Business & industrial

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020

Dubai luxury real estate brand Madinat Jumeirah Living created captivating character-based content to build awareness and grow sales in a declining real estate category.

Dubai Media City: The Most Viewed Billboard in the Middle East

Case Study • Tahaab Rais, Saad Yusuf, WARC Prize for MENA Strategy, Entrant, 2020

Real estate hub Dubai Media City created a billboard to 'photobomb' a popular TV show to increase brand awareness, promote itself as a regional media hub, attract new business, increase loyalty and maintain pricing in the United Arab Emirates.

Codina Partners: Downtown Doral invites unhappy New Yorkers

Case Study • SABRE Awards, Gold, North America, 2020

Codina Partners, a real estate investment and development firm, created a digital platform for unhappy New Yorkers to explore what life could be like if they moved to Downtown Doral.

Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.

Dubai Media City: The Most Viewed Billboard in the Middle East

Case Study • Tahaab Rais, Saad Yusuf, WARC Awards, Entrant, Effective Content Strategy, 2020

United Arab Emerite business real estate hub Dubai Media City created a billboard to 'photobomb' a popular TV show to increase brand awareness, promote itself as a regional media hub, attract new business, increase loyalty and maintain pricing.

Century 21: Relentless Moves

Case Study • Ellie Gogan-Tilstone, Matt Mullen, Annabelle Butler, WARC Awards, Bronze, Effective Content Strategy, 2020

Real-estate brand Century 21 used a content partnership with sports channel ESPN to recreate itself with a 'relentless' brand positioning, leading to business growth in a declining US market.

Dubai Properties: 1/JBR - It’s not for everyone

Rankings • WARC Effective 100, 2020

Real-estate developer Dubai Properties became viral by appealing to the understated affluent audience.

Dalian Wanda Group: 52 Mayors of Danzhai

Rankings • WARC Effective 100, 2020

Dalian Wanda Group, the Chinese real-estate developer, increased tourism by rebuilding the village of Danzhai.

Marsh & Parsons: Moving London

Case Study • Data and Marketing Association, Bronze, 2019

Marsh & Parsons, an estate agent, released a series of witty ads during a time of uncertainty and angst in the London housing market to encourage conversion.

ArchDaily: From terabytes to insights: Informing a Big Data driven content publication strategy, to inspire architects to build better cities

Research Paper • MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019

ArchDaily.com, a weblog covering architectural news, projects, products and events, created big data forecasts and an online forecasting dashboard to inform its content strategy in the UK, based on better insights.

Pokkt: Godrej Properties

Case Study • MMA Smarties, Bronze, India, 2019

Godrej Properties, a real estate brand, targeted children and retargeted their parents on the same mobile device in order to encourage an uplift in interest in its properties in India.

Godrej Nest: Kuch Apna Sa

Case Study • MMA Smarties, Finalist, India, 2019

Godrej Properties, a real estate brand, used social media technology to personalise flat viewings with digital memories displayed for whoever came in to increase sales in India.

Camargo Corrêa Infra: Rebuilding An Icon

Case Study • SABRE Awards, LATAM, Diamond, 2019

Camargo Corrêa Infra, the major construction division of Brazilian conglomerate Camargo Corrêa, reversed negative perceptions of the brand after it was involved in a scandal through a redesign of its website and communications.

ESP Properties India: Box office conversion model

Case Study • Emvies, Silver, 2019

ESP Properties, the sports and entertainment agency, created a comprehensive model to understand the efficacy of television promotion for movie promotions across India.

One Bedroom – Zillow Rentals

Case Study • ARF Ogilvy Awards, Gold, 2019

Zillow Rentals, a real estate brand, increased rental revenue in the US by launching a 30-second ad that brought emotion to the rental story.

Rockwell Land: Lead Generation

Case Study • Marianne de los Reyes, Bubbly Encarnacion, WARC Prize for Asian Strategy, Entrant, 2019

Real-estate developer Rockwell Land Corporation used Google and Facebook to micro-target high-net-worth individuals and generate sales leads in the Philippines.

Dubai Properties: 1/JBR – It’s not for everyone

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Gold, 2019

Real-estate developer Dubai Properties used a multichannel approach aimed at alienating flashy customers to sell apartments in its new Jumeirah Beach Residences 1/JBR development.

Badya: The Creative City

Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Gold, 2019

Real-estate developer Palm Hills Developments (PHD) used a combination of TV, social media and events to attract buyers to its new city of Badya in Egypt.

Dalian Wanda Group Co, Ltd: 52 Mayors Of Danzhai

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Wanda Group, the Chinese real estate developer, increased tourism to Danzhai in rural China through a social influencer platform initiative.

Barwood Capital Identity

Case Study • Design Business Association, Bronze, 2019

Barwood Capital, a real estate investment firm, attracted new investors in the UK by launching a visual brand identity that reflected how it helps enhance your life through its logo and visual language.

CTP Invest: CTP Art Wall

Case Study • SABRE Awards, EMEA, Real Estate & Construction, Gold, 2019

Property developer CTP collaborated with street artists to make industrial buildings look better for the public in the Czech Republic.

OBOS 24

Case Study • SABRE Awards, In2 EMEA, Best in Audio: Podcasts + Music, Gold

OBOS, the Norwegian cooperative building association, increased its reach by sponsoring the Oslo Sommertid festival.

Engel & Völkers: Reimagining a Brand for the Americas

Case Study • SABRE Awards, North America, Real Estate & Construction , Gold, 2019

Engel & Volkers, a real estate services company, launched a microsite and PR campaign to increase brand awareness in the US.

Badya: The Creative City

Case Study • Naila Fattouh, WARC Awards, Bronze, Effective Use of Brand Purpose, 2019

Real-estate developer Palm Hills Developments (PHD) used a combination of TV, social media and events to attract buyers to its new city of Badya in Egypt.

Coapt: A big change for a letting agent finding their place in Brighton

Case Study • Natalie Burns, Ellie Herbert, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019

MTM Property, a leading UK letting agency, redefined its brand purpose and persona to turn around a poor reputation and a toxic relationship with its student tenants.