CHICAGO: Conduent, a business-services brand that was born last year following a decision by Xerox to split in two, has made strong progress in driving core metrics like awareness, and plans to further these efforts with marketing.
SHENZHEN/NEW YORK: Accenture, the global consultancy, has formed a strategic alliance with and has invested in the computer-vision start-up Malong Technologies, in a move that hints at the company’s China growth strategy and its belief in the ...
SABRE Awards, South Asia, Platinum Finalist, 2018
Godrej Security Solutions, a total locking solutions provider, increased awareness of the important of home safety by creating a campaign featuring convicted thieves who showed how easy a break-in can be.
NEW YORK: The Association of National Advertisers (ANA) is acquiring the Data & Marketing Association (DMA) to form the single largest trade association in the US that is focused on all aspects of marketing.
NEW YORK: Accenture Interactive is launching a Programmatic Services practice which will add the planning, buying and management of programmatic campaigns to its previous offer of advice on bringing programmatic buying in house.
SABRE Awards, Gold Sabre Award For Energy and Natural Resources, EMEA, 2018
Neste, the world's leading supplier of renewable diesel, and Ponsse, a manufacturer of forestry vehicles, launched Finlandia by Forest Machines, a social campaign in Finland to celebrate the Finnish worker.
NEW YORK: Getty Images, a provider of audiovisual content for the creative industries, has tapped the power of psychographics to gain a deeper view of consumer preferences regarding the photos available on its platform.
SABRE Awards, Gold, Superior Achievement In Measurement And Evaluation, Africa, 2018
The Institute of Directors Southern Africa (IoDSA), a non-profit representing directors and professionals charged with corporate governance and governance in their individual capacities, launched a campaign in South Africa to build its reputation.
Bianca Staub, ARF Experiential Learning, March 2018
Nielsen, a global information and measurement company, led an initiative to help Getty Images deepen its understanding of its audience composition and its customers' preferences of specific image attributes.
SABRE Awards, Best Agency Blog, Editorial, Communications Platform, In2, 2018
The Hoffman Agency, a public relations firm, demonstrated how storytelling applies to business communications by creating an informative microsite and the Periodic Table of Business Storytelling in the US.
SABRE Awards, Best Live/Digital Event — Agency, In2, 2018
Weber Shandwick, a global PR firm, launched two Healthcare Share #preparetoprotect events in Minneapolis and Chicago to help healthcare organisations understand and prepare themselves for cyberattacks.