Business & industrial
Filter by
Search in
Show only
Date Range
Search within
Categories
Brand
Country
Source
Case Study • Ed Schindler, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Case Study • Direct Marketing Association - UK, Gold, 2018
Article • Mary Connors, Event Reports, B2B Next, September 2018
Case Study • Khanh Nguyen Dao, Minh Viet Le, San Vu, WARC Prize for Asian Strategy, Entrant, 2018
Case Study • Nidhi Sinha, Sanjay Sharma, WARC Prize for Asian Strategy, Entrant, 2018
Case Study • European Association of Communications Agencies, Finalist, 2018
Case Study • SABRE Awards, Gold, LATAM, Employee Communications, 2018
Case Study • SABRE Awards, Gold, LATAM, Corporate Social Responsibility, 2018
Article • Anil Thakraney, Event Reports, MMA Forum India, September 2018
Case Study • Direct Marketing Association - US, Bronze, 2018
Article • Christopher Hosford, ANA Magazine, B2B Marketer, September 2018
Article • Stephen Whiteside, Event Reports, MediaPost Brand Marketers Insider Summit, August 2018
Article • Stephen Whiteside, Event Reports, MediaPost Brand Marketers Insider Summit, August 2018
Case Study • SABRE Awards, Gold, APAC, Public Education, 2018
Case Study • SABRE Awards, Gold, APAC, Chemicals & Industrials, 2018
Article • Mary Connors, Event Reports, ANA Masters of B2B Marketing, June 2018
Article • Mary Connors, Event Reports, ANA Masters of B2B Marketing, June 2018
Gunn Report • Satoshi Chikayama, Gunn Insights, August 2018
News • 21 August 2018
Article • Matthew Carlton, Event Reports, MRS B2B Research Conference, June 2018
Case Study • SABRE Awards, South Asia, Corporate Social Responsibility, 2018
Case Study • Marketing Society UK, Excellence Awards, Winner, New brand, 2018
Case Study • Jari Lähdevuori, Elli Tuominen, Tommi Opas, Milka Koskela, WARC Awards, Entrant, Effective Social Strategy, 2018
Case Study • SABRE Awards, Gold Sabre Award For Chemicals and Indsutrials, EMEA, 2018
Case Study • SABRE Awards, Gold, Cause-Related Marketing, Africa, 2018
-
Case Study • SABRE Awards, Gold, EMEA, Professional services, 2016
Accenture, a management consulting and professional services brand, successfully launched a new service branch amid a competitive market by targeting company CEOs worldwide, during their airport commutes and online activity. -
Article • Colin Shaw, Admap Magazine, April 2018, pp. 16-19
Explains the emotions that drive and destroy values, how to evoke deliberate emotions in consumers and what this kind of approach means in the omnichannel experience. -
Case Study • MMA Smarties, Finalist, APAC, 2017
Uber, a cab-hailing app developed a personalised data-analysis campaign in order to increase brand loyalty and frequency of use with riders globally. -
Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 464-475
Surprisingly little empirical research has examined the effects of event marketing at the company level. -
Case Study • Jay Chiat Strategic Excellence Awards, Bronze, Product/Service Creation, 2017
This case study explains how BASF, a global manufacturer of crop protection products, radically reconsidered its brand and the people it serves through its 'Grow Smart' campaign in the US. -
Case Study • Luke Brown, Institute of Practitioners in Advertising, Gold, Best Small Budget, IPA Effectiveness Awards, 2016
This case study shows how Narellan Pools, a pool-building brand, used in-depth data mining to source the main drivers for pool purchasing in Australia and increase its sales.