Automotive
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Case Study • Lucas Yap, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Joachim Thimsporr, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • Joachim Thimsporr, Elias Svedberg, WARC Media Awards, Gold and POE Award, Effective Channel Integration, 2020
Case Study • Garrett Olexiuk, Bhaskar Bateja, Remie Abdo, WARC Prize for MENA Strategy, Entrant, 2020
Rankings • WARC Media 100, 2020
Case Study • Eliza Poor, Jordan Heathfield, Delinda Pu, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
Case Study • MMA Smarties, Finalist, X (Global), 2019
Case Study • MMA Smarties, Gold, North America, 2019
Case Study • MIXX Awards, Silver, Programmatic Advertising, 2019
Case Study • MIXX Awards, Silver, Direct Response/Lead Generation Campaign, 2019
Rankings • WARC Media 100, 2019
Case Study • Caryn Wiley-Rapoport, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018
Case Study • MMA Smarties, Best in Show, Turkey, 2018
Case Study • Dragons of Asia, Best Marketing Discipline Campaign, Bronze, 2018
Case Study • SABRE Awards, South Asia, Marketing to Consumers (New Product), 2018
Case Study • Lisa Markou, WARC Awards, Entrant, Effective Innovation, 2018
Case Study • Ulas Bozan, Baris Turer, Oya Kaya et al., WARC Media Awards, Bronze, Effective Use of Tech, 2017
Case Study • Mou Roy, Ankur Kapoor, WARC Prize for Asian Strategy, Entrant, 2017
Case Study • SABRE Awards, Gold, Asia-Pacific, 2017
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
Case Study • DMA (UK), Silver, Best use of mobile
Case Study • OMD/Publicis Renault and Marketing Team, WARC Media Awards, Effective use of partnerships and sponsorships, 2016
Case Study • Euro Effies (pan-European), Finalist, Euro Effies, 2016
Case Study • Dragons of Asia, Black Dragon, 2016
Case Study • MMA Smarties, Gold and Silver, 2016
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Article • WARC Category Intelligence, September 2019
Global strategies, campaign updates and trends in the mass-market automotive category. -
Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, October 2020
Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider. -
Article • WARC Category Intelligence, April 2018
Global strategies, campaign updates and trends in the luxury auto category. -
Article • Euromonitor Strategy Briefings, June 2019
A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Case Study • Matt Casey, Hannah Walsh, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Porsche increased brand awareness with a wide-reaching campaign ahead of the launch of its first electric vehicle, the Taycan, to create buzz among the 'Driven Youth'.