Rankings
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WARC Effective 100, 2020
Christie’s, the British auction house, set the record for a painting sold in auction when it sold the last known work by Leonardo da Vinci held in private hands, Salvator Mundi.
Rankings
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WARC Media 100, 2020
For its third year supporting the 16 Days of Activism Against Gender-Based Violence international campaign, LegalWise, a legal insurance services brand, launched an in-feed video-ads-based campaign to increase awareness for the issue across South Africa.
Rankings
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WARC Creative 100, 2020
Getty Images, the audiovisual content provider, demonstrated its content potential through an interactive video made solely out of Getty Images’ archive collection.
Case Study
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SABRE Awards, IN2, North America, Most Innovative Agency Initiative, 2020
Courageous Studios, the Branded Content Studio of WarnerMedia's News Division, launched its new experiential marketing division in the US through a series of 360-degree campaigns and purpose-driven films.
Case Study
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SABRE Awards, IN2, North America, Best Agency Publishing Platform, 2020
Ketchum, a PR firm in the US, launched an in-person salon series to give business leaders a place to talk about privacy and trust to demonstrate its value as a strategic consultant.
Case Study
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SABRE Awards, IN2, North America, Most Innovative Recruitment/Retention Initiative, 2020
Bospar, a PR firm in the US, improved its relationship with its staff by launching a series of holiday parties, hiring more diverse workers and putting their wellbeing above clients.
Case Study
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SABRE Awards, IN2, North America, Best in Digital/Print B2B Media (Earned), 2020
Artificial emotion intelligence company Affectiva used The Wall Street Journal's Future of Everything Festival to gain recognition from top-tier business press and establish a leadership position in the emerging AI ethics movement in the US.
Case Study
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SABRE Awards, IN2, North America, Best Agency Disruption, 2020
Ketchum, a PR firm in the US, restructured from a PR agency to a communications consultancy to be a better partner for today's communications and marketing clients.
Case Study
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SABRE Awards, IN2, North America, Best Live Event - Agency, 2020
W2O, a marketing company, created a curated program for the SXSW Interactive Festival in the US to dominate share of voice and reach C-suite and senior healthcare marketing and communications professionals.
Case Study
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SABRE Awards, IN2, North America, Most Innovative Diversity & Inclusion Initiative, 2020
FleishmanHillard, a PR and marketing agency in the US, created a diversity and inclusion program that helped improve processes from hiring and leadership opportunities to client work.
News
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11 February 2020
Deloitte India is in advanced talks to acquire media audit firm Spatial Access, according to media reports.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Nicholas Kontopoulos, Adobe’s regional head of APAC commerce marketing outlines how brands can adapt their organisations and sync up better with channel-less consumers.
News
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03 December 2019
Whether attempting to capitalise on a short-term fad, or redirect investment toward a long-term trend, a startup has developed a technique to find the signals in vast quantities of unstructured social data that claims 90% accuracy at a six-month ...
Case Study
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Data and Marketing Association, Bronze, 2019
Autodesk, a software company, turned its website into a funnel to allow its users to see more relevant content, increasing its ROI.
Case Study
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Data and Marketing Association, Gold, 2019
Cheltenham Science Festival, a leading science festival, took an abstract idea – AI, data, machine learning, neural networks – and used creativity to deliver a compelling narrative to attract people to the festival in the UK.
Research Paper
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MRS Awards, Finalist, MRS Award for Public Policy/Social Research, 2019
PwC, a multinational professional services network, launched the Future of Government project, an ambitious effort to ask serious questions about what kind of a society we want Britain to be.
Article
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Sam Peña-Taylor, WARC Exclusive, November 2019
British startup Black Swan analyses massive amounts of social data to identify trends with as much as a 90% prediction accuracy.
Case Study
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Gary Neal, Rachel Capp, Megan Bogatzki, WARC Media Awards, Entrant. Effective Use of Tech, 2019
London law firm Mishcon de Reya (MdR) used a unique high-tech solution to build and promote its growing international reputation to an audience of globally linked senior business decision makers on FT.com.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
The International Congress of Mathematicians, a mathematician conference, held its first conference in Rio, Brazil, and managed the PR crisis of medal theft and a fire in the venue through the launch of a new conference and a press conference.
Article
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Alex Brownsell, Event Reports, The Specialist Work’s What’s Possible 2020 conference, September 2019
Addresses some common misperceptions about OOH media which has changed significantly over the past few years.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
QuickBooks, an accounting software brand, launched a marketing improvement strategy for its app which resulted in an increase in signups and downloads in Brazil.
News
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27 September 2019
Mall of America, the largest shopping centre in the US, is from today opening up space to a seemingly improbable new retailer – McKinsey, the international management consultancy.
Article
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Geoffrey Precourt, Event Reports, Advertising Week New York, September 2019
Bain & Company, the consultancy, has identified the primary drivers of success for brands that are launching new products, features, campaigns, and so on.
Opinion
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Brian Carruthers, September 2019
The theme for DMEXCO 2019 was trust. Brian Carruthers listened in to the debate, including voices from Salesforce, Unilever, Nestle, Google, and Edelman.
Research Paper
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IAB Europe Research Awards, Winner, Digital Advertising Formats, 2019
Teads, the global media platform, tested the performance of 6-second ads across 10 countries and established how they can work harder at driving emotional engagement and impact.
