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MG OMD offers media foundation course

News • 18 January 2021

In response to the current levels of redundancy, MG OMD has launched a media foundation course, covering core media disciplines and making this training available to the UK advertising industry.

How NI sustained demand generation in the absence of live events

Article • Brian Carruthers, Event Reports, DMWF Virtual, September 2020

When the pandemic led to the cancellation of its flagship event, test and measurement company NI had to rethink not just the event itself, but the entire marketing approach built around it.

IGNITE X LiveWIRE: Shell finds a key partner in IGNITE

Case Study • Gio Gatchalian, Carlo Samaniego, Jake Saren, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Filipino tech conference Ignite partnered with Pilipinas Shell Foundation Inc to launch Shell's LiveWIRE enterprise development corporation in the Philippines.

JCDecaux UK: The moments of truth

Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020

Out-of-home (OOH) advertising brands JCDeaux UK, Clear Channel and Posterscope joined forces in cross-industry collaboration to carry out their study Moments of Truth and proved the effectiveness of using contextually relevant messaging in digital OOH advertising (DOOH).

JCDecaux UK: The two screen capture

Research Paper • MRS Awards Papers, Finalist, MRS Award for Media Research, 2020

JCDeaux UK, an out-of-home (OOH) advertising company, partnered with On Device Research, a mobile sampling and technology company, and proved that digital OOH (DOOH) makes mobile advertising work harder, while highlighting the power of the two-screen future to grow DOOH as a medium.

IGNITE: IGNITE PH – an innovation in conferences

Case Study • Gio Gatchalian, Carlo Samaniego, Angelica Gahoy, Carina Rigor, WARC Media Awards, Entrant, Effective Use of Tech, 2020

IGNITE, the innovation conference, helped the startup industry flourish through its high attendance and participation rates in the Philippines.

PwC identifies purpose ‘gap’ that must be closed

News • 11 November 2020

A significant “gap” exists between how senior executives, employees and consumers regard the purpose-driven efforts made by companies, according to data from PwC, the professional services firm.

PwC study identifies purpose “gap” between companies, employees and consumers

Article • Geoffrey Precourt, Event Reports, ANA Masters of B2B Conference, October 2020

PwC, the consultancy, identified a purpose “gap” between the positioning adopted by companies and the views of employees and consumers.

Certis: Our response to COVID-19 in Singapore

Case Study • SABRE Awards, APAC, Crisis Management, Gold, 2020

Certis, a security brand, responded swiftly and effectively to developments in the COVID-19 situation in Singapore.

Ascender: Time for a Pay Check?

Case Study • SABRE Awards, APAC, Business-To-Business Marketing, Gold, 2020

Ascender HCM, a payroll and HR software firm, highlighted the importance of the payroll and positioned it as a strategic function that improves the employee experience with its business-to-business campaign in Australia.

BCW Colombia: “Connecting in an Infoxicated era”

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020

BCW Colombia, a PR and communications agency, increased brand awareness in Colombia by launching a forum event that debated a range of topics affecting the communications industry.

How PwC is boosting diversity and inclusion

News • 27 October 2020

PwC, the consulting group, is taking numerous steps to enhance its performance when it comes to diversity and inclusion, and marketing has a key role in both driving and celebrating this change.

PwC provides model for identifying – and correcting – internal D&I weaknesses

Article • Geoffrey Precourt, Event Reports, Association of National Advertisers Masters of B2B Conference, October 2020

PwC, the consulting firm, is enacting numerous measures to ensure that it is tackling problems regarding diversity and inclusion head on.

Global trading conditions back in growth

Data • Zoe McCready, WARC Data Points, October 2020

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

How LegalVision is disrupting legal services

News • 01 September 2020

The subscription-based model of LegalVision has helped it become the fastest-growing law firm in the Asia-Pacific region; it has been described as the “Netflix of legal advice” because of the way it is disrupting the industry.

How an Australian law firm is raising the bar for online-offline client experiences

Article • Low Lai Chow, Event Reports, Adobe Experience Makers Live, July 2020

Legal services supplier LegalVision adopted a subscription business model.

Dignity Funerals: Revitalising our digital brand

Case Study • Marketing Society, The Brave Awards, Highly Commended, 2020

Dignity Plc, a funeral service provider, increased market share and local presence in the UK by creating a search-optimised website campaign and a content series that answered key questions.

Ketchum Pleon GmbH: Pop Up Agency

Case Study • SABRE Awards, In2 EMEA, PR Agency Employee Program, Silver, 2020

Ketchum, an agency, increased staff retention in Germany by creating a social experiment, the Pop-up Agency, which showed its employees how important they are by broadcasting them in action.

SomeBuddy: Not on our watch! Time to STOP social media abuse with AI

Case Study • SABRE Awards, In2 EMEA, PR Agency Citizenship, Silver, 2020

Someturva, an AI-based online legal service for people who have become victims of bullying, encouraged victims of social media bullying to come forward by launching social media awareness campaigns in Finland.

National Index of Anxieties: New tool for public opinion & sentiment monitoring

Case Study • SABRE Awards, In2 EMEA, PR Agency Marketing, Silver, 2020

CROS, an agency, released its first expert product for the general public, the National Index of Anxieties, to confirm its expertise in analytics and research in Russia.

Commetric: ComVix a media analytics platform for real-time measurement and management of corporate reputation

Case Study • SABRE Awards, In2 EMEA, Best in Marketing Technology, Gold, 2020

Commetric, a software company, created ComVix, a dashboard that uses AI and media data, to help communications teams in the UK identify drivers that have the greatest positive or negative impact on reputation.

Decline in trading conditions easing mildly

Data • Zoe McCready, WARC Data Points, July 2020

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

Retail brands are most optimistic about future, travel the least

Data • Rob Clapp, WARC Data Points, July 2020

An overview of chief marketing officers' (CMOs) views on the expected impact of the business climate in the next 18–24 months on business performance.

Cabinet Bouzar Expertises: Projet Theo

Case Study • SABRE Awards, Gold, EMEA, 2020

Cabinet Bouzar Expertises, a business management firm, educated the French public on the signs of radicalisation by using VR headsets and AI to put the viewer in the shoes of a mother questioning her son.

PwC Switzerland: Compensation 4.0

Case Study • SABRE Awards, Gold, EMEA, 2020

PwC Switzerland, an audit and advisory company, encouraged better employee satisfaction by launching videos and resources dedicated to gaining leadership buy-in.

Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Bain & Company identifies five key steps for launching products, features, and campaigns

Article • Geoffrey Precourt, Event Reports, Advertising Week New York, September 2019

Bain & Company, the consultancy, has identified the primary drivers of success for brands that are launching new products, features, campaigns, and so on.
Email marketing sees performance boost during COVID-19

Data • Rob Clapp, WARC Data Points, May 2020

An overview of email marketing performance during the novel coronavirus (COVID-19) outbreak.
Understanding the “Elements of Value” for business-to-business brands

Article • Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019

Bain & Company, the consultancy, has established a pyramid of values that separate the top-performing business-to-business (B2B) operators from the competition.
Century 21: Relentless Moves

Case Study • Ellie Gogan-Tilstone, Matt Mullen, Annabelle Butler, WARC Awards, Bronze, Effective Content Strategy, 2020

Real-estate brand Century 21 used a content partnership with sports channel ESPN to recreate itself with a 'relentless' brand positioning, leading to business growth in a declining US market.
PwC study identifies purpose “gap” between companies, employees and consumers

Article • Geoffrey Precourt, Event Reports, ANA Masters of B2B Conference, October 2020

PwC, the consultancy, identified a purpose “gap” between the positioning adopted by companies and the views of employees and consumers.