Business & industrial

Congresso Internacional de Matemáticos (ICM 2018): Matemática na mídia: o Congresso Internacional no Rio

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2019

The International Congress of Mathematicians, a mathematician conference, held its first conference in Rio, Brazil, and managed the PR crisis of medal theft and a fire in the venue through the launch of a new conference and a press conference.

JCDecaux tackles ‘myths’ around OOH’s ability to drive response

Article • Alex Brownsell, Event Reports, The Specialist Work’s What’s Possible 2020 conference, September 2019

Addresses some common misperceptions about OOH media which has changed significantly over the past few years.

McKinsey tests smart tech at its very own retail store

News • 27 September 2019

Mall of America, the largest shopping centre in the US, is from today opening up space to a seemingly improbable new retailer – McKinsey, the international management consultancy.

Bain & Company identifies five key steps for launching products, features, and campaigns

Article • Geoffrey Precourt, Event Reports, Advertising Week New York, September 2019

Bain & Company, the consultancy, has identified the primary drivers of success for brands that are launching new products, features, campaigns, and so on.

Trust is the new battleground for companies – what are they doing about it?

Opinion • Brian Carruthers, September 2019

The theme for DMEXCO 2019 was trust. Brian Carruthers listened in to the debate, including voices from Salesforce, Unilever, Nestle, Google, and Edelman.

Teads: Making 6 Seconds Count

Research Paper • IAB Europe Research Awards, Winner, Digital Advertising Formats, 2019

Teads, the global media platform, tested the performance of 6-second ads across 10 countries and established how they can work harder at driving emotional engagement and impact.

B2B brands face 'experience revolution'

News • 25 July 2019

Business-to-business (B2B) brands are facing an “experience revolution” that is being driven in no small part by the superior interactions delivered by consumer-focused players like Amazon and Starbucks.

Christie's: The Last Da Vinci

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Christie’s, the British auction house, set the record for a painting sold in auction when it sold the last known work by Leonardo da Vinci held in private hands, Salvator Mundi.

AND Digital Identity

Case Study • Design Business Association, Bronze, 2019

AND Digital, a digital delivery company, redesigned its brand name and imagery to clarify its personality and attract new clients in the UK.

The Pearlfisher Garden

Case Study • Design Business Association, Bronze, 2019

Pearlfisher, a design agency, designed the Pearlfisher Garden to highlight the amount of plastic waste in the ocean, which was displayed at The RHS Chelsea Flower Show.

Understanding the “Elements of Value” for business-to-business brands

Article • Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019

Bain & Company, the consultancy, has established a pyramid of values that separate the top-performing business-to-business (B2B) operators from the competition.

Confederation of Finnish Industries (EK): Work Does not Discriminate

Case Study • SABRE Awards, EMEA, Associations, Gold, 2019

The Confederation of Finnish Industries, a body that represents the Finnish employee sector, launched a multichannel awareness campaign to tackle the issue of discrimination in the workplace.

Clear Channel: The Out of Home Project

Case Study • SABRE Awards, EMEA, Business-To-Business Marketing, Gold, 2019

Out-of-home operator Clear Channel showcased the real-time capabilities of its digital screens with a data-driven campaign to point homeless people towards shelters in Sweden.

Cirkle: Employee Owned Model

Case Study • SABRE Awards, In2 EMEA, PR Agency Employee Program, Gold

Cirkle, a UK PR and digital communications consultancy, focused on employee engagement to improve revenue growth.

Buman Media: Annual survey of the Russian PR industry

Case Study • SABRE Awards, In2 EMEA, Thought Leadership in PR, Gold

Buman Media, a Russian PR consultancy, highlighted key trends for the communications industry in Russia through a large-scale survey.

Apple Tree Communications: Automatic response

Case Study • SABRE Awards, In2 EMEA, PR Agency Citizenship, Gold

apple tree communications, a Spanish creative communications agency, called out discrimination on International Women’s Day through a creative use of automatic response emails.

Accenture Interactive's CEO tackles seven 'myths' about the company

Opinion • Reed Karaim, May 2019

Accenture Interactive, the world’s biggest digital agency, has rapidly built up a formidable array of marketing capabilities, stirring up anxiety and animosity in the agency space as a result.

BWL Agency: Homecoming

Case Study • SABRE Awards, Africa, Media, Arts, and Entertainment, Gold, 2019

The Homecoming Project, a platform for cultural exchange, launched in Nigeria and offered an opportunity for 3,000 of Nigeria’s diaspora to rediscover Nigeria.

Institute of Waste Management of Southern Africa: Research for sustainable reputational growth

Case Study • SABRE Awards, Africa, Superior Achievement in Measurement and Evaluation , Diamond, 2019

Institute of Waste Management Southern Africa (IWMSA), a waste management service, produced an electronic questionnaire for stakeholders to uncover its reputation scores.

Sage: Sage Budget Speech Campaign 2019

Case Study • SABRE Awards, Africa, Financial Communications, Gold, 2019

Sage South Africa, a software company, launched a "media deskdrop" and series of videos surrounding the South African government's annual budget speech to showcase its expertise in tax and compliance.

Brands in Motion

Case Study • SABRE Awards, Africa, Superior Achievement in Research and Planning, Diamond, 2019

WE Communications, a PR firm, launched a 24-hour stream of content customised to each market in South Africa to refine its annual global study, Brands in Motion.

Powell Tate: Civility in America: A Nationwide Survey

Case Study • SABRE Awards, North America, Thought Leadership In PR, Silver, 2019

Weber Shandwick, the PR firm, researched the state of civility in US workplaces, the results of which were cited by national politicians.

KPMG Driving the Next Generation of Women Leaders

Case Study • SABRE Awards, North America, Professional Service Firms, Gold, 2019

KPMG, a professional service company and auditor, launched initiatives to get more women into c-suite positions, using its sponsorship of the LPGA golf tournament.

Establishing ABB's First Chief Digital Officer As An IOT Champion

Case Study • SABRE Awards, North America, Executive Leadership , Gold, 2019

ABB, an industrial technology company, increased global awareness of its ABB Ability platform by personalising the brand through thought leadership and event appearances from its chief digital officer.

Royal Institution of Chartered Surveyors: Cities for Our Future

Case Study • Matt White, WARC Awards, Entrant, Effective Innovation, 2019

Professional body, the Royal Institution of Chartered Surveyors, used social media to launch a global innovation competition to find ways to overhaul the urban landscape.