Business & industrial

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MyChoice Funeral Plan: Uk'Shona Kwelanga

Rankings • WARC Media 100, 2019

Sanlam, a financial services company, used emotional storytelling via WhatsApp to increase sales of its funeral insurance product in South Africa.

Getty Images: Endless Stories

Rankings • WARC Creative 100, 2019

Getty Images, the audiovisual content provider, demonstrated its content potential through an interactive video made solely out of Getty Images’ archive collection.

Double A: Obsession for Smoothness

Rankings • WARC Creative 100, 2019

Double A, a premium paper brand, proved the smoothness of its product by making a music video with printer paper in Japan.

Golin: Creating Cultures of Empowerment: Have Her Back

Case Study • SABRE Awards, Best Agency Marketing, In2, 2019

Golin, a media company, launched a photographic campaign in the US that discouraged gender discrimination in the workplace by encouraging agencies to bring back women who had left due to prejudice.

Accenture tops FT list of marketing consultancies

News • 01 February 2019

Accenture has once again topped the FT’s prestigious list of the UK’s Leading Management Consultants, coming top of the marketing, branding & pricing services segment, amid news that internal automating software advances are now ...

Gallup Workplace: Custom workplace solutions

Case Study • Kristin Bell, WARC Media Awards, Entrant, Effective Channel Integration, 2018

Gallup, the pollster and business consultancy, used paid search advertising to increase leads for its workplace solutions in the US.

Dun & Bradstreet aims to be its own best case study, says global head of marketing

Opinion • Josh Mueller, December 2018

Commercial data and insights business Dun & Bradstreet has reinvented its marketing in the past year.

Lacoste: A data-based strategy to shape a user-centric customer journey

Case Study • Direct Marketing Association - UK, Bronze, 2018

Lacoste, a clothing company, used data to provide UK suspects, prospects and customers with a consistent omnichannel experience from acquisition to loyalty.

Ernst & Young: Robot Experience, Frankfurt Airport

Case Study • Direct Marketing Association - UK, Silver, 2018

EY, the professional services firm, used motion-detecting technology to engage with C-suite audiences in Frankfurt Airport, Germany.

NIIT Technologies: Innovating Easy

Case Study • Direct Marketing Association - UK, Silver, 2018

NIIT, a management training company, promoted its company as an innovation partner by launching an office takeover in Atlanta as part of an account-based marketing (ABM) campaign.

Ernst & Young: #BetterQuestions

Case Study • Direct Marketing Association - UK, Bronze, 2018

EY, a professional services firm, grew its brand value within its category by launching an integrated global campaign for its c-suite audience.

NTT DATA UK: Guiding Greatness

Case Study • Direct Marketing Association - UK, Bronze, 2018

NTT DATA, a system integration company, increased awareness in the UK with target online ads and a prominent OOH campaign.

Instituto Maria da Penha: Clocks of Violence

Case Study • MMA Smarties, Finalist, LATAM, 2018

Instituto Maria da Penha (IMP), a Brazilian non-profit for victims of domestic violence, raised awareness of the issue in a 24-hour activation that gained 177 million impression in 24 hours.

Pan-European Crowd-Sourcing Puts Innovation Back at the Heart of Europe’s #1 Workplace Water and Coffee Provider

Research Paper • Guy White and Jean-Marc Bollinger, ESOMAR, Fusion, 2018

Eden Springs, a water cooler and Office Coffee Machine Supplier, launched employee crowds across Europe to test innovation pilots to bring innovation back into the category.

Teads

Case Study • MMA Smarties, Finalist, Spain, 2018

Teads, a global media platform, increased purchase intent and brand favourability by launching a viewable ad display unit that put users back in control.

Deloitte Digital enthuses about 'emotional' data

News • 05 November 2018

Deloitte Digital, the creative digital consultancy, is seeking to leverage “emotional datasets” that can help it develop stronger creative, and thus build deeper relationships and engagement with customers.

How Deloitte takes the terror out of data to tame information overload

Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2018

Deloitte Digital, the creative digital consultancy, has made significant progress in leveraging the data streams now on offer, but still believes there is work to be done in this area.

Capgemini: Voice assistants are bringing a new era of commerce

Article • Reed Karaim, Event Reports, Shop.org, September 2018

Capgemini, the consulting firm, anticipates a new era of “conversational commerce” will arise as voice assistants transform the nature of digital sales.

Business Coordinating Council (CCE): Initiative Fuerza Mexico

Case Study • SABRE Awards, Gold, LATAM, Associations, 2018

The Business Coordinating Council (CCE), a private sector in Mexico, launched an initiative to help the victims of earthquakes in Mexico, which gathered big businesses to donate and distribute aid.

APX: Energy Without Boundaries

Case Study • Direct Marketing Association - US, Gold, 2018

APX, a renewable energy exchange, increased global awareness of TIGRs by posting up-to-date ads on its digital media.

Shackleton: On Hold Music Band Live

Case Study • Direct Marketing Association - US, Bronze, 2018

Shackleton, an ad agency, did something different for Spanish and Chilean callers to the company at Christmas by playing live music for them during the otherwise mundane waiting time.

Publicis.Sapient: databloom

Case Study • Direct Marketing Association - US, Bronze, 2018

Publicis.Sapient, a consultancy company, cut through the noise of the conference to become the ‘must see’ of Money20/20.

Adobe acquires marketing software firm Marketo

News • 24 September 2018

Adobe Systems last week announced that it is acquiring software maker Marketo for $4.75bn in a move widely seen as one that will strengthen its position in the fiercely competitive cloud computing and marketing tech sector.

LEOPALACE21: Man on the Curtain

Case Study • SABRE Awards, Gold, APAC, Word of Mouth, 2018

Leopalace21, an apartment management company, deterred criminal behaviour against women living alone in Tokyo by launching projectors that made it look as though they were at home with a man.

Omobono: Mind the Gap

Case Study • Helen Rankin, WARC Prize for MENA Strategy, Entrant, 2018

Omobono, a leading B2B marketing agency based in Dubai, newsjacked a key industry event to launch its digital report and achieve maximum amplification for minimum budget.

Andersen Windows 400 Series: Endless Yes

Case Study • Ed Schindler, WARC Media Awards, Entrant, Effective Channel Integration, 2018

Andersen Windows, a windows manufacturer, increased sales of its custom-sized windows in the US through paid search, social and digital ads.
How Purplebricks brought Commisery to the UK's estate agents

Case Study • Matt Wyatt, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018

Purplebricks, an online estate agent, increased its brand consideration and website traffic by launching a series of TV commercials that showed how an unconventional choice like Purplebricks could save people from 'commisery'.
The strategy behind Accenture Strategy

Case Study • SABRE Awards, Gold, EMEA, Professional services, 2016

Accenture, a management consulting and professional services brand, successfully launched a new service branch amid a competitive market by targeting company CEOs worldwide, during their airport commutes and online activity.
How to create a rewarding customer experience

Article • Colin Shaw, Admap Magazine, April 2018, pp. 16-19

Explains the emotions that drive and destroy values, how to evoke deliberate emotions in consumers and what this kind of approach means in the omnichannel experience.
Uber: Year With Uber

Case Study • MMA Smarties, Finalist, APAC, 2017

Uber, a cab-hailing app developed a personalised data-analysis campaign in order to increase brand loyalty and frequency of use with riders globally.
Event-marketing and advertising expenditures: The differential effects on brand value and company revenue

Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 464-475

Surprisingly little empirical research has examined the effects of event marketing at the company level.