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SABRE Awards, In2 EMEA, PR Agency Marketing, Silver, 2020
CROS, an agency, released its first expert product for the general public, the National Index of Anxieties, to confirm its expertise in analytics and research in Russia.
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SABRE Awards, In2 EMEA, Best in Marketing Technology, Gold, 2020
Commetric, a software company, created ComVix, a dashboard that uses AI and media data, to help communications teams in the UK identify drivers that have the greatest positive or negative impact on reputation.
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SABRE Awards, In2 EMEA, PR Agency Citizenship, Silver, 2020
Someturva, an AI-based online legal service for people who have become victims of bullying, encouraged victims of social media bullying to come forward by launching social media awareness campaigns in Finland.
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SABRE Awards, In2 EMEA, PR Agency Employee Program, Silver, 2020
Ketchum, an agency, increased staff retention in Germany by creating a social experiment, the Pop-up Agency, which showed its employees how important they are by broadcasting them in action.
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SABRE Awards, In2 EMEA, Best Use of Blogs, Gold, 2020
Nornickel, a mining company, encouraged a company culture of benevolence in Russia by launching the Goodness Fountain, an employee program filled with unique stories of social good.
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SABRE Awards, In2 EMEA, Best Influencer Programs + Endorsements (Paid), Gold, 2020
The Norwegian Public Interest Organisations for Farmers launched a joint project aimed at secondary school students in Norway to encourage them to start eating healthy school lunches.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
Dubai luxury real estate brand Madinat Jumeirah Living created captivating character-based content to build awareness and grow sales in a declining real estate category.
Case Study
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Tahaab Rais, Saad Yusuf, WARC Prize for MENA Strategy, Entrant, 2020
Real estate hub Dubai Media City created a billboard to 'photobomb' a popular TV show to increase brand awareness, promote itself as a regional media hub, attract new business, increase loyalty and maintain pricing in the United Arab Emirates.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Hectare Agritech, an agritech innovation start-up, created Tinder for cows, called Tudder, which matched farmers with livestock and led them to its SellMyLivestock platform to increase users in Europe.
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SABRE Awards, Gold, EMEA, 2020
Mantsinen, a company of material handlers and logistics services, encouraged business decision makers to invest in its hydraulic material handling machine in Finland by getting teen artists to use it to create unique paintings.
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SABRE Awards, Gold, EMEA, 2020
ArcelorMittal, a steel production company, discouraged the use of old furnaces to reduce smog in Poland by producing bicycle stands from the furnace scrap metal to encourage cycling.
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SABRE Awards, Gold, EMEA, 2020
Neste, an engineering services company, encouraged policy makers not to ban combustion engines in Finland by subjecting researchers, journalists and its CEO to a lie detector test to prove there are no easy answers to the climate change debate.
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SABRE Awards, Gold, EMEA, 2020
Indeed, an employment search engine, promoted its brand among UK parents by creating a bedtime story in print and on social which celebrated flexible working and making it home for their children's bedtime.
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SABRE Awards, Gold, EMEA, 2020
Cabinet Bouzar Expertises, a business management firm, educated the French public on the signs of radicalisation by using VR headsets and AI to put the viewer in the shoes of a mother questioning her son.
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SABRE Awards, Gold, EMEA, 2020
Qlik, a business intelligence company, developed the Data Literacy Project globally to encourage and allow organisations or individuals to assess and upskill their data literacy.
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SABRE Awards, Gold, EMEA, 2020
PwC Switzerland, an audit and advisory company, encouraged better employee satisfaction by launching videos and resources dedicated to gaining leadership buy-in.
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SABRE Awards, Gold, EMEA, 2020
Neste, an engineering services company, reduced CO2 emissions on a Swedish island to highlight what is possible with the current technologies available.
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SABRE Awards, Gold, EMEA, 2020
Schindler, an elevator and escalator brand, showed how important the role of the technician is within its company by launching an interactive video in Spain and Portugal that made staff overcome challenges playing the role of the technician.
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SABRE Awards, Gold, Africa, 2020
Glencore, a trading and mining company, launched #SheRocks in South Africa which put GoPros on the hard hats of its female workers to show how women can do the jobs that are stereotyped as male.
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SABRE Awards, Gold, Africa, 2020
Nupen Staude de Vries Inc (NSdV), a law firm, attracted corporate business in South Africa by developing a company brochure and newsletter celebrating its success.
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SABRE Awards, Silver, North America, 2020
APCO Worldwide, an agency, provided its US clients with a monthly thought leadership newsletter to promote its ability to help them keep track of global trends.
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SABRE Awards, Gold, North America, 2020
Milbank LLP, a law firm, conducted a complete rebrand of its image and corporate story to shift consumer perceptions in the US.
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SABRE Awards, Silver, North America, 2020
Global Strategy Group, a public relations company, helped brands and the C Suite in the US lead with purpose by creating a platform that brings together industry leaders to discuss best practices.
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SABRE Awards, Gold, North America, 2020
Codina Partners, a real estate investment and development firm, created a digital platform for unhappy New Yorkers to explore what life could be like if they moved to Downtown Doral.
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SABRE Awards, Gold, North America, 2020
Pantone, a color partner for design, promoted its color of 2020 in the US, Classic Blue, by creating a multi-sensory campaign that gave the color a custom taste, touch, scent, sound and sight.
