Case Study
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SABRE Awards, Gold, South Asia, 2020
ITC, a multinational conglomerate company, aimed to support the socioeconomic transformation of the Bhadrachalam region in India by establishing a papermill that could generate livelihoods and replenish environmental resources.
Case Study
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SABRE Awards, Gold, South Asia, 2020
Rolls-Royce India, an engineering company, strove to position itself as the right partner to build next-generation defence manufacturing capabilities locally.
Case Study
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Jenny Chan, WARC Cases, ROI Festival, October 2020
A real-world and high-profile rocket sale was the antithesis of April Fool's Day marketing campaigns, and achieved the impossible when ExPace, a Chinese space rocket company based in Wuhan, gave itself a super task to sell the rights to launch a rocket on Taobao Live via Viya (薇娅).
Case Study
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SABRE Awards, APAC, Global, Gold, 2020
Lenzing, the manufacturer of TENCEL™ branded fibres, globally launched its integrated communications campaign Feel So Right to close the sustainability knowledge gap and provide brands with 'ready-to-use' information for consumers.
Case Study
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SABRE Awards, APAC, Trade Show, Gold, 2020
Infineon, a semiconductor manufacturer, promoted the brand by releasing its robot Infineon Roboy at the China International Import Expo (CIIE).
Case Study
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SABRE Awards, APAC, Superior Achievement in Measurement And Evaluation, Diamond, 2020
Lenzing, the manufacturer of TENCEL™ branded fibres, educated the fashion industry and consumers about sustainable raw materials, encouraged a change in customer behaviour and promoted TENCEL™ fibres among brands with its global campaign Feel So Right.
Case Study
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SABRE Awards, APAC, Korea, Gold, 2020
Hanwha, a large conglomerate, revamped its online newsroom to show its employees and the public how it helps solve people’s problems and highlight what the company stands for to improve brand relationships in South Korea.
Case Study
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SABRE Awards, APAC In2, 2020
Innophys, a robotics brand, developed its Muscle Suit 'EVERY', a back-support exoskeleton, to alleviate the back pain suffered by many elderly workers in Japan.
Case Study
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SABRE Awards, APAC, Technology: Hardware, Gold, 2020
Corning Gorilla Glass, a brand of chemically-strengthened glass, celebrated the brand and connected with a younger, technologically-savvy audience in India by organising a youth-focused technology summit.
Case Study
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SABRE Awards, APAC, Consumer Marketing (New Product), Gold, 2020
Sojitz Corporation, a trading company, encouraged better quality tuna in Japan by launching an AI system, TUNA SCOPE, which analysed the quality of tuna being caught.
Case Study
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SABRE Awards, APAC In2, 2020
Kiko Network, a Japanese non-governmental organisation and member of the Climate Action Network, used its 20th anniversary as an opportunity to tackle climate change and inspire environmental organisations around the world to work together more closely.
Case Study
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SABRE Awards, APAC In2, 2020
Novetex, a textiles brand, launched an innovative upcycling factory called The Billie System in Hong Kong with its campaign The Billie System: Upcycling for a Sustainable Future.
Research Paper
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Gonzalo Roqué, Tomás L. Ortiz Ferrer and Juan Ignacio Urani, ESOMAR Conference papers, Latin America, 2020
Holcim, a Swiss-based global building materials and aggregates company, implemented a collaborative design strategy to find common patterns in user problems in Argentina and find immediate solutions.
Case Study
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SABRE Awards, In2 EMEA, Best Use of Blogs, Gold, 2020
Nornickel, a mining company, encouraged a company culture of benevolence in Russia by launching the Goodness Fountain, an employee program filled with unique stories of social good.
Case Study
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SABRE Awards, In2 EMEA, Best Influencer Programs + Endorsements (Paid), Gold, 2020
The Norwegian Public Interest Organisations for Farmers launched a joint project aimed at secondary school students in Norway to encourage them to start eating healthy school lunches.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Schindler, an elevator and escalator brand, showed how important the role of the technician is within its company by launching an interactive video in Spain and Portugal that made staff overcome challenges playing the role of the technician.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Mantsinen, a company of material handlers and logistics services, encouraged business decision makers to invest in its hydraulic material handling machine in Finland by getting teen artists to use it to create unique paintings.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Hectare Agritech, an agritech innovation start-up, created Tinder for cows, called Tudder, which matched farmers with livestock and led them to its SellMyLivestock platform to increase users in Europe.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Neste, an engineering services company, reduced CO2 emissions on a Swedish island to highlight what is possible with the current technologies available.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Neste, an engineering services company, encouraged policy makers not to ban combustion engines in Finland by subjecting researchers, journalists and its CEO to a lie detector test to prove there are no easy answers to the climate change debate.
Case Study
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SABRE Awards, Gold, EMEA, 2020
ArcelorMittal, a steel production company, discouraged the use of old furnaces to reduce smog in Poland by producing bicycle stands from the furnace scrap metal to encourage cycling.
Case Study
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SABRE Awards, Gold, Africa, 2020
Glencore, a trading and mining company, launched #SheRocks in South Africa which put GoPros on the hard hats of its female workers to show how women can do the jobs that are stereotyped as male.
Case Study
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SABRE Awards, Gold, North America, 2020
Northwest Hardwoods, a hardwood brand, encouraged the US government to include the hardwood industry in the US–China trade deal through national and state-based media coverage.
Case Study
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SABRE Awards, Gold, North America, 2020
Sherwin-Williams, a paint and coating manufacturing company, encouraged US companies to use its new epoxy technology for their packaging by sharing research that shows how safe it is to use.
News
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18 May 2020
3M, the owner of brands like Post-it notes, Scotch tape and Scotch-Brite cleaning products, has found success with a hybrid agency/in-house model that may be useful for other clients taking ownership of certain media duties.
