Business & industrial

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Confederation of Finnish Industries (EK): Work Does not Discriminate

Case Study • SABRE Awards, EMEA, Associations, Gold, 2019

The Confederation of Finnish Industries, a body that represents the Finnish employee sector, launched a multichannel awareness campaign to tackle the issue of discrimination in the workplace.

Clear Channel: The Out of Home Project

Case Study • SABRE Awards, EMEA, Business-To-Business Marketing, Gold, 2019

Out-of-home operator Clear Channel showcased the real-time capabilities of its digital screens with a data-driven campaign to point homeless people towards shelters in Sweden.

Cirkle: Employee Owned Model

Case Study • SABRE Awards, In2 EMEA, PR Agency Employee Program, Gold

Cirkle, a UK PR and digital communications consultancy, focused on employee engagement to improve revenue growth.

Apple Tree Communications: Automatic response

Case Study • SABRE Awards, In2 EMEA, PR Agency Citizenship, Gold

apple tree communications, a Spanish creative communications agency, called out discrimination on International Women’s Day through a creative use of automatic response emails.

Buman Media: Annual survey of the Russian PR industry

Case Study • SABRE Awards, In2 EMEA, Thought Leadership in PR, Gold

Buman Media, a Russian PR consultancy, highlighted key trends for the communications industry in Russia through a large-scale survey.

Brands in Motion

Case Study • SABRE Awards, Africa, Superior Achievement in Research and Planning, Diamond, 2019

WE Communications, a PR firm, launched a 24-hour stream of content customised to each market in South Africa to refine its annual global study, Brands in Motion.

Sage: Sage Budget Speech Campaign 2019

Case Study • SABRE Awards, Africa, Financial Communications, Gold, 2019

Sage South Africa, a software company, launched a "media deskdrop" and series of videos surrounding the South African government's annual budget speech to showcase its expertise in tax and compliance.

Institute of Waste Management of Southern Africa: Research for sustainable reputational growth

Case Study • SABRE Awards, Africa, Superior Achievement in Measurement and Evaluation , Diamond, 2019

Institute of Waste Management Southern Africa (IWMSA), a waste management service, produced an electronic questionnaire for stakeholders to uncover its reputation scores.

BWL Agency: Homecoming

Case Study • SABRE Awards, Africa, Media, Arts, and Entertainment, Gold, 2019

The Homecoming Project, a platform for cultural exchange, launched in Nigeria and offered an opportunity for 3,000 of Nigeria’s diaspora to rediscover Nigeria.

KPMG Driving the Next Generation of Women Leaders

Case Study • SABRE Awards, North America, Professional Service Firms, Gold, 2019

KPMG, a professional service company and auditor, launched initiatives to get more women into c-suite positions, using its sponsorship of the LPGA golf tournament.

Powell Tate: Civility in America: A Nationwide Survey

Case Study • SABRE Awards, North America, Thought Leadership In PR, Silver, 2019

Weber Shandwick, the PR firm, researched the state of civility in US workplaces, the results of which were cited by national politicians.

Establishing ABB's First Chief Digital Officer As An IOT Champion

Case Study • SABRE Awards, North America, Executive Leadership , Gold, 2019

ABB, an industrial technology company, increased global awareness of its ABB Ability platform by personalising the brand through thought leadership and event appearances from its chief digital officer.

Royal Institution of Chartered Surveyors: Cities for Our Future

Case Study • Matt White, WARC Awards, Entrant, Effective Innovation, 2019

Professional body, the Royal Institution of Chartered Surveyors, used social media to launch a global innovation competition to find ways to overhaul the urban landscape.

Sizmek bankruptcy: an ad tech sector under pressure

News • 02 April 2019

Sizmek, the US-based ad tech company, has filed for voluntary bankruptcy in an effort to tame its “over-leveraged balance sheet”, a situation that reflects the increasingly tough market in which ad tech firms compete.

MyChoice Funeral Plan: Uk'Shona Kwelanga

Rankings • WARC Media 100, 2019

Sanlam, a financial services company, used emotional storytelling via WhatsApp to increase sales of its funeral insurance product in South Africa.

Getty Images: Endless Stories

Rankings • WARC Creative 100, 2019

Getty Images, the audiovisual content provider, demonstrated its content potential through an interactive video made solely out of Getty Images’ archive collection.

Double A: Obsession for Smoothness

Rankings • WARC Creative 100, 2019

Double A, a premium paper brand, proved the smoothness of its product by making a music video with printer paper in Japan.

Golin: Creating Cultures of Empowerment: Have Her Back

Case Study • SABRE Awards, Best Agency Marketing, In2, 2019

Golin, a media company, launched a photographic campaign in the US that discouraged gender discrimination in the workplace by encouraging agencies to bring back women who had left due to prejudice.

Accenture tops FT list of marketing consultancies

News • 01 February 2019

Accenture has once again topped the FT’s prestigious list of the UK’s Leading Management Consultants, coming top of the marketing, branding & pricing services segment, amid news that internal automating software advances are now ...

Content As a Differentiator: Personalized and relevant content can help B2B companies stand out

Article • Michael J. McDermott, ANA Magazine, B2B Marketer, January 2019

B2B marketers can use personalized and relevant content to stand out in a crowded market.

Gallup Workplace: Custom workplace solutions

Case Study • Kristin Bell, WARC Media Awards, Entrant, Effective Channel Integration, 2018

Gallup, the pollster and business consultancy, used paid search advertising to increase leads for its workplace solutions in the US.

Dun & Bradstreet aims to be its own best case study, says global head of marketing

Opinion • Josh Mueller, December 2018

Commercial data and insights business Dun & Bradstreet has reinvented its marketing in the past year.

Ernst & Young: #BetterQuestions

Case Study • Direct Marketing Association - UK, Bronze, 2018

EY, a professional services firm, grew its brand value within its category by launching an integrated global campaign for its c-suite audience.

Lacoste: A data-based strategy to shape a user-centric customer journey

Case Study • Direct Marketing Association - UK, Bronze, 2018

Lacoste, a clothing company, used data to provide UK suspects, prospects and customers with a consistent omnichannel experience from acquisition to loyalty.

NIIT Technologies: Innovating Easy

Case Study • Direct Marketing Association - UK, Silver, 2018

NIIT, a management training company, promoted its company as an innovation partner by launching an office takeover in Atlanta as part of an account-based marketing (ABM) campaign.

Andersen Windows 400 Series: Endless Yes

Case Study • Ed Schindler, WARC Media Awards, Entrant, Effective Channel Integration, 2018

Andersen Windows, a windows manufacturer, increased sales of its custom-sized windows in the US through paid search, social and digital ads.
How Purplebricks brought Commisery to the UK's estate agents

Case Study • Matt Wyatt, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018

Purplebricks, an online estate agent, increased its brand consideration and website traffic by launching a series of TV commercials that showed how an unconventional choice like Purplebricks could save people from 'commisery'.
PET Packaging Association for Clean Environment (PACE): PET Bottles - What is recyclable is not a waste

Case Study • SABRE Awards, Gold, APAC, Public Education, 2018

PACE, the PET Packaging Association for a Clean Environment, encouraged people in India to support its PET bottle movement and the notion of recycling by personalising the issue through a video and digital campaign.
How to create a rewarding customer experience

Article • Colin Shaw, Admap Magazine, April 2018, pp. 16-19

Explains the emotions that drive and destroy values, how to evoke deliberate emotions in consumers and what this kind of approach means in the omnichannel experience.
Uber: Year With Uber

Case Study • MMA Smarties, Finalist, APAC, 2017

Uber, a cab-hailing app developed a personalised data-analysis campaign in order to increase brand loyalty and frequency of use with riders globally.
Event-marketing and advertising expenditures: The differential effects on brand value and company revenue

Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 464-475

Surprisingly little empirical research has examined the effects of event marketing at the company level.