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UltraTech Cement: Baat Ghar Ki – The Wikipedia of home building

Case Study • MMA Smarties, APAC, Gold, 2021

UltraTech Cement, a cement manufacturer, launched a campaign in India to help people who were building houses for the first time.

UltraTech Cement: How UltraTech leveraged multiple mobile channels to establish itself as a home building companion

Case Study • MMA Smarties, Silver, X (Global), 2021

UltraTech Cement, a cement manufacturer, launched a campaign in India to address all end-to-end home building queries and establish the brand as the go-to for home building related information.

The Royal Australian Mint: Donation Dollar

Case Study • APG (AUS), Silver, 2021

The Royal Australian Mint, a producer of all Australian coins, created Donation Dollars, a coin that can be donated to support charities when the public were struggling to give.

Behind the winning idea: Maersk – Setting a new course for growth

Article • WARC Exclusive, November 2021

This episode of Behind the Winning Idea explores the strategy, execution and outcome of Maersk: Setting a new course for growth, winner of the B2B Grand Prix in the 2021 WARC Awards for Effectiveness.

Vedanta Aluminium & Power: Mission kalahandi – zero poverty, zero hunger

Case Study • SABRE Awards, South Asia, Diamond, 2021

Vedanta Aluminium and Power, a mining company, launched a campaign in India to create a self-sustaining ecosystem to develop the region on important socio-economic parameters benefiting communities and win their long-lasting support.

Tetra Pak: Transforming the Present to Protect the Future

Case Study • SABRE Awards, LATAM, Diamond, 2021

Tetra Pak, a processing and packaging solutions company, launched a campaign in Brazil to encourage the correct separation of waste by consumers.

UltraTech Cement: Cementing India with #BaatGharKi

Case Study • Sayami Podder, Nikita Mehta, WARC Awards for Asian Strategy, 2021

Indian cement brand UltraTech ran a three-year, multi-channel campaign to increase market share and defend its leadership position.

Schneider Electric Korea: Why is online better than offline

Case Study • SABRE Awards, APAC, Gold, 2021

Schenider Electric, an energy and digital solutions company, successfully hosted its Innovation Summit Korea 2020 online for the first time.

Avalon SteriTech: Generating new product sales volumes, sales enquiries

Case Study • SABRE Awards, APAC, Gold, 2021

Avalon SteriTech, a cleaning, disinfection and sterilisation technology company, increased sales with the launch of its robotic cleaning platform Whiz Gambit.

Schneider Electric Korea: Old factory goes smart!

Case Study • SABRE Awards, APAC, Gold, 2021

Schneider Electric, an energy and digital solutions company, turned one of its plants into a smart factory in South Korea.

Becton Dickinson: Culture connect campaign

Case Study • SABRE Awards, APAC, Gold, 2021

Becton Dickinson (BD), a medical technology company, launched its Culture Connect campaign on digital channels across Asia to improve staff sentiment.

JoJo: for water, for life

Case Study • SABRE Awards, Africa, Diamond, 2021

JoJo, a water tank company, supported its staff and the general public in South Africa throughout the COVID-19 pandemic by launching wellness check-ins with staff, new brand partnerships and its own podcast.

Game changer: Technology and the rural market

Article • Amit Rangra, WARC Exclusive, Spotlight India, August 2021

Wunderman Thompson’s Amit Rangra examines how the pandemic, the agri economy, the FMCG sector and, most importantly, technology, are demonstrating the potential of rural India.

Velux: Lifetime Carbon Neutral

Case Study • SABRE Awards, EMEA Best in show & Global winner, 2021

VELUX, a Danish manufacturer of windows and skylights, generated international coverage of its Lifetime Carbon Neutral Platform, which strives to capture VELUX's historical carbon footprint and preserve nature.

Corteva Agriscience: Talent-A Supporting Rural Women

Case Study • SABRE Awards, EMEA, Gold, 2021

Corteva Agriscience, a seed technology, crop protection and digital agriculture company, created a project to support rural women in Spain.

Maersk: Helping customers piece together pieces of the big picture

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Maersk, the logistics solutions provider, launched an awareness campaign to promote its new LCL solutions in India.

B-Meg: AgrE-Commerce

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

B-MEG, an animal feed brand, launched a campaign in the Philippines to regain market share and connect with rural animal raisers.

Liva Eco: Plantable tags

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Liva, a clothing brand, launched Liva Eco in India to produce plantable clothing tags made from seed paper that would grow into plants and reduce waste.

CFM International: Reflecting on the clear advantage

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

CFM International, a jet engine manufacturer, used different media channels to connect with the C-Suite of airlines, operators and engine leasing companies across the world.

Trelleborg: SmartPort

Case Study • WARC Awards for Effectiveness, Gold, Business-to-Business, 2021

Global engineering group Trelleborg repositioned itself from equipment manufacturer to smart technology solutions provider with the launch of its SmartPort brand, and drove change in the global marine market.

Maersk: Setting a new course for growth

Case Study • WARC Awards for Effectiveness, Grand Prix, Business-to-Business, 2021

Shipping giant Maersk used digital and TV executions to reposition itself as a complete end-to-end logistics and services provider to the C-Suite in Denmark.

Export Development Canada: Business as unusual

Case Study • WARC Awards for Effectiveness, Shortlisted, Business-to-Business, 2021

Crown corporation and credit agency Export Development Canada broadened its appeal to SMEs through the creation of its Business as Unusual platform to help businesses during Covid-19.

Mantsinen x Neste: Zero Exclusion

Case Study • WARC Awards for Effectiveness, Bronze, Business-to-Business, 2021

Hydraulic material handling machine brand Mantsinen looked to art to frame the precision benefits of its 300 model for business decision makers in Finland.

Ramboll: Happy Commuter

Case Study • WARC Awards for Effectiveness, Silver, Business-to-Business, 2021

Global engineering, architecture and consultancy company Ramboll created an air quality index, Happy Commuter, to build brand awareness among client and engineer audiences in Sweden.

Pharma’s forever home: The move toward purpose-driven branded houses

Article • Carl Turner and Kameron Block, WARC Exclusive, Spotlight US, May 2021

Examines the rise of pharmaceutical and biotechnology companies as purpose-driven corporate brands.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
The most awarded work for creativity

Article • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.
Global Marketing Index: A review of 2020

Data • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.
Maersk: Setting a new course for growth

Case Study • WARC Awards for Effectiveness, Grand Prix, Business-to-Business, 2021

Shipping giant Maersk used digital and TV executions to reposition itself as a complete end-to-end logistics and services provider to the C-Suite in Denmark.
Pharma’s forever home: The move toward purpose-driven branded houses

Article • Carl Turner and Kameron Block, WARC Exclusive, Spotlight US, May 2021, pp. 0-0

Examines the rise of pharmaceutical and biotechnology companies as purpose-driven corporate brands.
Email marketing sees performance boost during COVID-19

Data • Rob Clapp, WARC Data Points (Curated), May 2020

An overview of email marketing performance during the novel coronavirus (COVID-19) outbreak.