Case Study
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Terence Ling, WARC Prize for Asian Strategy, Shortlisted, 2020
Luxury vehicle brand Lexus ran a data-driven campaign for its UX crossover SUV that used personalised test drives to engage adventurous urbanites in Hong Kong.
Case Study
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Garrett Olexiuk, Bhaskar Bateja, Remie Abdo, WARC Prize for MENA Strategy, Bronze and Research Excellence Award, 2020
Car manufacturer Nissan Middle East used a multichannel, personalised data-driven strategy to relaunch its Patrol marque in the United Arab Emirates.
Case Study
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Case Studies on WARC, 2019
Car brand Jeep refreshed its sponsorship of the Winter X Games in Aspen, Colorado, through an immersive experience that increased leads for its Wrangler vehicles.
Case Study
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AME Awards, Silver, 2020
Volkswagen, an automotive brand, launched Do Your Own Stunts, a social media-led activation campaign to drive sales and test drives for the Volkswagen Touareg in China.
Case Study
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AME Awards, Silver, 2020
Volkswagen, an automotive brand, increased footfall to its dealerships in China by launching AI face-swapping technology that allowed consumers to be part of an action car chase in is Touareg model.
Case Study
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AME Awards, Silver, 2020
Subaru Canada, an automotive brand, launched a humorous campaign in Canada that compared the Outback car to a Canadian mountain goat to prove that the car is the true greatest of all time (GOAT).
Case Study
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Hang Nguyen, WARC Awards, Entrant, Effective Content Strategy, 2020
Car-manufacturer Ford used a disruptive content marketing campaign, amplified on social media, to change perceptions of its Everest SUV in Vietnam.
Case Study
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Mark Leong, David Lim, WARC Awards, Entrant, Effective Innovation, 2020
Auto manufacturer Honda hit on an innovative way to simulate a test drive that allowed it to reclaim market share and demonstrate to Malaysian consumers how advanced safety technology can benefit drivers.
Rankings
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WARC Effective 100, 2020
Automaker Renault launched its Kwid Outsider model in Brazil through a film which appealed to pop-culture fans and was promoted in a Hollywood-style trailer.
Case Study
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Case Studies on WARC, 2018
BMW-owned automotive brand MINI drove dealership visits and leads for its Countryman model in the US through a unique approach to the test-drive experience.
Rankings
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WARC Media 100, 2020
Volvo, an automotive brand, launched its XC60 diesel car with a campaign that sold competitors’ cars for diesel drivers looking to upgrade their old car for the new Volvo model.
Case Study
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Case Studies on WARC, 2019
Automaker Renault launched its Kwid Outsider model in Brazil through a film which appealed to pop-culture fans and was promoted Hollywood-style.
Case Study
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Hang Nguyen, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
Car-manufacturer Ford used a disruptive content marketing campaign, amplified on social media, to change perceptions of its Everest SUV in Vietnam.
Case Study
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Eliza Poor, Jordan Heathfield, Jim Lerch, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Car-maker Volkswagen joined with online video-sharing and streaming service Miaopai to create a global, dance-based UGC campaign to appeal to young, potential SUV buyers in China.
Case Study
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MMA Smarties, Finalist, India, 2019
Mahindra, a car manufacturer, promoted its new XUV300 vehicle by launching an augmented reality ad campaign that showed users new features of the car every time they blinked.
Case Study
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MMA Smarties, Bronze, EMEA, 2019
Kia, an automotive brand, successfully increased its web and showroom traffic using a search optimisation and digital display strategy that introduced its Spanish consumers to a more digital shopping experience.
Case Study
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Emvies, Bronze, 2019
Jeep, an automotive brand, launched a 25,000 square foot billboard on a busy national highway in India to create brand awareness across the country.
Case Study
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Yao Wu, WARC Prize for Asian Strategy, Entrant, 2019
French multinational automobile manufacturer Renault launched a sustain campaign following the launch of its C-SUV, the New Kadjar, in China that focused on creating an emotional bond with consumers while increasing sales.
Case Study
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Mainak Bag, WARC Prize for Asian Strategy, Entrant, 2019
MG, the automotive brand, successfully launched the Hector SUV in the Indian market by humanising the car's technological features.
Case Study
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The Communications Council, Bronze, Australian Effie Awards, 2019
Mitsubishi Motors Australia, an automotive brand, increased sales of its new Eclipse Cross SUV by launching a campaign that promoted it as ideal for a drop it and go get away.
News
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15/08/2019
Last week’s launch of the Jeep Wrangler in India grabbed headlines in the trade press, and while many in the sector are concerned about the slump in auto sales in 2019, the man charged with shifting the new Jeep model is optimistic the market ...
Article
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Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
Cadillac used a campaign around the 2019 Academy Awards to encourage consumers to reappraise its family of sports utility vehicles.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Ford, the American motor company, raised awareness about visually impaired people in Italy through a device that turned a car window into a tactile screen.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Volkswagen, an automotive brand, promoted its trailer assist with an emotional and comedic piece of video content that would win back brand love in Germany.
Case Study
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Effie Worldwide, Silver, North American Effies, 2019
Jaguar Land Rover, an automotive company, increased consideration and sales for its Range Rover Sport in the US by challenging a Jaguar Formula E Racing driver to drive up Tianmen Mountain Road in China.
