Business & industrial

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Christie’s, the British auction house, set the record for a painting sold in auction when it sold the last known work by Leonardo da Vinci held in private hands, Salvator Mundi.

AND Digital Identity

Case Study • Design Business Association, Bronze, 2019

AND Digital, a digital delivery company, redesigned its brand name and imagery to clarify its personality and attract new clients in the UK.

The Pearlfisher Garden

Case Study • Design Business Association, Bronze, 2019

Pearlfisher, a design agency, designed the Pearlfisher Garden to highlight the amount of plastic waste in the ocean, which was displayed at The RHS Chelsea Flower Show.

Understanding the “Elements of Value” for business-to-business brands

Article • Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019

Bain & Company, the consultancy, has established a pyramid of values that separate the top-performing business-to-business (B2B) operators from the competition.

Clear Channel: The Out of Home Project

Case Study • SABRE Awards, EMEA, Business-To-Business Marketing, Gold, 2019

Out-of-home operator Clear Channel showcased the real-time capabilities of its digital screens with a data-driven campaign to point homeless people towards shelters in Sweden.

Confederation of Finnish Industries (EK): Work Does not Discriminate

Case Study • SABRE Awards, EMEA, Associations, Gold, 2019

The Confederation of Finnish Industries, a body that represents the Finnish employee sector, launched a multichannel awareness campaign to tackle the issue of discrimination in the workplace.

Cirkle: Employee Owned Model

Case Study • SABRE Awards, In2 EMEA, PR Agency Employee Program, Gold

Cirkle, a UK PR and digital communications consultancy, focused on employee engagement to improve revenue growth.

Apple Tree Communications: Automatic response

Case Study • SABRE Awards, In2 EMEA, PR Agency Citizenship, Gold

apple tree communications, a Spanish creative communications agency, called out discrimination on International Women’s Day through a creative use of automatic response emails.

Buman Media: Annual survey of the Russian PR industry

Case Study • SABRE Awards, In2 EMEA, Thought Leadership in PR, Gold

Buman Media, a Russian PR consultancy, highlighted key trends for the communications industry in Russia through a large-scale survey.

Accenture Interactive's CEO tackles seven 'myths' about the company

Opinion • Reed Karaim, May 2019

Accenture Interactive, the world’s biggest digital agency, has rapidly built up a formidable array of marketing capabilities, stirring up anxiety and animosity in the agency space as a result.

Brands in Motion

Case Study • SABRE Awards, Africa, Superior Achievement in Research and Planning, Diamond, 2019

WE Communications, a PR firm, launched a 24-hour stream of content customised to each market in South Africa to refine its annual global study, Brands in Motion.

BWL Agency: Homecoming

Case Study • SABRE Awards, Africa, Media, Arts, and Entertainment, Gold, 2019

The Homecoming Project, a platform for cultural exchange, launched in Nigeria and offered an opportunity for 3,000 of Nigeria’s diaspora to rediscover Nigeria.

Sage: Sage Budget Speech Campaign 2019

Case Study • SABRE Awards, Africa, Financial Communications, Gold, 2019

Sage South Africa, a software company, launched a "media deskdrop" and series of videos surrounding the South African government's annual budget speech to showcase its expertise in tax and compliance.

Institute of Waste Management of Southern Africa: Research for sustainable reputational growth

Case Study • SABRE Awards, Africa, Superior Achievement in Measurement and Evaluation , Diamond, 2019

Institute of Waste Management Southern Africa (IWMSA), a waste management service, produced an electronic questionnaire for stakeholders to uncover its reputation scores.

KPMG Driving the Next Generation of Women Leaders

Case Study • SABRE Awards, North America, Professional Service Firms, Gold, 2019

KPMG, a professional service company and auditor, launched initiatives to get more women into c-suite positions, using its sponsorship of the LPGA golf tournament.

Powell Tate: Civility in America: A Nationwide Survey

Case Study • SABRE Awards, North America, Thought Leadership In PR, Silver, 2019

Weber Shandwick, the PR firm, researched the state of civility in US workplaces, the results of which were cited by national politicians.

Establishing ABB's First Chief Digital Officer As An IOT Champion

Case Study • SABRE Awards, North America, Executive Leadership , Gold, 2019

ABB, an industrial technology company, increased global awareness of its ABB Ability platform by personalising the brand through thought leadership and event appearances from its chief digital officer.

Royal Institution of Chartered Surveyors: Cities for Our Future

Case Study • Matt White, WARC Awards, Entrant, Effective Innovation, 2019

Professional body, the Royal Institution of Chartered Surveyors, used social media to launch a global innovation competition to find ways to overhaul the urban landscape.

DesignThinkers: Speak the Truth

Case Study • AME Awards, AME Awards, Bronze, 2019

RGD DesignThinkers Conference, the annual Canadian conference for visual communicators, used the theme ‘Speak the Truth’ to improve attendance and website traffic.

Publicis Sapient: Make Some Room – Unconscious Bias Workshop

Case Study • AME Awards, AME Awards, Bronze, 2019

Publicis Sapient, the digital business transformation company, tackled unconscious bias in the workplace through an innovative new workshop.

Sizmek bankruptcy: an ad tech sector under pressure

News • 02 April 2019

Sizmek, the US-based ad tech company, has filed for voluntary bankruptcy in an effort to tame its “over-leveraged balance sheet”, a situation that reflects the increasingly tough market in which ad tech firms compete.

MyChoice Funeral Plan: Uk'Shona Kwelanga

Rankings • WARC Media 100, 2019

Sanlam, a financial services company, used emotional storytelling via WhatsApp to increase sales of its funeral insurance product in South Africa.

Getty Images: Endless Stories

Rankings • WARC Creative 100, 2019

Getty Images, the audiovisual content provider, demonstrated its content potential through an interactive video made solely out of Getty Images’ archive collection.

Double A: Obsession for Smoothness

Rankings • WARC Creative 100, 2019

Double A, a premium paper brand, proved the smoothness of its product by making a music video with printer paper in Japan.

Golin: Creating Cultures of Empowerment: Have Her Back

Case Study • SABRE Awards, Best Agency Marketing, In2, 2019

Golin, a media company, launched a photographic campaign in the US that discouraged gender discrimination in the workplace by encouraging agencies to bring back women who had left due to prejudice.