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Sodexo: Modern Recipe

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Grand Prix, 2021

Sodexo, a food services and facilities management company, increased sales in the UK and Ireland by designing a new food proposition for the workplace that featured interiors to inspire productivity.

Disrupting the funeral business with Farewill

Article • Brian Carruthers, Event Reports, Advertising Week Europe, May 2021

Farewill, the online will provider, is developing a funerals business built around an understanding of its target market and a product eco-system.

ThinkTV: Be TV certain

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

ThinkTV, a research and marketing organisation, created a campaign to promote TV advertisement in Australia.

Ping Identity: Chief identity champion

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Ping Identity, a security company, increased its footprint in the technology and cybersecurity market in the United States.

ASL Print FX: Launching in a notoriously 'local-only' culture

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

ASL Print FX, a custom label printing company specialising in the CPG and beverage industries, broke into the 'local only' market of the Napa Valley wine industry in the United States.

Symcor: Head-Snap 2.0.2.0

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Symcor, a provider of secure business process solutions supporting the digital transformation of Canada's largest institutions, wanted to increase market knowledge of the company's enhanced services in Canada.

H. Hendy Associates: Positioning Hendy as a Go-To Resource for Workplace Re-entry in the COVID-19 Era

Case Study • SABRE Awards, Gold, North America, 2021

Hendy, an interior architecture and planning firm, positioned itself as a go-to resource for workplace re-entry after the COVID-19 pandemic in the US.

Deloitte Tax: Tax in 2020

Case Study • SABRE Awards, Gold, North America, 2021

Deloitte Tax, a tax service company, built and enhanced relationships with key tax and technology reporters in the USA and positioned its leaders as go-to sources for technology topics.

Golin x Team Pixel

Case Study • SABRE Awards, Silver, North America, 2021

Golin, a PR agency, counselled several clients on a variety of specific campaigns to help them better connect in a diverse market.

BCW’s Destination Inclusion: 21-Day Journey

Case Study • SABRE Awards, Silver, North America, 2021

BCW, a PR firm, launched a global 21-day virtual programme for its employees that encouraged learning and discussion surrounding inclusion following the Black Lives Matter movement.

AI is here to help humans, not reduce headcount: Adobe

Article • Mukta Lad, Event Reports, Adobe Summit, April 2021

Artificial Intelligence or AI can help drive results for e-commerce players and Adobe’s Ryan Green explains how the company’s Adobe Sensei technology is able to unlock innovation for digital merchandisers.

App Samurai: Covid19 Resilience Grant EMEA

Case Study • MMA Smarties, Gold, EMEA, 2020

App Samurai, a service used by app makers to grow their apps, launched a global campaign to assist start-up apps during the COVID-19 pandemic.

Teleperformance: TPin3 - The Recruitment Time Portal

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

Teleperformance, an omnichannel company, offered a better job application experience for consumers in the Philippines by launching a voice-powered video interview platform.

Pantone Color of the Year 2020: A multi-sensory experience

Case Study • SABRE Awards, IN2, North America, Best in Live Events, 2021

Pantone, a color partner for design, promoted its color of 2020 in the US, Classic Blue, by creating a multi-sensory campaign that gave the color a custom taste, touch, scent, sound and sight.

Prodoscore: How Prodoscore Makes Work from Home Actually Work

Case Study • SABRE Awards, IN2, North America, Best New Company/Executive Launch, 2021

Bospar, a tech PR firm, positioned Prodoscore, a brand of productivity intelligence software, as the ideal way of maintaining productivity while working from home (WFH) in the US.

BrandZ: Graphic Novel

Case Study • DMA (UK), Bronze, 2020

WPP BrandZ, a brand equity database, launched a Graphic Novel packed with client engagement opportunities and examples of data-generated creativity to better tell its brand story.

MG OMD offers media foundation course

News • 18 January 2021

In response to the current levels of redundancy, MG OMD has launched a media foundation course, covering core media disciplines and making this training available to the UK advertising industry.

How NI sustained demand generation in the absence of live events

Article • Brian Carruthers, Event Reports, DMWF Virtual, September 2020

When the pandemic led to the cancellation of its flagship event, test and measurement company NI had to rethink not just the event itself, but the entire marketing approach built around it.

IGNITE X LiveWIRE: Shell finds a key partner in IGNITE

Case Study • Gio Gatchalian, Carlo Samaniego, Jake Saren, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Filipino tech conference Ignite partnered with Pilipinas Shell Foundation Inc to launch Shell's LiveWIRE enterprise development corporation in the Philippines.

JCDecaux UK: The two screen capture

Research Paper • MRS Awards Papers, Finalist, MRS Award for Media Research, 2020

JCDeaux UK, an out-of-home (OOH) advertising company, partnered with On Device Research, a mobile sampling and technology company, and proved that digital OOH (DOOH) makes mobile advertising work harder, while highlighting the power of the two-screen future to grow DOOH as a medium.

JCDecaux UK: The moments of truth

Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020

Out-of-home (OOH) advertising brands JCDeaux UK, Clear Channel and Posterscope joined forces in cross-industry collaboration to carry out their study Moments of Truth and proved the effectiveness of using contextually relevant messaging in digital OOH advertising (DOOH).

IGNITE: IGNITE PH – an innovation in conferences

Case Study • Gio Gatchalian, Carlo Samaniego, Angelica Gahoy, Carina Rigor, WARC Media Awards, Entrant, Effective Use of Tech, 2020

IGNITE, the innovation conference, helped the startup industry flourish through its high attendance and participation rates in the Philippines.

PwC identifies purpose ‘gap’ that must be closed

News • 11 November 2020

A significant “gap” exists between how senior executives, employees and consumers regard the purpose-driven efforts made by companies, according to data from PwC, the professional services firm.

PwC study identifies purpose “gap” between companies, employees and consumers

Article • Geoffrey Precourt, Event Reports, ANA Masters of B2B Conference, October 2020

PwC, the consultancy, identified a purpose “gap” between the positioning adopted by companies and the views of employees and consumers.

Certis: Our response to COVID-19 in Singapore

Case Study • SABRE Awards, APAC, Crisis Management, Gold, 2020

Certis, a security brand, responded swiftly and effectively to developments in the COVID-19 situation in Singapore.

Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Global Marketing Index: A review of 2020

Article • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.
Email marketing sees performance boost during COVID-19

Data • Rob Clapp, WARC Data Points, May 2020

An overview of email marketing performance during the novel coronavirus (COVID-19) outbreak.
Understanding the “Elements of Value” for business-to-business brands

Article • Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019

Bain & Company, the consultancy, has established a pyramid of values that separate the top-performing business-to-business (B2B) operators from the competition.
PwC study identifies purpose “gap” between companies, employees and consumers

Article • Geoffrey Precourt, Event Reports, ANA Masters of B2B Conference, October 2020

PwC, the consultancy, identified a purpose “gap” between the positioning adopted by companies and the views of employees and consumers.