News
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11 February 2020
Deloitte India is in advanced talks to acquire media audit firm Spatial Access, according to media reports.
News
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18 December 2019
India faces complex agricultural issues which the government is attempting to address, but brands can also play a role by tapping into the mobile and app-based “agritech” revolution that is helping transform each stage of the agriculture value ...
Article
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Anil Thakraney, Event Reports, Chief Digital Officers’ Summit, November 2019
V Narendran, chief executive officer and managing director, Tata Steel shares the benefits and lessons learnt from the 112-year-old organisation’s journey to embrace the tech and digital culture.
Article
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Amandeep Singh, WARC Exclusive, December 2019
India may have come a long way since The Green Revolution and farm mechanisation was introduced, however the situation for farmers has not, and remains a serious issue that brands need to tackle to empower these large communities.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Nicholas Kontopoulos, Adobe’s regional head of APAC commerce marketing outlines how brands can adapt their organisations and sync up better with channel-less consumers.
Case Study
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Data and Marketing Association, Bronze, 2019
Marsh & Parsons, an estate agent, released a series of witty ads during a time of uncertainty and angst in the London housing market to encourage conversion.
Case Study
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Data and Marketing Association, Bronze, 2019
Autodesk, a software company, turned its website into a funnel to allow its users to see more relevant content, increasing its ROI.
Case Study
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Data and Marketing Association, Gold, 2019
Cheltenham Science Festival, a leading science festival, took an abstract idea – AI, data, machine learning, neural networks – and used creativity to deliver a compelling narrative to attract people to the festival in the UK.
News
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03 December 2019
Whether attempting to capitalise on a short-term fad, or redirect investment toward a long-term trend, a startup has developed a technique to find the signals in vast quantities of unstructured social data that claims 90% accuracy at a six-month ...
Case Study
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MRS Awards, Finalist, MRS Award for Public Policy/Social Research, 2019
PwC, a multinational professional services network, launched the Future of Government project, an ambitious effort to ask serious questions about what kind of a society we want Britain to be.
Case Study
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MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019
ArchDaily.com, a weblog covering architectural news, projects, products and events, created big data forecasts and an online forecasting dashboard to inform its content strategy in the UK, based on better insights.
Article
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Sam Peña-Taylor, WARC Exclusive, November 2019
British startup Black Swan analyses massive amounts of social data to identify trends with as much as a 90% prediction accuracy.
Case Study
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Gary Neal, Rachel Capp, Megan Bogatzki, WARC Media Awards, Entrant. Effective Use of Tech, 2019
London law firm Mishcon de Reya (MdR) used a unique high-tech solution to build and promote its growing international reputation to an audience of globally linked senior business decision makers on FT.com.
Case Study
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MMA Smarties, Finalist, APAC, 2019
BlueScope Steel-owned brand Colorbond created a loyalty programme driven by a mobile app to drive engagement among building project investors in Vietnam.
Case Study
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MMA Smarties, Finalist, India, 2019
Godrej Properties, a real estate brand, used social media technology to personalise flat viewings with digital memories displayed for whoever came in to increase sales in India.
Case Study
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MMA Smarties, Bronze, India, 2019
Godrej Properties, a real estate brand, targeted children and retargeted their parents on the same mobile device in order to encourage an uplift in interest in its properties in India.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
The International Congress of Mathematicians, a mathematician conference, held its first conference in Rio, Brazil, and managed the PR crisis of medal theft and a fire in the venue through the launch of a new conference and a press conference.
Case Study
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SABRE Awards, LATAM, Diamond, 2019
Camargo Corrêa Infra, the major construction division of Brazilian conglomerate Camargo Corrêa, reversed negative perceptions of the brand after it was involved in a scandal through a redesign of its website and communications.
Article
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Geoffrey Precourt, WARC Exclusive, October 2019
Agritecture is a consultancy, content provider and community-building organization that focuses on urban farming, and has leaned on many traditional marketing strategies to build its brand.
Article
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Alex Brownsell, Event Reports, The Specialist Work’s What’s Possible 2020 conference, September 2019
Addresses some common misperceptions about OOH media which has changed significantly over the past few years.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
QuickBooks, an accounting software brand, launched a marketing improvement strategy for its app which resulted in an increase in signups and downloads in Brazil.
Case Study
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ARF Ogilvy Awards, Gold, 2019
Zillow Rentals, a real estate brand, increased rental revenue in the US by launching a 30-second ad that brought emotion to the rental story.
News
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27 September 2019
Mall of America, the largest shopping centre in the US, is from today opening up space to a seemingly improbable new retailer – McKinsey, the international management consultancy.
Article
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Geoffrey Precourt, Event Reports, Advertising Week New York, September 2019
Bain & Company, the consultancy, has identified the primary drivers of success for brands that are launching new products, features, campaigns, and so on.
Article
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Brian Carruthers, Event Reports, Marketing Week Insight Show, March 2019
Outlines a project to set up the first continuous panel to help a pesticides company better understand India’s farmers.
