Business & industrial

180 results found

Sort by

BOXT: Disrupting the British heating industry through digital

Case Study • Marketing Society UK, Excellence Awards, Winner, New brand, 2018

BOXT, an online boiler business, launched an online digital platform that arranged a new boiler for consumers in the UK all on their mobile phone.

Neste and Ponsse: Finlandia by Forest Machines

Case Study • Jari Lähdevuori, Elli Tuominen, Tommi Opas, Milka Koskela, WARC Awards, Entrant, Effective Social Strategy, 2018

Oil company Neste and forest machines manufacturer Ponsse partnered in a campaign celebrating the admirable qualities of Finnish workers to raise awareness of unemployment.

#catchcurious for Merck

Case Study • SABRE Awards, Gold Sabre Award For Chemicals and Indsutrials, EMEA, 2018

Merck, a pharmaceutical company, launched #catchcurious, a global campaign to strengthen its reputation as a vibrant science and technology company among customers, innovation partners and potential employees.

Siemens South Africa: Siemens AirDrop

Case Study • SABRE Awards, Gold, Cause-Related Marketing, Africa, 2018

Siemens, an industrial manufacturing company, launched the AirDrop Initiative campaign in South Africa to increase brand awareness and generate positive brand sentiment.

Crop Science: 2018 Bayer Bee Care Program

Case Study • SABRE Awards, North America, Issues Management, 2018

Bayer, a pharmaceutical and life sciences company, used PR to celebrate the fifth anniversary of its Bayer Bee Care Program and launch its Feed a Bee campaign in the US through a multi-faceted integrated communications program.

Deloitte: Bringing business chemistry to life

Case Study • SABRE Awards, North America, Professional Service Firms, 2018

Deloitte, a multinational professional services company, used PR in the US to promote the Deloitte Greenhouse Experience to firmly establish it as the go-to option for leadership success.

Honeywell Aerospace: Taking flight to explain complicated technology from cockpit to cabin

Case Study • SABRE Awards, North America, Transportation & Logistics, 2018

Honeywell Aerospace, a manufacturer of aircraft engines and avionics, used PR to launch a campaign in the US to position itself as the best tech solution for all connected aircraft needs.

Medtronic puts 5,000 employees first in wake of Hurricane Maria

Case Study • SABRE Awards, North America, Employee Communications, 2018

Medtronic, a medical technology company, provided humanitarian and operational support during Hurricane Maria in Puerto Rico by creating a dedicated communications effort that reached out to employees and stakeholders.

Schindler Elevator creates sales life with social listening

Case Study • SABRE Awards, North America, Real Estate & Construction, 2018

Schindler Elevator Corporation, a manufacturer of escalators and elevators, launched a social media listening program to help increase, and pursue, sales leads in the US.

BASF Crop Protection: Living Acres - Preserving Monarch Butterflies

Case Study • SABRE Awards, North America, Business-To-Business Marketing, 2018

BASF, a crop-protection company, used an integrated campaign to launch its Living Acres program in the US to position itself as a thought leader in environmental stewardship and preservation.

Land O'Lakes taps power of purpose

News • 16 April 2018

DANA POINT, CA: Land O’Lakes, the food and agriculture company, is leveraging the power of purpose to strengthen its brands and provide a unified vision across diverse business units.

Shell: 'Best Day Of My Life' (UK)

Gunn Report • Gunn Media, 2018

Contains the creative for the 'Best Day Of My Life' campaign for Shell by the agency MediaCom in the UK.

What advertising can learn from the diamond industry

News • 27 February 2018

VANCOUVER: Lucara Diamond, a Canadian firm, has announced its acquisition of a blockchain platform with the potential to match rough diamond production with polished demand, as an industry that has long struggled with traceability suggests where ...

Lund Halsey: Kontrol Command - Control Room Consoles

Case Study • Design Business Association, Bronze, 2018

Lund Halsey, a control room designer and manufacturer, modernised its image to maintain its market share and increase sales in the UAE.

THORNeco: Meet the family

Case Study • Design Business Association, Gold, 2018

Thorn, a lighting brand from the parent company Zumtobel Group, launched its new range of LED lighting by illustrating its products as characters.

James Heal: Setting the standard

Case Study • Design Business Association, Silver, 2018

James Heal, the UK textile testing equipment manufacturer, redesigned its brand to focus on the quality of its products to increase turnover and profit.

DuPont Crop Protection: Feeding the world, acre by acre

Case Study • SABRE Awards, Best In Digital Marketing/Advertising, In2, 2018

DuPont, a fertiliser brand, provided information for farmers and growers by creating two localised landing pages and promoting them through a multi-media campaign in the US.

ASE Group: For two-plus years ASE thought the storm would blow over... it didn't

Case Study • SABRE Awards, Crisis Management, In2, 2018

Advanced Semiconductor Engineering (ASE Group), a provider of independent semiconductor assembling and test manufacturing services, told its side of the story on the toxic wastewater spillage in Taiwan by launching a microsite.

Lockheed Martin: 'The Field Trip to Mars' (US)

Gunn Report • Gunn Creative, 2018

Contains the creative for the 'The Field Trip to Mars' campaign for Lockheed Martin by the agency McCann in the USA.

How GE took to the air with Vice Media to showcase technology

Article • Reed Karaim, Event Reports, Advertising Week, September 2017

General Electric, the industrial conglomerate, successfully used branded content to show off its credentials as an innovator and a pioneer in the renewable-energy revolution.

UK Structured Products Association: Addressing complexity in the structured products market

Research Paper • MRS Awards, Finalist, Financial Services Research, 2017

The UK Structured Products Association (UKSPA) undertook an iterative programme of market research to address the regulator's concerns following a review of the structured products market by the FCA (Financial Conduct Authroity).

Ambuja Cement: The giant demo of strength

Case Study • Abhinit Agarwal, WARC Prize for Asian Strategy, Entrant, 2017

Ambuja Cement used TV, social media and celebrity endorsement to re-establish its core benefit of "strength" in the Indian market.

Tata Salt: Sehat Ki Chuski

Case Study • PMAA Dragons of Asia, Gold, 2017

Tata Salt, an Indian salt brand, wanted to increase brand awareness and communicate the benefits of its products in places where large numbers of rural people congregate.

Struers: Cutting Edge Lead Generation

Case Study • Direct Marketing Association - US, Runner Up, Best Use of Data and Analytics, 2017

Struers, a manufacturer of metal preparation and analysis equipment, created a holistic Lead Enginge that connects diverse databases together in order to generate new and better leads for sales globally.

Nexans Sweden: The world's first real cable sweater

Case Study • Direct Marketing Association - US, Silver, Business Products and Services, 2017

Nexans, a cable equipment company, created a knit sweater from its cables to showcase their flexibility and convince consumers in Sweden to buy its product over competitors.

How to create a rewarding customer experience

Article • Colin Shaw, Admap Magazine, April 2018, pp. 16-19

Many organisations jumped on the customer experience bandwagon without a comprehensive understanding of what a customer experience is and as a result, don’t know what it takes to improve a customer experience, let alone how to take it to the next level.
Event-Marketing And Advertising Expenditures: The Differential Effects On Brand Value and Company Revenue

Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Digital First, October 2017

Surprisingly little empirical research has examined the effects of event marketing at the company level.
BASF: A New Age Market Strategy

Case Study • Jay Chiat Strategic Excellence Awards, Bronze, Product/Service Creation, 2017

This case study explains how BASF, a global manufacturer of crop protection products, radically reconsidered its brand and the people it serves through its 'Grow Smart' campaign in the US.
How Aditya Birla Group created a new marketing culture

Article • Geoffrey Precourt, Event Reports, ANA Masters of B2B Marketing, May 2017

This article outlines how Aditya Birla Group, the conglomerate, drove a customer-centric transformation in its strategy.
Space (Lockheed Martin): Field trip to Mars

Case Study • Jessica Mendoza, Chris Cooper, WARC Awards, Gold, Effective Content Strategy, 2017

This case study describes how technology company Lockheed Martin connected with STEM students in the US, through a group virtual reality experience.
Narellan Pools: Diving into big data for Narellan Pools

Case Study • Luke Brown, Institute of Practitioners in Advertising, Gold, Best Small Budget, IPA Effectiveness Awards, 2016

This case study shows how Narellan Pools, a pool-building brand, used in-depth data mining to source the main drivers for pool purchasing in Australia and increase its sales.