Business & industrial

The rise of channel-less customers and how companies can adapt

Article • Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019

Nicholas Kontopoulos, Adobe’s regional head of APAC commerce marketing outlines how brands can adapt their organisations and sync up better with channel-less consumers.

How Black Swan predicts the future for PepsiCo, Unilever, and Danone

News • 03 December 2019

Whether attempting to capitalise on a short-term fad, or redirect investment toward a long-term trend, a startup has developed a technique to find the signals in vast quantities of unstructured social data that claims 90% accuracy at a six-month ...

PwC: The Future of Government

Case Study • MRS Awards, Finalist, MRS Award for Public Policy/Social Research, 2019

PwC, a multinational professional services network, launched the Future of Government project, an ambitious effort to ask serious questions about what kind of a society we want Britain to be.

Black Swan: How one startup finds signals of the future in the digital noise

Article • Sam Peña-Taylor, WARC Exclusive, November 2019

British startup Black Swan analyses massive amounts of social data to identify trends with as much as a 90% prediction accuracy.

Congresso Internacional de Matemáticos (ICM 2018): Matemática na mídia: o Congresso Internacional no Rio

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2019

The International Congress of Mathematicians, a mathematician conference, held its first conference in Rio, Brazil, and managed the PR crisis of medal theft and a fire in the venue through the launch of a new conference and a press conference.

JCDecaux tackles ‘myths’ around OOH’s ability to drive response

Article • Alex Brownsell, Event Reports, The Specialist Work’s What’s Possible 2020 conference, September 2019

Addresses some common misperceptions about OOH media which has changed significantly over the past few years.

Powering QuickBooks mobile media results

Case Study • MMA Smarties, Finalist, LATAM, 2019

QuickBooks, an accounting software brand, launched a marketing improvement strategy for its app which resulted in an increase in signups and downloads in Brazil.

McKinsey tests smart tech at its very own retail store

News • 27 September 2019

Mall of America, the largest shopping centre in the US, is from today opening up space to a seemingly improbable new retailer – McKinsey, the international management consultancy.

Bain & Company identifies five key steps for launching products, features, and campaigns

Article • Geoffrey Precourt, Event Reports, Advertising Week New York, September 2019

Bain & Company, the consultancy, has identified the primary drivers of success for brands that are launching new products, features, campaigns, and so on.

Trust is the new battleground for companies – what are they doing about it?

Opinion • Brian Carruthers, September 2019

The theme for DMEXCO 2019 was trust. Brian Carruthers listened in to the debate, including voices from Salesforce, Unilever, Nestle, Google, and Edelman.

Teads: Making 6 Seconds Count

Research Paper • IAB Europe Research Awards, Winner, Digital Advertising Formats, 2019

Teads, the global media platform, tested the performance of 6-second ads across 10 countries and established how they can work harder at driving emotional engagement and impact.

B2B brands face 'experience revolution'

News • 25 July 2019

Business-to-business (B2B) brands are facing an “experience revolution” that is being driven in no small part by the superior interactions delivered by consumer-focused players like Amazon and Starbucks.

Christie's: The Last Da Vinci

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Christie’s, the British auction house, set the record for a painting sold in auction when it sold the last known work by Leonardo da Vinci held in private hands, Salvator Mundi.

AND Digital Identity

Case Study • Design Business Association, Bronze, 2019

AND Digital, a digital delivery company, redesigned its brand name and imagery to clarify its personality and attract new clients in the UK.

The Pearlfisher Garden

Case Study • Design Business Association, Bronze, 2019

Pearlfisher, a design agency, designed the Pearlfisher Garden to highlight the amount of plastic waste in the ocean, which was displayed at The RHS Chelsea Flower Show.

Understanding the “Elements of Value” for business-to-business brands

Article • Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019

Bain & Company, the consultancy, has established a pyramid of values that separate the top-performing business-to-business (B2B) operators from the competition.

Confederation of Finnish Industries (EK): Work Does not Discriminate

Case Study • SABRE Awards, EMEA, Associations, Gold, 2019

The Confederation of Finnish Industries, a body that represents the Finnish employee sector, launched a multichannel awareness campaign to tackle the issue of discrimination in the workplace.

Clear Channel: The Out of Home Project

Case Study • SABRE Awards, EMEA, Business-To-Business Marketing, Gold, 2019

Out-of-home operator Clear Channel showcased the real-time capabilities of its digital screens with a data-driven campaign to point homeless people towards shelters in Sweden.

Cirkle: Employee Owned Model

Case Study • SABRE Awards, In2 EMEA, PR Agency Employee Program, Gold

Cirkle, a UK PR and digital communications consultancy, focused on employee engagement to improve revenue growth.

Buman Media: Annual survey of the Russian PR industry

Case Study • SABRE Awards, In2 EMEA, Thought Leadership in PR, Gold

Buman Media, a Russian PR consultancy, highlighted key trends for the communications industry in Russia through a large-scale survey.

Apple Tree Communications: Automatic response

Case Study • SABRE Awards, In2 EMEA, PR Agency Citizenship, Gold

apple tree communications, a Spanish creative communications agency, called out discrimination on International Women’s Day through a creative use of automatic response emails.

Accenture Interactive's CEO tackles seven 'myths' about the company

Opinion • Reed Karaim, May 2019

Accenture Interactive, the world’s biggest digital agency, has rapidly built up a formidable array of marketing capabilities, stirring up anxiety and animosity in the agency space as a result.

BWL Agency: Homecoming

Case Study • SABRE Awards, Africa, Media, Arts, and Entertainment, Gold, 2019

The Homecoming Project, a platform for cultural exchange, launched in Nigeria and offered an opportunity for 3,000 of Nigeria’s diaspora to rediscover Nigeria.

Institute of Waste Management of Southern Africa: Research for sustainable reputational growth

Case Study • SABRE Awards, Africa, Superior Achievement in Measurement and Evaluation , Diamond, 2019

Institute of Waste Management Southern Africa (IWMSA), a waste management service, produced an electronic questionnaire for stakeholders to uncover its reputation scores.

Sage: Sage Budget Speech Campaign 2019

Case Study • SABRE Awards, Africa, Financial Communications, Gold, 2019

Sage South Africa, a software company, launched a "media deskdrop" and series of videos surrounding the South African government's annual budget speech to showcase its expertise in tax and compliance.