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Marketing budgets now just 6.4% of revenue

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of marketing budgets as a share of total revenue.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points (Curated), July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Italy, Business & Industrial advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the business & industrial sector in Italy since 2013.

Japan, Real Estate/Housing Facilities advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the real estate/housing facilities sector in Japan since 2008.

Japan, Business & Industrial advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Curated), July 2021

An overview of advertising spend by medium in the business & industrial sector in Japan since 2008.

Japan, Precision Instruments/Office Supplies advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the precision instruments/office supplies sector in Japan since 2008.

Germany, Business & Industrial advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the business & industrial sector in Germany since 2013.

Indonesia, Business & Industrial adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the business & industrial sector in Indonesia since 2013.

Japan, Energy/materials/machinery advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the energy/materials/machinery sector in Japan since 2008.

Belgium, Business & Industrial advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the business & industrial sector in Belgium since 2013.

New Zealand, Business & Industrial adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the business & industrial sector in New Zealand since 2013.

US, Business & Industrial advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the business & industrial sector in the United States since 2013.

Norway, Business & Industrial adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the business & industrial sector in Norway since 2013.

Global, Business & Industrial advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Curated), July 2021

An overview of advertising spend by medium in the business & industrial sector globally since 2013.

Sweden, Business & Industrial advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Curated), July 2021

An overview of advertising spend by medium in the business & industrial sector in Sweden since 2013.

Philippines, Business & Industrial adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the business & industrial sector in the Philippines since 2013.

South Korea, Business & Industrial adspend by medium

Data • Cinzia Petio, WARC Data Points (Curated), July 2021

An overview of advertising spend by medium in the business & industrial sector in South Korea since 2013.

Taiwan, Business & Industrial adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the business & industrial sector in Taiwan since 2013.

Spain, Business & Industrial adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the business & industrial sector in Spain since 2013.

Thailand, Business & Industrial adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the business & industrial sector in Thailand since 2013.

China, Business & Industrial advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of advertising spend by medium in the business & industrial sector in China since 2013.

Netherlands, Business & Industrial adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of advertising spend by medium in the business & industrial sector in the Netherlands since 2013.

Australia, Business & Industrial advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of advertising spend by medium in the business & industrial sector in Australia since 2013.

France, Business & Industrial adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of advertising spend by medium in the business & industrial sector in France since 2013.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Global Marketing Index: A review of 2020

Article • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.
Email marketing sees performance boost during COVID-19

Data • Rob Clapp, WARC Data Points (Curated), May 2020

An overview of email marketing performance during the novel coronavirus (COVID-19) outbreak.
The most awarded work for creativity

Article • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.
Understanding the “Elements of Value” for business-to-business brands

Article • Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019

Bain & Company, the consultancy, has established a pyramid of values that separate the top-performing business-to-business (B2B) operators from the competition.
PwC study identifies purpose “gap” between companies, employees and consumers

Article • Geoffrey Precourt, Event Reports, ANA Masters of B2B Conference, October 2020

PwC, the consultancy, identified a purpose “gap” between the positioning adopted by companies and the views of employees and consumers.