Article
•
WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Article
•
Geoffrey Precourt, WARC Exclusive, May 2020
3M, the manufacturer of brands like Post-it notes and Scotch tape, has adopted a hybrid in-house/agency model to drive maximum effectiveness from its media spend.
Case Study
•
Ellie Gogan-Tilstone, Matt Mullen, Annabelle Butler, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Real-estate brand Century 21 used a content partnership with sports channel ESPN to recreate itself with a 'relentless' brand positioning, leading to business growth in a declining US market.
Case Study
•
Courtney Lock, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Engineering, design and advisory company, Aurecon, harnessed the power of the podcast to strengthen its brand and widen its audience in Australia, New Zealand, Asia and the Middle East.
Rankings
•
WARC Effective 100, 2020
Christie’s, the British auction house, set the record for a painting sold in auction when it sold the last known work by Leonardo da Vinci held in private hands, Salvator Mundi.
Rankings
•
WARC Effective 100, 2020
Real-estate developer Dubai Properties became viral by appealing to the understated affluent audience.
Rankings
•
WARC Effective 100, 2020
Dalian Wanda Group, the Chinese real-estate developer, increased tourism by rebuilding the village of Danzhai.
Rankings
•
WARC Effective 100, 2020
Manpower, a staffing agency, resonated with Gen Z’s and millennials in Norway by turning their gaming experience into employable skills.
Opinion
•
Stephen Whiteside, March 2020
As COVID-19 spreads around the world, companies may need to abandon traditional strategies in areas like pricing if they want to maintain public trust, WARC's Stephen Whiteside argues.
Rankings
•
WARC Media 100, 2020
For its third year supporting the 16 Days of Activism Against Gender-Based Violence international campaign, LegalWise, a legal insurance services brand, launched an in-feed video-ads-based campaign to increase awareness for the issue across South Africa.
Rankings
•
WARC Creative 100, 2020
Getty Images, the audiovisual content provider, demonstrated its content potential through an interactive video made solely out of Getty Images’ archive collection.
Case Study
•
SABRE Awards, IN2, North America, Politics/Public Affairs/Lobbying/Government, 2020
Ad Hoc Utilities Group, a coalition made up of most US nuclear generators, prevented onerous trade restrictions by utilising political intelligence to inform earned media opportunities.
Case Study
•
SABRE Awards, IN2, North America, Most Innovative Diversity & Inclusion Initiative, 2020
FleishmanHillard, a PR and marketing agency in the US, created a diversity and inclusion program that helped improve processes from hiring and leadership opportunities to client work.
Case Study
•
SABRE Awards, IN2, North America, Best in Digital/Print B2B Media (Earned), 2020
Artificial emotion intelligence company Affectiva used The Wall Street Journal's Future of Everything Festival to gain recognition from top-tier business press and establish a leadership position in the emerging AI ethics movement in the US.
Case Study
•
SABRE Awards, IN2, North America, Best Live Event - Agency, 2020
W2O, a marketing company, created a curated program for the SXSW Interactive Festival in the US to dominate share of voice and reach C-suite and senior healthcare marketing and communications professionals.
Case Study
•
SABRE Awards, IN2, North America, Most Innovative Recruitment/Retention Initiative, 2020
Bospar, a PR firm in the US, improved its relationship with its staff by launching a series of holiday parties, hiring more diverse workers and putting their wellbeing above clients.
Case Study
•
SABRE Awards, IN2, North America, Most Innovative Agency Initiative, 2020
Courageous Studios, the Branded Content Studio of WarnerMedia's News Division, launched its new experiential marketing division in the US through a series of 360-degree campaigns and purpose-driven films.
Case Study
•
SABRE Awards, IN2, North America, Best Agency Publishing Platform, 2020
Ketchum, a PR firm in the US, launched an in-person salon series to give business leaders a place to talk about privacy and trust to demonstrate its value as a strategic consultant.
Case Study
•
SABRE Awards, IN2, North America, Best Agency Disruption, 2020
Ketchum, a PR firm in the US, restructured from a PR agency to a communications consultancy to be a better partner for today's communications and marketing clients.
News
•
11 February 2020
Deloitte India is in advanced talks to acquire media audit firm Spatial Access, according to media reports.
News
•
18 December 2019
India faces complex agricultural issues which the government is attempting to address, but brands can also play a role by tapping into the mobile and app-based “agritech” revolution that is helping transform each stage of the agriculture value ...
Article
•
Anil Thakraney, Event Reports, Chief Digital Officers’ Summit, November 2019
V Narendran, chief executive officer and managing director, Tata Steel shares the benefits and lessons learnt from the 112-year-old organisation’s journey to embrace the tech and digital culture.
Case Study
•
Integrated Marketing Communications Council Europe, Gold, Cause, Charity/Non-profit Marketing or Social, 2019
NeuroDigital, a technology company, promoted its technologies by creating a Virtual Reality experience that gave the blind the chance to see through Virtual Touch in the Czech Republic.
Case Study
•
Integrated Marketing Communications Council Europe, Bronze, Cause, Charity/Non-profit Marketing or Social, 2019
Ricrea, a steel brand, increased awareness of steel recycling in Italy by creating a character, Captain Acciaio, who explained how to recycle steel in a series of videos.
Case Study
•
Integrated Marketing Communications Council Europe, Silver, Integrated Communication and Sponsorship, 2019
Pertemps, a recruitment brand, partnered with Universal Pictures film The Grinch to promote its recruitment resources in the UK with the message, if your job makes you feel like a Grinch, it's time for a new one.
