Business & industrial

Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Email marketing sees performance boost during COVID-19

Data • Rob Clapp, WARC Data Points, May 2020

An overview of email marketing performance during the novel coronavirus (COVID-19) outbreak.
Century 21: Relentless Moves

Case Study • Ellie Gogan-Tilstone, Matt Mullen, Annabelle Butler, WARC Awards, Bronze, Effective Content Strategy, 2020

Real-estate brand Century 21 used a content partnership with sports channel ESPN to recreate itself with a 'relentless' brand positioning, leading to business growth in a declining US market.
Bain & Company identifies five key steps for launching products, features, and campaigns

Article • Geoffrey Precourt, Event Reports, Advertising Week New York, September 2019

Bain & Company, the consultancy, has identified the primary drivers of success for brands that are launching new products, features, campaigns, and so on.
Understanding the “Elements of Value” for business-to-business brands

Article • Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019

Bain & Company, the consultancy, has established a pyramid of values that separate the top-performing business-to-business (B2B) operators from the competition.
Content As a Differentiator: Personalized and relevant content can help B2B companies stand out

Article • Michael J. McDermott, ANA, B2B Marketer, January 2019, pp. 0-0

B2B marketers can use personalized and relevant content to stand out in a crowded market.