Case Study
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Hang Nguyen, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
Car-manufacturer Ford used a disruptive content marketing campaign, amplified on social media, to change perceptions of its Everest SUV in Vietnam.
Case Study
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Eliza Poor, Jordan Heathfield, Jim Lerch, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Car-maker Volkswagen joined with online video-sharing and streaming service Miaopai to create a global, dance-based UGC campaign to appeal to young, potential SUV buyers in China.
Case Study
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MMA Smarties, Bronze, EMEA, 2019
Kia, an automotive brand, successfully increased its web and showroom traffic using a search optimisation and digital display strategy that introduced its Spanish consumers to a more digital shopping experience.
Case Study
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Yao Wu, WARC Prize for Asian Strategy, Entrant, 2019
French multinational automobile manufacturer Renault launched a sustain campaign following the launch of its C-SUV, the New Kadjar, in China that focused on creating an emotional bond with consumers while increasing sales.
Case Study
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Mainak Bag, WARC Prize for Asian Strategy, Entrant, 2019
MG, the automotive brand, successfully launched the Hector SUV in the Indian market by humanising the car's technological features.
Case Study
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The Communications Council, Bronze, Australian Effie Awards, 2019
Mitsubishi Motors Australia, an automotive brand, increased sales of its new Eclipse Cross SUV by launching a campaign that promoted it as ideal for a drop it and go get away.
News
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15 August 2019
Last week’s launch of the Jeep Wrangler in India grabbed headlines in the trade press, and while many in the sector are concerned about the slump in auto sales in 2019, the man charged with shifting the new Jeep model is optimistic the market ...
Article
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Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
Cadillac used a campaign around the 2019 Academy Awards to encourage consumers to reappraise its family of sports utility vehicles.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Ford, the American motor company, raised awareness about visually impaired people in Italy through a device that turned a car window into a tactile screen.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Volkswagen, an automotive brand, promoted its trailer assist with an emotional and comedic piece of video content that would win back brand love in Germany.
Case Study
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SABRE Awards, North America, Company of the Year, Diamond, 2019
Cadillac, an automotive brand, promoted its new XT4 model in the US by launching a video commercial featuring hit comedians John Mulaney and Nick Kroll.
News
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17 April 2019
Jeep, the car brand owned by Fiat Chrysler, has revealed how it tapped into patriotism in a positive way, steering clear of political controversy, with its “More Than Just Words” ad.
Case Study
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Viviana Sampugnaro, WARC Awards, Entrant, Effective Innovation, 2019
Renault Italy, the car manufacturer, successfully drove sales of its Tokyo-inspired limited-edition Captur in Italy through an innovative digital campaign.
Article
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Geoffrey Precourt, Event Reports, ANA Brand Masters, February 2019
Jeep, an auto brand owned by Fiat Chrysler Automotive, ran a powerful spot based around the national anthem, a strategy that required considerable nuance from conception to execution.
Rankings
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WARC Effective 100, 2019
Automotive brand Nissan created a new industry measurement for automotive desert performance in the Middle East.
Rankings
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WARC Creative 100, 2019
Contains the creative for the 'The Enter Sandbox VR Experience' campaign for Audi Q5 by the agency POL in Norway.
Case Study
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Ivan De Santis, Greta Bottini, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Volkswagen, the German carmaker, launched its T-Roc model on the Italian market through a cross-media campaign.
News
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13 December 2018
Chinese SUV brands have long been perceived as less safe and less desirable than Western brands, but a new study finds that, thanks to technological integration and more premium marketing, they are shaking off prejudice.
Case Study
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Data and Marketing Association, Silver, 2018
Jaguar Land Rover, an automotive brand, increased data capture at the Goodwood Festival of Speed in the UK by launching a digital car Top Trumps gaming app.
Case Study
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Data and Marketing Association, Bronze, 2018
SEAT Arona, a sport utility vehicle, used email technology to retain the attention of UK consumers which contributed to 2230 car orders.
Case Study
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Data and Marketing Association, Bronze, 2018
Suzuki, the automobile company, persuaded motorists in the UK to opt in to its communications in light of the GDPR.
Case Study
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MMA Smarties, Silver, LATAM, 2018
Honda, an automotive brand, launched a mobile targeting campaign that sent out promotions to users when they were in a Honda branch or the branch of a competitor to increase sales in Chile.
Case Study
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MMA Smarties, Finalist, LATAM, 2018
Citroën, an automobile manufacturer, used a mobile-first campaign to personalise the lead generation process and increase sales of the C4 Lounge in Argentina.
Case Study
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Dario Cosmelli, Chris Kilroy, WARC Media Awards, Silver, Effective Use of Tech, 2018
Volvo, the car brand, used livestreams and VR around a solar eclipse to showcase its new XC60 model in the US.
Case Study
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Sarah Mulrenin, Ethan Chamberlin, WARC Media Awards, Shortlisted, Best Use of Data, 2018
Fiat Chrysler Automobiles (FCA), the multinational automobile maker, improved reach and sales by streamlining its marketing efforts to find its core US audiences and tailor creative to those specific groups.
