Automotive
Case Study • Ivan De Santis, Greta Bottini, WARC Media Awards, Entrant, Effective Channel Integration, 2018
News • 13 December 2018
Case Study • Direct Marketing Association - UK, Bronze, 2018
Case Study • Direct Marketing Association - UK, Silver, 2018
Case Study • Chris Herbert, Rachel Lorenzon, WARC Media Awards, Grand Prix, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Paloma Ho, WARC Media Awards, Bronze and Collaboration with an Influencer Special Award, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Direct Marketing Association - UK, Bronze, 2018
Case Study • MMA Smarties, Finalist, LATAM, 2018
Case Study • MMA Smarties, Silver, LATAM, 2018
Case Study • Dario Cosmelli, Chris Kilroy, WARC Media Awards, Silver, Effective Use of Tech, 2018
Case Study • Sarah Mulrenin, Ethan Chamberlin, WARC Media Awards, Shortlisted, Best Use of Data, 2018
Case Study • European Association of Communications Agencies, Finalist, 2018
Case Study • Jay Chiat Strategic Excellence Awards, Shortlist, Product/Service, 2018
Case Study • Mark Tomblin, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2018
Case Study • Rachel Courtney, Chris Herbert and Simon Harwood, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2018
Case Study • Direct Marketing Association - US, Gold, 2018
Case Study • MMA Smarties, Silver, North America, 2018
Case Study • MMA Smarties, Finalist, North America, 2018
Case Study • MMA Smarties, Silver, North America, 2018
Case Study • MMA Smarties, Gold, Global, 2018
Case Study • MMA Smarties, Gold, Global, 2018
Case Study • The Communications Council, Gold, Australian Effie Awards, 2018
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • Deem Muratov, Anastasia Kim, Sofia Proskuryakova, Yury Samoylenko et al., WARC Awards, Entrant, Effective Content Strategy, 2018
Case Study • Effie Worldwide, Bronze, North American Effies, 2018
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Case Study • Will Lion, Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2018
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed. -
Article • WARC Category Intelligence, April 2018
Global strategies, campaign updates and trends in the luxury auto category. -
Article • WARC Category Intelligence, April 2018
Global strategies, campaign updates and trends in the mass-market auto category. -
Case Study • Halie Burgess, Lucy Zheng, Laura Tumulty, Bill Ott et al., WARC Awards, Shortlisted, Effective Innovation, 2018
BMW, the car manufacturer, used data science to target high-value customers and increase dealership visits in the US. -
Article • Reynold D’Silva and Aoi Tanaka-Ivanovic, WARC Exclusive, February 2018
Suggests how brands can take advantage of the online customer journey, especially social media, to inform automotive purchases, including examples of campaigns from India, Philippines, Korea, Australia and Thailand. -
Article • Anna Hamill, Event Reports, Mumbrella360, June 2017
This article covers how Tesla, the automotive manufacturer with a sustainable energy focus, has been able to build brand recognition and loyalty in Australia with zero paid media and a focus on experiential marketing and owner loyalty.