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Exel Composites: For forward thinkers, by forward thinkers

Case Study • DMA (UK), Silver, 2021

Exel Composites, a fibreglass composite brand, used videos and 3D animation to educate consumers about its products.

Ceruzzi Properties: The mural @ the centrale

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Ceruzzi Properties, a real estate developer, launched The Mural at The Centrale campaign after a luxury new development was built in Manhattan.

Rightmove: Making the right moves on digital customer experience

Article • Anna Hamill, WARC Exclusive, August 2021

Rightmove, the online real estate search portal, is upgrading its digital customer experience to be present at every part of the house hunting journey.

Eternia’s digital evolution is a template for India’s businesses

Article • Mukta Lad, Event Reports, Adobe summit, April 2021

One of the companies in India’s Aditya Birla Group – a 100-year-old conglomerate – is Eternia, a B2C player dealing in window and door systems, and its executives share how they use digital in this niche market to grow its customer base.

Landsec: Reimagining retail

Case Study • SABRE Awards, EMEA, Gold, 2021

Landsec, a real estate company, developed and produced its first virtual Capital Markets Day in the UK.

Globalworth: Sound Codes of Romania

Case Study • SABRE Awards, EMEA, Gold, 2021

Globalworth, a real estate company, encouraged millennials in Romania to engage with Romanian national identity with its Sound Codes of Romania campaign.

Promprylad.Renovation: $5 million to save the country

Case Study • SABRE Awards, EMEA, Gold, 2021

Promprylad, a once-flourishing Soviet factory in Ukraine, attracted impact investors to transform the factory into an innovation centre.

Storia.ro: Romanian Hygge

Case Study • SABRE Awards, EMEA, Gold, 2021

Storia.ro, a real estate brand, adapted the Danish concept of 'hygge' to Romanian culture during the COVID-19 lockdown and created a new Romanian word to convey the idea of 'hygge'.

LIV: A new way to live

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Mirvac, an Australian property group, launched LIV, an entirely new brand, in Australia to pioneer the 'build to rent' category.

The National Association of Realtors: Coming Home

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

The National Association of Realtors, an American real estate association, produced a three-part video series that raised large-scale awareness around military relocation.

National Association of Realtors: Fair Housing

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

The National Association of REALTORS (NAR), a trade association, launched a campaign in the United States to make its commitments known outside of the NAR.

Brusnika: Moving in

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Brusnika, a federal housing developer, launched a campaign in Russia to encourage people to move out of uncomfortable 1970s 'khrushchevki' and move into newer housing.

Dubai Properties: La Vie

Case Study • MMA Smarties, Gold, MENA, 2020

Dubai Properties, a property development company, promoted its new La Vie residence in Dubai with an interactive mobile campaign across the UAE and Saudi Arabia.

Coldwell Banker: Inclusive Ownership Program

Case Study • SABRE Awards, Gold, North America, 2021

Coldwell Banker Real Estate, real estate franchise, launched the Inclusive Ownership Program in the US to increase successful brokerage ownership of ethnic minority, women, LGBTQ+ and veteran entrepreneurs in the real estate industry.

Spot volume down by a tenth as coronavirus hit

Data • Rob Clapp, WARC Data Points (Curated), February 2021

An overview of TV advertising spot volumes by category in Australia between September 2019 and December 2020.

Novaland: Aqua City – The New Normal Real Estates Marketing

Case Study • MMA Smarties, Bronze, Vietnam, 2020

Novaland, a property development company, launched a digital campaign to sell properties on the private island Aqua City in Vietnam.

Dubai Properties: This is Living

Case Study • Tahaab Rais, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Dubai luxury real estate brand Madinat Jumeirah Living created captivating character-based content to build awareness and grow sales in a declining real estate category.

Dubai Media City: The Most Viewed Billboard in the Middle East

Case Study • Tahaab Rais, Saad Yusuf, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020

Real estate hub Dubai Media City created a billboard to 'photobomb' a popular TV show to increase brand awareness, promote itself as a regional media hub, attract new business, increase loyalty and maintain pricing in the United Arab Emirates.

Zillow Group: Zillow Offers launch

Case Study • ARF Ogilvy Awards (US), Gold, 2020

The Zillow Group, an online real estate brand, positioned itself as a 'no stress, no hassle' way for consumers to sell their houses in the USA with its campaign Zillow Offers Launch.

Zillow Group: Best of Zillow

Case Study • ARF Ogilvy Awards (US), Silver, 2020

The Zillow Group, an online real estate company, increased brand awareness and boosted brand perception in the USA with its Best of Zillow campaign.

Colliers International: #BeatTheVirus - COVID-19 digital engagement campaign

Case Study • SABRE Awards, APAC, Real Estate & Construction, Gold, 2020

Colliers International, a real-estate brand, launched its campaign #BeatTheVirus by creating its own COVID-19 microsite, which provided APAC real-estate business with relevant information.

JCB: Digging out of a digital ditch

Case Study • Tushar Handa, Jitender Dabas, WARC Awards for Asian Strategy, Entrant, 2020

Construction machine brand JCB turned the tables on a negative tweet to boost its popularity among its target audience in India.

Invalid traffic cost Chinese advertisers ¥28bn in 2019

Data • Rob Clapp, WARC Data Points (Curated), July 2020

An overview of online advertising fraud in China in 2018 and 2019.

Dubai Properties: This is Living

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020

Dubai luxury real estate brand Madinat Jumeirah Living created captivating character-based content to build awareness and grow sales in a declining real estate category.

Dubai Media City: The Most Viewed Billboard in the Middle East

Case Study • Tahaab Rais, Saad Yusuf, WARC Prize for MENA Strategy, Entrant, 2020

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
The most awarded work for creativity

Article • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.
Global Marketing Index: A review of 2020

Data • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.
Maersk: Setting a new course for growth

Case Study • WARC Awards for Effectiveness, Grand Prix, Business-to-Business, 2021

Shipping giant Maersk used digital and TV executions to reposition itself as a complete end-to-end logistics and services provider to the C-Suite in Denmark.
Pharma’s forever home: The move toward purpose-driven branded houses

Article • Carl Turner and Kameron Block, WARC Exclusive, Spotlight US, May 2021, pp. 0-0

Examines the rise of pharmaceutical and biotechnology companies as purpose-driven corporate brands.
Email marketing sees performance boost during COVID-19

Data • Rob Clapp, WARC Data Points (Curated), May 2020

An overview of email marketing performance during the novel coronavirus (COVID-19) outbreak.