Case Study
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SABRE Awards, In2 EMEA, Best Use of Blogs, Gold, 2020
Nornickel, a mining company, encouraged a company culture of benevolence in Russia by launching the Goodness Fountain, an employee program filled with unique stories of social good.
Case Study
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SABRE Awards, In2 EMEA, Best Influencer Programs + Endorsements (Paid), Gold, 2020
The Norwegian Public Interest Organisations for Farmers launched a joint project aimed at secondary school students in Norway to encourage them to start eating healthy school lunches.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Neste, an engineering services company, encouraged policy makers not to ban combustion engines in Finland by subjecting researchers, journalists and its CEO to a lie detector test to prove there are no easy answers to the climate change debate.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Neste, an engineering services company, reduced CO2 emissions on a Swedish island to highlight what is possible with the current technologies available.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Mantsinen, a company of material handlers and logistics services, encouraged business decision makers to invest in its hydraulic material handling machine in Finland by getting teen artists to use it to create unique paintings.
Case Study
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SABRE Awards, Gold, EMEA, 2020
ArcelorMittal, a steel production company, discouraged the use of old furnaces to reduce smog in Poland by producing bicycle stands from the furnace scrap metal to encourage cycling.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Hectare Agritech, an agritech innovation start-up, created Tinder for cows, called Tudder, which matched farmers with livestock and led them to its SellMyLivestock platform to increase users in Europe.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Schindler, an elevator and escalator brand, showed how important the role of the technician is within its company by launching an interactive video in Spain and Portugal that made staff overcome challenges playing the role of the technician.
Case Study
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SABRE Awards, Gold, Africa, 2020
Glencore, a trading and mining company, launched #SheRocks in South Africa which put GoPros on the hard hats of its female workers to show how women can do the jobs that are stereotyped as male.
Case Study
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SABRE Awards, Gold, North America, 2020
Northwest Hardwoods, a hardwood brand, encouraged the US government to include the hardwood industry in the US–China trade deal through national and state-based media coverage.
Case Study
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SABRE Awards, Gold, North America, 2020
Sherwin-Williams, a paint and coating manufacturing company, encouraged US companies to use its new epoxy technology for their packaging by sharing research that shows how safe it is to use.
News
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19/05/2020
3M, the owner of brands like Post-it notes, Scotch tape and Scotch-Brite cleaning products, has found success with a hybrid agency/in-house model that may be useful for other clients taking ownership of certain media duties.
Article
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Geoffrey Precourt, WARC Exclusive, May 2020
3M, the manufacturer of brands like Post-it notes and Scotch tape, has adopted a hybrid in-house/agency model to drive maximum effectiveness from its media spend.
Case Study
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Chris Saxby, Courtney Lock, Nerissa Pacis, WARC Awards, Entrant, Effective Content Strategy, 2020
Engineering, design and advisory company Aurecon devised a content strategy to position itself as a thought leader in the mobility space in Australia.
Case Study
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Tushar Handa, Jitender Dabas, WARC Awards, Entrant, Effective Social Strategy, 2020
British construction machine brand JCB took to social to turn a tricky Twitter situation to its advantage in India.
Case Study
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Courtney Lock, WARC Awards, Bronze, Effective Content Strategy, 2020
Engineering, design and advisory company, Aurecon, harnessed the power of the podcast to strengthen its brand and widen its audience in Australia, New Zealand, Asia and the Middle East.
Opinion
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Stephen Whiteside, March 2020
As COVID-19 spreads around the world, companies may need to abandon traditional strategies in areas like pricing if they want to maintain public trust, WARC's Stephen Whiteside argues.
Case Study
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SABRE Awards, IN2, North America, Politics/Public Affairs/Lobbying/Government, 2020
Ad Hoc Utilities Group, a coalition made up of most US nuclear generators, prevented onerous trade restrictions by utilising political intelligence to inform earned media opportunities.
News
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18/12/2019
India faces complex agricultural issues which the government is attempting to address, but brands can also play a role by tapping into the mobile and app-based “agritech” revolution that is helping transform each stage of the agriculture value ...
Article
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Anil Thakraney, Event Reports, Chief Digital Officers’ Summit, November 2019
V Narendran, chief executive officer and managing director, Tata Steel shares the benefits and lessons learnt from the 112-year-old organisation’s journey to embrace the tech and digital culture.
Case Study
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Integrated Marketing Communications Council Europe, Bronze, Cause, Charity/Non-profit Marketing or Social, 2019
Ricrea, a steel brand, increased awareness of steel recycling in Italy by creating a character, Captain Acciaio, who explained how to recycle steel in a series of videos.
Article
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Amandeep Singh, WARC Exclusive, December 2019
India may have come a long way since The Green Revolution and farm mechanisation was introduced, however the situation for farmers has not, and remains a serious issue that brands need to tackle to empower these large communities.
Case Study
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MMA Smarties, Gold, Vietnam, 2019
BlueScope Steel-owned brand Colorbond created a loyalty programme driven by a mobile app to drive engagement among building project investors in Vietnam.
Case Study
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MMA Smarties, Finalist, APAC, 2019
BlueScope Steel-owned brand Colorbond created a loyalty programme driven by a mobile app to drive engagement among building project investors in Vietnam.
Article
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Geoffrey Precourt, WARC Exclusive, October 2019
Agritecture is a consultancy, content provider and community-building organization that focuses on urban farming, and has leaned on many traditional marketing strategies to build its brand.
