an unconventional choice like Purplebricks could save people from 'commisery'.

danbolig: Our Neighbourhood

Case Study • Direct Marketing Association - US, Silver, 2018

danbolig, a real estate agent, encouraged people in Denmark to choose its company as their agent by creating a digital destination where they can get to know their prospective neighbourhood before they buy.