Opinion
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Stephen Whiteside, March 2020
As COVID-19 spreads around the world, companies may need to abandon traditional strategies in areas like pricing if they want to maintain public trust, WARC's Stephen Whiteside argues.
Case Study
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SABRE Awards, IN2, North America, Politics/Public Affairs/Lobbying/Government, 2020
Ad Hoc Utilities Group, a coalition made up of most US nuclear generators, prevented onerous trade restrictions by utilising political intelligence to inform earned media opportunities.
News
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18 December 2019
India faces complex agricultural issues which the government is attempting to address, but brands can also play a role by tapping into the mobile and app-based “agritech” revolution that is helping transform each stage of the agriculture value ...
Article
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Anil Thakraney, Event Reports, Chief Digital Officers’ Summit, November 2019
V Narendran, chief executive officer and managing director, Tata Steel shares the benefits and lessons learnt from the 112-year-old organisation’s journey to embrace the tech and digital culture.
Article
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Amandeep Singh, WARC Exclusive, December 2019
India may have come a long way since The Green Revolution and farm mechanisation was introduced, however the situation for farmers has not, and remains a serious issue that brands need to tackle to empower these large communities.
Case Study
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MMA Smarties, Finalist, APAC, 2019
BlueScope Steel-owned brand Colorbond created a loyalty programme driven by a mobile app to drive engagement among building project investors in Vietnam.
Article
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Geoffrey Precourt, WARC Exclusive, October 2019
Agritecture is a consultancy, content provider and community-building organization that focuses on urban farming, and has leaned on many traditional marketing strategies to build its brand.
Case Study
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Emvies, Gold, 2019
Racold, the Indian water heater manufacturer, increased sales on Amazon in India by adding local vernacular to its key search terms.
Case Study
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Emvies, Silver, 2019
UltraTech Cement, a cement brand, and TRESemmé, a hair care brand, increased effectiveness of their social media content by using a new tool to track, measure and analyse video trends in India.
Article
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Brian Carruthers, Event Reports, Marketing Week Insight Show, March 2019
Outlines a project to set up the first continuous panel to help a pesticides company better understand India’s farmers.
Case Study
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SABRE Awards, Asia-Pacific, Real Estate & Construction , Gold, 2019
Close the Loop, the recycling company, used the soft plastics recycling crisis as an opportunity to create an innovative asphalt additive utilising valuable waste material for roads in Australia.
Case Study
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SABRE Awards, Asia-Pacific, Chemicals & Industrials, Gold, 2019
LCY Chemical Corp., a chemical company, turned its reputation around by investing in long-term solutions to the problems faced by the victims of the 2014 Kaohsiung explosion in Taiwan.
Case Study
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SABRE Awards, Asia-Pacific, Transportation & Logistics, Gold, 2019
Lockheed Martin, an aerospace and defence company, increased interest in STEM subjects from female students in Japan by launching a rocketry challenge that gave them practical experience.
Case Study
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Tania Patel, Shekhar Pandey, WARC Prize for Asian Strategy, Entrant, 2019
India's prime manufacturer of water tanks, Sintex, wanted to demonstrate its 'active-thinking' philosophy and create a brand association that extended beyond the physical products it made.
Case Study
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Varchas Sinha, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Entrant, 2019
Inverter and battery brand Livguard used a strongly visual campaign to build its brand in India and establish itself as a key player in the category.
Case Study
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Angira Lahiri, WARC Prize for Asian Strategy, Entrant, 2019
ET TMT, one of India's largest regional steel manufacturers, increased its brand awareness among C-Suite executives by differentiating itself from the main players in the iron and steel industry.
Case Study
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SABRE Awards, South Asia, Industrial/Manufacturing, 2019
Rolls-Royce, an aero-engine manufacturer, became the leader in India's dialogue on digitisation in engineering and green technologies in aviation.
Case Study
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SABRE Awards, South Asia, Superior Achievement in Creativity, 2019
ITC, a multinational conglomerate, used its home fragrance brand, Mangaldeep Agarbatti, to set up cleaning services and composters in temples across India to encourage waste segregation.
Article
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Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019
UL, the safety science company, has long provided trust marks which demonstrate that products are safe to use, but faced the challenge of transforming in the digital age.
Case Study
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Design Business Association, Silver, 2019
Wormvax, a company that produces Barber’s Pole worm vaccines, obtained a design for machinery required to produce millions of doses of necessary vaccines for farmers in Australia.
Case Study
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Design Business Association, Silver, 2019
Severfield plc, a structural steel specialist, rebranded its trading units under a single name to improve engagement with internal audiences, which led to successful revenue growth in the UK.
Case Study
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Design Business Association, Bronze, 2019
Covestro, an adhesive manufacturing company, was launched as a new company by Bayer with a newly designed visual identity to encourage profit in Germany.
Case Study
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
Embraer, a Brazilian producer of aircraft, built on the interest in its new airplane and increased sales by applying a bold visual style to the cone of its plane and creating buzz at the Singapore Airshow.
Article
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Reed Karaim, Event Reports, ANA Advertising Financial Management Conference, April 2019
Boeing, the aerospace giant, has built an in-house creative shop which can offer invaluable tips for other brands that are interested in handling such duties internally.
Case Study
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SABRE Awards, EMEA, Product Media Relations (consumer media), Gold, 2019
The Royal Mint, the producer of coins for Britain and 60 other countries, created a set of 10-pence coins featuring letters of the alphabet to encourage a new generation of coin collectors in the UK.
