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JoJo: for water, for life

Case Study • SABRE Awards, Africa, 2021

JoJo, a water tank company, supported its staff and the general public in South Africa throughout the COVID-19 pandemic by launching wellness check-ins with staff, new brand partnerships and its own podcast.

Game changer: Technology and the rural market

Article • Amit Rangra, WARC Exclusive, Spotlight India, August 2021

Wunderman Thompson’s Amit Rangra examines how the pandemic, the agri economy, the FMCG sector and, most importantly, technology, are demonstrating the potential of rural India.

Corteva Agriscience: Talent-A Supporting Rural Women

Case Study • SABRE Awards, EMEA, Gold, 2021

Corteva Agriscience, a seed technology, crop protection and digital agriculture company, created a project to support rural women in Spain.

Velux: Lifetime Carbon Neutral

Case Study • SABRE Awards, EMEA, Best in show, 2021

VELUX, a Danish manufacturer of windows and skylights, generated international coverage of its Lifetime Carbon Neutral Platform, which strives to capture VELUX's historical carbon footprint and preserve nature.

B-Meg: AgrE-Commerce

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

B-MEG, an animal feed brand, launched a campaign in the Philippines to regain market share and connect with rural animal raisers.

Liva Eco: Plantable tags

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Liva, a clothing brand, launched Liva Eco in India to produce plantable clothing tags made from seed paper that would grow into plants and reduce waste.

CFM International: Reflecting on the clear advantage

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

CFM International, a jet engine manufacturer, used different media channels to connect with the C-Suite of airlines, operators and engine leasing companies across the world.

Trelleborg: SmartPort

Case Study • WARC Awards for Effectiveness, Gold, Business-to-Business, 2021

Global engineering group Trelleborg repositioned itself from equipment manufacturer to smart technology solutions provider with the launch of its SmartPort brand, and drove change in the global marine market.

Ramboll: Happy Commuter

Case Study • WARC Awards for Effectiveness, Silver, Business-to-Business, 2021

Global engineering, architecture and consultancy company Ramboll created an air quality index, Happy Commuter, to build brand awareness among client and engineer audiences in Sweden.

Maersk: Setting a new course for growth

Case Study • WARC Awards for Effectiveness, Grand Prix, Business-to-Business, 2021

Shipping giant Maersk used digital and TV executions to reposition itself as a complete end-to-end logistics and services provider to the C-Suite in Denmark.

Mantsinen x Neste: Zero Exclusion

Case Study • WARC Awards for Effectiveness, Bronze, Business-to-Business, 2021

Hydraulic material handling machine brand Mantsinen looked to art to frame the precision benefits of its 300 model for business decision makers in Finland.

Export Development Canada: Business as unusual

Case Study • WARC Awards for Effectiveness, Shortlisted, Business-to-Business, 2021

Crown corporation and credit agency Export Development Canada broadened its appeal to SMEs through the creation of its Business as Unusual platform to help businesses during Covid-19.

Pharma’s forever home: The move toward purpose-driven branded houses

Article • Carl Turner and Kameron Block, WARC Exclusive, Spotlight US, May 2021

Examines the rise of pharmaceutical and biotechnology companies as purpose-driven corporate brands.

Syngenta: Turning Science into Storytelling with Virtual Reality

Case Study • SABRE Awards, Gold, North America, 2021

Syngenta, an agricultural science and technology provider, turned science into storytelling in the US with its virtual reality (VR) experience at the Golf Industry Show (GIS).

Genomatica: Breaking Out of the Chemical Trades to Become a Beacon of Sustainability

Case Study • SABRE Awards, Gold, North America, 2021

Genomatica, a biotechnology company, educated consumers in the USA about its innovative new sustainable material: bio-nylon intermediate.

Sojitz: Tuna Scope

Rankings • WARC Creative 100, 2021

Sojitz, a tuna farm in Japan, protected the supply of tuna by convincing the fishing industry to choose quality over quantity.

ROCKWOOL: The 7 Strengths of Stone – Test Series

Case Study • DMA (UK), Gold, 2020

Rockwool, a British mineral wool insulation manufacturer, saw unprecedented levels of engagement with its video-based campaign The 7 Strengths of Stone.

ITC: Bhadrachalam – making of the Indian Paper Tigers

Case Study • SABRE Awards, Gold, South Asia, 2020

ITC, a multinational conglomerate company, aimed to support the socioeconomic transformation of the Bhadrachalam region in India by establishing a papermill that could generate livelihoods and replenish environmental resources.

Rolls-Royce: Partnering India Towards Greener Skies and Cleaner Seas

Case Study • SABRE Awards, Gold, South Asia, 2020

Rolls-Royce India, an engineering company, strove to position itself as the right partner to build next-generation defence manufacturing capabilities locally.

ITC: WOW – Saving India from six Chandigarh-equivalent landfill sites

Case Study • SABRE Awards, Winner, Global, 2020

ITC Limited, a multinational conglomerate, reduced the amount of waste going to landfill in India by launching the Wellbeing out of Waste (WOW) initiative that spreads awareness about the need to address this problem.

China's millionaire livestreamer Viya sells an unconventional product – a rocket launch

Case Study • Jenny Chan, WARC Cases, ROI Festival, October 2020

A real-world and high-profile rocket sale was the antithesis of April Fool's Day marketing campaigns, and achieved the impossible when ExPace, a Chinese space rocket company based in Wuhan, gave itself a super task to sell the rights to launch a rocket on Taobao Live via Viya (薇娅).

Lenzing: Enabling the fashion world to “Feel So Right” with Tencel™ brand strategic communication campaign

Case Study • SABRE Awards, APAC, Global, Gold, 2020

Lenzing, the manufacturer of TENCEL™ branded fibres, globally launched its integrated communications campaign Feel So Right to close the sustainability knowledge gap and provide brands with 'ready-to-use' information for consumers.

Infineon: Roboy Star of CIIE

Case Study • SABRE Awards, APAC, Trade Show, Gold, 2020

Infineon, a semiconductor manufacturer, promoted the brand by releasing its robot Infineon Roboy at the China International Import Expo (CIIE).

Lenzing patches sustainability knowledge gap in fashion with Tencel™ brand “Feel So Right” Movement

Case Study • SABRE Awards, APAC, Superior Achievement in Measurement And Evaluation, Diamond, 2020

Lenzing, the manufacturer of TENCEL™ branded fibres, educated the fashion industry and consumers about sustainable raw materials, encouraged a change in customer behaviour and promoted TENCEL™ fibres among brands with its global campaign Feel So Right.

The Hanwha Hack: The newsroom that turned confusion to cohesion

Case Study • SABRE Awards, APAC, Korea, Gold, 2020

Hanwha, a large conglomerate, revamped its online newsroom to show its employees and the public how it helps solve people’s problems and highlight what the company stands for to improve brand relationships in South Korea.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Global Marketing Index: A review of 2020

Article • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.
Email marketing sees performance boost during COVID-19

Data • Rob Clapp, WARC Data Points, May 2020

An overview of email marketing performance during the novel coronavirus (COVID-19) outbreak.
Understanding the “Elements of Value” for business-to-business brands

Article • Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019

Bain & Company, the consultancy, has established a pyramid of values that separate the top-performing business-to-business (B2B) operators from the competition.
The most awarded work for creativity

Article • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.
PwC study identifies purpose “gap” between companies, employees and consumers

Article • Geoffrey Precourt, Event Reports, ANA Masters of B2B Conference, October 2020

PwC, the consultancy, identified a purpose “gap” between the positioning adopted by companies and the views of employees and consumers.